The document provides information about FNFLive, a media company that aims to connect brands with the faith-based Latino demographic through various media platforms. Its mission is to become the market leader in this space. It has a radio show, websites, and a television channel that provide content to inspire and encourage Latino viewers. The target audience is mostly male between 19-25 years old. It analyzes metrics like social media followers, website traffic and television viewership. It also introduces the key people behind FNFLive, including the visionary and founder Manuel Garcia.

1. www.fnflive.com
Media Kit

2. Mission To become the market leader in exposing and
connecting brands with the faith based Latino
demographic via unique and innovative viral
interactions across multiple media platforms and to
create sustainable revenue via those interactions.
Vision EXPOSE brands to the faith based Latino demographic
via multimedia platforms that include radio, Internet,
television, and mobile that will…
CONNECT them with that demographic through
unique and innovative viral interactions so that brands
and that demographic will develop an ongoing...
RELATIONSHIP that would build integrity, trust, and
above all, a synergy that will result in sustainable...
REVENUE for the company to continue to grow and
maintain its stance as the market leader.

3. Brand Extensions

4. FNFLive on
FNFLive is not the ordinary radio show on Miami’s
premiere Latino gospel station, La Nueva 88.3FM.
Playing the hottest and latest in urban Latino and
English gospel, the FNFLive radio format is
trendsetting and one of a kind. With exclusive
music, interviews, the Top 10 countdown, FNFLive
truly aims to give what most radio is missing.
FNFLive airs every Friday night on La Nueva
WGNK 88.3FM in Miami from 10:00PM to 1:00AM
with J-Blaze on the mic.
KEY POINTS:
- FNFLive is aired in a Top 15 Radio market
during “prime time” (10pm- 1am)
- Listenership and reach: 3 million +
- Devoted Fan base: 80K+
- Syndicated: FNFLive also airs on KBNO
(KBueno) 89.3FM in the Washington -Oregon
area
- Listenership and reach: 6K + Latinos
Twitter: @FNF883FM

5. FNFLive.com
FNFLive.com is “the site that does more than
radio”. FNFLive.com is not only the home of
the live on camera, in-studio, and on-air
version of FNFLive, but the site also features
new music leaks, interviews, a monthly top
ten, and other informative news for the Bi-
cultural Latino community.
KEY POINTS:
- FNFLive.com provides content for FNFLive
radio show.
- Growing database allows for internet
interaction with listeners from radio.
- Receives a steady increase of both unique
page views and unique visits daily.
Twitter: @fnflivepub
Facebook: facebook.com/FNFLive.com

6. Fuego Television: “Your music...your movement...”
Fuego Television is broadcasted on
broadband via the Hispanic Global
Gospel Network (HGNTV); the only
one of its kind on the network that
encompasses music videos, artists
interviews, and other forms of original
programming. Fuego Television
provides programming that inspires,
encourages, and uplifts as well as
utilizing the latest trends to reach a
wide variety of viewers.
KEY POINTS:
- Fuego Television can be seen in
the homes of nearly 100,000 (and
growing) viewers in Puerto Rico.
- Channel can be viewed in all parts
of North and South America
- Demographics: 15-40+
Twitter: @fuegotv
Facebook: facebook.com/FuegoTelevision

7. MyFuegoTV.com
MyFuegoTV.com is online extension of the
Fuego Television network. Like the
television network, the site also features new,
exclusive footage, interviews, music videos,
and other informative news for the Latino
community.
KEY POINTS:
- MyFuegoTV.com provides content for and
receives content from, Fuego Television
network.
- Growing database allows for internet
interaction with viewers from television.
- Receives a steady increase of both unique
page views and unique visits daily.
Twitter: @fuegotv
Facebook: facebook.com/FuegoTelevision

8. The Stats

9. “WHO are we going after?”
According to the surveys,
the majority of our
audience is male,
between the ages of
19‐25.

10. “WHERE do we find them? HOW did they
find us?”
Finance 3%
Self-employed 10.1%
Marketing/PR 8.1%
Arts & 15.2%
Entertainment
Education 4.0%
Ministry 13.1%
Student 22.2%
According to the results, Unemployed 6.1%
22% of our audience are students.
At a close second, 18% is “other”
15% work in Arts & Entertainment.
*Top occupations are listed above in pie chart.

11. Social Media Presence
TWITTER: 4 distinct profiles -
@Jblaze305, @FNF883FM, @fnflivepub,
and @fuegotv
- Total followers across profiles: 3,377
FACEBOOK: 2 pages and 1 group –
FNFLive.com and Fuego Television;
FNFLive – The LifeStyle Group
- Total “Likes” on pages: 2,276
- Total “Members” in group: 295
YouTube:
- Total Subscribers: 503
- Average monthly views: 4,000

12. The Team

13. The Visionary...Manuel “Jblaze” Garcia
“I believe God wanted me in radio and He did just that.”
Born into a musical family, Garcia spent most of his
time as a youth playing instruments in his local church.
Driven by his desire and aspiration to have a career in
music, he became a member of “Mindstate,” a rap
group that included his cousin and a neighborhood
friend. In 2004, after being diagnose with kidney failure,
he left the group to begin to focus on his health.
However, he was determined not to let the illness
dictate his life and kept his dream alive by interning at
two gospel radio stations in Miami, WMBM 1490 AM &
WMCA 89.7 FM. With this new found love for radio,
and his friend, DJ Tony Chiva, Garcia created the
Friday Night Fuego (FNF) mix-tape radio show and
distributed the mix-tape radio show for two years. In
early 2006, he received an offer to have his own radio
show on La Nueva 88.3FM, Miami’s #1 Gospel radio
station. Since then, Garcia changed the name of Friday
Night Fuego to FNFLive to appeal to a wider audience
as well as form the name into a multi-platform brand
via internet (FNFLive.com) and television (Fuego TV).
Garcia has made a decision to be faithful and diligent
to the vision of FNFLive and push the ministry forward.
For Garcia and the FNFLive team, ministry is major.
Twitter: @jblaze305
Facebook: facebook.com/Jblaze305

14. The Team...
Andre Mullen, Business Director
Andre Mullen joined Garcia in early 2007 as FNFLive’s publicist. Over the
course of four years, he has transitioned into co-owner of the brand. Armed
with previous work in marketing for national media outlets (SPIN and Vibe
Magazines), mobile companies (MobiVentures and New Visions Mobile),
and an MBA in Marketing, Mullen brings a wealth of knowledge for the
expansion of FNF Media Group.
Twitter: @Drebooge
Facebook: facebook.com/dremullen
Jae M. Soto, Creative Director
Jae M. Soto joined Garcia and FNF Media Group in 2011 as creative
director while providing creative support for Shift Conference 2011 in
Miami. A native New Yorker, Soto earned his degree from New York’s own
premiere art school, Pratt Institute. Having designed for some of the
fashion industries top brands and music’s biggest names, Soto’s eclectic
yet simple design gives FNF Media Group brands a clean look.
Twitter: @JaeMSoto
Facebook: facebook.com/jaemsoto

15. For More Information...