This document outlines the winners of the #Portada16 awards. It recognizes top achievements in marketing to Hispanic audiences across various categories such as digital innovation, sports campaigns, mobile campaigns, and media professionals of the year. Key winners include Motivate Influencer Dashboard for digital innovator, McDonald's director Patricia Diaz for top marketer to Hispanics, Honey Maid's "Wholesome Campaign" for total market campaign, Copa Coca-Cola for top sports campaign, and WesternUnion.com's #BeFutbol virtual reality film as the grand winner. The document provides details on each award, the nominees, and the winners.
Hispanic Digital and Print Media Conference 2012 - AwardsPortada
Awards presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
I am a marketing savvy entrepreneur with over 12 years of progressive experience managing over 30 clients that span from IT providers and software developers to mortgage banks, as well as sophisticated consumer goods industries in the US, Puerto Rico, and the Caribbean.
Hispanic Digital and Print Media Conference 2012 - AwardsPortada
Awards presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
I am a marketing savvy entrepreneur with over 12 years of progressive experience managing over 30 clients that span from IT providers and software developers to mortgage banks, as well as sophisticated consumer goods industries in the US, Puerto Rico, and the Caribbean.
Mobile Mex-Media Group have created a unique channel for the food and beverage industry, mobile lunch trucks provide a sales and marketing platform, for sampling and retail promotions. MMG has a number of mobile food trucks national.
Mobile Mex-Media Group have created a unique channel for the food and beverage industry, mobile lunch trucks provide a sales and marketing platform, for sampling and retail promotions. MMG has a number of mobile food trucks national.
The DWDM passive Mux Demux modules deliver the benefits of a Dense Wave Division Multiplexer in a fully passive solution. They are designed for long-haul transmission where wavelengths are packed tightly together over the C-band range of wavelengths, up to 48 wavelengths in 100GHz grid(0.8nm) and 96 wavelengths in 50GHz grid(0.4nm).
8 Channels Single Fiber DWDM Mux Demux,LC/UPCFS.COM
This LC DWDM Mux Demux are modular, scalable and are perfectly suited to transport PDH, SDH / SONET, ETHERNET services over WWDM, CWDM and DWDM in optical metro edge and access networks.
Slide sobre o desenvolvimento da arte antes do desenvolvimento da escrita, mostrando aspectos ligados a pintura, escultura, falando sobre o desenvolvimento da arquitetura e características da arte rupestre brasileira.
A partir del 4 de marzo no podrán reformarse ni la Ley de Partidos ni el Códi...FUSADES
En mayo de 2016 la Asamblea Legislativa prohibió
modificar las reglas de los comicios un año antes de
su celebración. Las próximas elecciones legislativas
y municipales están programadas para el domingo
4 de marzo de 2018. Esto significa que apenas es una
sesión plenaria la que resta para que los diputados
reformen la Ley de Partidos Políticos (LPP) y el
Código Electoral (CE).
La práctica internacional sugiere este tipo de
restricciones orientadas a evitar cambios en la
legislación de la materia, con poca anticipación a
las elecciones, porque podrían representar, en su
caso, obstáculos o ventajas para algunos de los
participantes en la contienda. Por supuesto que esta
limitación no aplicará si, durante los doce meses antes
del evento, la Sala de lo Constitucional pronuncia
una resolución cuyo mandato necesariamente deba
incorporarse al ordenamiento jurídico. Lo ideal es
que los otros Órganos de Estado respeten, de manera
voluntaria, el período en el que las condiciones de
la competencia se mantendrán inalterables como
garantía para quienes disputan el poder político.
Algunas de las reformas e iniciativas que deberían
Media Kit designed for Alcance Media Group, Digital marketing company focused on the Hispanic market in the U.S.,
Internationally and cross border advertising solutions for Latin American marketers.
Fortune 500 and hotel chains have learned that some of their best publicity and image builders come from within. This was a final presentation to the Hilton Hotels when they first started to see the need.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
Media Kit designed for @AdTangoMedia with Adobe Illustrator CC. The content of this material is about the Hispanic advertising network dedicated to bringing Hispanics and advertisers together through digital media.
The Hispanic Sports Marketing Forum explored insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic. The Hispanic Sports Marketing Forum took place on Sept. 14 and was organized in conjunction with Portada’s Tenth Annual Hispanic Advertising and Media Conference on Sept. 15, at the same venue. Produced by Portada and MediaPost.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
Presentation from hispanic marketing forum, 9th annual hispanic advertising and media conference and Portada awards #Portada15 Check out here more information: https://www.portada-online.com/events/hispanic-conference/
Hispanic Digital and Print Media Conference 2012 - Oscar PadillaPortada
Unlocking Key Insights to Reach the Hispanic Consumer by Osar Padilla, Vice President of Strategy at Luminar. Presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Hispanic Mobile Marketing Forum 2012 - Max KilgerPortada
The Nature of the Mobile Hispanic Market by Max Kilger, Chief Behavioral Scientist at Experian Simmons. Presentation for Portada's 2012 Mobile Marketing Forum in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Latin American Advertising and Media Summit 2012 - AgendaPortada
The agenda for Portada's 6th Annual Hispanic Advertising and Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Latam Summit 2012 - Star Innovators and Entrepreneurs Portada
The ways in which new technologies are changing the behavior of consumers and its implications for the world of business.
Watch this presentation on YouTube - http://www.youtube.com/watch?v=fke4z6tilKc
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Latam Summit 2012 - The Future of Latin Media: Is Latin Media going where it wants to go or where it should go?
Gabriel Dantur discusses the challenges of transitioning from traditional media to digital media and the ways in which Latin America is carving its own path in the global industry.
Watch this event on YouTube - http://www.youtube.com/edit?video_id=EXH-l-dN3MM
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Conference 2012 - Country Focus: Colombia (Coca Cola)Portada
Portada Latam Summit 2012 - Colombia: Lasting sunshine after the storm?
Carlos Peñaherrera presents Coca Cola's "secret formula" for successful business with Colombian consumers.
Watch this event on YouTube - http://www.youtube.com/watch?v=Ujn3DtYViQQ
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
42. OUR JURY
• Martha Kruse
• Xavier Turpin
• Gonzalo del Fa
• Maria Rios
• Kymber Umana
43. “PROGRAMATICO LOPEZ” DIGITAL
INNOVATOR AWARD
A digital media property, marketing technology innovation or advertising delivery
technology that Portada’s character Programmatico Lopez would approve of. The
innovation should have contributed to solve substantial challenges from an
audience, client and agency perspective over the last 12 months.
46. TOP MARKETER TO HISPANIC
AUDIENCES
PRESENTED BY: D EXPÓSITO & PARTNERS
Nominations are accepted for client side marketers who have substantially
contributed to the quality of Hispanic marketing, whether Hispanic audience
specific or by incorporating substantial Hispanic insights into Total Market
campaigns, over the last twelve months. The nominated marketer should have
made a strong case for marketing to the Hispanic population as well as executed
innovative Hispanic marketing campaigns, with strong results.
47. TOP MARKETER TO HISPANIC
AUDIENCES
PRESENTED BY: D EXPÓSITO & PARTNERS
• Felix Palau, Brand Regional Director at Global Marketing
Americas, Heineken
• Patricia Diaz, Director U.S. Hispanic Marketing at McDonald's
Corporation,
Mc Donald’s
• José Vélez-Silva, VP of Multicultural Marketing Communications
AT Comcast/XFINITY
48. PATRICIA DIAZ, DIRECTOR U.S. HISPANIC MARKETING AT
MCDONALD'S CORPORATION,
MC DONALD’S
Top Marketer To Hispanic Audiences Winner
49. TOTAL MARKET CAMPAIGN
Nominations are accepted for marketing campaigns targeting the U.S consumer
over the last 12 months. These campaigns were led by insights on multicultural
audiences and include Hispanic elements (e.g. music, expressions, scenery
etc). The nominated campaigns should preferably include paid media and can
also have BTL and content marketing efforts. The campaign should stand out
because of the uniqueness of the campaigns creative. The campaign’s media
planning and buying plan should have achieved a high ROI.
50. TOTAL MARKET CAMPAIGN
• Verizon’s “Better Matters Campaign”
• Honey Maid’s "Wholesome Campaign”
• Hot Pockets/ Casanova McCann
52. TOP SPORTS CAMPAIGN
Nominations are accepted for agencies (include the brand in the nomination), brands
and media properties (include the client/agency in the nomination) that have done
outstanding and innovative campaigns targeting multicultural audiences in 2016 using
sports related content. The campaign should have both a paid media element
(advertising) as well as a content marketing element (owned and earned media).
53. TOP SPORTS CAMPAIGN
• Copa Coca-Cola
• Bones Love
• MilkWestern Union Digital: Be Futbol Campaign
55. TOP DIGITAL AUDIO CAMPAIGN
PRESENTED BY: AUDIO.AD
Nominations are accepted for advertising agencies, (please state brand), and brands
that have created, planned and executed audio advertising campaigns in the U.S.
Hispanic Market over the last 12 months. Total market audio ad campaigns that were
led by insights on multicultural audiences and include Hispanic elements (e.g. music,
expressions, scenery etc) can also be nominated. The nominated campaign should
have achieved high ROI for advertisers. In addition, the campaign distinguished itself by
a high degree of creativity and originality.
56. TOP DIGITAL AUDIO CAMPAIGN
PRESENTED BY: AUDIO.AD
• Horizon Media
• Blue Moon/Spotify
58. TOP MEDIA PROPERTY
TARGETING HISPANIC AUDIENCES
Nominations are accepted for media companies that target Hispanic audiences in
(Spanish and/or English) either exclusively or that have a substantial amount of
Hispanics in their audience. The nominated entity is distinguished by the quality
of the content it provides to the targeted audience.
59. TOP MEDIA PROPERTY
TARGETING HISPANIC AUDIENCES
• Zoomin.tv
• LBI Media, Inc. (Parent Company of Estrella TV)
• The Hollywood Hot List- Latina Media Ventures
60. THE HOLLYWOOD HOT LIST- LATINA MEDIA VENTURES
Top Media Property Targeting Hispanic Audiences Winner
61. TOP CONTENT PROVIDER TO HISPANIC
AUDIENCES
Nominations are accepted for content marketing firms, content studios, video
production studios, and newswire firms that target Hispanic audiences in (Spanish
and/or English) either exclusively or have a substantial amount of Hispanics in their
audience. The nominated entity is distinguished by the quality of the content it
provides to the targeted audience.
62. TOP CONTENT PROVIDER TO HISPANIC
AUDIENCES
• Zoomin.tv
• LBI Media, Inc. (Parent Company of Estrella TV)
• IdiomaContent
63. LBI MEDIA, INC.
(PARENT COMPANY OF ESTRELLA TV)
Top Content Provider To Hispanic Audiences Winner
64. TOP HISPANIC DIGITAL ADVERTISING
CAMPAIGN
Nominations are accepted for Digital Advertising Campaigns that have targeted
Hispanic audiences during the last 12 months that stand out because of the
creativity of the media plan and buy as well as a high ROI. Total market
campaigns that were led by insights on multicultural audiences and include
Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated.
65. TOP HISPANIC DIGITAL ADVERTISING
CAMPAIGN
• TDW+Co and Western Union
• Univision's Voter Registration Campaign
66. TDW+CO AND WESTERN UNION
Top Hispanic Digital Advertising Campaign Winner
67. TOP INTEGRATED
HISPANIC CAMPAIGN
Nominations are accepted for Advertising Campaigns that have targeted Hispanic
Audiences during the last 12 months that stand out because of the creativity of the
media plan and buy as well as a high ROI. Total market campaigns that were led
by insights on multicultural audiences and include Hispanic elements (e.g. music,
expressions, scenery etc) can also be nominated. The campaign should have used
at least 2 different paid media vehicles (e.g. print and social media)in addition to
at least 1 BTL (e.g.events, Influencers) and/or content marketing element.
68. TOP INTEGRATED
HISPANIC CAMPAIGN
• Western Union Digital: Be Futbol Campaign
• McDonald’s New York Summer Break Menu /d expósito
& Partners
• Nescafe Clasico/Casanova McCann
70. TOP MOBILE CAMPAIGN
Nominations are accepted for mobile campaigns that have targeted Hispanic
Audiences during the last 12 months that stand out because of the creativity of the
media plan and buy as well as a high ROI. Total market mobile campaigns that
were led by insights on multicultural audiences and include Hispanic elements
(e.g. music, expressions, scenery etc) can also be nominated. The nominated
campaign should used mobile marketing elements, including Apps, Rich Media,
Display and SMS.
71. TOP MOBILE CAMPAIGN
• The New Latino Voice - FIU/Adsmovil Online Tracking
Poll with Latino Voters
• Tecate And Life In Mobile
72. THE NEW LATINO VOICE - FIU/ADSMOVIL
ONLINE TRACKING POLL WITH LATINO VOTERS
Top Mobile Campaign Winner
73. “CONQUISTADOR” - TOP MEDIA
PROFESSIONAL OF THE YEAR
In the changing media environment, media executives need to be nimble, savvy and
lead like authentic “Conquistadores”. Nominations are accepted for media
executives who have made an outstanding contribution to the development of the
sector over the last 12 months.
74. “CONQUISTADOR” - TOP MEDIA
PROFESSIONAL OF THE YEAR
• Gloria Constanza, Chief Contact Strategist, Partner,
D’expósito & Partners
• Alberto Pardo/Adsmovil
• Caleb Windover/Mediavest-MV42
• Juan Carlos Rodriguez/Univision Deportes
76. TOP ONLINE VIDEO MARKETING
CAMPAIGN
Nominations are accepted for advertising agencies, (please state brand), media
properties (please state brand/agency) and clients (brands) that have created, planned
and executed Online Video Marketing Campaigns in the U.S. Hispanic Market over the
last 12 months. Total market online video campaigns that were led by insights on
multicultural audiences and include Hispanic elements (e.g. music, expressions,
scenery etc) can also be nominated. The campaign achieved high ROI for advertisers.
In addition, the campaign distinguished itself by a high degree of creativity and
originality.
77. TOP ONLINE VIDEO MARKETING
CAMPAIGN
• WesternUnion.com- #BeFutbol Sweepstakes Virtual Reality
Short Film
• d expósito & Partners for Tajín
• We're going to Walt Disney World with Jeannette Kaplun
78. WE'RE GOING TO WALT DISNEY WORLD WITH
JEANNETTE KAPLUN
Top Online Video Marketing Campaign Winner