Dave Lorenzini provided the audience at AR Marketing Conference with an opportunity to experience Google Glass on the very day it was launching. He proposes that by 2020 there will be perfect vision, AR vision without the need for clunky devices.
Layar December 11th Webinar - Intro to Interactive PrintLayar
Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
This is the presentation I gave on February 24 at the Tools of Change conference in New York. The audience for this talk was publishers and agents who are interested in repurposing their content in new and innovative ways in the future via the mobile device. Augmented Reality represents a new way for publishers to generate revenue from existing content assets.
VR & AR 101 for Events: How it works, what it costs, and who's using itHubb
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow sales pipeline and much more. In this webinar, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Tyler Gates, Managing Principal, Brightline
Tyler is the Managing Principal at Brightline Interactive and President of the DC Chapter of the VR/AR Association. He is a visionary for the applications of VR/AR technology for enterprise and branding solutions. Over the past several years, Tyler evolved Brightline Interactive's digital marketing competency by transforming client needs into tangible concepts and ideas through the use of VR/AR technology. He has adapted Brightline’s award-winning, highly immersive and interactive VR solutions to create projects for customers ranging from training and simulations for government agencies to virtual autographs for major sporting facilities. Through the VR/AR Association, Tyler leads efforts to grow the VR/AR technology throughout the DC/metro area.
In this webinar, you will learn:
* How to identify whether this technology is right for your brand
* How to get started leveraging VR/AR at your events
* How much time you need to develop this technology
* What the use of AR/VR means for your event budget
Layar December 11th Webinar - Intro to Interactive PrintLayar
Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
This is the presentation I gave on February 24 at the Tools of Change conference in New York. The audience for this talk was publishers and agents who are interested in repurposing their content in new and innovative ways in the future via the mobile device. Augmented Reality represents a new way for publishers to generate revenue from existing content assets.
VR & AR 101 for Events: How it works, what it costs, and who's using itHubb
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow sales pipeline and much more. In this webinar, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Tyler Gates, Managing Principal, Brightline
Tyler is the Managing Principal at Brightline Interactive and President of the DC Chapter of the VR/AR Association. He is a visionary for the applications of VR/AR technology for enterprise and branding solutions. Over the past several years, Tyler evolved Brightline Interactive's digital marketing competency by transforming client needs into tangible concepts and ideas through the use of VR/AR technology. He has adapted Brightline’s award-winning, highly immersive and interactive VR solutions to create projects for customers ranging from training and simulations for government agencies to virtual autographs for major sporting facilities. Through the VR/AR Association, Tyler leads efforts to grow the VR/AR technology throughout the DC/metro area.
In this webinar, you will learn:
* How to identify whether this technology is right for your brand
* How to get started leveraging VR/AR at your events
* How much time you need to develop this technology
* What the use of AR/VR means for your event budget
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
HoloLens Development: the Next Steps #globalazureKanwal Khipple
Want to learn how to start developing a mixed reality experience? This talk will introduce new concepts and build on existing ones for doing just that. Learn how to take advantage of gestures, how to leverage voice commands, learn to master the developer tools such as the emulator and perception simulation, and much more. Get to grips with the development cycle and get into the details of the HoloLens development experience.
At the end of this talk you will have the tools and knowledge to build more immersive and natural holographic experiences that take full advantage of mixed reality and isn’t merely an augmented or virtual experience. We will also explore ways to take it further to build a more immersive, more natural, more believable?
An introductory presentation I use with enterprise customers. Differentiates enterprise-class chatbot design aligned to business processes. Introduces the vital role of the Conversation director.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
The Latest Trends in Mobile App Development.pptxradhaagarwal27
AR is a rapidly growing technology with a wide range of potential applications. As the technology continues to develop, we can expect to see even more innovative and immersive AR experiences in mobile apps.
The Latest Trends in Mobile App Developmentradhaagarwal27
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has been around for decades, but it has only recently become more popular due to the increasing power and affordability of mobile devices
THANK YOU for the great turn-up yesterday at our Breakfast Brief in Copenhagen! Our mobile experts shared their insights and news from the tech giants; Google and Apple.
As promised, we are sharing our slideshow presentation from the brief.
Were you not able to attend, but still want in-depth explanation and a talk about what your company can use the new technologies for?
Contact us at business@jayway.com or jayway.com/copenhagen to book an appointment, where our developers go through the highlights from their trip.
#mobile #apple #wwdc18 #google #io18
One of the downsides of live events is that people have to be there to experience it. While this does create a unique experience for the attendees, wouldn’t it be better if people could be attendees no matter where they were? That’s where mixed reality comes in.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
HoloLens Development: the Next Steps #globalazureKanwal Khipple
Want to learn how to start developing a mixed reality experience? This talk will introduce new concepts and build on existing ones for doing just that. Learn how to take advantage of gestures, how to leverage voice commands, learn to master the developer tools such as the emulator and perception simulation, and much more. Get to grips with the development cycle and get into the details of the HoloLens development experience.
At the end of this talk you will have the tools and knowledge to build more immersive and natural holographic experiences that take full advantage of mixed reality and isn’t merely an augmented or virtual experience. We will also explore ways to take it further to build a more immersive, more natural, more believable?
An introductory presentation I use with enterprise customers. Differentiates enterprise-class chatbot design aligned to business processes. Introduces the vital role of the Conversation director.
In this presentation and workshop Cyber-Duck take delegates through building blocks of developing a user centric brand and marketing strategy and introduce exciting new marketing channels such as artificial intelligence, bots, micro-moments and SEO as well as virtual and augmented reality. The presentation is concluded by exploring the importance of data and analytics.
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
The Latest Trends in Mobile App Development.pptxradhaagarwal27
AR is a rapidly growing technology with a wide range of potential applications. As the technology continues to develop, we can expect to see even more innovative and immersive AR experiences in mobile apps.
The Latest Trends in Mobile App Developmentradhaagarwal27
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has been around for decades, but it has only recently become more popular due to the increasing power and affordability of mobile devices
THANK YOU for the great turn-up yesterday at our Breakfast Brief in Copenhagen! Our mobile experts shared their insights and news from the tech giants; Google and Apple.
As promised, we are sharing our slideshow presentation from the brief.
Were you not able to attend, but still want in-depth explanation and a talk about what your company can use the new technologies for?
Contact us at business@jayway.com or jayway.com/copenhagen to book an appointment, where our developers go through the highlights from their trip.
#mobile #apple #wwdc18 #google #io18
One of the downsides of live events is that people have to be there to experience it. While this does create a unique experience for the attendees, wouldn’t it be better if people could be attendees no matter where they were? That’s where mixed reality comes in.
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICTParth Darji
This presentation is a part of a talk I was invited to give on the topic of Augmented Reality and Virtual Worlds. This talk, organized by IEEE, aimed at introducing the technology to students and discuss the scope and research associated with it. Qualcomm's Vuforia platform is used as a prototype.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
rtobjects - a "World Streaming company - delivering interactive, cinematic visuals to everyone everywhere
First helping online buyers virtually see, interact with and experience products before they buy them.
Then delivering rich interactive visuals to light, portable headsets – helping make VR and AR mainstream realities.
From the Promise of Spatial Computing to Actual Delivery of Real Solutions Michael Hoffman
Michael Hoffman, Founding Partner of Object Theory, discusses the journey of spatial computing, particularly the see through wearable devices such as Microsoft HoloLens, from the early promise seen in 2015 to where we are today. He presents areas needing further innovation and a system for identifying which use cases are deliverable today.
Digital Enablement Training for Tourism Sector. Delivered by Digital Journey to help Tourism Businesses be more digital and maximise the use of the Internet
Similar to AR Marketing Conference: Dave Lorenzini 20/20 Vision (20)
Presentation to ARVR Innovate from Natalie Whittle, Financial Times Weekend Edition on the Hidden Cities project, with particular reference to her visit to Dublin
Northern Ireland: an immersive leader, getting it right.ARMarketing.org
Presentation on the RETNE VR project at ARVR Innovate Dublin May 2017. Showcases how Northern Ireland is becoming a leader in Virtual Reality technologies, with help from the state organisation Enterprise Northern Ireland
The Reality of Risk: Issues Management in a Rapidly Evolving Industry: Augmented and Virtual Reality: Presentation to ARVR Innovate Conference Dublin May 2017
Presentation by James Corett, MD of Simvirtua Ltd. to the 4th ARVR Innovate Conference and Expo, Dublin May 11, 2017...exploring Augmented Reality and Virtual Reality
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
QuickBooks Sync Manager Repair Tool- What You Need to Know
AR Marketing Conference: Dave Lorenzini 20/20 Vision
1. 20/20 Vision &
Augmented Results
Smart Glasses Changing The Way You Look at the World
April 2014 – Dublin Ireland AR Marketing Conference
2. Space Imaging, Keyhole .com
Glassware Foundry.com
GOAL:
Visual Magic To Generate Attention
Attention to Create Understanding
Understanding to Create Compassion
Compassion to Move People to Action
Dave Lorenzini
3. By 20/20, the world will have
perfect vision.
With movie quality special effects and
information so real, you have to lift your
smart glasses to see what’s really there.
4. To Augment is Simply to:
“Add To”
Adding Things
to People’s View
of the World.
Information,
3D Animations,
Special Effects
11. Google Glass Hardware
Camera, Display, Speaker, Sensors, No Phone
720p 5mp 640x360 Bone Conducting Nexus Tether to Droid/iPhone
A Nexus Device For Your Face
15. Glass Myths & Reality
1. Glass is a final product - Work in Progress
2. It costs $1500 - $300-600 this summer
3. It replaces your cell phone – tethers & wifi
4. Glassholes are always filming you – kills battery
5. The Battery Lasts All Day – 1-2hrs w/heavy use
6. It’s google’s “AR” play - Google Now Play
.com
16. .com
Best on Glass Today
Travel (translation, guides, pics)
Vertical Market Uses
Medical, Commercial, Industrial, Real Estate, Marketing
Remote Assistance
Anything with Head Tracking
(Games, 360 Panos, Walking Directions)
17. Pictures & Video
Effortless and Serendipitous
Image Capture in the Blink of an Eye
Five + Ways to Take a Picture
OK Glass, Take a Picture, Button, Wink, Remote Trigger, Application Control
18. Pictures - 360 Panos
Head Tracking & Impact is no Rift, but Powerful
22. • Effortless Capture of Pictures and Videos
• Connects You to Others via Voice & Video Conference (hangouts)
• Allows you to Broadcast Your Experience/s
• Elegant Delivery of Location Alerts, Info & Messaging
• Powerful Step by Step Visual Instructions to do Anything
• Contextual Delivery of Info & Visual FX
• Ultimate Travel Companion w/translation, conversions & maps
• Glass Greatly Magnifies Google’s Other Services
Google Now, Hangouts, Google+ all shine on glass
• At-a-glance HUD for status of biometric & other sensors & data
• Effortless Ability to Jump Views & See Any Feed
• Answer Engine On your head & Expert on your shoulder
via google now, hangouts, helpouts (paid hangouts)
.com
Glass Strengths
36. Ready, Aim, Fire
1. Get Ready
Collect & Prepare Content
Multi Media, Multi-Versions
Spatial, 360 Panos, Models
Language, Demographic, Psychographic,
Location, Context, Relationship
Industry & Media Specific
2. Aim
Identify Specific Targets &
Define Your Triggers
ID Location, Precursors, Context
Refine Your Calls to Action
Test Incentivizes & Tune For Results
3. Fire
1:1 Communications
Clear, Consistent Calls to Action
Track Everything
Reward for Action
Master the Art of the Elegant Fail
37. Characteristics of Effective Campaigns
1. Identify Added Content
How will the fact that the page is AR activated be made clear to a potential User?
2. Strong Call to Action
Is the Payoff Sufficient to Move Users to Engage (if not, up the reward)
3. Deliver Exclusive Content
What aspect of the AR content is exclusive to the experience?
4. Leverage Spatial Elements
How are you using spatially-connected mobile tech? Eg 360 panos or 3D or geospatial triggers.
5. Generate Purposeful AR
Clear Target, Built in Tracking, Effortless Interactions for Maximum Results
6. Gain Additional Insights
Does the User have options (such as product versions or colours etc)
that could be tracked for useful consumer insights?
8. Stay On Brand
Is the AR complementary to other campaigns and style?
9. 1 to1
Are you making the User feel special, using language that is personal, positive and meaningful?
10. Viral Component
Why and how would a User share the content/experience with a peer? Is the content virus-worthy?
38. Explore New Business Models
Beyond Campaigns & Brand Building
Where can you generate new revenue
using Virtual Goods & Services
“Next Net” Trends:
• remote assistance
• content creation, remixing & delivery
• transactional info, big data insights
Bonus Round:
39. Bonus Round 2
Get Ready For Tomorrow, Today:
1. Persistent vision, listening, sensing
2. Fluid Communications & Vision
via smart glasses, tpc’s and webRTC tech
3. Shared Local & Remote Interactions (games/help)
4. New Hardware kickstarter, portals, mfgs
5. New Software – Computer Vision, Analysis, ARweb
6. New Business Models
remote assistance (helpouts) & answer engines
transactional info, fx, content 99c at a time
7. Contextual Connections – People, Services, Devices
go deeper on personalization