Shanice Yates proposes creating a marketing package for an original superhero film concept called "The Sorceress". She will design promotional posters, logos, merchandise, and other materials. To evaluate her work, Shanice will keep a production diary and get feedback from peers and family on her final products. Her previous marketing package project provided experience that will help with skills like designing in Photoshop. Research will include studying other superhero marketing campaigns and determining colors and styles that appeal to her target audience.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Shanice Yates
Project proposal title and date:
The Sorceress
Main area of activity:
Graphic design, I will be doing a marketing/ promotional package for a superhero film concept.
Rationale:
In this project, I will be mostly applying skill in Photoshop that I have learned throughout the year.
For my previous project, I created a marketing package for an adventure film concept. During that
project I produced a logo, posters and a video game animation using Photoshop. My previous
project will help me with my FMP because I have practice creating a marketing package.
Project Concept:
For my FMP, I am going to be creating a marketing/promotional package for an original film
concept. I chose my concept to be a superhero film called 'The Sorceress'. For this package I will
be making a variation of promotional posters/adverts, logo designs, merchandise, etc. I will need to
conduct a variety of research. I will mostly be looking at other marketing packages made for this
genre as well as researching colour schemes and how these packages are made for their target
audience.
How will the project be evaluated and reviewed?
To evaluate my work, I will be making a production log/ diary throughout the project to make sure I
am always reflecting on my work. I will also evaluate and analyse each product I make towards the
end of the project. I will also get peer feedback from friends and family to get an outside opinion on
my project.

2. Proposal
2
Bibliography:
1. Shanice Yates (2021) Target Audience Research Survey (conducted on 7/4721)
2. Jack Gordon(2021) Target Audience Interviews (conductedon 9/3/21 )
3. Jodie Burgess (2021) Target Audience Interviews (conducted on10/3/21)
4. WalterA. Gaw (1961) Advertising:MethodsandMedia
5. Bob M. Fennis,WolfgangStroebe (2015) The Psychologyof Advertising
6. ProfessorWolters(2020) What is an AdvertisingCampaign:AnOverview
(https://www.youtube.com/watch?v=iU_2D46F6lw)
7. AllanNorthern(2019) Make A PosterFor A Film|Filmmakers
(https://www.youtube.com/watch?v=QaKq7HvbhRY)
8. CharleyPangus (2019) How To Make Merch Step-by-Step
(https://www.youtube.com/watch?v=TzIa0t-Ie5M)
9. AKGraphic Creation(2019) PhotoshopLogoDesignTutorial
(https://www.youtube.com/watch?v=pppNpObstoI&t=230s)
10. Yes I’mA Designer(2018) SuperheroPostersRankedbyGraphicDesigner
(https://www.youtube.com/watch?v=UgcspQ_bloE)
11. CharleyPangus(2020) How To DesignA PhotoT-Shirt
(https://www.youtube.com/watch?v=OHfMY9hL3WY)
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Complete pre- proposal
 Create FMP blog
 Make initial responses PowerPoint discussing my
ideas and why I chose this.
 Make mood board and annotate.
 Complete proposal
2 Research  Research at least 4 products similar to those I
would like to create myself.
 Analyse and annotate as much as possible.
3 Research  Primary research
 Create and send out questionnaire for my target
audience to complete.
 Research into my target audience and what
products would appeal to them.
 Practical experiments
4 Pre-production & Planning  Discuss risk assessment, health and safety and
contingency plan.
 Create style sheets for each product and include
colour schemes
 Discuss location for photographs and shooting
schedule.
 Create detailed production schedule.
5 Production  Logo design
 Teaser and main film poster
 Production diary
6 Production  Improving teaser and film poster
 Bus, social media ads
 Production diary
7 Production  Magazine Cover
 Merch design

3. Proposal
3
 Production diary
8 Production  Merchandise design
 Improving products before submitting
 Production diary
9 Evaluation  Discuss strengths and weaknesses of all aspects
of project
 Analyse products made, discuss audience
appeal.
 Get peer feedback from friends and family.
 Submit work.