How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
Designed to Win: How to Monetize Users and Enhance Experience in Your Game Vungle
Game developers often struggle to create a balance between monetization and great user experience that translates into player engagement and loyalty. However, there are a few games that not only seamlessly blend advertising, but also use advertising to improve the economy of the game and enhance overall player satisfaction. In this session, you will learn how to select natural points in the game flow and design events or placements for ads that enhance monetization without compromising the user experience. You will learn a simple framework based on research in psychology, behavioral economics and game design and the combined experience gained from advising more than 1000 publishers that's applicable to your game right away.
10 Years of Social Gaming Without any Marketing Spending | Stan IwanJessica Tams
Delivered at Casual Connect Asia 2016
Gamedesire.com is a successful, multi-language social gaming platform that has been on the market for 10 years. It has millions of satisfied customers and a faithful community of players. How have we built and kept it running with almost no marketing spending? How can mixing casual and casino games drive revenue? How do we acquire new users and reactivate old ones? This session will provide practical examples, tips and solutions to these questions.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
Mobile & Online Gaming Potential In South East AsiaRobin Ng
An overview of the mobile and online gaming potential in south east asia. South East Asia or SEA is the next potential region to grow for gaming whether on mobile or online.
The region has more than 689m in population and most of the population are young and hungry for content, media and games
the slides are presented at casual connect asia in singapore.
The India Gaming Opportunity | Rohith BhatJessica Tams
Delivered at Casual Connect Asia 2016
Smartphones and India have become synonymous in the recent past. India is one of the fastest growing smartphone markets in the world. Early indicators suggest that India’s mobile games market will triple in the next few years, reaching $1.2 billion by the end of 2018. This session will give the audience an insight into the current state of affairs and the immediate opportunities in the mobile gaming space.
Designed to Win: How to Monetize Users and Enhance Experience in Your Game Vungle
Game developers often struggle to create a balance between monetization and great user experience that translates into player engagement and loyalty. However, there are a few games that not only seamlessly blend advertising, but also use advertising to improve the economy of the game and enhance overall player satisfaction. In this session, you will learn how to select natural points in the game flow and design events or placements for ads that enhance monetization without compromising the user experience. You will learn a simple framework based on research in psychology, behavioral economics and game design and the combined experience gained from advising more than 1000 publishers that's applicable to your game right away.
10 Years of Social Gaming Without any Marketing Spending | Stan IwanJessica Tams
Delivered at Casual Connect Asia 2016
Gamedesire.com is a successful, multi-language social gaming platform that has been on the market for 10 years. It has millions of satisfied customers and a faithful community of players. How have we built and kept it running with almost no marketing spending? How can mixing casual and casino games drive revenue? How do we acquire new users and reactivate old ones? This session will provide practical examples, tips and solutions to these questions.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
Mobile & Online Gaming Potential In South East AsiaRobin Ng
An overview of the mobile and online gaming potential in south east asia. South East Asia or SEA is the next potential region to grow for gaming whether on mobile or online.
The region has more than 689m in population and most of the population are young and hungry for content, media and games
the slides are presented at casual connect asia in singapore.
The India Gaming Opportunity | Rohith BhatJessica Tams
Delivered at Casual Connect Asia 2016
Smartphones and India have become synonymous in the recent past. India is one of the fastest growing smartphone markets in the world. Early indicators suggest that India’s mobile games market will triple in the next few years, reaching $1.2 billion by the end of 2018. This session will give the audience an insight into the current state of affairs and the immediate opportunities in the mobile gaming space.
An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
The latest news about digital goods in Asia, with a global perspective. Presentation given at the Virtual Goods Summit in San Francisco in October 2010.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
How to publish Western smartphone games in China -- GDC talk from Yodo1.com
1. The Western Games That
Conquered China
Henry Fong
CEO & Founder, Yodo1, Ltd.
Email: info@yodo1.com
Twitter: @Yodo1
2. Key Takeaways From Today’s Session:
● Why Chinese Localization is No Longer Enough
● The Concept of “Deep Culturalization” to Create Games
that Play, Distribute and Monetize better in China
● Examples from a Deeply Culturalized Game that have
Conquered the China Market with Before/After Performance
Comparisons
4. Deep Culturalization: Transforming into AAA Chinese Productions
Alpha Zero
零号战机
Re-scripted Storyline
Prof. Chinese Voice Overs
Full Cinematic Cut-Scenes
5. Local SNS
Integrating the Largest China Social Networks Reaching close to 1B registered users.
700M+ users
300M+ users
Hero Academy SNS Integration:
500M users Invite friends to a match
Find friends who are also playing
Share achievements with their friends
7. Monetization
Monetizing a broader demographic by using Banner Ads,
offer walls and other Free 2 Play mechanics
Ski Safari: users
can get more
coin packs by
using offer wall
Townsmen: users can get more prestige
8. Monetization
Enhance revenue with well-designed ad injections Without Impacting Gameplay… Too Much
China Ad Network Partners:
Enable users to turn off ads when virtual
currency above a certain $ is purchased
9. New Content
Sustain downloads and retention with on-going original content update targeted at
Chinese gamers.
Hero Academy: New hero team and tutorials Clouds & Sheep: Original challenge mode mini-games
10. Player Communities
Pulls every player into gaming community WITHOUT ever leaving the game, increasing
the social impact of the game with a community of Chinese players
In-game user community, share tactic, screenshots and ask questions all in the game
16. Light Localization
Deep Culturalization
Light
Culturalization
SNS Integration Cross Network
Promotions
Original Version Yodo1’s China Edition
17. Local Ad Networks
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization Local Offerwall
Banner Ads
Original Version Yodo1’s China Edition
18. Android Distribution & Payment
1-click carrier billing
Android
Distribution
Feature spots on 20 top android app stores
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition
19. New China Content
New China
Content
Android
Distribution
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition
20. The Result:
New China
Content
Total Active Users
7,000,000
Android
Distribution
(3 Mths)
225X
Local
1,200,000 (1 Mth) Increase
35,000 Ad Networks
Downloads in
8 months
$69/Day
Average Daily Revenue
Light
$7,800 USD
220X
Localization
$7,500 USD Increase
Original Version Yodo1’s China Edition