The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
The Multi-Cultural Latino Consumer: A Hartman Group & MSLGROUP StudyMSL
Insights from our study on Latino consumer trends. Our food & beverage and multicultural teams conducted a webinar last week in association with The Hartman Group and the Hispanic Public Relations Association in North America.
The webinar was a huge success with 206 registrants and 108 attendees, including executives from Kelloggs, Nestle, Blue Bunny, General Mills, Kroger, Hersheys, PepsiCo, Target and Coca-Cola among others.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
The Multi-Cultural Latino Consumer: A Hartman Group & MSLGROUP StudyMSL
Insights from our study on Latino consumer trends. Our food & beverage and multicultural teams conducted a webinar last week in association with The Hartman Group and the Hispanic Public Relations Association in North America.
The webinar was a huge success with 206 registrants and 108 attendees, including executives from Kelloggs, Nestle, Blue Bunny, General Mills, Kroger, Hersheys, PepsiCo, Target and Coca-Cola among others.
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Latinos in the U.S. and Northeast Florida: A Demographic Overview
Feb 25, 2005 _ UNF Hispanic Health Issues Seminar
This is part 1 of an 8 part series of seminars on Hispanic Health Issues brought to you by the University of North Florida’s Dept. of Public Health, College of Health, a grant from AETNA, and the cooperation of Duval County Health Department.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Will there be enough Spanish Speakers in US to sustain a Hispanic Media Industry in the years to come?. Multiple trends suggest that Spanish Speaking population will keep growing, therefore opportunities for Spanish media in US will do so, but relevant Media for Latinos goes beyond language
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
Preview presentation of fourth wave of groundbreaking research into cross-cultural Millennials. Learn about Hispanic, African-American and Asian Millennials attitudes and lifestyle preferences across three CPG categories: Foods, Beverage, and Beer/Spirits/Wine.
Sensis Hispanic Millennial Project Atlanta PresentationSensis
The Hispanic Millennial Project is an ambitious two-year research study of Hispanic Millennials and how they differ from non-Hispanic Millennials and Hispanics of other age groups. To date, we have released two volumes of findings from the study. These volumes cover a wide range of topics including Hispanic attitudes towards their Health and Healthcare, beliefs in the American dream, and their definitions of success.
In recognition of this vital and groundbreaking research, Sensis hosted an event in Atlanta, GA to discuss these first waves of results from our research.
Hispanic Millennial Project - Opinions on Food & BeveragesThinkNow
What are Hispanic & other Millennials' retail behavior with Food, Beverage & Alcohol?
Discover how they feel about craft, artisanal, and established brands,Learn exactly what influences their food choices,Find out how often they consume specific beverages.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Latinos in the U.S. and Northeast Florida: A Demographic Overview
Feb 25, 2005 _ UNF Hispanic Health Issues Seminar
This is part 1 of an 8 part series of seminars on Hispanic Health Issues brought to you by the University of North Florida’s Dept. of Public Health, College of Health, a grant from AETNA, and the cooperation of Duval County Health Department.
The Hispanic Millennial Project Wave 2: Hispanics and Healthcare / Multicultu...Sensis
Sensis and ThinkNow presentation from the 2014 Multicultural Health National Conference in Atlanta, GA.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research. The HMP is designed to provide an in-depth analysis of Hispanic Millennials, one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. Phase 2 of this project focuses on the attitudes of Hispanic Millennials toward healthcare, health insurance, and the ACA.
Hispanic Millennial Project - Wave 1 Research PreviewSensis
The Hispanic Millennial Project is an innovative research initiative focused on U.S. Hispanic millennials. Our research looks at Hispanic millennials in comparison to non- Hispanic millennials as well as their older Hispanic (35+) counterparts. The Hispanic Millennial Project will tackle segmentation, points of tension, healthcare behavior, digital motivations and introduce new ways to think about Hispanic millennials that will be compelling to every brand, marketer.
The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
Connecting with Latinos: Multicultural, Millennial & Mobile Melinda Gipson
Joe Camacho, CMO of Sabio Mobile, keynoted Campaign Technology East with an overview of how to reach Latino / Hispanic Voters in your next digital campaign.
Will there be enough Spanish Speakers in US to sustain a Hispanic Media Industry in the years to come?. Multiple trends suggest that Spanish Speaking population will keep growing, therefore opportunities for Spanish media in US will do so, but relevant Media for Latinos goes beyond language
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
Hispanics and Language, Acculturation, Retro-Aculturion and LanguageAdriana Peña Johansson
The importance of Spanish in U.S. keeps growing but also at the same time the bicultural and bilingual Latino Population is growing too, are those trends colliding? The Retro-Aculturation effect and Spanish in U.S.
#multiculturaldemographics #multiculturalmarketing
Presentation by Shawne Howell of Marketing Strategies, for MFHA in 2013. Presents facts and figures on key multicultural demographics in the US and makes a case to businesses on leveraging these findings to connect with multicultural targets.
There are 50.5 million Latinos in the US today and that number is rapidly growing. Latino social media and mobile usage surpass the usage of Caucasians, African-American, and Asians. They are technologically and social media savvy, and most importantly, they are big spenders in this category. This presentation discusses the growth of Latinos as a population in the US and the trends in their adoption of social media and mobile technologies.
U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced
as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. This rise of Latinas is driven both by strong demographics and a healthy inclination to embrace and retain their Hispanic culture even as they make significant strides toward success in mainstream America.
You: The Brand, presented July 2013 by Michelle Villalobos, Personal Branding...Michelle Villalobos
Having a great personal brand begins and ends with who you're BEING. Michelle Villalobos walks the audience through the 8 "Be's" of personal branding... Be Authentic, Be Unique, Be Top-Of-Mind, Be Shameless, Be The Expert, Be Focused & Effective, Be Aware, Be Connected.
It's not who you know… it's who knows you (and what GOOGLE says about you!)Michelle Villalobos
These days, people are as likely (perhaps MORE likely) to first meet you online – or google you if they're at all interested in hiring you, working with you or even dating you. Find out how to take control and manage your online reputation from Michelle Villalobos, prominent personal branding strategist, thought leader and professional speaker.
"Shameless Self-Promotion" - Michelle Villalobos presentation at NAWBOMichelle Villalobos
Shameless Self-Promotion isn't a bad thing. In fact, learning to promote yourself effectively – in a way that attracts, rather than repels potential clients – is an ESSENTIAL business skill. Here's what you need to know to do it right so you generate more incoming referrals and can raise your prices. Presented by Michelle Villalobos, personal branding strategist, thought leader and professional speaker, at the NAWBO regional conference to a standing-room only audience, October 2012.
"Case Study: Deconstructing a Sales Pitch" by Michelle VillalobosMichelle Villalobos
Michelle Villalobos, personal branding strategist, takes you through a successful sales presentation - one with a 62% conversion to sale rate – step by step.
Key statistics about self-employed women and entrepreneurs - earnings, disparities & insights – created by personal branding strategist and founder of The Women's Success Summit, Michelle Villalobos.
"You: The BRAND" - Michelle Villalobos presentation to American Express Techn...Michelle Villalobos
Learn how to create your personal brand so that you can get ahead and be first in line for lucrative, attractive promotions inside a corporate environment. Delivered by personal brand strategist, Michelle Villalobos.
Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo D...Michelle Villalobos
Learn the essential steps to building a personal brand that draws leads, incoming opportunities and referrals. It's not who you know, it's who knows YOU – and what GOOGLE says about you.
"You The (Online) Brand" by Michelle Villalobos, delivered at the Women's Suc...Michelle Villalobos
Google is the new resume. If people can't find you there... or if what they see doesn't represent you well, you're missing out on opportunities, clients, promotions and credibility. Learn how to "own your name" so that when people look you up... they see a WHOLE BUNCH of exactly what you want them to see. Created by Michelle Villalobos, personal branding strategist & professional speaker.
Communicate Powerfully Onstage, In Person & Over The Phone - Michelle Villalo...Michelle Villalobos
Michelle takes the audience through the essentials for getting people to say "yes" to you when you communicate - particularly when presenting, speaking in public, or selling.
Communicate POWERFULLY Onstage - Michelle Villalobos Presentation to The Miam...Michelle Villalobos
Communicate powerfully onstage! Presentation skills and tips for people who get nervous, anxious or just plan SCARED onstage. Learn how to structure and prepare your presentation content, how to deliver it effectively, and how to get mentally prepared.
You: The Online Brand For STUDENTS - Michelle Villalobos Presentation to Univ...Michelle Villalobos
How to Own Your Name, Build Your Reputation & Attract Jobs And Opportunities Through Online Personal Branding. Delivered by personal branding strategist & keynote speaker, Michelle Villalobos.
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
We women often walk a tightrope between being too aggressive and too passive. Learn how to get what you want... without turning people off. Tips for negotiating, communicating, looking the part and getting people to collaborate with you as the strong - yet feminine - leader you want to be.
"You: The Online Brand – For College Students" - Presented at Florida Interna...Michelle Villalobos
How to build an online brand around your authentic self, your passions and your long-term goals, deploy it, then sit back, relax, and let jobs and opportunities flow to you!
"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Vi...Michelle Villalobos
Networking is not about walking up to people and giving out a bunch of business cards. It's about building relationships of value. Here are the basics of how to network effectively to generate word of mouth, referral business.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
5. Age U.S. Hispanic Market Population - Age Source: US Census Bureau, American Community Survey2005
6. Income U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series
7. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Income
8. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Income
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16. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Socioeconomic Status
17. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Socioeconomic Status
18. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Country of Origin
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25. U.S. Hispanic Market - Media Consumption - Internet Source: Jupiter Research "Marketing to U.S. Hispanics Online - Tapping Into A Young, High-Speed Audience." 2005 U.S. Hispanic Media Consumption - Internet
26. U.S. Hispanic Market - Media Consumption - Internet Source: Jupiter Research "Marketing to U.S. Hispanics Online - Tapping Into A Young, High-Speed Audience." 2005 U.S. Hispanic Media Consumption - Internet
27. U.S. Hispanic Market - Media Consumption - Internet Source: AOL 2006 Hispanic Cyberstudy U.S. Hispanic Media Consumption - Internet Hispanics who use the internet are increasingly relying on it to make purchasing decisions
28. U.S. Hispanic Market - Media Consumption - Internet U.S. Hispanic Media Consumption - Internet Source: AOL 2006 Hispanic Cyberstudy Overall, Hispanics tend to use the Internet in English. But this may be less a function of preference and more one of content availability. Many sites simply are not available in Spanish.
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31. Regional & State Perspective U.S. Hispanic Market Overview - Regional & State States with Greatest Population Growth
32. Top 25 States - Sorted by Number of Hispanics U.S. Hispanic Market Population - Top 25 States California Texas Florida New York Arizona Illinois New Jersey Colorado Source: Latin Force American Marketscape DataStream, 2008 Series
33. Top 25 DMAs - Sorted by Overall Size U.S. Hispanic Market Population - Age Source: Latin Force American Marketscape DataStream, 2008 Series
34. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation in Top 5 DMAs
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Editor's Notes
Before we even get started, we're going to address one important thing right up front. What do you prefer, Hispanic or Latino? Take Poll. Compare with national survey. While Hispanic and Latino are often used interchangeably, the terms are not identical. The National Latino Survey found that In 2006, The National Latino Survey showed that 35% of those surveyed prefer the term "Hispanic" 13% preferred "Latino" 32% said that either term was acceptable 18% didn't care one way or another Sources: Pew Hispanic Research, www.pewhispanic.org "Hispanic" is "relating to or derived from the people, speech or culture of Spain or Portugal" while "Latino" refers specifically to people of "Latin-American" descent. Hispanic is an ETHNICITY not a RACE The Census tracks six races: White, Black, Asian, American Indian/Alaska Native, Native Hawaiian/Pacific Islander and "some other race" The 2000 census was the first time people could choose the term "multicultural" 48% of Hispanics identified themselves as "White only," 42% as "Some other race," 2% as "Black only," and 17% as "Two or more races"