The document analyzes a series of Calvin Klein advertisements for their Eternity fragrance. The ads depict a couple over many years, from their passionate beginnings on the beach to portraying them ten years later with a child, suggesting the fragrance provides eternal love. Symbols like innocence, intimacy and paradise reinforce the promise of everlasting romance. While the ads appeal to desires for attraction, belonging and happiness, the document questions whether a fragrance alone can truly change one's life or relationships.