14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
How do i make my powerpoint ugly? This is the ugliest worst collection of slides for business presentations with clip art and busy slides that make you want to vomit. you're welcome go have success and results for ROI.
Find out about our professional presentation design services.
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
How do i make my powerpoint ugly? This is the ugliest worst collection of slides for business presentations with clip art and busy slides that make you want to vomit. you're welcome go have success and results for ROI.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
A presentation I gave to my faculty at a staff development last month. Originally posted on my blog here:
http://tinyurl.com/35lkaq
The attention my little slide show has gotten has been truly humbling! What started as a presentation for my staff has taken on a life of its own! THANKS to those who have viewed and shared!
Sticky Presentations Quick Start workshop is a unique approach to presentation design. Interactive and fun way to learn effective presentation. 6 Key Focus are taught in the workshop. Learn how to design presentation without bullets but using powerful messages and images to create lasting impressions.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
You suck at ppt - an add-on for corporate presentersStinson
"You suck at ppt - an add-on for corporate presenters" is a small add-on review of Jessedee's famous presentation "You Suck at Powerpoint!". We analyze a few points made by Jessedee which may apply to conference speakers but do not apply to corporate presenters.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Ideas on how to create powerful presentationsCiprian Rusen
A guide for Project Managers on how to create great presentations.
Handouts plus other information can be found here:
http://corporategeek.info/how-to-create-powerful-presentations
What your strategy professors forgot to teach youPatrick Stähler
Our strategy professors always taught us that you have to position yourself in the right industry, analyze the market or have the right core competencies. And innovation will happen in products and processes. Really?
With the classical units of analysis for strategy like industry, markets we do not understand what is happening out there in the digital area.
We need a new unit of analysis. The only constant in the digital tsunami is the job we solve for our customer. And only the business model is in the end decisive for value creation aka solving the job of the customers.
The locus of innovation in the digital age is the business model and all its elements. The business model gives us new boxes to think in an thereby breaking the barriers of our conventional thinking about products, markets or industries.
Besides the business model, we need a new process to plan in. Strategic planning does not work since it wants to predict the future. With entrepreneurial design, we do not plan the result of the process but the process itself to discover the future.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
A presentation I gave to my faculty at a staff development last month. Originally posted on my blog here:
http://tinyurl.com/35lkaq
The attention my little slide show has gotten has been truly humbling! What started as a presentation for my staff has taken on a life of its own! THANKS to those who have viewed and shared!
Sticky Presentations Quick Start workshop is a unique approach to presentation design. Interactive and fun way to learn effective presentation. 6 Key Focus are taught in the workshop. Learn how to design presentation without bullets but using powerful messages and images to create lasting impressions.
8 Tips To Create Epic Visual PresentationsDeck Works
Epic Slide Deck Design - http://deckworks.co
hi@deckworks.co
8 Tips To Create Epic Visual Presentations
Summary:
1. Tell A Great Story
2. The 10/20/30 Rule
3. Less Is More
4. Photos Say A Thousand Words
5. Icons & Graphs Visualize Text
6. Typography Is Important
7. Colors Matter
8. Structure Your Slides
Inspired by Emiland De Cubber.
Thanks,
Mike Viney
Presentation Designer
http://deckworks.co
hi@deckworks.co
You suck at ppt - an add-on for corporate presentersStinson
"You suck at ppt - an add-on for corporate presenters" is a small add-on review of Jessedee's famous presentation "You Suck at Powerpoint!". We analyze a few points made by Jessedee which may apply to conference speakers but do not apply to corporate presenters.
10 Killer Tips for an Amazing Presentation - Way Before You Actually Give OneSlide Studio
Some months ago, we shared a blog post with 10 killer tips on how to prepare yourself for an amazing PowerPoint presentation. Now we've created a SlideShare that gives you these presentation tips in a visual and engaging way.
About Slide Studio: We are a group of presentation designers that can help you make your PowerPoint presentation more engaging. Drop us a link if you want more info.
This presentation includes science-based principles on how to attract an audience's attention, sustain it, and convert a presentation into memorable content.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Ideas on how to create powerful presentationsCiprian Rusen
A guide for Project Managers on how to create great presentations.
Handouts plus other information can be found here:
http://corporategeek.info/how-to-create-powerful-presentations
What your strategy professors forgot to teach youPatrick Stähler
Our strategy professors always taught us that you have to position yourself in the right industry, analyze the market or have the right core competencies. And innovation will happen in products and processes. Really?
With the classical units of analysis for strategy like industry, markets we do not understand what is happening out there in the digital area.
We need a new unit of analysis. The only constant in the digital tsunami is the job we solve for our customer. And only the business model is in the end decisive for value creation aka solving the job of the customers.
The locus of innovation in the digital age is the business model and all its elements. The business model gives us new boxes to think in an thereby breaking the barriers of our conventional thinking about products, markets or industries.
Besides the business model, we need a new process to plan in. Strategic planning does not work since it wants to predict the future. With entrepreneurial design, we do not plan the result of the process but the process itself to discover the future.
Creating value by design thinking or create businesses that customers lovePatrick Stähler
We need new boxes to think in. We have to learn to unlearn and learn new boxes to think in. Not products should be in your focus but the job-to-be-done you solve for your customers. Besides new boxes we need a design like process where we plan our learning and experimentation process and not the result. Learn and execute faster with new boxes to think in and a business design process to fill the boxes. Presentation at the Leadership Revolution Conference by AI Group, 1. Sept. 2015, Melbourne
Entrepreneurial Design: Building a business that customers love and with whic...Patrick Stähler
Why should anybody care for your business? How do you find the right thing customers love and with which you earn money? What are the jobs-to-be-done for your customers. The presentation was held at the StartupCamp Switzerland 2014. It is all about finding the right business model and how to develop a real, customer tested business from your idea. Cases are blacksocks, Über, Mytaxi, AirBnB, Krinner, Geberit and many others.
We are a team of doers who believe in learning and updating ourselves every step of the way. We believe that every day spent in ideation and creation is only going to add to our knowledge base and in-turn help us give back to our collaborators: You, our clients. We strongly believe that integrity is the most important thing a business should focus on, in order to flourish and provide the best services day-in and day-out. We believe that mistakes happen, but giving every attempt a 100%, assures we can bounce back faster than we fell down.
Mypitch.com is a meeting place for creative people and talents. We\'re a leading provider in "creative crowdsourcing" – our network of creative minds develops ideas for both local and global brands and campaigns.
Innovasjon i rakettfart
Paul Bowman - Director @ Market Gravity London
Chaudhuri Saurav - Director @ Market Gravity London
London baserte Market Gravity hjelper verdens ledende selskaper med å skape og lansere innovative ideer og tjenester fra "post-it" lapper til prototyper på bare 60 dager. Fra før har selskaper som Boots, Barclay og British Gas fått hjelp til innovasjon i rakettfart. Chaudhuri og Paul kommer fra London for å lede hackaton'en og presentere metodogikken og tankene bak på First Tuesday på kvelden 4.sept.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
We believe that Mypitch.com will change how brands work with creative people and idea generating.
Together we will form one of the biggest creative networks and a client base larger than most agency networks.
Welcome to Mypitch.com – a world of ideas
Advanced Brand and Marketing for Early Stage CompaniesTomas Puig
This workshop was first given at SXSW 2015 as “Advanced Brand and Marketing for Early Stage Companies”. It explains how to evaluate the market and build a framework for creating a best in class marketing group.
Keep in mind this was presented as a workshop with a lot of the slides spoken over. So you may miss some context.
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
Similar to 14 Tips to Entrepreneurs to start the Right Stuff (20)
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
12 Minutes To Create A Mind Changing PresentationGagan Malhotra
Reading this presentation will take you only 12 minutes — 12 minutes to find out how to draft a mind changing presentations and to become a more effective and convincing presenter. Twelve minutes which can change your professional – and most likely – also your personal life.
1. FORGIVENESS Is it possible to forgive and forget?
2. Where is this? What are the red objects? Why are they here?
3. We remember…. Nearly 900 000 British and Commonwealth soldiers who died in the First World War
4. We remember also……. All the people who died in the Second World War
5. We remember people we lost… How they were lost … And why they were lost …
6. But we also need to remember …
7. There were other people in the war too German soldiers in WWI German soldiers in WWII
8. What do you think the most commonly used word since the War has been?
9. Well there are two… Forgiveness Sorry
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3. Have you found the Right
Thing?
Why should
your business
exist?
4. What do the colors mean?
Beyond optimization of the past
We have to
unlearn the past and
rethink our business
from the customer
perspective.
3
Is Kodak innovative?
What were the tacit
assumptions behind
Kodak’s innovations?
Take 5 min and discuss
it with your neighbors.
Take-aways are in red
Exercises and questions
for you
5. § Dr. Patrick Stähler, Mr. Business
Model Innovation
§ Founder & Partner von
fluidminds GmbH, the business
innovator, Zürich & Sydney
§ fluidminds invents and designs
businesses
§ Example: Experteer.com (career
portal) was founded with the
help of fluidminds
§ »Inventor by chance« of the
business model innovation
concept during my Ph.D. at the
University of St. Gallen.
§ Blogger on Blog.business-
model-innovation, keynote
speaker worldwide.
6. Startups in the past
There was a need for new
products since we lived in a
world of scarcity.
7. The times they are a-changin’
Today, we live in a world of too-
much of everything. We have
everything 100 times.
9. Sorry. There is no easy
recipe. Good entrepreneurs but the
customer in the middle of their
thoughts and the value they create for
customers..
Give Meaning
to customer is
the core to any good business
10. The reality: Nobody is waiting for you!
We have too much of
everything.
We have too much choice!
We get bombarded by ads and
PR!
43. Prepaid
A small change in billingopened new markets inAfrica, Asia, Latin America,
Youths, etc..
44. There are so
many more starting
points for startups
than just innovative
products
4
45. „Wow, I have invented the future of
advertising. We do not need any videos
or pictures or even color anymore.
The future will be a text ad with maximal
95 characters.
It‘s brilliant, isn‘t it?
Would you havedared to saythis?
46. § Instead of looking at better
products, Google Adwords
brought back relevance to
the ad industry
§ Google is blamed to be the
killer of newspapers
§ Sales around 43 bn. USD
51. But if everybody is doing he
same, you have to find
something else
52. The best is if your customers
love your innovation due to
your fantastic value
proposition and and your
ability to deliver what you
promise
53. Where is your
wow? Why should
your business exist
from a customer
perspective?
54. Being just a bit
better is not enough.
You must have a clear
and noticable unique-
ness and magic.
That’s your WOW!
6
55. Customer job to be done
We have to learn to unlearn.
We have to learn to see
beyond the product and
understand what the customer
really wants.
Customer needs are to
imprecise. Let’s talk about
jobs-to-be-done.
Ready to
unlearn?
64. Or do we need a place
with lovely people in
order to connect to
the place like at
AirBnB?
65. Customer job to be done
We do not need a hotel. We
need an accommodation plus
extras like connecting to
people. That are the jobs-to-
be-done.
Customers hire a product or
service to get a job done. The
products are a means to an
end, not an end in themselves.
The value proposition
creates the value for
the customer, not the
product!
66. Value Proposition
The job-to-get-done is
solution neutral. The job is to
provide accommodation plus
extra benefits like connecting
to people.
Potential solution:
§ 3* hotel
§ Formule 1 Hotel
§ AirBnB (accommodation
plus connection to people)
§ friend that lives in the city
It is of uttermost
importance to
understand the core
job we solve for our
customers
67. Start dreaming
from badly solved
jobs-to-be done of
your customers.
Use technology.
Innovate your business
model
7
68. Dr. Patrick Stähler | 68
Do you know this man?
Hans Rausing = Inventor of the
Tetra Pack Systems
76. 4 elements of a successful business:
What excites
our
customers?
Value Proposition
PATRICK STÄHLER
DAS RICHTIGE
GRÜNDEN
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How do we
create value
for our
customers?
Value Architecture
PATRICK STÄHLER
DAS RICHTIGE
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Werkzeugkasten für Unternehmer
How do we
earn money?
Revenue Model
PATRICK STÄHLER
DAS RICHTIGE
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Werkzeugkasten für Unternehmer
Who is on our
team?
What values
do we
pursue?
Team Values
PATRICK STÄHLER
DAS RICHTIGE
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80. product/services happy customers
creates
X
value proposition
solves
delivered by
business model
The customer perspective: A product does not create value. It is
the value proposition the customer loves
job-to-be-done
addressed
by
81. Value
Proposition
Customer
• Who is our
customer?
• What job do we
solve for them?
Value
• What value do we
create for our
customers? What
value do we create
for our partners?
What excites our customer?
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82. Customer job to be done
Is it easy to put a
Christmas tree straight
up and keep it there
safely and green?
83. There was no big
market for Christmas
tree stands until Mr
Krinner saw the badly
solved job
84. Value
architecture
Offer
• What is our offer?
Distribution
Communication
Channels
• How do we reach
our customers?
• How do we
communicate with
our customers?
How do we create the value?
Value Chain
• What activities do
we have to do to
produce our offer?
• How does our
value chain look
like?
Partner
• What partners do
we need?
Core Capabilities
• What are the core
capabilities we
need?
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85. Architectural innovation
Customers have to transport
and assemble the furniture by
themselves, thereby saving
IKEA two expensive steps in
their value chain
Value Proposition
A new value proposition
beyond price and good design
is created: Instant satisfaction
without waiting for the later
delivery of the furniture
86. Revenue
Model
Cost Structure
• Cost structure is
defined by your
value architecture.
Revenue Sources
• With what do we
earn money?
How do we earn money?
ICHTIGE
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en für Unternehmer
87. Revenue Model Innovation
Power-by-the-hour: Jet
engine maintenance paid
by the hours in service
Value Proposition
Airlines get variable costs
that depend on their
business success.
88. Team
Values
Team
• Who is in our
team?
• What
competencies do
we have in our
team?
Values
• What values do we
life in our team?
• How do we
interact with each
other and with
customers?
Who is on our team? What values do we live?
HTIGE
EN
nternehmer
89.
90. Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
Offer
What is our offer?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities
What are the core capabilities
we need?
Distribution Communication
Channels
How do we reach our customers?
How do we communicate with
our customers?
Partner
Which partners do we need?
Questions for a Successful Business Model
Cost Structure
Cost structure is defined by the
value architecture.
Revenue Sources
With what do we earn money?
Team
Who is on our team?
What competencies do we have
on the team?
Values
What values do we pursue?
How do we interact with each other
and the customers?
Revenue Model
Team Values
Value PropositionValue Architecture
PATRICK STÄHLER
DAS RICHTIGE
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Werkzeugkasten für Unternehmer
3
PATRICK STÄHLER
AS RICHTIGE
GRÜNDEN
kzeugkasten für Unternehmer
91. Customers
Who are our customers?
What job do we solve for our
customers?
Customer Benefit
What benefit do we create for our
customers?
What benefit do we create for our
partners?
Offer
What is our offer?
Value Chain
What are our value creating steps?
What is our value chain?
Core Capabilities
What are the core capabilities
we need?
Distribution Communication
Channels
How do we reach our customers?
How do we communicate with
our customers?
Partner
Which partners do we need?
Questions for a Successful Business Model
Cost Structure
Cost structure is defined by the
value architecture.
Revenue Sources
With what do we earn money?
Team
Who is on our team?
What competencies do we have
on the team?
Values
What values do we pursue?
How do we interact with each other
and the customers?
Revenue Model
Team Values
Value PropositionValue Architecture
PATRICK STÄHLER
DAS RICHTIGE
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3
PATRICK STÄHLER
AS RICHTIGE
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kzeugkasten für Unternehmer
92. Geberit – a product innovator or is there more?
From plumber supply to under-the-wall systems for baths
93. Customer job to be done
Geberit understood that
the badly solved job in the
sanitary industry was, how
fast a bath room can be
renovated. With Geberit’s
products you can renovate
bathrooms faster and in
better quality. And they
understood that plumbers
are their core sales
channel.
Geberit is the
master in
understanding how
to build and use
bathrooms.
94. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Why homeowners love Geberit?
• Architects
• Plumbers
• Homeowners
Job-to-be done:
• Get my bathroom renovated very
well (design quality) with as little
hassle as possible
• Faster and more convenient
renovation of baths
• Actually, it needs a lot of initiative
not to get Geberit (Plumbers offer
only Geberit)
• Installation systems are more expensive
than pure toilette tanks
• Willingness of homeowners to pay more is
higher due to the benefits speed design
• Deep understanding how baths
are renovated used
• Understanding how homeowners
decide to procure sanitary
equipment
• Plumbers are the sales channel
• Architects are used for direct
communication with homeowner
• Plumbers, Engineers, Marketeers
• Diverse team
• high quality
• long lasting products
• looking for better solution. Always!
PATRICK STÄHLER
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PATRICK STÄHLER
DAS RICHTIGE
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erkzeugkasten für Unternehmer
95. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Why plumbers love Geberit?
• Plumbers
Job-to-be done:
• Have little hassle as possible with
a customer job and still earn a
high margin
• Easy to plan, order, prefabricate
and install all components
• All components from one
supplier
• Satisfied homeowners that pay
a higher price
• New products for upselling
• All these tools for plumbers cost
money
• Geberit earns money via end customers
• Some income for trainings
• Deep understanding how
plumbers work and think
about their business
• Training know-how
• Partner eco system mgm’t
• Plumbers are reached with
direct sales, classical
marketing
• via training
• trade schools
(Handwerkerkammern)
• Planning tools (CAD, product
handbook)
• integrated logistics
• trainings, material, certificates
• long-term thinking, willingness to invest
long-term in relationship with plumbers
• innovative solutions
• Plumbers, Engineers, Marketeers
• Diverse team
PATRICK STÄHLER
DAS RICHTIGE
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3
PATRICK STÄHLER
DAS RICHTIGE
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erkzeugkasten für Unternehmer
96. The Hotel Exercise
Innovate the hotel industry and
design a hotel. Chose from the
following hotel segments
• Hotel in City
• Holiday resort
• Hotel for Seminars
98. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
99. Point of View
Designing is a process of opening your mind
and focusing at the end
1
Customer
Insight
3
Ideate
2
Understand
4
Design
5
Decide
Prototype
6
Build Learn
100. Design Thinking Process
The right culture valuesMultidisciplinary Teams
1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
Business Model Canvas
Tools for Entrepreneurial Design
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture Use the canvas to
develop your business
model
101. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
102. Where do we get a Value
Innovation from? Let‘s find
new customer insights as a
starting point
Business model
innovation
New value
proposition
Customers’
insight
103. Please make a typical
hand movement to
show how you opend
this sugar sachet
104. Customer Insights
Do you want fast
delivery of the goods
you order online?
Is asking customers
the right approach?
105. Customer Insights
Is faster really better? Or
was this already the wrong
question.
What would be the right
question to figure out the
importance of time in the
delivery process?
Is asking customers
the right approach?
106. Customers
Who are our customers?
What job do we solve for our
customers?
Value Proposition
The best way is to
start with the job
we solve for our
customers?
Werkzeu
108. Customer job to be done
Is it easy to fix a fence
to the ground?
109. There was no market
for temporary fixing
something to the
ground before Krinner
invented it.
110. Many customers have the job-to-be-
done to fix something to the
ground. Once Krinner provided a
solution many new application were
found
111. Buy
Delivery/
Assembly
Usage
Comple-
ments
Service Disposal
How can we find systematically new customer insights?
§ Understand how the customers are
buying, using and disposing the
product
§ Understand the whole lifecycle of
customers‘ utility
Source: cp. Kim,W.C., Mauborgne, R., Knowing a Winning Business Idea when
you see one, HBR Sep-Oct. 2000
Customer Experience Map
§ How can we improve the buyer‘s utility cycle?
§ Can we do more for the customer?
§ Can we leave something to the customer?
113. Where can I start in the buyer utility map? –
The Dyson Vacuum Cleaner
DisposalServiceComplementsUseDeliveryBuy
Customer
Productivity
Simplicity
Usability
Risk
Image
fun
Enviromental
friendlyness
++
Starting
Points
Dyson = value
innovation
114. Dyson vacuum cleaner – inspired by technology
The vacuum cleaner for men
Customer Insights
§ Bags and filters get clogged and restrict
airflow. Loss of suction
§ Vacuum cleaners are marketed as
household aids.Are there different
segments?
Value Proposition for customers
§ Dyson vacuum cleaners have NO bags
and do NOT get clogged due Cyclone
technology.Therefore, NO loss of
suction.
§ Dyson positions itself as technical, highly
engineered products that address men.
Revenue Model
§ Dyson demands premium prices for its
vacuum cleaners.
Dyson =
Value Innovation
116. Blacksocks – we save the world from socks problems
Disposal
Putting
in pairs
WashingUseDeliveryBuy
Customer
Productivity
Simplicity
Usability
Risk
Image
fun
Enviromental
friendlyness
Starting
Points
117. Blacksocks – We solve the world from its
socks problems
10'000
12'000
25'000
40'000
0
10'000
20'000
30'000
40'000
2001 2002 2005 2008
Socks subscription
(2001-2008) Customer Insights
§ Buying socks is no fun
§ Putting socks in pairs even less fun
§ Good socks are a sign of „Being well
dressed“
Value Proposition
§ Blacksocks subscription solves all
problems
§ Always enough new socks
§ No pairing needed since all socks are
identical
Revenue Model
§ Upfront payment
§ Easy planning and negative working
capital
Blacksocks =
revenue model
innovation
20% market share
in Switzerland*
* premium segment starting at 9CHF
118. Customer job to be done
I want a very special place
to stay, at a good price,
and want get local insights
where to go out, to eat
and to shop.
Of course, I want to know
if I can trust the person I
stay with.
119. AirBnB opened a whole new
segment of offers to the
individualistic traveler of
today
120. Even more individual choice
for the traveler who looks
for the special place to stay
AND connect to the people
of the place he visits:
AirBnB
122. Building trust by very
personal reviews (peer-to-
peer social control
mechanism plus insurance
coverage)
123. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Website, App to connect
BBs with customers • word-of-mouth
• sales crew for BnB
owners
• running site acquisition costs of
BnBs (PH)
• asset light
• Acquisition of BnB places
• Quality Trust Mgmt
• Know-how of locations
• Customers pay BnB owner
• Takes services fees from the rent the
households get (app. 15%)
• Customer (C) looking
for special place to
stay
• Private households
(PH) who offer BnB
• PH: Income and international
contacts for BnB owners
• C: places to stay that are
outside the norm
• Contacts with locals
• n/a
• n./a.
Travel like a human
Build up
BnB
offer
Help find
right
spot
Match
needs
offer
Payment
GTC
Reputation
Trust
Mgmt
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Customer (Travelers)
Job-to-be-done
• Finding a special place to
stay
• Getting to know the
hidden gems of destination
• Offer very special places that
cannot booked anywhere else
• Connect with locals that share
their insights
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Households that offer BnB
Job-to-be-done
• Earning money
• Have the world at home
• Refinancing rent
• Trust provided by platform
• Risk of damage is insured
• Connecting with people from
abroad
Why do customers like airbnB?
PATRICK STÄHLER
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PATRICK STÄHLER
DAS RICHTIGE
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erkzeugkasten für Unternehmer
124. Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture
• Website, App to connect
BBs with customers • word-of-mouth
• sales crew for BnB
owners
• running site acquisition costs of BnBs (PH)
• asset light
• Acquisition of BnB places
• Quality Trust Mgmt
• Know-how of locations
• Customers pay BnB owner
• Takes services fees from the rent the
households get (app. 15%)
• Customer (C) looking
for special place to
stay
• Private households
(PH) who offer BnB
• C: places to stay that are
outside the norm
• Contacts with locals
• PH: Income and international
contacts for BnB owners
• n/a
• n./a.
Build up
BnB
offer
Help find
right
spot
Match
needs
offer
Payment
GTC
Reputation
Trust
Mgmt
Asset light business model
You do not need to own
a place to provide
awesome locations
PATRICK STÄHLER
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PATRICK STÄHLER
DAS RICHTIGE
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erkzeugkasten für Unternehmer
125. 2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer thinks
and decides
- understand the market
market mechanism
126. Your point-of-view why
you must exist:
...............................................
...............................................
...............................................
...............................................
...............................................
127. You must have
a clear point of
view why your
business should
exist
10
128. 3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
129. Think in options.
Your current idea is
not the only valid one.
There are better ones.
Search for them.
Iterate
11
130. 4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
Customers
Customer Benefit
Offer
Value Chain
Core Capabilities
Distribution Communication
Channels
Partner
Business Model:
Cost Structure Revenue Sources
Team Values
Revenue Model
Team Values
Value PropositionValue Architecture Use the canvas to
develop your business
model
131. 5
Decide Prototype
- decide for the best model
to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
132. Fast learning
what works with
rapid prototyping of
your minimal viable
business model is the
key to success
12
133. 6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the business
model
135. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
136. 1
Customer Insight
- Observe your customers
What job is not yet or
badly solved?
- How does the Customer
Experience Cycle look
like?
- On what customer insights
is your idea based?
- validate customer insight
2
Understand
- understand the current
solutions and their
strength weakness
- understand how the
potential customer
thinks and decides
- understand the market
market mechanism
3
Ideate
Develop as many ideas as
possible in the area of
- customers/ value
proposition
- value architecture
- revenue model
4
Design
- decide for three or four
options
- design the business
models for the options
- check the
interdependencies in the
business models
- work on the uniqueness
(positioning)
- optimize the building
blocks
5
Decide Prototype
- decide for the best
model to go for
- build prototype
- test prototype with
customers
- write business case
- decide again or work on
different option
6
Build Learn
- execute business model
- learn continuously from
customer feedback and
control KPIs
- adjust and refine
continuously the
business model
Every startup is aniterative process withfast learnings andmany pivots