Fluorometry is an analytical technique that uses fluorescence to identify and characterize small amounts of substances. It involves exciting a sample with ultraviolet or visible light, which causes certain molecules to absorb energy and reach an excited electronic state. The molecules then emit light of a longer wavelength as they fall back to the ground state, and the intensity and composition of this fluorescent light can be measured. Fluorometric methods have applications in pharmaceutical analysis to measure compounds like riboflavin, thiamine, and reserpine in drug formulations.