The Online Megastore
Prepared by:ABDUL AFEEF
http://www.abdulafeef.com
Alexa rank 7, fresh capital of $1 billion,
14000 employees and day by day inching
towards becoming India’s first $100
billion internet company.
Introduction
 Flipkart is an Indian electronic commerce company
founded in 2007
 Founded by Sachin Bansal and Binny Bansal
 Headquartered in Bangalore, Karnataka
 Registered in Singapore, and owned by a Singapore-
based holding company
 Legally, Flipkart is not an Indian company since it is
registered in Singapore and majority of its
shareholders are foreigners.
Founders
Binny Bansal
COO and Co-founder
Sachin Bansal
CEO and Co-founder
Sachin Bansal And Binny Bansal
Binny and Sachin crossed paths thrice before starting
Flipkart. At school where they didn’t know each other
well; later, at IIT Delhi, they came close and became
good friends, as they were in the same course; and,
finally, at Amazon, where Binny joined in Jan 2007, a
year after Sachin (who joined in Jan 2006), and quit
in a few months (Sep 2007) to start Flipkart.
Fund Rising
Funding
 Initially funded by the Bansals themselves with 4
lakh(INR)
 Flipkart has later raised funding from venture
capital funds Accel India (US$1 million in
2009)and Tiger Global (US$10 million in 2010
and US$20 million in June 2011)
 On 24 August 2012, Flipkart announced the
completion of its 4th round of $150 million funding
from MIH (part of Naspers Group) and ICONIQ
Capital.
In 10 July 2013,$200 million from existing investors
In July 2013, Flipkart raised USD 160 million from
private equity investors
In October 2013, additional $160 million from new
investors Dragoneer Investment Group, Morgan
Stanley Wealth Management,Sofina SA and Vulcan
Inc.with participation from existing investor Tiger
Global.
 On 26 May 2014, Flipkart announced that it has
raised $210 million from Yuri Milner’s DST Global
and its existing investors Tiger Global, Naspers and
Iconiq Capital.
 On 29 July 2014, Flipkart announced that it raised $1
billion from Tiger Global Management LLC, Accel
Partners, and Morgan Stanley Investment
Management and a new investor Singapore
sovereign-wealth fund GIC
Acquisitions
Acquisitions
• 2010: WeRead, a social book discovery tool.
• 2011: Mime360, a digital content platform
company.
• 2011: Chakpak.com, a Bollywood news site
that offers updates, news, photos and videos.
• 2012: Letsbuy.com, an Indian e-retailer
in electronics. Flipkart has bought the
company for an estimated US$25
million. Letsbuy.com was closed down
and all traffic to Letsbuy have been
diverted to Flipkart.
• 2014: Acquired Myntra.com in an
estimated INR 2,000 crore deal
Competitors
Competitors
In-house Products
 Digiflip Pro XT 712 Tablet.
Networking Router, under its own brand name
named DigiFlip WR001 300 Mbit/s Wireless N
Router.
In September 2014 Flipkart launched its in-house
home appliances and personal healthcare brand
Citron. The label includes a wide range of cooking
utilities and grooming products.
Exclusive Product Launches
Exclusive Product Launches
 Moto G
 Moto X
 Xiaomi Mi3
 Xiaomi Redmi
 Partnered with Jumbo Electroncis to launch
Yota Phone (worlds first dual-scree
Smart Phone.)
Big Billion Day
Big Billion Day
Flipkart has redefined ‘big’ in many ways in
the year 2014
Achieved its sales target of $100 million in
GMV in a matter of 10 hours only
There were more than 10000 field staff to
make sure that the ordered product during
the deal day is delivered on time.
Conclusion
• E-Commerce currently accounts for about 1%
of India’s $500-billion retail sector.
• India’s Online retail industry is estimated to
reach $6 billion (about INR 36,800 Crore) in
size in 2015, according to research firm
Gartner.
THANK YOU
Abdul Afeef

flipkart

  • 1.
    The Online Megastore Preparedby:ABDUL AFEEF http://www.abdulafeef.com
  • 2.
    Alexa rank 7,fresh capital of $1 billion, 14000 employees and day by day inching towards becoming India’s first $100 billion internet company.
  • 3.
    Introduction  Flipkart isan Indian electronic commerce company founded in 2007  Founded by Sachin Bansal and Binny Bansal  Headquartered in Bangalore, Karnataka  Registered in Singapore, and owned by a Singapore- based holding company  Legally, Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners.
  • 4.
    Founders Binny Bansal COO andCo-founder Sachin Bansal CEO and Co-founder
  • 5.
    Sachin Bansal AndBinny Bansal Binny and Sachin crossed paths thrice before starting Flipkart. At school where they didn’t know each other well; later, at IIT Delhi, they came close and became good friends, as they were in the same course; and, finally, at Amazon, where Binny joined in Jan 2007, a year after Sachin (who joined in Jan 2006), and quit in a few months (Sep 2007) to start Flipkart.
  • 6.
  • 7.
    Funding  Initially fundedby the Bansals themselves with 4 lakh(INR)  Flipkart has later raised funding from venture capital funds Accel India (US$1 million in 2009)and Tiger Global (US$10 million in 2010 and US$20 million in June 2011)  On 24 August 2012, Flipkart announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital.
  • 8.
    In 10 July2013,$200 million from existing investors In July 2013, Flipkart raised USD 160 million from private equity investors In October 2013, additional $160 million from new investors Dragoneer Investment Group, Morgan Stanley Wealth Management,Sofina SA and Vulcan Inc.with participation from existing investor Tiger Global.
  • 9.
     On 26May 2014, Flipkart announced that it has raised $210 million from Yuri Milner’s DST Global and its existing investors Tiger Global, Naspers and Iconiq Capital.  On 29 July 2014, Flipkart announced that it raised $1 billion from Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund GIC
  • 10.
  • 11.
    Acquisitions • 2010: WeRead,a social book discovery tool. • 2011: Mime360, a digital content platform company. • 2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and videos.
  • 12.
    • 2012: Letsbuy.com,an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy.com was closed down and all traffic to Letsbuy have been diverted to Flipkart. • 2014: Acquired Myntra.com in an estimated INR 2,000 crore deal
  • 13.
  • 14.
  • 15.
    In-house Products  DigiflipPro XT 712 Tablet. Networking Router, under its own brand name named DigiFlip WR001 300 Mbit/s Wireless N Router. In September 2014 Flipkart launched its in-house home appliances and personal healthcare brand Citron. The label includes a wide range of cooking utilities and grooming products.
  • 16.
  • 17.
    Exclusive Product Launches Moto G  Moto X  Xiaomi Mi3  Xiaomi Redmi  Partnered with Jumbo Electroncis to launch Yota Phone (worlds first dual-scree Smart Phone.)
  • 18.
  • 19.
    Big Billion Day Flipkarthas redefined ‘big’ in many ways in the year 2014 Achieved its sales target of $100 million in GMV in a matter of 10 hours only There were more than 10000 field staff to make sure that the ordered product during the deal day is delivered on time.
  • 20.
    Conclusion • E-Commerce currentlyaccounts for about 1% of India’s $500-billion retail sector. • India’s Online retail industry is estimated to reach $6 billion (about INR 36,800 Crore) in size in 2015, according to research firm Gartner.
  • 21.

Editor's Notes

  • #4 (last point) Because foreign companies are not allowed to do multi-brand e-retailing in India
  • #20 Upto 99% offers. Ie, products were available for 1 Rupees also.