This document discusses how companies can generate revenue from digital advertising on websites. It provides examples of how much companies like AllRecipes.com and Google earn from ads on their sites. It also suggests using keyword research and Google Alerts to identify new topics and revenue opportunities before a company or product begins declining in popularity. Overall, the document advocates that companies develop additional revenue streams online proactively rather than waiting until their main business starts struggling.

3. Ever felt like this…?
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Real loud or Real soft
$$

4. Goal: Remove some mystery of the web

5. How Great Would It Be?

9. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

10. What Should I write on?
What is everyone looking for?

11. Where’s the Money?

16. AllRecipes.com $1.07 Google $2.50
AllRecipes.com $.36 Google $.80

17. Review:
What Should I write on?
What is everyone looking for?

18. Why should everyone care about this simple little tool.
Entropy
1968 Uh Oh!
Your product, company, industry, body, etc., WILL die!
Corning had to wait a month for engineers to figure out next product
Why wait until you are dying to start another revenue stream?
Keyword planner, show you next product

19. Haven’t asked Dave yet,
But maybe, If we are nice…

20. Credibility Popularity Author Equity

23. Credibility ie.
Shoot – Post – Promote

24. WebMD Effect

25. If time:
How to Write
Google Alerts
CC.org