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Industry Study Report
FMCG Industry Report
An IIMB NSRCEL & Goldman Sachs Supported Firm
Three Main Segments Of FMCG
Source -IBEF
Executive Summary - Industry
Source -IBEF
Executive Summary – Hiring Trends
Employment in the FMCG and consumer durables sector rose to 90.1 lakh as of the
H2FY19 (October-March), the estimate for H1FY20 is 1.10 lakh..
The job creation FMCD/ G will witness 10.31 percent growth in FY20
Source -IBEF
Advantage India
Source -IBEF
Evolution of FMCG in India
Source -IBEF
Strong Growth in Indian FMCG Sector
Source -IBEF
Urban – Rural Industry Share
Source -IBEF
Rural Segment Catching Up
Source -IBEF
Increasing Online Users Boost Online FMCG Sales
Source -IBEF
Strategies
Source -IBEF
Strategies (contd.)
Source -IBEF
Growth Drivers
Source -IBEF
Higher Incomes Aid Growth In Urban And Rural Markets
Source -IBEF
Policy And Regulatory Framework
Source -IBEF
Policy And Regulatory Framework
Source -IBEF
New Goods And Service Tax (GST) Simplifying Tax Structure
Source -IBEF
Boosts in FDI Inflows And Investments
Source -IBEF
Key M&A Deals in the Industry
Source -IBEF
Growth Opportunities In The Indian FMCG Industry
Source -IBEF
Skills Required for the FMCG Sector
Adaptability - The FMCG market has an ageing existing workforce, in amongst competition from more tech /
digital focused industries The implementation of technology and constant innovation means efforts are being
made to broaden their searches to bring candidates in from other industries with transferable skills.
Therefore, there is a need to be adaptable, open to rapid tech changes and job profile changes.
Preparedness – This bit changes on a year by year basis. SME businesses, in most cases, prefer an office
based working policy, to create atmosphere and beat their slower, much larger, rivals in terms of pace. The
same goes for packages. equity, profit share, revenue growth is what makes you wealthy! In SME’s, it is
expected to work longer hours too in some cases . There is also a need to be prepared for perceived sacrifice,
for ultimate gain.
Fearlessness - FMCG businesses want candidates who take charge of their careers. Whether it’s realising
things are stale, pushing back internally/externally, putting your hand up for the tough negotiations or
chatting to the Founder.
Source -IBEF
Hiring Trends
FMCG/D alone may add 1.10 lakh new jobs in April-September FY20
Mumbai with 14,770 new jobs and Delhi 10,800 new jobs are
expected to lead in FMCG/D.
New food parks, capacity expansion, acquisition by existing players,
regulatory changes like the ease of FDI in ‘cash and carry’, and single
and multi-brand retail through automatic routes, are key aspects
expected to push job creation.
Besides ease in FDI norms, domestic player expansion and increased
domestic consumption will also bolster employment prospects..
Big MNCs are planning to bring on-board latest technologies like AI,
Machine Learning, IoT, Chatbots, . Thus, there would be a growing
need for people with specialized skills and knowledge. This would
also mean a growing interest for talent movement across
geographies and functions to fill any void.
Source – www.livemint.com
Hiring Trends
The FMCG sector represents a particularly dynamic arena for MBA hiring, involving retailers and the suppliers to retailers -
Global powerhouses include P&G, Unilever, Nestle, Walmart, Tesco and many others. In the USA, an MBA is a standard entry
level qualification for this sector, whilst in Europe and Asia, many graduates join training schemes, whilst MBAs join in junior
management, brand marketing or finance roles.
Source –Top MBA
Hiring Trends
Retail Managers
•Plan and coordinate the
operations of retail outlets.
They assume overall
responsibility for ensuring the
quality of customer service,
the appropriateness of
choices of inventory, and
managing the finances.
•In a small organisation, they
may take direct responsibility
for all aspects of supply chain
management, retail service
management and stock
selection. But managers of
large organisations will liaise
with appropriate section
managers to ensure their
activities are properly
coordinated.
Supply and Distribution
Chain Managers
•Responsible for planning
and organising all aspects
of supplying the right
products to the right store
at the right time.
•Required to manage the
ordering and receipt of
products from the
supplier, the storage of
goods, and the delivery of
goods to the retail outlet.
Marketing Managers
•Research, plan and
implement all aspects of
an organisation's
marketing. Their goal is
to improve the image and
profile of the
organisation, and to
increase its sales and
market share.
•Required to understand
consumer trends and
demographics, to plan
and coordinate
advertising and publicity
campaigns, and to advise
executives on advertising
and marketing strategies.
Finance Managers
•In early days, work
involves producing
management accounts in
time for reporting cycles.
With seniority the role
transitions in to cost
saving and change
management projects to
improve overall
profitability of the
organisation.
•Finance managers will
have an MBA with focus
on cost accounting, or
will take a cost
accounting qualification
alongside their work.
Source - Top
MBA
Latest Happenings
https://www.pitchconsultants.co.uk/blog/2018/12/fmcg-trends-what-to-watch-out-for-in-2019
https://www.moneycontrol.com/news/business/companies/retail-fmcg-to-create-2-76-lakh-
jobs-in-april-sept-fy20-report-4136271.html
http://bwpeople.businessworld.in/article/Hiring-activity-Grows-6-Percent-In-June-2019-
Compared-To-June-2018-Naukri-JobSpeak-/10-07-2019-173105/
http://bwpeople.businessworld.in/article/June-2019-Records-22-Y-o-Y-Growth-In-Talent-
Demand-TimesJobs/12-07-2019-173263/
https://www.peoplematters.in/article/rewind-2018/year-2018-for-talent-in-retail-fmcg-sector-
20390?utm_source=peoplematters&utm_medium=interstitial&utm_campaign=learnings-of-
the-day
https://www.mbarendezvous.com/general-awareness/excellent-career-in-fmcg-fast-moving-
consumer-goods-industry/
FMCG

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FMCG