Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
5. Social Commerce Platforms - Markus Karlsson, ComrzLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Similar to What's Next: Social Commerce - from transaction to truly social (20)
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
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Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Ogilvy Consulting’s “The Annual” is the power of behavioural science applied, showcasing 10 projects worked on over the last year with a particular focus on interventions for brands, charities, non-profits and local governments supporting social outcomes to drive “good”.
Presented by the Behavioural Science Practice within Ogilvy Consulting London, you will discover the insight behind the interventions and how the power of behavioural science and creativity can be used to overcome the stickiest of challenges.
Fast growth, mergers and acquisitions, diversification… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies give meaning to their transformation and make their corporate culture a change accelerator, instead of an obstacle.
From voice assistants to podcasts and the Internet of things, the world of audio is expanding faster than any other advertising media. As a result, brands now face the need to address complete sonic branding with the same care and fidelity customarily reserved for visual design.
Join Ogilvy’s Robert John Davis for a discussion on the growing importance of sound in advertising.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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CWV Topics include:
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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3. Repurpose across all platforms
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
8. Social Commerce is a subset of e-commerce - and
more broadly, retail - that involves social media,
online media that supports social interaction, and
user contributions to assist online buying and
selling of products and services.
More succinctly, social commerce is the use of
social networks and interactions between buyers
in the context of e-commerce transactions.
The closest we could
get to a universal
definition
9. Yet with vastly different
types of activity happening
within this space, is a single
definition helpful?
10. Three distinct types of
social commerce activity
#3 Commerce-based Social
Integrating social features into
e-commerce platforms. This is commonly
in the form of a “feed”, as seen on Tmall,
Lazada and Shopee.
Social Interaction mechanism such as
advocating, liking, sharing, recommending,
etc build in ecommerce platforms
Humanizes the shopping experience
Makes it more interactive
#2 Social Referral
Driving traffic from social platforms such
as Facebook to ecommerce platforms such
as Shopee or Tmall — usually involves
influencers and specially-created social ad
formats
From social content to paid media to
influencers, recommendations and
partnerships.
Using channels and people to drive to e-
commerce
#1 Social-based Commerce
Transactions happening mostly within
social platforms from discovery to
selecting and sometimes paying in
platforms such as Instagram, Line, Viber,
Zalo, WeChat
Content that inspire shopping, influence
purchase decision.
Seamless journey is key.
API Connection with commerce platform.
11. But one thing’s for sure, social is influencing
online shopping behaviours
Several studies have pointed out that online
shoppers rely increasingly on social networks to
help with their purchasing decisions.
55%
of people bought a
product online after
discovering it on
Social
Source: eMarketer, USA, 2019
12. And social media has become a growing
driver of traffic to e-retailers, even if not
the largest yet.
Interestingly non paid ads are playing a big role.
How valuable are the following networks in terms of
driving non-paid online sales
Source: Econsultancy The State of Social Commerce in South East Asia 2019
13. Another thing’s for sure: Asia leads the
world in social commerce innovation
Asian social media platforms, and consumer more
comfortable with mobile purchases, have
accelerated the development of social commerce.
Platforms built for Social
Commerce:
Little Red Book (China),
Pinduoduo (China)
Sophisticated linkages
between Social and
Commerce platforms
E.g. Viber, Zalo,
Tiktok/Shoppe etc
Payment through mobile
Social Platforms Common
WeChat Pay etc
15. Each form of social commerce
requires a different approach,
skillset and technology
#3 Commerce-based Social
Integrating social features into e-
commerce platforms. This is commonly in
the form of a “feed”, as seen on Tmall,
Lazada and Shopee.
#2 Social Referral
Driving traffic from social platforms such
as Facebook to ecommerce platforms such
as Shopee or Tmall — usually involves
influencers and specially-created social ad
formats
#1 Social-based Commerce
Transactions happening mostly within
social platforms from discovery to
selecting and sometimes paying in
platforms such as Instagram, Line, Viber,
Zalo, WeChat
16. #3 Commerce-based Social
Integrating social features into
e-commerce platforms. This is commonly
in the form of a “feed”, as seen on Tmall,
Lazada and Shopee.
#2 Social Referral
Driving traffic from social platforms such
as Facebook to ecommerce platforms such
as Shopee or Tmall — usually involves
influencers and specially-created social ad
formats
#1 Social-based Commerce
Transactions happening mostly within
social platforms from discovery to
selecting and sometimes paying in
platforms such as Instagram, Line, Viber,
Zalo, WeChat
17. End to end shopping. Not yet for all.
Inspiring Discovery Narrowing Closing
Shoppable and
swipe up stories
Shoppable stickers
#1 Commerce in social platforms
Your Storefront on Instagram
18. Facebook is introducing Facebook Pay,
which will provide people with a
convenient, secure and consistent
payment experience across Facebook,
Messenger, Instagram and WhatsApp.
• Add your preferred payment method once then
use Facebook Pay where available to make
payments and purchases on their apps
• Set up Facebook Pay app-by-app, or choose to set
it up for use across apps (where available)
• View payment history, manage payment methods
and update your settings in one place
• Get real-time customer support via live chat in the
US (and in more places around the world in the
future)
• Social platform's digital wallets will open the
internet up to the 'unbanked’ especially in SEA
#1 Commerce in social platforms
Facebook Pay will change the game
19. Limited to items that have a sponsored hashtags.
In partnership with four influencers, Kroger is
encouraging college kids to post videos of their “cool and
essential dorm room transformations” with the hashtag
#TransformUrDorm.
Users who choose to engage can also shop for Kroger
products on a dedicated branded page.
#1 Commerce in social platforms
Everyone is getting at it.
Catalogs are a mobile
storefront for businesses to
showcase and share their
goods so people can easily
browse and discover
something they would like to
buy.
Previously businesses had to
send product photos one at a
time and repeatedly provide
information — now
customers can see their full
catalog right within
WhatsApp.
For each item in its catalog, a
business can add information
including price, description
and product code. It saves
space both businesses and
customers.
Today available in Brazil,
Germany, India, Indonesia,
Mexico, the U.K. and the U.S.
WhatsApp catalogs
Tik Tok In-app purchases soon available
20. #1 Commerce in social platforms
Conversational commerce
Zalo Store: Shop and Chat
Shop on Social Zalo Network and order directly on Zalo app. Questions about product? Chat directly.
21. #1 Commerce in social platforms
Turning shopping into social experience
Limited release
Viber solved the lonely experience of e-commerce issue by bringing
users an in-chat shopping experience that would allow them to shop
online with the people they would otherwise go to the store with.
Instant Shopping brings a catalog of brands and products to your chats.
22. 8 million Line Shopping platform users In Thailand (44% of Line users)
It provides a wide assortment of items from 15 major online marketplaces.
There are mini-applications to service business on the platform. For example, apps for
managing things like coupons, reservations, and payments will now be a thing, meaning
users can easily manage their business within one platform.
Plus, LINE will also be collaborating with Akita Fulfilment and aCommerce to offer
one-stop-service shopping experiences. Users and sellers can manage orders, payment
methods, payment slips, and purchase confirmations via LINE chat.
Taiwan Diageo A one-stop
shop experience in Line
Data collection, CRM &
Loyalty
Friends click label, registration
information, recommend
friends, etc
#1 Commerce in social platforms
Shopping central to Life on Line proposition
23. Many brands bring commerce experience to WeChat via
mini-programs – apps easily activated without leaving
WeChat
Links seamlessly to JD.com or other WeChat-friendly
commerce platforms
Nescafe sells accessories through WeChat and integrates Fan
Club – their loyalty program.
Social interactions are key to the loyalty programs and be
used to earn points, redeemable for products or branded
accessories
#1 Commerce in social platforms
Bringing commerce to WeChat through miniprograms
24. #3 Commerce-based Social
Integrating social features into
e-commerce platforms. This is commonly
in the form of a “feed”, as seen on Tmall,
Lazada and Shopee.
#1 Social-based Commerce
Transactions happening mostly within
social platforms from discovery to
selecting and sometimes paying in
platforms such as Instagram, Line, Viber,
Zalo, WeChat
#2 Social Referral
Driving traffic from social platforms such
as Facebook to ecommerce platforms such
as Shopee or Tmall — usually involves
influencers and specially-created social ad
formats
25. #2 Social referral
Product Feature Content
Content and post featuring
products to inspire or tease.
Paid Media
Paid media ad driving to e-
commerce site.
Influencers
Influencer featuring links on
their organic posts or stories to
product pages and websites.
Recommendations /
Referrals
Partner or people
recommending or referring
brands and products via links to
pages and websites
26. #2 Social referral
Dynamic display
Stories Ad Video Ad
Visually immersive
videos that are up to 60
seconds long in
landscape or square
format.
Collection AD
You can use collection to visually
inspire and help your audience
discover, browse and purchase
products. Tell an integrated story
with a product or lifestyle focus,
through video, images or both.
Carrousel AD
Add another layer of depth to campaigns,
where people can swipe to view additional
photos or videos in a single ad.
27. Consumers are increasingly expecting
influencer marketing to be more subtle and
authentic, in order to not fall in the trap of
endorsed product placement.
Several initiatives and new formats were brought to life in
order to maximise the influence of influencers.
Today, Instagram is to let influencers use the app to tag and sell
products directly on the grid; a move it claims will enrich the
shopping experience for users.
Expect a boom in influencer affiliate marketing through social
as their sales figures become more trackable and transparent.
#2 Social referral
Authenticity vs Sales
29. #2 Social Referral
Driving traffic from social platforms such
as Facebook to ecommerce platforms such
as Shopee or Tmall — usually involves
influencers and specially-created social ad
formats
#1 Social-based Commerce
Transactions happening mostly within
social platforms from discovery to
selecting and sometimes paying in
platforms such as Instagram, Line, Viber,
Zalo, WeChat
#3 Commerce-based Social
Integrating social features into
e-commerce platforms. This is commonly
in the form of a “feed”, as seen on Tmall,
Lazada and Shopee.
30. #3 Commerce-based social
China leading the innovation
Platforms using content to encourage
shoppers to “hang out” on Tmall as if they
were on social media platform.
Ali’s ecosystem: Taobao Headlines,
Weitao, Livestream, influencers etc
Are people really interested in
socializing when shopping? Some
features take off, others don’t – but Alibaba
seems determined to make them stick.
32. #3 Commerce-based social
Southeast Asia, with its China-owned ecosystem, has
increasingly similar opportunities
Social ”feeds” and other social
functionality are being pushed heavily
by Lazada, Shopee, etc
If the platforms/usage develop in
similar ways to China, we predict
more value in livestream and social
gamification
34. As part of its 10.10 campaign,
Wyeth took advantage of
Lazada’s all-new social
engagement opportunities to
drive sales and position itself as
the brand with “answers for
every mom”
36. We believe social commerce can
make brands matter
in 3 time horizons
37. across time and every idea
PLATFORM
PROGRAM
PULSE
Mattering
for years
Mattering
each quarter
Mattering
right now
It should not be an afterthought
38. making social commerce matter
At the right moments every day: dynamic push and pull content
around timely and relevant products
At moments of business opportunity: use social as a push to
stimulate demand and conversations
Content and creative alignedd with brand platform.
A E-Commerce strategy which social is part of.
PLATFORM
PROGRAM
PULSE
41. New prospect
Attract
Already Customers
Upsell / cross sell
People interest by the brand
Incite, persuade
From content to
paid media
strategy we cannot
sell the same way
to all.
A solution:
Dynamic assets which can be
optimized by audience.
#1 Current Customers vs Acquisition
42. Brand platform and guidelines apply in the context of social commerce as well.
It’s should not feel different.
However can have integrate ways to highlight new product, limited offer or promotion.
Codification everywhere is key. It helps to create awareness, recognition and memorization.
When one prospect is reached at the Sales stage, he easily makes the connection with the awareness post he saw previously.
#2 Creative Consistency
Awareness Consideration Conversion
43. IN-DEPTH
UNDERSTANDING OUR
TARGET AUDIENCES
LIFESTAGES
ATTITUDES
MINDSETS
BEHAVIOURS
INTERESTS
TRENDS
KEY TRIGGERS FOR HYPER
RELEVANT & PERSONALISED
CONTENT
Thanks to data analytics,
audience segmentation,
retargeting strategies and
personalized creative, social
platforms offer all the
necessary ingredients to build
powerful customer-centric
campaigns.
Qualify based on previous engagements
or look-a-like
Personalised marketing will get more
personal as social media platforms track
previous purchases and begin to
recommend the perfect accompaniments.
Watch outs
Remove choice
Complicating Comparison
Hiding Social Proof
#3 Personalized experience
44. #4 Evolution
Continuous testing and
optimization on the
ecosystem and the go-to-
market content and offers.
2-3 times a years at:
• Platforms
• Partners
• Tools
Constantly:
• Audience
• Creative
• Copies
• Frequency
• Placement
45. The holy grail
Swipable Conversions
Brands are trying to find new
immersive and interactive
ways to generate conversions
without even leaving the social
apps.
Fuelled by improvements in augmented
reality and camera detection technologies
the distance between inspiration and
purchase will continue to shorten upending
the path to purchase funnel. Everything we
see will be instantly shoppable both on and
offline wherever we are in the world.
#5 Immersive and interactive experiences
(1) Adidas swipe up leading
to gaming experience where
users could buy cleats
(2) Premium tequila Patron
becoming the first alcoholic
drinks brand that you can
order via Instagram by
swiping up the ad.
46. But we believe that to
truly win on social commerce,
brands must be truly social
47. In many cases there’s nothing social about the
transaction — it just happens to be taking place in a
social app
While there’s nothing wrong with this, we believe that
to make the most of social commerce, we need to find a
meaningful role for buyer-buyer interactions as part
of the transaction
48. 4 design principles to make sure your social
commerce is truly social
#1 Social Proof: Are social
interactions, especially
comments, visible to other
buyers? Are buyers able to see
whether their friends have
bought the same product?
#2 Social Advocacy: Are we
making it easy for consumers to
share about their experience? Is
our content engaging to the point
people are compelled to share it
with friends? Are we incentivising
it as part of a loyalty program?
#3 Social Cause/Topic: Is
our content, or even the product
SKU/bundle, tapping into
important causes or hot topics?
If what we’re selling, or its
content, tap into societal
conversation it will get more
exposure through e-commerce
platform algorithms etc.
#4 Social Conversation:
Are we creating spaces for
people to talk about their
preferences, experiences and to
ask questions?
49. Recap & learnings
It’s more than a paid ad
Types of
Commerce
1. Commerce in Social
Platform
2. Social Referral
3. Commerce-based
Social
Matter Across Time
Horizon
• Your overall strategy
(e-commerce linked to
brand)
• Your program
(campaigns)
• Your Pulses every day
Dimensions to plan
and execute
1. Current Customer
vs acquisition
2. Creative Consistency
3. Personalisation
4. Evolution 2 level
optimisation
5. Immersive and
Interactive
experiences
Social Design
principles
1. Proof
2. Advocacy
3. Reach
4. Cause / Topic
5. Conversation
50. Now ask yourself:
Where are your users?
What kind of experience you want to create?
Who do you want to partner with?
What technology do you need?