Starr Long: Video Game History & Methods

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Starr Long has worked in the video game industry since the 1990s, starting as a game tester and working his way up. He has held executive producer roles at Origin, EA, NCsoft, Disney, and is currently the executive producer of Portalarium and their game Shroud of the Avatar. Some of his notable career experiences include being one of the leads on Ultima Online, one of the first MMORPGs, and working on learning games for Disney. In his current role, he advocates for transparency, frequent updates, and using player feedback in an iterative development process.

Technology

Starr Long
History & Methods
Executive Producer
Origin, EA, NCsoft, Disney,
Portalarium

Growing Up to Learn
• Father:
• Art & Antiques
Dealer
• Microbiologist
• English Teacher
• Mother:
• Research Librarian
• Volunteer

Getting Educated
• Acting
• Lighting/Set/Sound Design
• Stage Management

Origin Of A Career
• Job Ad: Video Game Testers Wanted
• Richard Garriott aka Lord British
• Can we do this better?

Ultima Online
• Inspiration: Doom & Senet
• Could I play Ultima with my friends?

Ultima Online
• One of the very ﬁrst MMORPG’s
• Coined the terms “MMORPG”, “rares”,
“shards”
• 1st MMO to have player housing
• 1st Subscription based model
• Longest running commercial MMO in
history

Going East: NCSoft
• Destination Games
• Tabula Rasa

The Big Leagues:
Disney
• Big Career Shift
• Learning Games
• Kids & Parents
• Disney Connected Learning

Disney Connected Learning
Curriculum
Relational Database
Reporting
Fun Learning
Games
Assessment
Engine & Tools

Co-Development: Core Concepts
• Transparency
• Cadence
• Feedback Loop

Transparency = Sausages
Law and sausage are two things you do not
want to see being made. No one should see
how laws or sausages are made. To retain
respect for sausages and laws, one must not
watch them in the making. The making of
laws like the making of sausages, is not a
pretty sight.
- Otto Von Bismarck

Transparency
• Daily, Weekly, Monthly, &
Quarterly Updates
• Forums & IRC
• Scheduling, Funding, Stafﬁng
Details
• Unﬁltered Responses
• No NDAs

Cadence
• Daily, Weekly, Monthly, & Quarterly
Updates
• Monthly updates to the game
• Same day and time, no matter what
• New Content, bug ﬁxes, polish, etc.
• When > What

Feedback Loop
• Iteration
• Subjective + Objective Data = Iteration
• ~30% of schedule for response
• Recognize contributors

Real World
Events
• Studio Tours
• Round Tables
• LARPing / Cosplay
• Fencing! (sort of)

Challenges: Schedule
• Iteration w/Feedback takes longer
• Vision vs. Feedback: Staying on Target
• Educating Users on Early Development
• Backwards Scheduling

Challenges: Perception
• Getting Discouraged by Negativity
• Expectation vs. Reality
• Negative Feedback Blackhole

Slaps & Fan Boys
• Fan boys: “Drinking the Kool-Aid”
• Slap in the face
• “Don't lawyer me bro”

Distribution / Developer
Democratization

• Play Games
• Make Something “you” want
• Gameplay First: Define your game / compulsion loop
and worry about rest after
• Understand and build for your audience(s)
• Intrinsic Rewards ≥ Extrinsic Rewards
• Creation of fun should be fun
• Iterate and Fail Fast
• Evolution ≥ Revolution (Old is New)
Starr’s Design Principles

Recommended Reading
• Theory of Fun by Raph
Koster
• Understanding Comics by
Scott McCloud

Contact Info
Starr Long
Executive Producer
Portalarium / Stellar Effect
slong@portalarium.com
stellareffect.com
shroudoftheavatar.com
Q & A

There are many trends in videogames and technology today that will influence and even dominate the next ten years. What happens when multiple trends collide to create heretofore-unknown results? For example imagine taking the options created by the explosive proliferation and evolution of interfaces (cameras, wearable tech, screen extenders, haptic touch, etc.) and mashing two or more of these into a completely new experience? Or what if we combined 3D Printing with the Digital Toys like Skylanders? Twenty-year veteran Starr Long selects nine of these trends and explores how they are already changing the way we make and consume games (and interactive content as a whole).

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Starr Long: Video Game History & Methods

1. Starr Long History & Methods Executive Producer Origin, EA, NCsoft, Disney, Portalarium

2. 1970s

3. Growing Up to Learn • Father: • Art & Antiques Dealer • Microbiologist • English Teacher • Mother: • Research Librarian • Volunteer

4. 1980s

5. Getting Educated • Acting • Lighting/Set/Sound Design • Stage Management

6. 1990s

7. Origin Of A Career • Job Ad: Video Game Testers Wanted • Richard Garriott aka Lord British • Can we do this better?

9. Ultima Online • Inspiration: Doom & Senet • Could I play Ultima with my friends?

10. Ultima Online • One of the very ﬁrst MMORPG’s • Coined the terms “MMORPG”, “rares”, “shards” • 1st MMO to have player housing • 1st Subscription based model • Longest running commercial MMO in history

11. 2000s

12. Going East: NCSoft • Destination Games • Tabula Rasa

13. The Big Leagues: Disney • Big Career Shift • Learning Games • Kids & Parents • Disney Connected Learning

14. Disney Connected Learning Curriculum Relational Database Reporting Fun Learning Games Assessment Engine & Tools

15. 2010s

16.

17. Portalarium & Shroud of the avatar • Kickstarter April 2013: $1.9M • #2 Crowdfunded Game at $10.5M • Open Development & Crowd Sourcing • Players Accessed Early Game Prototype in Nov 2013 • Unity + Photon

18. Co-Development: Core Concepts • Transparency • Cadence • Feedback Loop

19. Transparency = Sausages Law and sausage are two things you do not want to see being made. No one should see how laws or sausages are made. To retain respect for sausages and laws, one must not watch them in the making. The making of laws like the making of sausages, is not a pretty sight. - Otto Von Bismarck

20. Transparency • Daily, Weekly, Monthly, & Quarterly Updates • Forums & IRC • Scheduling, Funding, Stafﬁng Details • Unﬁltered Responses • No NDAs

21. Cadence • Daily, Weekly, Monthly, & Quarterly Updates • Monthly updates to the game • Same day and time, no matter what • New Content, bug ﬁxes, polish, etc. • When > What

22. Feedback Loop • Iteration • Subjective + Objective Data = Iteration • ~30% of schedule for response • Recognize contributors

23. Real World Events • Studio Tours • Round Tables • LARPing / Cosplay • Fencing! (sort of)

24. Challenges: Schedule • Iteration w/Feedback takes longer • Vision vs. Feedback: Staying on Target • Educating Users on Early Development • Backwards Scheduling

25. Challenges: Perception • Getting Discouraged by Negativity • Expectation vs. Reality • Negative Feedback Blackhole

26. Slaps & Fan Boys • Fan boys: “Drinking the Kool-Aid” • Slap in the face • “Don't lawyer me bro”

27. Distribution / Developer Democratization

28. • Play Games • Make Something “you” want • Gameplay First: Define your game / compulsion loop and worry about rest after • Understand and build for your audience(s) • Intrinsic Rewards ≥ Extrinsic Rewards • Creation of fun should be fun • Iterate and Fail Fast • Evolution ≥ Revolution (Old is New) Starr’s Design Principles

29. Recommended Reading • Theory of Fun by Raph Koster • Understanding Comics by Scott McCloud

30. Contact Info Starr Long Executive Producer Portalarium / Stellar Effect slong@portalarium.com stellareffect.com shroudoftheavatar.com Q & A

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