This document discusses food innovation, focusing on driving forces, critical factors, and opportunities/challenges for ASEAN and developing countries. The key points are: 1. Food innovation is driven by factors across production, processing, marketing, and consumer stages aimed at increasing productivity and reducing losses while meeting consumer demands. 2. Innovations must consider critical factors at each stage including safety, quality assurance, infrastructure and skills development. 3. Opportunities exist for ASEAN/developing countries in functional foods, traditional knowledge, and favorable agriculture but challenges include sustainability, regulations, and malnutrition. 4. Addressing these challenges requires innovations in production, processing, waste reduction, fortification, and quality systems