Dr. Catherine B. Matheson-Monnet presented on using force field analysis as a structured focus group activity. Force field analysis provides a framework for looking at factors that influence a situation by identifying enabling and restricting forces. Dr. Matheson-Monnet has used force field analysis in several research and evaluation projects involving new care models. She led an example brainstorming and ranking exercise using force field analysis to identify drivers and barriers related to the recent introduction of a client relationship management system. Participants found the exercise useful for conceptualizing factors influencing the new system.