Yodo1 overview Feb 12 2014
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The document discusses China's massive mobile gaming market and outlines Yodo1's full-service platform for helping Western developers succeed in China. Some key points include: - China has the world's largest smartphone market and mobile gaming revenues reached $1.8 billion in 2013, up 100% in 2014. - It can be difficult for Western developers due to differences in discovery, distribution, payments and social networks - Yodo1 addresses these challenges. - Yodo1 offers services such as localization, IP protection, publishing support, monetization tools, and integration with Chinese social networks and platforms to help developers gain access to China's large audience.
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Yodo1 overview Feb 12 2014
- 1. ® Confiden'al. © YODO1. All rights reserved.
- 2. China, the Biggest Smartphone Market China Smartphone Market: Expected to Break 800M in 2014 China Now The World’s Largest Smartphone Market Chinese Mobile Gaming Revenue Reaches $1.8B in 2013 China Mobile Gaming Revenues Up 100% in 2014 Confiden'al. © YODO1. All rights reserved.
- 3. Why China is Difficult For Western Developers DISCOVERY AD NETWORKS DISTRIBUTION SOCIAL NETWORKS PAYMENT CREDIT AND GIFT CARDS Confiden'al. © YODO1. All rights reserved.
- 4. Why China is Difficult For Western Developers DISCOVERY DISTRIBUTION PAYMENT Welcome to China!!! AD NETWORKS SOCIAL NETWORKS AD NETWORKS Confiden'al. © YODO1. All rights reserved.
- 5. Yodo1 PlaYorm – China Simplified Welcome to China!!! Confiden'al. © YODO1. All rights reserved.
- 6. Deep Culturaliza]on, Not Just Transla]on From Western Hit Titles To Deep Culturaliza]on Chinese Hit Titles Reaching One Billion+ Chinese SNS users 570M users Co-‐Produc'on IP Protec'on MMO Games Opera'on 750M users 420M users Distribu'on & Mone'za'on Games as-‐a-‐service PlaRorm 500M users Ad Networks Alpha Zero: Re-‐wrote storyline + voice over Integra]on with China SNS Confiden'al. © YODO1. All rights reserved.
- 7. Co-‐Produc]on to Sustain Growth and Revenue Deep Culturaliza'on New Content Crea]on Sustaining and Culturalized Co-‐Produc'ons Co-‐Produc]on IP Protec'on MMO Games Opera'on Distribu'on & Mone'za'on Games as-‐a-‐service PlaRorm Ad Networks Hero Academy: Brand new story mode about a young man becoming a warrior. We designed and animated a China-‐original “Shaolin” team – now adopted as part of Hero Academy’s global version! Ski Sarari: Incorporated new Chinese-‐ themed music, characters, obstacles, and IAPs (gear and ouRits) Confiden'al. © YODO1. All rights reserved.
- 8. Protec]ng Your IP Protec'ng your games’ Deep Culturaliza'on Intellectual Property in China Co-‐Produc'on IP Protec]on MMO Games Opera'on Yodo1’s Dedicated IP Protec]on Team Distribu'on & Mone'za'on Games as-‐a-‐service PlaRorm Ad Networks Confiden'al. © YODO1. All rights reserved.
- 9. Turnkey MMO Games Opera]on Deep Culturaliza'on Co-‐Produc'on Local cloud infrastructure Dedicated community and event management team 24-‐hour customer service Simultaneous launch on mul]ple MMO plaYorms IP Protec'on MMO Games Opera]on Distribu'on & Mone'za'on Games as-‐a-‐service PlaRorm Ad Networks Event Rewards Choosing an opponent PVP Results Confiden'al. © YODO1. All rights reserved.
- 10. Distribute Through the Broadest China Partner Network Deep Culturaliza'on Co-‐Produc'on Top Publisher with China’s “BIG 3” mobile carriers 400 android app stores channel networks 30+ Ad networks Handset manufacturer partnerships IP Protec'on MMO Games Opera'on Distribu]on & Mone]za]on Games as-‐a-‐service PlaRorm Ad Networks Confiden'al. © YODO1. All rights reserved.
- 11. Kryptanium: the Most Powerful Games-‐as-‐a-‐Service PlaYorm Instantly Add Deep Culturaliza'on Co-‐Produc'on In-‐Game Community + Social Virality + Cross Promo'ons The Most Powerful Games-‐as-‐a-‐Service PlaRorm IP Protec'on MMO Games Opera'on Increase Reten]on Rates 12.78% 25.03% Distribu'on & Mone'za'on Average 7 Day Reten]on Rate Games as-‐a-‐service PlaYorm Ad Networks Home page displaying most popular discussions about your game Discuss gameplay and tac'cs Share screenshots and achievements Find friends and other players Confiden'al. © YODO1. All rights reserved.
- 12. Maximizing Ad Revenue in China Federa'ng over Deep Culturaliza'on 30 Chinese Ad Networks in 1 SDK Co-‐Produc'on IP Protec'on MMO Games Opera'on Distribu'on & Mone'za'on Games as-‐a-‐service PlaRorm Ad Networks Enhance Revenue with well-‐designed ad injec'on without impac'ng gameplay Mone'zing a broader demographic by using offer walls Enable users to turn off ads when virtual currency above a certain $ is purchased Confiden'al. © YODO1. All rights reserved.
- 13. The Fastest Growing Mobile Publisher in China Published more than 50 games in China! 116M+ 3.0M+ 16M+ Total Ac]ve Users DAU Monthly New Users February 10, 2014 Confiden'al. © YODO1. All rights reserved.
- 14. The Most featured Mobile Publisher on Apple App Store in China Over 50 Home Page App Store Features in past 12 months Confiden'al. © YODO1. All rights reserved.
- 15. The Most featured Mobile Publisher on Android in China Cut the Rope 2: Over 100 Features Across All Major China Android App Stores Confiden'al. © YODO1. All rights reserved.
- 16. Case Study – Yodo1’s impact on China mone]za]on 60X 20X 210X And s'll growing $14,500/Day $4,200/Day $1,351/Day $69/Day Interna]onal Version 35,000 TOTAL DOWNLOADS Chinese Edi]on Yodo1 Produced Chinese Content More Yodo1 Produced Content 60,000,000 Total Users Confiden'al. © YODO1. All rights reserved.
- 17. Our Developer Partners Confiden'al. © YODO1. All rights reserved.
- 18. The Force Mul'plier for Mobile Gaming Confidential. © RTM Asia. All rights reserved. 18
- 19. Kryptanium is a “FORCE MULTIPLIER” for Mobile Gaming The Four Key Performance Factors for Mobile Gaming Confidential. © RTM Asia. All rights reserved. 19
- 20. MULTIPLY “Reten]on” and “Gamer Interac]on” Instant In-Game Community Share Screenshots and Achievements Get Updates Ask Questions Find Other Players Share Tactics & Tips Confidential. © RTM Asia. All rights reserved. 20
- 21. MULTIPLY “Gamer Interac]on” Even More… Turning Single-Player Games to Multiplayer Games Request Friends for Help Compete with Friends Social Gifting Invite Friends from SNS Confidential. © RTM Asia. All rights reserved. 21
- 22. MULTIPLY “Virality & Distribu]on” Creating a Foundation for a Specialized Social Network for Gamers Only So that every Kryptanium-Enabled Game Becomes a Distribution Channel Confidential. © RTM Asia. All rights reserved. 22
- 23. MULTIPLY “Mone]za]on” Create and Manage Live Events to Drive In-App Purchases Live Events & Tournaments In-Game Promotions Push Notifications Confidential. © RTM Asia. All rights reserved. 23
- 24. Blue Chip Mul]-‐Na]onal Execu]ve Team Henry Fong CEO • Co-‐founder of a US$80m Global Tfrack n 000 listed Record venture und in 2 f Asia Market • Co-‐founder ohat has helped 60+ US Accelerator t Serial Entrepreneur and Asia tech companies expand into Consultant to Over 60 US Tech • Technology Leadership Roles in Start-‐ups & Brocade Microsom • Passionate gamer for over 25 years Mul'-‐discipline track record from technology, product design, opera'ons and exec management Jung Suh VP Global Publishing • A game ndustry veteran since 1995, Korea &i WPestern anagement Markets Jung was in roduct M and Sr. Produc'on roles at industry leaders, Ac'vision, Walt Disney, and Electronic Arts. Global Gaming Industry Veteran of Western and Ko-‐founded aming • He subsequently c orean G pioneering Markets game rental company GameFly, where he was VP of Content, and was most recently co-‐ Founder of GCEO of mobile game founder and amefly and developer Games RedRocket Red Rocket Games Sun Ke VP, China BD • Published more than 200 well-‐known China Ggaming Market of mobile ames, including Ages empire, Terminator, Rambo, Dragon World, etc. China Mco-‐founder of Gametowin, • As the obile Gaming Industry Sun Ke has developed eteran Market ing and BD Vand published 20 original ARPG games and online games. Product Manager at Infusio and • Abundant experiences on both Founder/COO at Game2win channel distribu'on and game development. Confiden'al. © YODO1. All rights reserved.
- 25. Blue Chip Mul]-‐Na]onal Execu]ve Team Spencer Liu Chief Product Officer • Product slass and usability expert World C trategy • Co-‐Founder and head of product Product Design development of HighGear Media • Veteran in branding and marke'ng Interna'onal Product Design for gaming companies and Usability Guru Lead CNET.com’s Asia expansion and crea'ng of Lara Crom brand franchise Chen Shuo Director, Mobile Development • Founding member and G Localiza]on Expert M of Shouji Mobile Entertainment • Managed mobile games development or over 200 mobile Mobile Gor top fDaming companies nd ame g evelopment a games f Localiza'on SPopCap, Konami, THQ, including EA, pecialist Sony, Namco Bandai and Tencent Ex-‐Disney Mobile and General • Leader in tes'ng and cross-‐plaRorm por'ng Manager of Shouji Mobile Will Chung VP, Crea've • Award-‐winning World Class experience in digital film postproduc'on and computer-‐ Crea]ve Talent generated anima'on. • Selected as the top-‐10 film Award Winning Cirea've produc'on teams n China Director in 3D Crea've • Top 25 most influen'al anima'on Produc'on & Anima'on teams in Asia Anima'on and Post Produc'on Credits in over 40 CG produc'ons Confiden'al. © YODO1. All rights reserved.
- 26. Blue Chip Mul]-‐Na]onal Execu]ve Team James LaLonde Head of Interna'onal Business • Generated over US Japan & Global $2.0 Billion in revenue for tech companies in Asia Track Record Pacific • Established over 175 distribu'on Japan Market Expert, Global partnerships Business Execu've and Author • Closed over 80 OEM contracts with a of Bminimum value of $1M USD est Selling Japanese Business Book • Author of top-‐selling Japanese business book Closed over $2 Billion in Deals for Tech Companies in Asia Pac Billy Tang COO • Billy brings 15 years o Proven Start-‐Up f experiences in opera'ons management, research Mgmt Track Record innova'on and marke'ng promo'on. Serial Entrepreneur land The • Billy has founded and aunched Interna'onal edera'on of Crea'vity Technologist, FFounder/COO of and Technology (IFOCAT), Hong Kong Bio-‐metric Scanning Somware Youth Synergy (HKYS), Hong Kong Company Titanium of Commerce Chongqing Chamber Tech (HCCC). Grew Titanium to US OTC lis'ng and exit Marcus Chan CTO • Microsom Greater World-‐Class China Technology Director Technologist • 16 years of hands on design, development and architecture Technical Director for experience Microsom Greater China and • Key architect in the AMS3 trading and Key Architect in HKSE system for the Hong Kong Stock AMS3, HSBC Retail Banking Exchange and HSBC ban’s retail system and HKJC Bevng Systems. One of a few individuals promoted to the rank of Architectural Consultant at Microsom Confiden'al. © YODO1. All rights reserved.
- 27. Thank you. Confiden'al. © YODO1. All rights reserved.