The Mobile Advantage
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The document discusses the capabilities and services of a technology company across several areas: 1) It leads the industry in wireless technology such as 4G and 5G and offers broadband and fiber internet, TV, and phone services. 2) It is connecting devices through its work in the Internet of Things to improve technology for the future. 3) It helps customers with managed security services and incubates new connected devices through innovation programs. 4) The company has leading brands in areas such as news, finance, sports, technology, utilities, and lifestyle that engage audiences across platforms.
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The Mobile Advantage
- 2. 2
- 3. 3 Wireless network Leading the industry in 4G and 5G wireless technology
- 4. Broadband and fiber 4 Fios TV, internet and phone 4
- 5. 5 Internet of things Connecting everything for a better tomorrow
- 6. Managed security 6 Helping customers become cyber resilient
- 7. 7 Innovation programs Incubating next-gen connected devices
- 8. 8 Media and technology Building brands people love
- 10. Leading brands across… 10 News Finance Sports Tech Utilities & Communication Communities Ad Tech & Distribution Lifestyle & Entertainment | news | money | sports
- 11. #1 most shared publisher on Facebook #1 finance site in the world 30B minutes of fantasy sports played each year 1,350 live episodes in 2017 on BUILD #1 source of tech news 225M+ articles and videos posted every single day33M+ 1T+ ad requests powered each month News Finance Sports Tech Utilities & Communication Communities Ad Tech & Distribution Lifestyle & Entertainment Leading brands across… 11
- 12. In 2017, programmatic display spending will reach nearly 12 $33B
- 13. 0 10 20 30 40 2014 2015 2016 2017 2018 Spend Year 13 US programmatic digital display ad spending
- 14. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Mobile video Desktop video Desktop banner Mobile banner Ad type 2015 2019 14 Allocation of global programmatic spend by format
- 15. 15
- 16. 16 2017 This is what happens in an internet minute
- 17. 17
- 18. 18
- 19. 19 The average smart phone user checks their phone over 200X
- 20. 78%The world’s mobile data traffic will be video led by 2021
- 21. 21
- 22. REAL AUDIENCES BY AOL ONLY SOLUTION TO INCLUDE VERIFIED MOBILE CARRIER DATA MOST COMPREHENSIVE CONNECTION TO MOBILE DEVICES ACTIVATE ON ANY INVENTORY AVAILABLE THROUGH ONE BY AOL 165M
- 23. Carrier solutions roadmap 23 Available now Demographic Validated (verified) demographic data derived form carrier and desktop data. Unduplicated, scalable and highly accurate on mobile and desktop inventory. Q3 2017 Q4 2017 / Q1 2018 Intent-based behavior Using Oath’s predictive algorithms to take a point of “truth” (such as an automotive purchase) and model new users from RA data. Lifestyle behavior Page views, searches, recency and frequency combined to make the perfect recipe of lifestyle behaviors to suit an advertisers objective and goals. Location solutions Where better to get location based data than the origin of the signal; the carrier. Locations will provide accuracy and efficiency in any target.
- 24. Targeting people, not cookies 24 VS
- 25. Content & behavior Bringing the data to life • Morning: news & entertainment • Work day: tech & sports • Evening: food & shopping 25 Connected across devices Location • Verizon customer • TechCrunch subscriber Authenticated data • 11 cookie environments • 2 iPhone, • 2 computers • 2 Tablet • Hollywood Hills • Starbucks • Burbank / Studio Lots
- 26. Optimized by Adlearn Seamless optimization across formats, inventory & data Adlearn ONE ID Mobile carrier data 1st party data Pre-Install 1-click downloads MobileDesktop NativeVideoDisplay
- 27. With the highest level of brand safety 27 Leadership and participation in IAB initiatives surrounding safety standards Quality inventory Bot blocking & viewability Proprietary tools Traffic quality assurance Human monitoring 3rd party partnerships Continued monitoring
- 28. Combining data to create a multi- dimensional snapshot 28 165BDaily data events
- 29. UNRIVALED AUDIENCE TOOLS YAHOO MAIL USERS $65 BILLION PURCHASES ANNUALLY 400M+ Yahoo Users’ Registration Data 1B+ Media Browsers 300M+ Unique Search Users 1.8B Mobile Devices via Flurry Analytics https://brightroll.com/meettheaudiences/
- 30. Mobile usage Behavior within 700K apps across 1.8B devices Knowledge is power 30 Email 4B emails daily, with $2M in purchase receipts Search Over 7B global search queries each month Content consumption 1B users Consuming content Social 500 million global unique visitors on Tumblr Advertising 20M monthly ad clicks Registration 400M+ registered users with profile information Cross-device 550M+ users mapped to two or more devices Third party data 60+ Partners Advertiser CRM data First party data
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Editor's Notes
- Need to break out into business units
- Need to break out into business units
- Need to break out into business units
- Need to break out into business units
- Need to break out into business units
- Need to break out into business units
- All the brands that now call Oath home
- A few stats that might surprise you: #1 in news and finance 30 billion minutes of fantasy sports played every year Over 225 million monthly mail users Over a trillion ad requests around the globe ----------------- Source: comScore, US Multi-Platform, March 2017. Custom Category built by AOL; AOL and Yahoo Internal Data 2017, AOL-Yahoo Internal Data US, 2017.
- Translate to about 74% of US digital display ad dollars will go to programmatic direct setups and private marketplaces
- How much data is run every 60 seconds on verizon, how many times does a tower get pinged Verizon Minute… /// ADD
- T-Mobile branding – OK for sales to discuss in meetings. T-Mobile has requested not to be named in any external marketing or press.
- AdLearn is the perfect match maker between supply and demand, connecting the best ad with its ideal site placement, at scale. It’s the only optimization engine that combines demand and supply data and analytics into a single algorithm. AdLearn finds the optimal match between advertising and content in real-time subject to all constrains (frequency, pricing, target audience, desired interactions, etc.) to find the best ad to show right now. Now with AdLearnLive, it now incorporates everything we know about users, past behaviors, predictive actions to influence decisions in real time. It’s using complex algorithms to look forward to deliver better results AdLearn delivers the right message, at the right place at the right time. If figures out where and whom to serve an ad to and how to optimize your message. Site based optimization and audience optimization. AdLearn is our 17-year, best in bread optimization technology that drives massive transactions, and solves for the complex universe of supply and demand yield optimization. AdLearn specializes in maximizing yield for publishers while maximizing return for advertisers in a real time highly scaled environment. Whereas other algorithms who were designed for RTB rely on targeting to filter the universe of available impressions based on audience data, AdLearn leverages deep site segmentation data to match supply and demand and combines that with a rich real time audience predictive performance engine for real time bid prediction and optimization. AdLearn builds brands by accelerating conversions AdLearn acts on over 2,500 real-time consideration and purchase signals to match the best campaign/media/message with the best inventory, at the best price. AdLearn is the only optimization engine in market to combine demand, supply, data and analytics into a single algorithm, ensuring the best decisions are being made. Like an Olympian honing a skill, the more data AdLearn ingests, the smarter it gets in making the best decision every time to benefit advertisers and publishers alike.
- The evolving habits of today’s consumers have made it harder to engage with consumers. They have more channels to engage with, fragmented attention and more options. -Yahoo touches consumers at every point in their journey (upper, mid, lower funnel, etc). We gather 165B data events daily from the 1B consumers that visit our site each month. We then put this data to work for you in ways no other company can.
- We help advertisers combine the power of Yahoo data + 3rd party data + 1st party data (advertiser/CRM), synthesize all this data and combine it into high-performing segments. Yahoo has the most complete set of signals from sources including: Search: Over 6.8B global search queries and 334M global searchers use Yahoo Search each month, providing visibility into user intent and allowing us to retarget the users advertisers want to reach. Mail: Yahoo Mail has 225M global users and receives 30B emails daily, with $2M in purchase receipts and 1M different products each day. This data helps us understand and predict what consumers are likely to buy in the future.