Radio One is an African American owned media company that reaches over 80% of Black consumers each month through radio, television, and online platforms. It owns three radio stations in Atlanta, the second largest African American market in the US. The document discusses Radio One's strong audience reach among Black demographics in Atlanta and its portfolio of brands across multiple platforms that authentically engage the African American audience.

2. RADIO ONE:
THE URBAN MEDIA SPECIALISTS
“Radio One is the leading African-American owned and operated media
company that super-serves 82% of Black consumers each month. Through our
powerful array of brands in radio, televison and online we engage, inform and
inspire African-Americans at scale.”
Alfred Liggins, CEO
Radio One, Inc is a Minority Certified Corporate Plus members
of the National Minority Supplier Developement Council, Inc.

3. DELIVERING THE LARGEST African American AUDIENCE
IN THE 2ND LARGEST African American MARKET
Atlanta’s African American Population is:
- Larger than the entire metro areas of:
Indianapolis, Raleigh/Durham, Nashville, Jacksonville, Ne
w Orleans and many other markets!
- Twice the size of the Los Angeles metro African
American population.
- Home to arguably the most empowered and deep-
seated African American leadership in the nation in
terms of politics, business, education, the arts and
entertainment.
- Spending more than $14 BILLION in annual Atlanta
metro area retail sales.

4. 2012 Census: Black population soars 40%
to 1.7 million!
Atlanta – Georgia’s population grew by 18% over the last decade, a trend driven by African-American
migrating to a state whose capital has long been known as the “Black Mecca”
The state added 1.5 million people over the past decade…Georgia’s Black population growth – 570,335 – was
greater than either the Hispanic (418,462) or White (285,259) population growth, says William Frey,
demographer at the Brookings Institution.
In Atlanta’s vast metropolitan area the black population soared 40% to 1.7 million; the Atlanta region now has
the second largest black population after New York.

5. ONE SOLUTION: OUR PROPOSITION
We Develop:
the best-in-class integrated marketing initiatives
that enable leading marketers to achieve and
exceed their business objectives.
We Transcend:
“bundled media”, we deliver meaningful, engaged
and deep connections with African-American
consumers.
We Deliver:
brand immersion by surrounding the consumer
with the right media experience at the right time
all the time.

6. OUR FAMILY OF OPPORTUNITY
THE POWER OF OUR ENGAGED PLATFORM
ONLINE ON AIR ON SITE
• More than 260,000 unique visitors/month • Reaching more than 80% of Events reaching more than 100,000 annually
Atlanta’s AA population
• 1,425,000+ monthly page views
• Praise in the Park
• Three targeted stations providing ideal • Birthday Bash
• 105,000 club members
lifestyle environments • Sweet Auburn
•133,000 social network followers • Health and Wellness
• The biggest names and personalities in
•309,000 mobile app downloads • One Love Cruise
entertainment
• Concerts
• Foreground, engaging programming attracting • Club appearances
loyal listening

7. INTERACTIVE ONE
Online and via Social Media is where
African-Americans hang out
Where Atlanta’s African Americans engage
• #1 in reach and composition of African-Americans*
• #1 portfolio of owned and operated sites dedicated to the AA
audience
We understand the culture and needs of the
African-American audience
• 1/3 of African-Americans strongly agree that black media
influences their purchase decisions more than general media**
*Source: comScore September 2010
**Black America Study, Yankelovich, 2008

8. Our Family Of INTERACTIVE BRANDS

9. RADIO ONE:
THE URBAN RADIO SPECIALIST
Black Radio is where African-American consumers get informed, entertained and engaged.
The relationship between the listener, consumers and our radio personalities is profound at best.
Three targeted stations in the second largest market for African-Americans in the nation.
Weekly reach: 1,400,000 Weekly listeners
PLUS! The biggest and most well know African American personalities, including the king of radio,
TV and The NY Times Best Seller list, Steve Harvey; along with Rickey Smiley; Grammy winning
superstar Yolanda Adams; CoCo Brother; Michael Baisden and more!
Choose your age, gender or lifestyle target and Radio One Atlanta will deliver it for you!

10. Radio’s “Recency”
Radio beats all other media in “the moment of truth”
before purchase decisions are made. Ads are believed
to be most effective when they air immediately prior
to the time a consumer makes a buying decision, like a
fast food spot delivered just before lunchtime.
Radio delivers far more consumers than any other
media during the half hour before they arrive to shop
14% Radio
8% Billboard AM/FM radio ads spark a consumer response:
47% 4 in 10 Americans say they have visited an
Television
11% advertised restaurant or advertised
Newspaper store, attended an advertised event, watched an
Other advertised TV show or talked about the ad or
20% product with others after hearing an ad on
AM/FM radio.
Source: Inside Radio 4/3/13: Arbitron + Edison Research
2013

11. AFRICAN AMERICAN AUDIENCE
Radio One stations are serving in a dominant position in Atlanta.
The three stations reach more than 80% of Atlanta’s African American radio audience
and deliver TOP RANKED stations in the following demos*:
-2 of the top 4 Adult 25-54 stations (WAMJ and WHTA)
-2 of the top 5 Women 25-54 stations (WAMJ and WPZE)
-2 of the top 4 Male 25-54 stations (WAMJ and WHTA)
- Among AA listeners Radio One stations hold the most exclusive listening with the
longest Time Spent Listening and the largest Exclusive Cumes in the market.
* Atlanta ARB PPM April 2012

12. The Atlanta radio landscape has seen many changes in the past 2 years...
8/2010 – Cox’ WBTS dropped Rhythmic CHR for N/T, simulcast of WSB-AM
9/2010 – Clear Channel’s WWLG dropped Country for simulcast of WWVA.
11/2010 – Clear Channel’s WWLG/WWVA dropped Rhythmic AC for Rhythmic CHR.
11/2010 – Cumulus’ WYAY dropped Oldies for Classic Hits.
6/2011 – Cumulus’ Alternative ‘99X’ (HD) moved from 97.9 to 99.1, putting Hot AC ‘Journey’ (HD) at 97.9.
9/2011 – Cumulus’ Alternative ‘99X’ (HD) moved from 99.1 to 98.9.
5/2012 – Cumulus’ WYAY dropped Classic Hits for News.
8/2012 – Clear Channel’s WKLS dropped Album Oriented Rock for CHR, changed calls to WWPW.
9/2012 – Clear Channel’s WGST-AM dropped Talk for Spanish News/Talk
9/2012 – Cumulus dropped Hot AC ‘Journey’ (HD) & for CHR ‘Q 100 20 @ 97.9.’ (HD)
9/2012 – Cumulus dropped Alternative 99x (HD) for Active Rock ‘The Bone’ at 98.9 (HD)
10/2012 – CBS’ WZGC dropped Adult Alternative Rock for Sports.
12/2012 – Frank and Wanda Morning Show exits WVEE
1/29/13 – Cumulus merges Active Rock “The Bone” and “Rock 100.5” The Bone becomes Christian/Country “The Walk”
3/28/13 – Clear Channel changes WWVA from Rhythmic CHR to “105-7” Alternative
What hasn’t changed? RADIO ONE!
WAMJ, WHTA & WPZE consistently serve up nationally & locally renowned personalities
along with music & programming Atlanta loves!
Persons 12+
A18-49
Some Radio One FACTS: Radio
Radio One One
reaches reaches
81% of the A25-54
84% of
12+ Urban the 18-49
Life Urban
Group! Radio One Life
reaches Group!
82% of the
25-54
Urban Life
Radio One Reaches close to Group! Radio One is also the best
HALF of Atlanta’s population place to reach African
-that's NEARLY 1.8 MILLION Americans in Atlanta!
listeners every week!
Radio One’s Black P12+ Cume = 1,165,000...
Radio One’s P12+ Cume is 1,794,000... 78% of the Black 12+ population!
41% of the 12+ population! Radio One’s Black A25-54 Cume = 666,700...
Radio One’s A25-54 Cume = 1,044,900... 83% of the Black 25-54 population!
45% of the 25-54 population! Radio One’s Black A18-49 Cume = 717,500...
Radio One’s A18-49 Cume = 1,122,000... 82% of the Black 18-49 population!
46% of the 18-49 population!

13. HOT 107.9FM
ATLANTA’S TRUE HIP HOP RADIO STATION
Targeting African-Americans 18-49 trendsetters who are on the cutting edge of
fashion, music and entertainment. Featuring nationally renown comedian Rickey
Smiley in the morning, broadcasting live from our Atlanta studios, followed by a
strong lineup with a powerful national reputation.
Rickey Smiley Maria More Emperor Searcy Durrty Boyz Mizz Shyneka

14. ne Minute Media Kit
Call letters: WHTA-FM Format: Urban Contemporary Listener Profile
Frequency: 107.9 FM Demo: P 18-49
Gender
Web Site: www.hotspotatl.com
Male 50%
Female 50%
HOT 107.9 County Composition
Fulton DeKalb Gwinnett Clayton Cobb Median Age 32
Education
25%
High School 41%
20% Any College 25%
15% College Graduate + 23%
10%
Unique Listeners/Week 836,700
5%
0% Sources: Persons 12+ Atlanta Metro.
FEB 2012/JAN 2012/DEC 2011 M-Su 6a-12m
Scarborough R1 2011: Feb 2010- Jan 2011
Household Income Levels
20%
15%
10%
5%
0%
$25K $35K $50K+ $75K+ $100K+
107.9 coverage
area

15. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
The Rickey Smiley Morning Show
Funnyman Rickey Smiley is known for making millions laugh. As a much loved comedian,
television host, and top rated nationally syndicated radio personality, Smiley has earned a
reputation for delivering audience pleasing performances onstage or off. With the distinct
ability to take everyday observations and skillfully create comedic gold, Smiley is a standout in
the entertainment world.
Rickey Smiley is one of the few “clean” comics that is amongst the upper echelon of
contemporary great comedians. The multi-talented comedian, is however, much, much more.
His audiences are treated to such original characters as “Bernice Jenkins” (AKA Granny Swims,
Ms. Johnson or Mrs. Francis), “Lil’ Daryl,” “Rusty Dale” and “Beauford.” Bernice Jenkins has a
Grandson named Rufus, who’s a stereotype modern day “Gangsta”. In addition, his show often
includes a band which he accompanies, playing several instruments and singing.
In 2007, Rickey Smiley became the host of the “Rickey Smiley Morning Show”, one of the
funniest, and most compelling morning shows in the country. Broadcasting live from our Atlanta
studios, Smiley has taken the world by storm with his unique blend of comedy and irreverent
commentary. Every morning, Smiley brings to life his many beloved characters and bits, such as,
his famous prank phone calls, “Paternity Test Tuesday”, “Wake Up Wednesday (political talk),
“Gary’s Tea”, “News You Can’t Use”, or “The Joke of the Day”. The “Rickey Smiley Morning
Show” is a blend of laughter, serious discussion of social issues, political awareness, and
community outreach.
0
www.rickeysmileymorningshow.com

16. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
MARIA MORE
Maria More is an accomplished Radio Personality, Voiceover
Talent, Model, and Entrepreneur. She has worked for stations nationwide
including Florida (Blazin’ 102.3, Magic 101.3), Philadelphia (100.3 The
Beat Philly “), Georgia (Hot 107.9) and North Carolina (Soul 92
Jams). Her voiceover work can also be heard in markets throughout the
U.S. and Caribbean. As a licensed Zumba® (Latin Dance) Fitness
Instructor, Maria teaches classes throughout her local community. As a
mother of 3 children, she inspires others to get fit and live healthy lives.
Maria prides herself in being tech savvy, co-owning Market Me Design
Studio, where she has personally developed digital branding campaigns
for Professional Actors, Athletes, Authors, Small Businesses and
Nonprofit Agencies.
@MyMariaMore
Maria More
www.mariamore.com

17. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
EMPEROR SEARCY
BME Executive and Co-founder, Dwayne Searcy, also known as Emperor Searcy is no stranger to
the Who’s Who of Atlanta platform. (Honored in 2010 and 2011) Emperor Searcy hails from
Atlanta and has been a staple in the music industry for over 15 years here in Atlanta. Currently
an On-Air Personality and DJ, he also serves as a humanitarian within the community. Two
years ago Emperor Searcy founded the Searcy Foundation to promote health and wellness
amongst children. He also created the “I am a Father Day Event”, annual event Searcy Santa and
is also a part All Pro Dads where he encourages fathers to take part in their children’s lives.
Emperor Searcy’s further achievements include: Jump in the Summer Events (2011), Celebrity
Chef for Men Who Cook (2011), Simon Korbon Community Service Winner of the Year
(2010), Zion Hill Baptist Church Community Day Host (2010), Presenter for Ambassador Andrew
Young’s 75th Birthday Celebration (2007), Source Magazine “One of Hip Hops Most Influential
DJ’s” (2001-2008), Marshall for MLK Parade (2008) as well as served as the National Mix Show
Coordinator for Radio One 1995 – 2005.
Step into the Kingdom every weekday afternoon from 2pm until 6pm on WHTA-FM Hot 107.9 for
the latest entertainment news and hottest music.
@EmperorSearcy
Emperor Searcy
www.EmperorSearcy.com

18. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
MZ SHYNEKA
Mz Shyneka is a fast rising star taking the airwaves by storm. Shyneka’s
crazy, sassy, cool and up to date entertainment news makes her an industry
favorite! This fresh faced twenty something is known for breaking news that
caters to the entertainment industry with her daily segment Word on the
Street. She is a native of Pensacola, FL and raised in Atlanta, Georgia, the city
where she claims her fame. She started her career in radio as an intern in
1999. Her established relationship with national and local artists, hard work
and enthusiasm quickly allowed her to accelerate up the entertainment
ladder. Mz Shyneka, the 2008 S.E.A Award winner for Radio Personality of
the Year in the Southeast Region, is also involved in numerous community
based non- profit organizations. She goes above and beyond to give to young
females during the holidays and back to school. She is a advocate for young
teenagers throughout metro Atlanta, especially young girls and women.
@MzShynekadotcom
MzShynekacom
www.MzShyneka.com

19. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
The Durtty Boyz
“Who Got Your Nights On Lock, Yo DURRTY!”
ET is originally from Los Angeles and has been in radio for 7 years with
Radio One. J-NICKS comes to us from St. Louis and has been in radio for
9 years.
Together they are the Durrty Boyz, capturing the attention of young
people in Atlanta with a focus on empowering young men.

20. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
BEESTROH
If the adage “hustle hard” had a face, it would bear the likeness of multi-media personality Beestroh who
applies that life code to every waking hour, which aren’t very many in his world. As a DJ, Radio
Personality, Event Host, Actor, Voice Over Talent and Writer, the Holyoke, MA native makes it difficult for
anyone attempting to out-hustle him.
As a teenager he ran the city streets, but was always keenly aware of his passion for music and a larger
life purpose. A founding member of a Hip-Hop trio called Dotcom, the two man, one woman group were
close to inking a major label record deal when the group disbanded due to internal conflicts. Disappointed
but not deterred, Beestroh decided to take his talents south and accepted an internship with urban radio
station Hot 107.9 in Atlanta.
Beestroh swiftly rose to the top of the radio ranks due to his intrinsic ability to effectively and efficiently
learn every job at the station, thus becoming an invaluable team player. As a result of his diligence and
undeniable skill set, Beestroh became one of the most in-demand personalities in the city earning the name
“the voice of the streets.”
Now a father, he seeks to use his visibility to influence change in the community, particularly as a role
model and mentor for those struggling with circumstances similar to his own youth. He is proof that positive
life changes are possible, and his self- built career wasn’t launched by luck. Beestroh’s success is the
product of steadfast determination and hard work, coupled with natural talent that has only just begun to
@Beestroh make its mark on the entertainment industry
Beestroh
www.Beestroh.com

21. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
BEYONCE ALOWISHES
Beyonce Alowishes is the producer for the Rickey Smiley Morning Show
every morning Monday - Friday.
Born and raised in Atlanta makes her the voice of the community and the
heart of our listeners.
You can see her on the red carpet of MTV, BET, and other major events and
you can catch her in the streets checking in live from the local hot spots!
Listen to Beyonce Alowishes every Sunday afternoon as she helps our
listeners wind down their weekend.
@BeyonceATL
BeyonceATL

22. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
DJ J1
Born & Raised In Harlem, NY and with early influences of DJ S&S, DJ Clue, &
Funkmaster Flex, J1began DJing when he was 13 years old. Upon graduating at
Morehouse College with a degree in Marketing, he began DJing part time.
Determined to be one of the hottest young DJs in Atlanta, it was often difficult as
he was known more for promoting parties and events. J1 took that to his
advantage and began co-promoting all events he was hired for.
He soon began spinning for some of the top promoters and venues in the city.
In The Spring of 2007 he appeared as a guest DJ on BET's Rap City. During the
summer of that same year J1 made his radio debut mixing on the Hot 107.9 Mega
Mix. He then became an intern for the Assistant Program Director Bill Black, and
was later promoted to an air mixer.
J1 is currently the mix show coordinator as well as a programming assistant. Your
can catch him on the air Tuesday & Thursday at 5pm for the 5 o'clock traffic jam as
@posterchildj1 well as Monday 2am - 6am. He is also the DJ/Host at all Hot 107.9 live broadcast
from Opera, Cream Ultra Lounge, Mansion Elan & The Velvet Room.
www.PosterchildDJ1.com

23. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
B-HIGH
Hot 107.9 on-air personality, Brian “B High” Hightower is an Atlanta native.
While in college B High interned at Radio One Atlanta and was offered a job
shortly after graduating. Now he is one of Atlanta’s hottest personalities.
B High is best known for his out going personality and down to earth
approachable demeanor. This is best reflected in his Hot Spot Light
interviews which he does to shine light on upcoming artists and some major
artists. Through these interviews, he along with Hot 107.9 stay connected
with the pulse of the street. B-High also produces Gangsta Grillz Radio
featuring DJ Drama and DJ Sense. You can hear B High live on Hot 107.9
from 2am to 5am Saturday mornings keeping the city rocking during the
‘After Party’.
Brian shows his love for his community and dedicates his service by
participating in many activities such as Hosea Feed the Hungry and
mentoring children in public schools.
@BHighATL

24. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Reec
Ambitious. Unstoppable. Undeniably Talented. Mr. Who U Wit? Reec is as complex as he is
simple, and his entertaining style of hosting is an indisputable reflection of the many characteristics he
embodies.
Never being the one to play one position, Reec progressed from SPSU college radio (93.7FM) to
hosting shows on 1420AM and WIGO 1570 AM. Reec was featured in “Death of a B–Boy” which stars
Bow Wow. Since then Reec has been named spokesperson for The Shad Ireland Foundation for
Kidney Disease, and named the face for Positive American Youth, Inc a nonprofit dedicated to youth
advancement.
Because of his deep commitment and service, REEC has a long list of honors and awards, indicating his
community’s appreciation for his sacrifices and hard work. He has been featured on Oprah’s Angel
Network; Voted by Boys and Girls Club members to speak at the BGCMA’s Passport to Manhood; Hot
Block Magazine Hip Hop Community Service Award; Inducted into the Atlanta Metro College Athletics
Hall of Fame, Host of the Community report on Open Vision Network TV; Featured on People TV, and
named a member of United Athletes Foundation (UAF) alongside Ray Lewis, and Jim Brown.
REEC’s work with Positive American Youth and has received the coveted NAACP “Unsung Hero Award
and Community Service Award from Mayor Kasim Reed. REEC's signature program (Lunch On REEC)
allows him to see 24 different youth weekly and serve them a gourmet meal and bring in celebrity and
professional guest to give words of inspiration and hope to the young audience.
@Got Reec Reec is the newest addition to our powerful lineup hosting the weekend morning show on Hot 107.9
FM. He is currently endorsed by companies such as Converse, Jordan and NIKE for clothing and
apparel.

25. MAJIC 107.5/
97.5FM
Atlanta’s Best Mix of the 80’s, 90’s and today!
The music mix is urban MAJICAL of the past and present. Anita Baker, Luther
Vandross, Earth, Wind and Fire, Robin Thicke and Beyoncé to name a few – Hit after
hit after hit! Plus, a lineup of the most interesting, engaging names in all of Black
radio: Steve Harvey, Carol Blackmon, Michael Baisden and Si-Man Baby!
Steve Harvey Carol Blackmon Michael Baisden Si-Man

26. ne Minute Media Kit
Call letters: WAMJ-FM Format: Urban AC
Frequency: 107.5 ~ 97.5 Demo: A 25-54
Web Site: www.majicatl.com
Listener Profile
Gender
Male 46%
Female 54%
Median Age 40
Education
High School 36%
Any College 30%
College Graduate + 26%
Unique Listeners/Week 739,700
Household Income Levels
30%
20% Sources: Persons 12+ Atlanta Metro.
FEB 2012/JAN 2012/DEC 2011 M-Su 6a-12m
10% Scarborough R1 2011: Feb 2010- Jan 2011
0%
$25K- $35K- $50K+ $75K+ $100K+
$35K $50K

27. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
The Steve Harvey Morning Show
The Steve Harvey Morning Show is hosted by one of America's funniest and most popular
comics. The Steve Harvey Morning Show is not only uplifting, inspirational and motivating, but
it also covers topical issues and community concerns that touch everyone. Since it’s tenure
The Steve Harvey Morning Show has captured huge ratings and loyal listeners. Guests
included chart-topping artists, award-winning celebrities, and American Idols.
Harvey is joined by Shirley Strawberry, Carla Ferrell and his Nephew Tommy. Steve Harvey, a
multi-media star and one of the original "Kings of Comedy," brings his own brand of original
showmanship to radio!
Shirley Strawberry, official co-host of The Steve Harvey Morning Show began her radio
relationship with Steve in 2000. Steve himself dubbed Shirley “the Best Voice in Radio.”
Nephew Tommy has captivated audiences across the country as an accomplished actor and
comedian. His television work consists of appearances on Showtime at the Apollo, BET’s Comic
View, Sister,Sister, and The Parkers. After having opened for Steve Harvey previously, Harvey
recruited Thomas to play the role of his nephew on The Steve Harvey Morning Show.
Carla “The Boss” has been involved with radio for several years both behind the scenes and
on the mic. She hosted and produced programs as well as acted as the Program Director for
stations in some of the top markets across the U.S.
www.SteveHarvey.com

28. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
CAROL BLACKMON
Carol Blackmon is a veteran radio professional that has been part of the
Atlanta market for more than twenty years. A Buffalo, New York
native, she started in radio in her hometown. Shortly after, she moved to
Atlanta and continued on her radio path and landed a job at the
legendary WIGO. From WIGO, she was asked to get aboard “the bus” and
become part of the now defunct WBUS. After getting off the bus, she
joined the ranks of V103 where she worked her way up from part time to
mid-days to morning show co-host; a position she held for nearly nine
years. Carol left the industry ten years ago but remained a voiceover
talent, a voiceover and media coach, a Georgia Lottery host and a “mom-
mager” to her actor son. She is very excited to join the formidable Radio
One roster and become part of the Majic 97.5/107.5 radio family.
@CarolBlackmon
Carol Blackmon

29. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Skip Murphy in the Afternoon
Skip Murphy will team with Jasmine Sanders as co-host on The Skip Murphy in the
Afternoon Show, featuring celebrity guests participating on a continuous basis. The
Urban/R&B program will play hits from today, the 80’s and the 90’s.
Skip Murphy is a radio veteran with over 30 years of broadcasting experience. His radio
career began in his home town of Charlotte, N.C. After working as the morning man on
WPEG in Charlotte, Murphy relocated to Dallas-Ft. Worth in 1993. Soon thereafter, he
became the #1 rated morning show personality for over 10 consecutive years. Murphy has
developed a formula for bringing together a top team of professionals to join him in the
studio to produce a daily show that consistently remains fresh, entertaining and relatable
to the listener.
Jasmine Sanders, seen nationwide on BET/Centric is co-host of the network’s show
“Culturalist,” Jasmine has established herself as a prominent personality at New York’s
WWFS 102.7 and also at WBLS, hosting the top-rated midday show. BET describes her as
being known for her infectious personality and for her knack to make even the most
private celebrities feel comfortable. She makes everyone, from listeners to guests feel like
they’re listening to a friend. As the recipient of various career achievement awards
including being named at the top of Girl’s Incorporated’s “Most Influential Women
list, Jasmine Sanders is what’s hot today in radio.

30. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
SI-MAN
When I say SiMan, you say Baaa-bayyyyy!! You know the voice that
relaxes your mind every night. It's SiMan Baby! Bringing you the best R&B
you want to hear after a long day at work.
SiMan is a native of Eatonton, Georgia. He has been in the field of
broadcasting, both in Radio and Television for 29 years. He was the
weatherman and the news director for the NBC TV station in
Macon, Georgia and a videotape editor and field host for 11 Alive in
Atlanta. He has worked many formats of Radio including: Country, Heavy
Metal, Jazz, Gospel, Top 40, and Urban music! He is now with Radio One
Atlanta where he is the evening host on the new Majic 107.5/ 97.5!
SiMan Baby’s show is called Cafe 102. So dim the lights, light a
candle, grab a cup of your favorite after work drink and turn on the radio
to 107.5/ 97.5!
@SiManBaby
SiMan Baby
www.SiManBaby.net

31. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
MYRONDA
Her twenty year career in radio broadcasting has taken her from WBLX-
FM (93BLX) in Mobile, Alabama, to KKDA-FM (K-104) in Dallas, Texas and
KJMM-FM (Fresh Jamz 105) in Tulsa, Oklahoma. She was Program
Director for WBLX-FM radio station for seven years and hosted a radio
public affairs show, “Community Corner”, which aired on four Mobile
radio stations for several years. In 2006, Myronda founded Yani
Productions, Incorporated. She then became creator, host and executive
producer of her own television show, "“In the Spirit with Myronda."
Myronda has dedicated her time and efforts to several non-profit
organizations and causes. She has also donated her time to schools and
churches speaking to youth. Currently, her voice can be heard weekends
on Majic 107.5/97.5 and on numerous commercials in the Atlanta area.
@Myronda
Myronda Dexter
www.Myronda.com

32. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Derek Harper
A native of Milwaukee, Wisconsin, Derek was the first African-American male
from that city to receive Congressional nominations to attend The United States
Naval Academy, West Point and the United States Air Force Academy. He
attended the U.S. Air Force Academy Prep School for one year before deciding
to pursue his interest in entertainment and accepting a scholarship to Florida
A&M University, which is where he started his radio career.
In August of 2002, Radio One brought Derek back to Atlanta as Assistant
Program Director/co-host/producer of the “Si-Man in the Morning” Morning
Show.
In 2005, Derek assumed the title of Program Director for WAMJ and in 2007, he
was given the additional responsibility and title of Program Director for WPZE.
@DeHarper1

33. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Chubb Rock
When you think of hip-hop artists from the ‘90s, whose music spontaneously moves the crowd
to the dance floor, Chubb Rock is one of a few that immediately come to mind. “Nineteen
ninety Chubb Rock jumps up on the scene with a lean and a pocket full of green…” – His 1990
hit “Treat ‘Em Right” still elicits a great response from crowds.
Born Richard Simpson, on May 28, 1968, this former National Merit Scholar bounced onto the
rap scene after dropping out of the prestigious Brown University. Since that time Chubb has
gone on to create other chart topping hits including “Caught Up”, “Just the Two of Us” and “Ya
Bad Chubbs.”
In an interview with Steve Harvey, comedian, actor, and host of the Steve Harvey Morning
Show, Chubb Rock received high praise from Steve for strongly demonstrating his manhood
with maturity, decorum and self respect. He was also recently applauded, on air, by Michael
Baisden, author, playwright, and radio show host, for providing the listening audience with hip-
hop music that our children can listen too with us, without lyrics filled with stories of
violence, drugs, or other offensive behavior.
After Chubb Rock’s performance on Michael Baisden’s Manhattan Anniversary Boatride, the
“Bad Boy of Radio” proclaimed that “Chubb turned the party out and was the highlight of the
@MrClassicFlavor evening.” Listen to Chubb Rock and DJ Bent Roc every Saturday from 7pm to 9pm!

34. PRAISE 102.5FM
Atlanta’s Inspiration Station
Listeners of Praise 102.5 may be the most passionate of any radio station in Atlanta!
By blending a unique mix of uplifting, and engaging music with nationally renown
hosts and popular local personalities. Praise 102.5 has grown into a ratings leader for
African-American Adults & Women specifically 25-54 and 35-64.
Yolanda Adams Darlene McCoy KD Bowe CoCo Brother
Morning Show

35. ne Minute Media Kit
Call letters: WPZE-FM Format: Inspirational
Frequency: 102.5 FM Demo: A 25-54
Web Site: www.mypraiseatl.com
Listener Profile
Gender
Male 39%
Female 61%
Median Age 41
Education
High School 39%
Any College 29%
College Graduate + 28%
Unique Listeners/Week 548,300
Household Income Levels
30%
20%
10%
0%
$25K- $35K- $50K+ $75K+ $100K+
Sources: Persons 12+ Atlanta Metro. $35K $50K
FEB 2012/JAN 2012/DEC 2011 M-Su 6a-12m
Scarborough R1 2011: Feb 2010- Jan 2011

36. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Yolanda Adams Morning Show
Ever since her late-`80s debut Just As I Am, Yolanda Adams has triumphantly carried the torch for
contemporary gospel and inspirational music via 12 Glorious albums. Stunningly
beautiful, exceptionally educated, filled with the spirit and blessed with one of the most powerful
voices in any genre of music, this Houston-native and one-time school teacher has been a stately
beacon of God’s light, earning numerous accolades and awards for her shining efforts, including
the first American Music Award for Contemporary Gospel Artist, four Gospel Music Association
Dove Awards and four National Academy of Recording Arts and Sciences Grammy® Awards and
2005’s Best Gospel Song for “Be Blessed,” for which she was a co-writer). Yolanda also has several
exciting film offers on the table after her appearance in the acclaimed movie “The Gospel.”
Yolanda is heard on multiple radio station across the country with her barrier-breaking “The
Yolanda Adams Morning Show,” a program of her creation and ownership in thrilling conjunction
with Radio One. Most of Yolanda’ fans know she was once a school teacher, but far less know that
she earned her college degree in Radio/Television Broadcasting! Joined by her distinguished co-
host Larry Jones and hilarious comedian/character Marcus Wiley, Yolanda’s show is all about
waking up in the sandbox every morning and having F-U-N! “We have a great morning show,”
Yolanda says beaming. “It’s not a gospel show or an inspirational show, but an overall morning
show. I wanted to create a clean alternative morning show for people of faith. People love the way
we break down current events and our mix of music! Sometimes you just want tot hear a person
you know on the other end of that microphone telling you everything is gonna be alright, which is
where I come in. It's also from a female perspective, so all of the mothering, teaching and
preaching women inside me combine to make my on-air delivery what it is.”
www.TheYolandaAdamsMorning Show.com

37. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
DARLENE MCCOY
Inspirational artist Darlene McCoy is a singer, songwriter, minister, wife, and
mother of three groomed and prepared for the newest move in the
kingdom of God. For years Darlene has been mentored by the nations most
powerful Ministers of Worship and has collaborated with the industry’s
leading producers. She serves as a praise leader leading thousands in to
worship at world renowned New Birth Missionary Baptist Church.
Darlene is also a leader in her community as she serves the city of Atlanta
in middays with ministry and worship. Her engaging personality leaves a
mark of remembrance on the hearts of everyone she encounters. Her
approach to ministry focuses on bridging the gaps of cultures, religions, and
society by offering a sound that is relative to every listener.
@DarleneMcCoy
Darlene McCoy
www.DarleneMcCoy.com

38. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
K.D. BOWE
A veteran in the industry, KD Bowe’s highly motivating personality and
inspiring radio show has captured the hearts of both the young and the
seasoned all across America With the majority of his career in network
radio and syndication, KD has found a way to speak the language of the
listener in cities both small and large. He delivers personal insight and on
air guests that bring real answers to the issues that affect us both publicly
and personally. KD Bowe is also owner of KDB Productions, a voice over
services production company that provides signature voice to TV, radio
stations and the Internet. He has been the signature voice for hundreds of
brands like Bishop's T.D. Jakes, Paul Morton, The Word
Network, Lego, Spalding, Sony, Coca Cola, and many others. KD Bowe is also
the In Stadium Announcer for the Atlanta Falcons.
@KDBowe
KD Bowe
www.KDBowe.com

39. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
CoCo Brother
Cory Condrey, better known as CoCo Brother, is more than your average radio personality. He is a powerful voice crying out
from the wilderness and into the streets. CoCo Brother first came to Atlanta, GA after graduating from high school in
Nashville, TN. In 1995, CoCo started interning at Radio One Atlanta. His hard-work and diligence paid off and he was eventually
hired. His time there was short-lived and in 1997 he was fired. After losing his job, he became homeless. He later became an
On-Air Personality in Macon and within months his show was #1. CoCo then left Georgia for a position in Washington D.C. and
dominated the airwaves there for two and half years.
CoCo Brother came full circle on in 2001 when he returned to Hot 107.9 in the 6- 10 pm time slot. This time things would be
much different. It didn't take long before CoCo Brother and the Home Team made their presence known, becoming #1 with
12-17 year olds. CoCo was responsible for breaking some of the hottest records as well as capturing exclusive interviews with
artists such as 50 Cent, David Banner, Ludacris, and T.I.
Yet, even after years of success, he was not content and began to hear God telling him to shift into a different arena. In
2005, CoCo Brother announced he would be leaving the 6–10 pm slot. When he left, the show was on top. After 6 weeks off
the air, he emerged with a new fire and a new sound called The Spirit of Hip Hop. The constant demand for the show led it to
its current slot of 6am – 12pm on Sundays mornings. With that success, the SOHH is now syndicated across the country
reaching millions every week in every major market! Since 2008, the demand has continued to grow with the show being aired
on WPZE Monday – Friday, 7–10pm with a new name entitled "The Spirit w/ Coco Brother".
CoCo Brother's life is a testimony of what God will do in willing vessels. Never despise small beginnings. After being denied in
Market 12, he went to Market 147; eventually rising to Market 7 and to the top. From homelessness to hosting and leading
the official and defining movement for change in hip hop and now gospel, only time will tell what is in store for Cory "Coco
Brother" Condrey. After hearing his powerful testimony on the radio weekly, on CNN, and on CNN International, it's very clear
that Coco will be an anointed leader ensuring that a new day has arrived and a generation is about to be changed.
Furthermore, with the blessing of being on the radio on the largest inspirationally-based network in the world targeting our
@CoryCondrey youth, CoCo is making the world turn the volume up generating record setting ratings, but still and most importantly saving
souls along the way.
www.cocobrothershow.com

40. PERSONALITIES
ACTIVATE YOUR CAMPAIGN WITH:
Veda Howard
Veda Howard was born with humor flowing through her veins. Initially
clueless of this gift, she would often wonder why people were laughing at
her when she was merely trying to communicate basic information. She
embraced the inevitable, it was time to grab the mic and spread some joy.
Since stepping to the microphone, she has been seen on Comcast Local
Comedy On Demand and on "L.O.L.", the online video comedy feature of
Atlanta's premier newspaper, the Atlanta Journal-Constitution. She has
performed on stage at comedy clubs, festivals, the One Love Gospel
Cruise, the national Family Comedy Tour and various other events. Veda
can currently be heard on Atlanta’s Inspiration Station, Praise 102.5/102.9
on Saturdays from 3pm-7pm and on HAHAlujah! Comedy Breaks on CoCo
Brother Live’s nationally syndicated radio show in forty-seven markets. She
can also be seen on HAHAlujah!, a weekly online comedy video feature for
Praise 102.5/102.9.
@VedaHoward
VedaHoward
www.VedaHoward.com

41. ENTERTAINMENT ONE
UNIQUE EVENT MARKETING
PRODUCING AND PROMOTING LIVE EVENTS, BRANDED ENTERTAINMENT, MARKETING
PARTNERSHIPS AND INTERACTIVE PROMOTIONS.
Reach beyond traditional platforms and gain added exposure and deeper relationships with
key demographic audiences. Our events touch more than 100,000 persons annually!
• Praise in the Park
• Birthday Bash
• One Love Cruise
• Steve Harvey Hoodie Awards
• Sweet Auburn Music Festivals
• Yolanda Adams Health and Wellness Tour
• A New Year A Brand New You
• St Judes Radiothon, concerts, club appearances …
and more!

42. The Power Of ONE SOLUTION
TRUE INTEGRATION
One Solution will develope an effective way for you to reach and engage Atlanta’s
African American Consumer through a flexible, yet robustm multi-platform media and
marketing partnership.
BENEFITS
- Custom Cross Platform Solutions
- Targeted Media Buys
- Effective Mobile Engagement
- Effective Social Engagement
- Offline Marketing
- Programs & Events