The document outlines the vision and mission of Grasslark, which is fighting plastic waste by developing single-use containers. It then discusses ideas around developing an offer to help a targeted audience solve a problem through a unique approach. The rest of the document provides guidance on developing the idea through deep diving, observing, asking questions, getting perspectives, prototyping, and iterating based on feedback to improve before launching.

1. Vision &
Mission

2. Gr a ssla r k
Fighting plastic waste one single use container at a time.
(this is our beta)

3. ideas
disruption
chaos

5. Microsoft PC on ever desk and in every home.
Google Organize the world’s information and make it accessible.
Mint Help every individual understand and do more with their $.

10. My company
is developing (defined offer)
to help (a targeted audience)
to (solve a problem)
by (secret sauce)

12. solve for humans

13. solve for humans
observe
ask
DEEP DIVE
experience
empathize

14. solve for humans

15. solve for humans

16. solve for humans

17. solve for humans

18. solve for humans
“If I had asked people what they
but be careful.... wanted, they would have said faster
horses.”
focus on NEEDS &
INSIGHTS.

21. Go big, Play with it, Trim it
http://www.flickr.com/photos/clearleft/6933590554/

22. c
Start at
the
beginning

23. Go big, Play with it, Trim it
create a question bank
What is What do we need How might we
wanted, to know in order do it differently
needed or to move forward? from how it is
wished? done today?

24. Go big, Play with it, Trim it
Abundance First

25. Go big, Play with it, Trim it
write it all down

26. Go big, Play with it, Trim it
Play again.
(tame the routine)

27. Go big, Play with it, Trim it
Play again.
(tame the routine)
What is the opposite problem?
X is like--------------------(metaphor)
Scale it up. Nintendo is not about
Kill the company?

29. Go big, Play with it, Trim it
Get
perspectives
(not just
yours)
collaboration trumps genius

31. Make Choices
What is
your
criteria?

32. Make Choices
What is How does it delight?
your (will people invite it into their lives)
criteria?
What is the value?
(easier, faster, better, simpler, integrated....)
What is minimally
expected? (entry fee)

33. Make Choices
PROTOTYPE
To learn how it really works, get feedback, improve, iterate & fix before you launch

34. F@#k U.

35. fb.com/weareseriouslycreative
@IdeaRocket
seriouslycreative.com
thank you!