This document introduces SUNSAI, a Strategic International Market Establishment Campaign. SUNSAI aims to support emerging exporters and manufacturers, especially micro, small, and medium-sized enterprises. It seeks to establish international markets for clients and provide handholding support for business development operations. SUNSAI also aims to leverage exports in a cost-effective manner and focus on scalable solutions. It introduces a hybrid model called SIMEC that leverages international trade expertise, market intelligence, software tools, business development skills, and content/social media expertise to provide one-stop international marketing solutions.

1. SUNSAI
St r a t e g i c
In t e r n a t i o n a l
Ma r k e t
Es t a b l i s h m e n t
Ca m p a i g n
L E V E R A G E E X P O R T S W I T H S C A L I B I L I T Y AT V E RY LO W C O S T
W E A R E H A N D H O L D I N G PA R T N E R F O R :
 M I C R O S C A L E M A N U FA C T U R E R S
 S M A L L S C A L E M A N U FA C T U R E R S
 M E D I U M S C A L E M A N U FA C T U R E R S
L E T S REVOLUTIONIZE I N D I A N E X P O R T S

2.  Support emerging exporters and manufacturers.
 Be a part of development of entrepreneurs and
hand-holding support system for their growth.
 Establish their market and provide a support system to
run their business development operations safely and
successfully.
 Keep a focus on cost effective ways and ideas to bring
productivity in business development – operations for new
beginners / exporters.
Evaluate the potential and possible products to include under SIMEC operations within cross-border
markets bilaterally in order to keep a balanced trade at our trade level and constant work on bringing
the graph balanced.
SUNSAI

3. Need owners personal mental health and energy to get all executed well.
FUNDAMENTAL ISSUES :
• Always identify the points and cost on marketing, but do not find a solution over it. (esp. in Indian
manufacturing sector).
• Keep struggling alone as single unit to do marketing and develop business.
• Burden of loan interest on operations, OR less return of investments need a matter of deep analysis and
time.
• If no partners then more struggle in terms of marketing and business development.
• Associates as agents or partners but though business comes but lack of aggressive support and low
result of scalability.
• Not advisable to make compelled agreements, in terms of associations.
Limitations: Manufacturer’s perspective

4. Other Important Challenging Issues :
• Keeping Unit & operations as per Government Compliances
• Constant Revenue generation to get all operations running and feed all employees.
• Labour issues
• Employees Emotional, behavioural and disciplinary issues.
• Lots more other on Industry wise and case to case basis in daily activities.
Limitations: Manufacturer’s perspective
NO TIME FOR SELF AND FAMILY. HAVING WORK LIFE BALANCED

5. Limitation: Factors in Indian Eco-System
Infrastructure Support :
There are several challenges Indian Mfg. are facing in proper planning and execution at Infrastructure,
Service and Compliance segment which has to be brought linearly continuous by government.
Government are making planned Industrial parks but yet there is huge gap and not adequate as much its
required to grab the opportunity.
Planned Industrial parks helps to stabilize and concentrate an expertise at one area and thus supply chain of
associated raw material gets opportunity to find their supply hubs in near by Units market.
Better Infrastructure support will help to boost better supply chain solutions:
Better Supply Chain Solutions helps in improving
• Delivery time
• Cost driven
• Competition Driven
• Reduction in Losses (time, cost)
• Open opportunities to innovation and R&D.

6. Educational Support :
Some factors making impact. We have to understand the background.
a. International Business & Indian Education Eco-System
In Indian Academic Syllabus, International Trade Studies largely are covered in Masters in Business Administers programs and even further in less of the
institutes in a ratio of the Institutes offering MBA, as much expertise it really requires in today’s Scenario.
Academically Bachelor passed graduates syllabus in India have not given expertise in International Business / Trade so far as its much required in today to
leverage Indian exports. So International Business candidates based on the educational qualification (at bachelors level) not much available with
adequate education and experience.
If compared with China, however International Business Major subject in Syllabus is common and available in major of the institutes in China at
Bachelor’s Graduation Level.
b. Job Security and Salary Brackets – Availability Metro Cities Driven
MBA (International Business) holders wish to work with large manufacturing companies for the concern of Job Security and good package and wish to
continue in Metro cities. They do not prefer to work with Micro and Small Industries.
c. Non affordable to Micro / Small Units :
Also the salary range in Industry for MBA from premier Institutes (as International business in major yet not so common in India) is decent and higher
bracket, thus micro and small manufacturing cannot afford them.
d. Lack of Foreign Trade Expertise professionals.(with Education Qualifications in Eco-System)
Most of the people working in International Trade largely get Experience by Work Domain only.
Limitation: Factors in Indian Eco-System

7. Give it a try !
WE WANT TO HELP YOU OUT AT UTMOST OF OUR CAPACITY
WE ARE GROWING. LETS GROW TOGETHER
LET US TAKE ALL YOUR STRATEGIC BUSINESS DEVELOPMENT &
MARKETING PAINS.

8. Solution over Limitation : Give it a try
We are completely dedicated to you and handholding partner at round the
year time.
• Short Term and Long term Projections
• Annual
• Quarterly Projections
First, we let us learn and understand your vision and requirements on same,
further after analysis, We present an overview projections.
• Monthly and Weekly plans
• Weekly Reports. Monthly Summary Reports

9. • Keep exclusivity of work what we can do in-house to bring the best
control on core activity.
• Rest can outsource who are doing the job exclusive in order to bring
the best costing.
• Similarly here, If your exclusivity is with manufacturing, we suggest until
have a good potential buffer and best costing package for marketing,
outsource it those who specialise and offer with scalability..
Practical Feasibility for Micro & Small Scale MFG.

11. In this modern trade and digital world era.
 Need to look out from our shell and comfort zone – Come out of the culture of domestic mfg. zone.
 How competitors countries leveraging their exports?
 Identify response of level of suppliers
 L3 – Supplier within buyer country (Buyer’s Domestic supplies)
 L2 - Supplier from competitor country
 L1 - Suppliers from Own Country.
 Where do one stand in that worthy competition?
 Where do we need to improve to come at par level of the International trade?
 Product quality
 Delivery Time (Indian Mfg suffers longer delivery time as compare to other countries exporters)
 Quality of Service
 Business Ethics. It creates an impression for country and Industry’s Trade. May suffer immediate and long run effects. (Most important factor in Indian Mfg)
 Long run association or Immediate profits.
 Need to adapt International Standards working culture and process so with constant success would able to match up to Accreditations
requirements
Self Scalability Measures
What is your focus area ?

12. Misconceptions : Make it clear !
Are you clear in difference between three focus areas ?
Sales
Marketing
Business Development
All are interrelated but are different in terms of actions and day to day job
functional activities and its periodic results.
We hope you are well clear.

13. Identify the market mix
In global trade.
Marketing in itself need a constant exercise essentially by skilled
professional team in order to leverage in make it place at all the
following scenarios.
New Market / Existing product
New Product / Existing Market
New Market / New Product
Existing Market / Existing Product. (to keep sustainability)

14. SUNSAI introduces – SIMEC Hybrid Model
ITE – International Trade expertise
MI – Market Intelligence
SAAS – Software as in Service (AI)
CSME – Content and Social Media
Expertise
 BDS – Business Development Skills
 CMM – Conventional Marketing Modes.
SIMEC
ITE
MI
CMM
BDS
CSME
SAAS
St r a t e g i c In t e r n a t i o n a l Ma r k e t Es t a b l i s h m e n t Ca m p a i g n

15. WHAT IS SIMEC !
Strategic International Market Establishment Campaign
One Stop Solutions for all your International Marketing needs.
 ITE - International Trade Expertise.
i. International Culture & Trade Structure
ii. Import Export Regulations,
iii. Supply Chain Understanding.
iv. B2B Business Model.
v. Freight Forwarding
vi. Custom Clearing Facilities
vii. Merchant Export Facilities
 MI - Market Intelligence
i. Basic Market News Insights Reports
ii. Trade Map Reports
iii. Procurement potential reports
iv. Import Export Shipment Segment
reports
 CMT - Conventional Marketing Tools
i. Cold Calling
ii. Emails
iii. Lead generation
iv. Database Creation
v. Bulk Email Campaign
Less Cost Structure and Remote Access, Leverage business productivity with SAAS business model
 SAAS- Software as in Service Marketing Tools
i. Video Animations
ii. Graphic Animations
iii. Voice Over
iv. Presentations
v. Website Development
Best Hybrid Structure in following work areas.
 BDS - Business Development Skills.
I. Softskill & Good communication
skills
II. Strategy Making Skills
III. Proactive Solutions.
IV. Business Language Skills
 CSME - Content and Social Media
Expertise
i. Email Content
ii. Professional and Industry wise content
iii. Business Insights and news updates.
iv. Website Contents
v. Major Social Media platforms

16. Cost Saving Reflections
METRO
PAY SCALE : DIRECT
HIRING
EMPLOYEE CTC
(Excluding Other Benefits)
Industry Scale
Likely
SUNSAI
Yearly Cost
COST SAVINGS
Per Annum
(Higher Side) (Higher Side)
Fresher
NON METRO 25,000.00 3,00,000.00 MICRO 2,40,000.00 60,000.00
METRO 40,000.00 4,80,000.00 MICRO 2,40,000.00 2,40,000.00
3-5 years
NON METRO 30,000.00 3,60,000.00 MICRO 2,40,000.00 1,20,000.00
METRO 50,000.00 6,00,000.00 MICRO 2,40,000.00 3,60,000.00
5-7 years
NON METRO 40,000.00 4,80,000.00 SMALL 3,24,000.00 1,56,000.00
METRO 65,000.00 7,80,000.00 SMALL 3,24,000.00 4,56,000.00
7-10years
NON METRO 45,000.00 5,40,000.00 MEDIUM 4,32,000.00 1,08,000.00
METRO 80,000.00 9,60,000.00 MEDIUM 4,32,000.00 5,28,000.00
10-15years
NON METRO 65,000.00 7,80,000.00 MEDIUM 4,32,000.00 3,48,000.00
METRO 1,10,000.00 13,20,000.00 LARGE NA

17. Is the cost expensive or worth paying?
Yes we understand, In India this cost at one stance sounds high but it is not in real scenario.
1. Cost Worth (e.g. Starting @ Rs. 240000)
• Cost Difference (Direct hiring Vs Sunsai Simec support): shared in the chart (Cost Saving Reflection).
• Saving Rs. 60,000 (approx) / Annum ( Minimal basis)
2. Return of Investment (ROI) : USDollar value in business: INR 240000 ~= USD. 3243
• Unlikely it seen, once we analyse the Simec evaluator we get the sense what we can delivery and what
we cannot so acceptance is accordingly.
• In Any business, though its B2B business model, the process is long and takes time. We assure that
first year business we sow the seed by our efforts and make our best work to accelerate yield to come
out in next season.
• In dollar value of International business USD3243 shall generally gets cover within the 1st year itself in
trial orders.
• Leveraging to around USD10,000 – USD30,000 business value. Depend on product line and business
segment and political scenario.

18. Benefits with SUNSAI
 Advance Functional Services in addition apart just from conventional marketing what Industry follow
today.
Function in Direct Hiring
 BDS – Business Development Skills
 CMM – Conventional Marketing Modes.
Functions with SUNSAI :
We are dedicated for Micro Small and Medium Enterprises to leverage their exports, working at our best
potential, keeping minimal cost.
 ITE – International Trade expertise
 MI – Market Intelligence
 SAAS – Software as in Service (AI)
 CSME – Content and Social Media Expertise
 BDS – Business Development Skills
 CMM – Conventional Marketing Modes.
ALL FUNCTION AT BASIC HYBRID STAGE AT Rs. 20,000/month cost only.

19. How we do it ?
Steps to follow:
1. Fill ‘SIMEC evaluator form’ and provide required information.
2. Let us analyse and make the presentation report.
3. Let us know your requirements, expectations and pain areas.
4. We will evaluate and let you know the acceptance and with a general
scenario business report.
5. Signup the agreement.
6. A dedicated ‘Relationship Manager’ will assigned to you, he/she will very
closely with you and your team and understand all your needs.
7. Weekly and monthly Reports.
8. Pro Strategic Plans - Once your approval on the plans, will execute
accordingly and will share the results on timely basis.
9. Treat BDM like your own team members so both your team and he/she will
have a better coordination to achieve one goal.

20. What we expect from you ?
• SIMEC Evaluator form – Need Correct Information
• Consider our team as your own team and like your well wisher
and not other team member
• Have patience to get yield come on right time.

21. Ideal Time : ROI
It depends on following factors
• Industry wise,
• Product Segment
• type of market.
• Business Cycle of that market.
Usually in major of the product line it takes around 1 -1.25 year
for ROI generation.

22. Core Strategy
Recommendation : Let market client approach you, let it spread by
‘word of mouth’. Let recommendations do its work.
Active Marketing, Passive Sales : Though our marketing would be
aggressive, sales direct pitching would be least, depend on the
requirement of the type of market.
Ecology of brand: Let your product speak, not be a regular product but
a brand. We strive to make it a brand.
Organic Growth: Not by means of capital way but a real factor quality
and service factor.

23. Facilities we provide to our team
• Phone Connections for Overseas callings.
• Computer Desktops and other required hardware peripherals
• Artificial Intelligence (AI) boosted various SAAS Tools.
• Microsoft office

24. Ladder to success – Continuous Improvement

25. Thank you
WRITE TO US : INFO@EXPORTSUPPORT.IN Mob : 8130429928