The document discusses trends in the mobile gaming industry and their impact on external development. It notes that the gaming audience is expanding globally and maturing, with players consuming more diverse content through both interactive and passive channels. The proliferation of mobile devices and rapid technological advancements are increasing demand for richer, more complex games delivered across multiple platforms. This is driving greater need for external support from service providers in areas like engineering, art creation, live operations, and localization.
How to publish Western smartphone games in China -- GDC talk from Yodo1.comWagner Au
How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
How to publish Western smartphone games in China -- GDC talk from Yodo1.comWagner Au
How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.
Future on Mobiles - Advertising OpportunitiesVijay Sharma
This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Official report from hotstar about the 2018 vivo IPL.
About IPL:
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities or states in India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008. The IPL has an exclusive window in ICC Future Tours Programme.
The IPL is the most-attended cricket league in the world and in 2014 ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹475 billion (US$6.7 billion), according to Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.[9]
There have been twelve seasons of the IPL tournament. The current IPL title holders are the Mumbai Indians, who won the 2019 season. The venue for the 2020 season has been moved, due to the ongoing COVID-19 pandemic; games will now take place in the United Arab Emirates from 19 September through 10 November.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Mobile & Online Gaming Potential In South East AsiaRobin Ng
An overview of the mobile and online gaming potential in south east asia. South East Asia or SEA is the next potential region to grow for gaming whether on mobile or online.
The region has more than 689m in population and most of the population are young and hungry for content, media and games
the slides are presented at casual connect asia in singapore.
We are korean No.1 mobile marketing company, Mobidays, INC.
'KM-REPORT' is an abbreviation of 'KOREAN MOBILE REPORT', that is monthly trend report for korean mobile market.
This is our first English ver. issue of January.
More than half of world video game revenues comes from digital sales and competition in the segment of mobile games is rife. Even if the game experience is quite different, smartphones are getting to compete with handheld and home consoles. What are the buying behaviours in the different target groups and which business models can producers plan? Facts and prospective insights into this fast-moving industry.
Be a part of Reliance Entertainments Digital Business - Zapak Digital Entertainment Ltd.
Earn high returns on new age entertainment by partnering with Zapak - India's largest gaming company - 120 franchisee stores pan India and growing. Be a part of India's biggest gaming revolution.
For more details contact me at - karan.arya@zapak.co.in
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Official report from hotstar about the 2018 vivo IPL.
About IPL:
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities or states in India. The league was founded by the Board of Control for Cricket in India (BCCI) in 2008. The IPL has an exclusive window in ICC Future Tours Programme.
The IPL is the most-attended cricket league in the world and in 2014 ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹475 billion (US$6.7 billion), according to Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.[9]
There have been twelve seasons of the IPL tournament. The current IPL title holders are the Mumbai Indians, who won the 2019 season. The venue for the 2020 season has been moved, due to the ongoing COVID-19 pandemic; games will now take place in the United Arab Emirates from 19 September through 10 November.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
Mobile & Online Gaming Potential In South East AsiaRobin Ng
An overview of the mobile and online gaming potential in south east asia. South East Asia or SEA is the next potential region to grow for gaming whether on mobile or online.
The region has more than 689m in population and most of the population are young and hungry for content, media and games
the slides are presented at casual connect asia in singapore.
We are korean No.1 mobile marketing company, Mobidays, INC.
'KM-REPORT' is an abbreviation of 'KOREAN MOBILE REPORT', that is monthly trend report for korean mobile market.
This is our first English ver. issue of January.
More than half of world video game revenues comes from digital sales and competition in the segment of mobile games is rife. Even if the game experience is quite different, smartphones are getting to compete with handheld and home consoles. What are the buying behaviours in the different target groups and which business models can producers plan? Facts and prospective insights into this fast-moving industry.
Be a part of Reliance Entertainments Digital Business - Zapak Digital Entertainment Ltd.
Earn high returns on new age entertainment by partnering with Zapak - India's largest gaming company - 120 franchisee stores pan India and growing. Be a part of India's biggest gaming revolution.
For more details contact me at - karan.arya@zapak.co.in
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Venyoo - putting your stadium on the mapTeamVenyoo
VENYOO is uniquely positioned to develop hyper-local mobile maps for large venues. VENYOO provides the highest quality native mobile mapping experience by incorporating crowd sourced reviews, social media integration and data analytics that are specifically tailored to enhance the large venue experience.
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
AR Marketing Conference: Dave Lorenzini 20/20 Vision ARMarketing.org
Dave Lorenzini provided the audience at AR Marketing Conference with an opportunity to experience Google Glass on the very day it was launching. He proposes that by 2020 there will be perfect vision, AR vision without the need for clunky devices.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
Delivered at GameDaily Connect USA 2019. Player behavior is constantly changing in response to new trends in games, be it innovative gameplay mechanics or simply new community expectations. How has this manifested itself in core game metrics, player engagement, and trends in in-app purchases? Alex Gray, VP of Solutions Consulting at Swrve, will share actionable insights derived from hundreds of billions of data points of player behavior on how to engage and convert in the necessary millisecond, stay relevant to your players, and produce stronger business results.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
Understanding Mobile Game Players | Saad HameedJessica Tams
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxrickgrimesss22
Discover the essential features to incorporate in your Winzo clone app to boost business growth, enhance user engagement, and drive revenue. Learn how to create a compelling gaming experience that stands out in the competitive market.
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
Traditional software testing methods are being challenged in retail, where customer expectations and technological advancements continually shape the landscape. Enter generative AI—a transformative subset of artificial intelligence technologies poised to revolutionize software testing.
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
Navigating the Metaverse: A Journey into Virtual Evolution"Donna Lenk
Join us for an exploration of the Metaverse's evolution, where innovation meets imagination. Discover new dimensions of virtual events, engage with thought-provoking discussions, and witness the transformative power of digital realms."
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
8. 8
GROWTH IN USAGE OF SERVICE PROVIDERS
FOR EXTERNAL DEVELOPMENT
2017
2012
Art
10%
21%
2017
2012
SE
6%
29%
Average Percentage of Mobile Developer Clients for Service Providers
Source: XDS 2017 white paper
9. 9
SCALABILITY REMAINS #1 REASON DEVELOPERS/PUBLISHERS ENGAGE SERVICE PROVIDERS
WHY DEVELOPERS ENGAGE SERVICE
PROVIDERS
10. 10
SCALABILITY ISTHE KEY REASONTO ENGAGE WITH EXTERNAL PARTNERS
WHY DEVELOPERS ENGAGE SERVICE PROVIDERS
2017 2016
47%
15. 15
$15.1B $38B2016 Music Industry
Revenue, Global
2016 Box Office
Revenue
Source: iPhone Life Magazine
16. GLOBAL EXPANSION
Increasingly global industry with more room to grow and innovate
88%
84%
Western Europe
67%
Eastern Europe
60%
Middle East
66%
South America
53%
Central America
57%
East Asia
53%
South East Asia
33%
South Asia
29%
Africa
17. 17
MOBILE SEGMENT FORECASTTO GROW 42% OVERTHE NEXT 3YEARS
MOBILE GAMES ACCOUNT FOR 45% OF
THE TOTAL MARKET REVENUE
19. GLOBAL GAMES MARKET FORECAST
Mobile forecast to become more than 50% of the market by 2020.
20. 20
GROWTH OF MOBILE IN CHINA
The mobile market accounts for 46% of the revenue of China’s $24.6B games market
Mobile in China Forecast to be 17% of Global Games Revenue
21. 21
INCREASE IN # OF MOBILE
DEVELOPERS & OTHER
INDUSTRIES COMPETING FOR
SERVICE PROVIDER CAPACITY
SERVICE PROVIDERS
OFFERING
CULTURALIZATION
POSSIBLE TALENT
SHORTAGE AT CHINESE
SERVICE PROVIDERS
OVERALL MOBILE GAMING
MARKET GROWTH
GROWTH ACROSS
EMERGING MARKETS
MOBILE GAMES
POPULARITY GROWING
RAPIDLY IN CHINA
Trend Impact
SUMMARY
23. 23
AUDIENCE SEGMENTS MOVING CLOSERTOGETHER
CORE GAMERS GENERAL AUDIENCE
LONG RUNNING
HISTORY WITH GAMES
FAMILIARITY WITH
CONTROLLER INPUT
PRIMARILY ENTERTHROUGH
PREMIUM BUSINESS MODEL
GROWING EXPOSURE AND
INTEREST IN GAMING CONTENT
FAMILIARITY WITH
TOUCHSCREEN AND INTUITIVE
INPUTS
PRIMARILY ENTERTHROUGH
FREEMIUM MODEL
INCREASED AUDIENCE CONVERGENCE
24. 24
Accelerating growth for “appointment” gaming
$3.84B2
Revenue to-date from In-App
Purchases
$3.18B1
Worldwide Gross Revenue
(Box Office, DVD, Blu-Ray)
AUDIENCE AND REACH
Source: 1.The-Number.com All Time Worldwide Box Office; 2. AppAnnie Data
Dec 2009 to Jun 2014 – 55 months Dec 2012 to Jun 2017 – 55 months
25. 25
Gaming growing as both interactive and passive form of entertainment
What Are People Watching Today?
104M
1
Unique Subscribers
Worldwide
185M1
Average Unique
Viewers Per Month
AUDIENCE AND REACH
Source: 1. Superdata Research; Netflix Quarterly earnings
27. 27
More People Watch GFC than HBO, Netflix, ESPN, and Hulu Combined
AUDIENCE AND REACH
#1 YouTube Channel
PewDiePie - comedic
commentary while playing
games
55.9M Subscribers
#2 YouTube Channel
HolaSoyGerman –
comedy sketches
in Spanish
31.9M Subscribers
#3 YouTube Channel
elrubiusOMG – comedic
commentary in Spanish while
playing games
24.8M Subscribers
28. 28
More features at launch
Regular post-launch updates
Events
Robust live operations
PLAYERS DEMAND MORE CONTENT
LTV CHECKLIST
29. 29
SUMMARY
SERVICE PROVIDERS
TRADITIONALLY ONLY WORKING
ON CONSOLE, NOW HAVE MOBILE
CLIENTS.
INCREASE IN COMPANIES
OFFERING EXPERTISE WITH VIDEO
PRODUCTION AND TWITCH
INTEGRATION
SERVICE PROVIDERS
INCREASINGLY USED TO CREATE
FEATURES & CONTENT FOR LIVE
SERVICES
MOBILE AUDIENCE
MATURING
PLAYERS ENGAGING VIA
NEW PASSIVE &
INTERACTIVE CHANNELS
PLAYERS CONSUMING
MORE CONTENT &
QUICKER
Trend Impact
37. 37
MANY WAYS TO INTERACT – RIPE FOR DISRUPTIVE INNOVATION
EXISTING WAYS TO PLAY EMERGING WAYS TO PLAY
SmartDevicesHHMORE WAYS TO PLAY MOBILE GAMES
CrossPlatformPlayAR/VR
Photo Credit: VR Today
43. 43
MANY INDUSTRIES ARE ADOPTINGVR/AR MUCH QUICKERTHANTHE GAMES INDUSTRY
VR BEING LEVERAGED ACROSS MANY INDUSTRIES
AUTOMOTIVE
BMW, Audi, Porsche,
KIA, Peugeot,
Volkswagen, Volvo,
Lexus, Chevrolet, and
Honda have all
embraced VR and are
using it as part of their
marketing strategy in
2017.
Toyota used VR to
educate parents and
teens about the
dangers of distraction
with their
TeenDrive365
campaign
HOSPITALITY
Several of the larger
hotel chains have
recently commissioned
VR tours of all public
facilities, allowing
customers unrestricted
24/7 access to all
public areas - even if
they are currently
being used for
meetings.
TripAdvisor is looking
at creating virtual walk-
throughs of
restaurants, museums,
and tourist attractions.
HEALTHCARE
Hospitals and
healthcare providers
began not only utilizing
VR technology to stay
on top of cutting edge
medical procedures —
such as robotic surgery
and remote telesurgery
— they also began
leveraging it as a tool
for medical training.
RETAIL
The North Face
invested in VR
technology in select
store locations to give
customers a one-of-a-
kind experience while
browsing for
outerwear. They can
virtually jump off a cliff
or climb a mountain,
creating a way for
shoppers to not only
look at how North Face
products perform in the
outdoors
REAL ESTATE
Sotheby’s is letting
high-end buyers
virtually walk through
available homes using
headsets. Not only
does this allow clients
to see multiple homes
quickly without ever
leaving the office, it
tracks their eye and
head movements—
offering a glimpse into
the specific features
clients are interested
in.
FOOD & BEVERAGE
For Nescafe, VR is a
way for the brand to
promote transparency
and sustainability to
Millennial consumers.
They recently
partnered with Google
Cardboard to create an
app allowing mobile
phone users to get a
360 degree view of the
coffee fields in Brazil—
giving them an
experience when it
comes to the origins of
their beverage, rather
than reading words of
a box
EDUCATION
Google recently
launched Google
Expeditions, a program
that allows students to
take virtual trips around
the globe, and even
into space.
45. 45
SUMMARY
INCREASE DEMAND FOR
PORTING, QA, DEVICE
CERTIFICATION
INCREASED DEMAND FOR AI
DEVELOPMENT, COMPLEX
SERVER SIDE ENGINEERING AND
3D HIGH FIDELITY ART STUDIOS
SERVICE PROVIDERS GETTING AHEAD
OF DEMAND COULD SPELL TROUBLE.
PROCEDURAL ART COULD DECREASE
NEED FOR EXTERNAL SUPPORT.
INCREASE IN # DEVICES AND
PLATFORMS WITH PLAYERS
EXPECTING CROSS-PLATFORM
EXPERIENCES
DEMAND FOR DEEPER,
RICHER, HIGHER QUALITY
MOBILE EXPERIENCES
NEW TECHNOLOGIES OPENING
UP OPPORTUNITIES FOR OPEN
WORLD GAMES.
Trend Impact
INCREASED DEMAND FOR 3D
REALTIME ANIMATION PROVIDERS
NON GAMES INDUSTRY
ADOPTING VR/AR AT A MORE
RAPID PACE THAN THE GAMING
INDUSTRY
46. 46
SUMMARY OF TRENDS AND IMPACT ON
EXTERNAL DEVELOPMENT
GEOGRAPHIC
EXPANSION
MORE WAYS
TO PLAY
GREATER
ACCESSIBILITY
AND DIVERSITY
DEMAND FOR
DEEPER &
RICHER GAMES
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As part of XDI’s strategic role at EA, we need to take that information and then figure out why.
The question becomes why…?
86.5 Billion
Huge growth in emerging market. China is now higher than the U.S.
Previously, if you wanted to play game you needed to go to the shop, purchase a disk/tape and load them
Text-based games NFS, J2ME device
APAC territories will generate $51.2 billion (47% of the global total) in 2017, Newzoo said, and China will be responsible for one quarter of all global game revenues, reaching $27.5 billion this year. That's notable because it outpaces the US games industry, which is expected to reach $25.1 billion. Mobile revenues in China, expected to be led mostly by Tencent and NetEase, should come in at $11.2 billion for 2016, Newzoo said, and that's expected to rise to $14.6 billion this year.
Even without China, Japan and Korea, the rest of Asia is expected to be the fastest-growing region in the world in the coming years, with total game revenues growing to $10.5 billion in 2020, up from $4.5 billion last year.
North America remains a massive market as the second largest region with estimated revenues of $27.0 billion in 2017 (up 4% year-on-year). That growth, although less impressive, will also be driven by mobile, which is not yet saturated. "Growth is fueled by a combination of a higher share of spenders as well as average spend per paying gamer. We see the same trend in EMEA which we expect to reach $26.2 billion in 2017. Latin America will grow to $4.4. billion in game revenues this year,"
86.5 Billion
Huge growth in emerging market. China is now higher than the U.S.
Previously, if you wanted to play game you needed to go to the shop, purchase a disk/tape and load them
Text-based games NFS, J2ME device
Originally companies only focused on the core gamer.
Many who would not say they are a gamer have at least one game on their phone
Now everyone is playing through them mobile devices
Gen Z – now reaching 18 years of age – they have grown up with tech since birth. 2.8 billion representing 2/3 of the world’s population…
Industry has transformed to be both an interactive and passive form of entertainment
Avatar largest grossing film in history.
The studio was so successful that it actually ran a minute-long ad during the Super Bowl 2015 for Clash of Clans to attract new players. That commercial likely cost the company around $9 million just for the airtime, and it starred international movie star Liam Neeson.
In terms of passive form of entertainment…. Netflix has
Watching games
Increased from 45 million in 2014
16 billion minutes watched per month
Big Bang Theory = 14.9 million average Season 8
Sunday Night Football 2015 = 22.5 million
high female representation (46%) and high average income ($58K in the US).
In terms of passive form of entertainment…. Netflix has
Watching games
Increased from 45 million in 2014
16 billion minutes watched per month
Big Bang Theory = 14.9 million average Season 8
Sunday Night Football 2015 = 22.5 million
high female representation (46%) and high average income ($58K in the US).
The importance of designing for LTV is becoming paramount of CPIs are skyrocketing. CPIs are increasing as more big brands enter the mobile gaming space and organic discover becomes next to impossible.
Gordon Moore, co-founder Intel predicted 1965 Electronics Magazine that # of transistors in an integrated circuit would double every two years.
1985 Cray 2 supercomputer vs. 2012 iPhone 5 2x the processing power (27 years)
More powerful devices: Support AAA bigger games – missing 5C, iPhone SE, 6splus… rumors suggest a radical redesign for iPhone 8. A11 chip, 3GB plus of memory, Maybe edge to edge display, Touch ID built in? No home button?
1 S6 is to 5 PS2’s (based on GFLOPs. CPU Speed, RAM)
Support AAA bigger games – these titles require more features, and more partners being leveraged for 3D art production, a lot of games moving toward photo realistic art – leveraging partners to build the titles
Proliferation of devices more fragementation: testing across devices for QA , device cert, and external partners for porting
Proliferation of devices
This means in the games industry we aren’t looking at using partners quite yet as it’s difficult to build an experience that is sticky and makes money but many other industries are looking at VR.
Not going to cover in detail but as you can see many industries are embracing VR Automotive, Hospitality, real estate, etc. Unreal is opening a commercial division – the big question is will the resources be available when the gaming industry decides to leverage them?
Metaverse, Machine learning, neural networks…
In an hour you are going to hear from a panel of experts on external development. One of the questions posed will be on how they have seen a growth in the need for new content so they will cover that during the panel.