Hispanics in the US place strong emphasis on core cultural values such as self-belief, independence, family, hard work, and pride in heritage. They seek to maintain their culture through traditional foods, music, and family while also pursuing education to advance economically. However, they feel conflicted between embracing American culture and preserving Hispanic traditions, worried that their children are losing touch with the culture of their ancestors.

1. Core Values and General Cultural Insights of US Hispanics

5. Classic US Hispanic Core Value “ My parents are examples of personal progress. They came here illegally and had to work 2 or 3 jobs a day doing menial jobs. They always put our family first and got us educated. I want to do the same and own my own business. It is all about hard work.” (MEX)

10. www.lorettamarketinggroup.com