The document provides an analysis of the operations models of Amazon and Walmart. It discusses the evolution of Amazon from an online bookstore to expanding into multiple product categories and countries. It describes Amazon's business models as a seller, intermediary, and ecommerce service provider. It also outlines Amazon's inventory network and strategies used in different countries. For Walmart, it discusses the company's supply chain network components and traditional vs internet retail supply chain structures. It then analyzes key aspects of both companies' operations models including sourcing and procurement, production, planning and distribution, logistics, inventory management, and fulfillment and customer service. [END SUMMARY]
This Presentation Explains about the Various Segments of the Retail Giant Walmart's Supply Chain. The CRM, SCM, SRM sections are discussed. We have also done a bit of additional research on the meat Supply at Walmart.
The last mile: The next battleground for businesses adapting to changing cons...Deloitte Canada
With online shopping in Canada poised to surge, the last mile is quickly becoming the next major opportunity for brand differentiation. From offering drive-through pick-up services to easy returns, it’s the perfect time to think big if you want to stand out.
Is your organization ready? View our presentation on the last mile to discover how improving the last mile, improves the customer experience.
- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
This Presentation Explains about the Various Segments of the Retail Giant Walmart's Supply Chain. The CRM, SCM, SRM sections are discussed. We have also done a bit of additional research on the meat Supply at Walmart.
The last mile: The next battleground for businesses adapting to changing cons...Deloitte Canada
With online shopping in Canada poised to surge, the last mile is quickly becoming the next major opportunity for brand differentiation. From offering drive-through pick-up services to easy returns, it’s the perfect time to think big if you want to stand out.
Is your organization ready? View our presentation on the last mile to discover how improving the last mile, improves the customer experience.
- Launched August 2007
- Only operated in Seattle
- Initially, AmazonFresh’s value proposition emphasized “a great selection and great prices and a really convenient experience”
- Partnered with local merchants to sell their products
- Amazon tapped seasoned executives with experience in both e-commerce and retail operations to lead AmazonFresh
- Aimed to keep prices comparable to grocery stores
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Online Retailing, Amazon is the place where you can buy books or any other things through online. The case talks about EDN system which needed to be built by the Amazon's Europe to improve their business process in those Areas.
This presentation was prepared in United world School of Business by our group of PGDM (1st year). This presentation is about the MIS-Management Information System in Walmart.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
E-Commerce Models and Web 2.0 in Supply Chain
1. Analysis of Operations Models of E-Commerce Giants
Group 8
26NMP03 - Abhijeet Singh Tomar
26NMP15 - Argha Ray
26NMP20 - Bankim Samaddar
26NMP28 - Khushal Malik
26NMP36 - Pravin Sharma
26NMP45 - Sanjay Prasad
2. Amazon.com
1995:
Jeff Bezos
launched
Amazon as
online
bookstore
1999:
Diversified into
consumer
electronics,
furniture,
music,
software, etc
2001:
Registered
first ever profit
of $5mn
2000-2013:
Expanded
into Canada,
Japan, China,
India
•
Currently more than 34 product
categories
•
Active Amazon customers
◦ 2007: 66mn+
◦ 2013: 200mn+
•
Active Amazon sellers
◦ 2007: 1mn+
◦ 2013: 2mn+
•
Much of its success is due to
Order fulfillment capabilities
DC management
Local Customization
3. Business Model of Amazon.com
•
•
As Seller
•
•
•
•
As
Intermediary
•
As Ecommerce
Service
Provider
•
•
Customer browse products on website and
place orders
Order is fulfilled either by internal DC or
drop-shipper
Customer relationship is with Amazon
Third parties list their products on
Amazon.com
Marketplace and Merchants program
Sales made by 3rd parties add to Amazon’s
Margin as incremental cost of each sale is
close to zero
Offers technology platform and web
storefront experience to other companies
Customer relationship and decision power
stays with the company
Amazon provides order fulfillment services
4. 3 – Tier Amazon Inventory Network
Information Flow
Tier-1
Vendor/
Supplier
Tier-2
Wholesaler
-DC
Publisher
/MFG
Tier-3
Amazon
Website
and IT
System
AmazonDC
Partner-DC
Customer
Indepen
dentSupplier
Physical Flow
5. China
Launched in 2004
through Joyo.com
Delivers goods on its own
Purchases on average
within 2.5 days
Cash on Delivery
prominent (70%)
Chinese are more
concerned about time of
arrival than lead time in
delivery. So Amazon.cn,
states what time of day
the items will arrive at
your doorstep
Japan
Launched in 2000
Same-day delivery: a key
selling point
Existence of Saihan system
prevents price competition
in case of books retailing.
“Look inside" option to allow
customers to read excerpts
& passages from books
before they purchase them.
Offered large selection of
products than its
competitors.
Amazon in Asian countries
6. Amazon India
Junglee.co
m
Amazon.in
Entered Indian E-commerce space in 2012 as
Junglee.com
Customers can compare product prices but not
purchase
Customer redirected to existing seller website or
physical store location for purchase
Amazon.in launched in June 2013
Marketplace model only unlike Amazon.com
Product Categories: Books, Kindle, Movies & TV and
Consumer Electronics (Mobile, Camera and Media
players)
Services offered: Third-Party Selling, Fulfillment
services, Product listing & promotion on website
Free Shipping for orders above Rs 499 fulfilled by
Amazon
CoD services only for orders fulfilled by Amazon
7. Challenges for Amazon India
Understanding of Market
Intense competition
Place model among Indian
Inadequate infrastructure
Sellers
Presence in tier-II and tier-
facilities
III Cities: 60% revenue
from tier-1, 40% from tier 2
Changing government
policies
Creditors collection periods
Marketing efforts
& 3 cities.
Credit card EMI payment
not available to tier 2 & 3
cities
8. WALMART
• Wal-Mart is the largest brick-and-mortar format retailer in
the world
• First store opened in 1962 in Kansas by founder Sam
Walton
• Principle was to be focussed on keeping costs low
• Always a volume player, emphasized on using cost
advantage to increase sales
• Every day low prices promised to customers in order to
manage demand fluctuations
• Also operates a retail website, hence not a pure brick-andmortar retail player
9. Supply chain network components : Where is the focus in the
retailing industry?
1
2
Sourcing
and
Procurement
3
Production
Plant Location
Capacity, Lead
Time
Flexibility
4
Planning
and
Distribution
Warehouse,
Inventory
location
5
Logistics
Transportation
networks,
Inventory
management,
Storage,
Loss/damage
Fulfilment
and
Customer
Service
Call centres
Retailing
Pricing
Product delivery
10. Traditional retail supply chain structure
Information
Information
Information Flow
Vendor
Carrier
Retailer
Distribution
Centre
Carrier
Retail
Outlets
Customer
Physical Flow
Source: An Analysis of Current Supply Chain Best Practices in the Retail Industry with Case Studies of Wal-Mart and Amazon.com,Chiles and Dau, Georgia Tech
11. Internet retail supply chain structure
Information Flow
Vendor/Supplie
r
Website & IT
systems
Wholesale
DC
Internet
Retailer DC
Publisher/Mfg
Customer
Partner DC
Independent
supplier/3rd
party
Physical Flow
Source: An Analysis of Current Supply Chain Best Practices in the Retail Industry with Case Studies of Wal-Mart and Amazon.com,Chiles and Dau, Georgia Tech
12. Sourcing and Procurement
•
EDLP makes it essential for sourcing costs to be
•
For customer service, responsiveness and
low in order to make profits
•
choice as the goal, supply chain strategy is
Variety and assortment helps to maintain low
completely different from that of EDLP
priced market basket
•
Supply chain innovations used to lower costs
•
Policy of purchasing no more than 25% of the
•
manufacturers
•
producer’s overall business
•
The price of the product is negotiated before the
Focus on sourcing from local suppliers, large
•
Consolidated its global procurement functions
•
•
•
allowances and markdowns etc.
High inventory turnover because of the
business model
•
Receives consideration from suppliers for
primarily volume incentives, warehouse
Seek to increase direct sourcing, discount from
suppliers, process efficiencies and lean culture
and reduce the use of intermediaries in its global
sourcing processes leading to savings
Focus on reducing variable costs such as
transaction, processing and packaging costs
and long term contracts with suppliers selected
•
Procurement also for manufactured products
like Kindle devices
start of the growing season
•
Procurement of products for resale from
High supplier risk: No long term contract
agreements and guarantee of availability
•
Difficulty in procurement and fulfilment in case
of unforeseen disasters
13. Production
•
Most of the stock in the Wal-Mart
•
stores are procured from different
suppliers for resale
•
Amazon produces devices like
Kindle; production is outsourced
•
Kindle being an electronic gadget
is prone to the varying demand
not manufactured by Wal-Mart
•
The private label products are also
phase as seen with other
The manufacturers package and
electronic equipment
label these products and provide it
•
With new releases and versions,
to the store
•
older versions reach maturity and
Lead time is due to placing orders
decline phase
and replenishment of stock from
the suppliers and vendors
•
Lead time is due to the time taken
to complete and fulfil orders either
by the company or by the dropshippers
14. Planning and Distribution
•
114 distribution centres only in the US
•
•
Centralise distribution system using
Hub-and-spoke model, led to significant
the world
•
Heavy investment in IT and
In 2011 and 2012, addition of 9
massive distribution centres
cost savings
•
90 distribution centres in 4 parts of
•
Initially densely populated states
communication systems
•
were devoid of distribution centres
Satellite communication system – allow
due to state tax implications
stores to manage own stock, reduce
•
Now, Amazon has moved to “Same
pack sizes
•
Day Shipping Strategy” leading to
Bar-code, use of computers and RFID
heavy investments
made management economical
•
•
Real time supply chain
Inventory Turnover at distribution
communication which has
centres is high
minimised human intervention
15. 4. Logistics
Transportation Networks
Transportation Networks
•
•
Owns a fleet of 6500 trucks and
Doesn’t have a scale per order which
50,000 trailers
•
Fast and responsive in nature owing
carriers economical as compared to
to products
•
makes truckload and less than truckload
parcel carriers
Efficient routes followed to burn less
•
Transportation hubs called ‘injection
fuel and minimize empty miles driven
•
points’ located in areas with high
It has 158 distribution centres which
demand
support 90-100 retail stores each
•
within a 200 mile area
•
Trucks need to travel less and reduces
DC to injection points
•
lead time
•
Lowers transportation cost as well as
•
Hydrogen powered fork lifters used for
handling perishable material
Drop shipping: Listed products but
shipped and transported by partners
•
Material Handling
•
Last mile delivery made by UPS or
FedEx
the safety stock required at retail
outlets
Truckload and LTL carry inventory from
Reduces the inventory and shipping
costs for Amazon
•
Fulfilment service: products are offered
by third party seller but are packed and
16. Logistics (contd.)
Inventory Management
Inventory Management
•
IT expertise + satellite communication system
•
•
Keeps check on unproductive inventory by reducing
cost to build new outlets to attract
SKUs and timely markdowns.
consumers
•
Order management & store replenishment carried
•
Owns no retail outlets -doesn’t incur
Consolidate the inventory at DCs –
out through Point-of-Sales (POS) system.
•
hence carry a much wider variety of
Quick Replenishment- use IT to locate &
products than the retail stores.
replenish goods.
•
DCs operated in automatic mode-
Voice-based Order Filling (VOF)- guide the person
efficient inventory tracking, inventory
responsible for order picking by voice to item
•
location monitoring,etc
locations.
•
Drop shipment model solves
Radio-Frequency Identification (RFID)
problem of stock outs & allows
Technology -Employees don’t have to physically
Amazon to offer products which are
scan the bar codes -saving of labor cost, reduces
•
not lying in its DC inventory.
stock outs.
•
Direct sourcing from some
publishers, manufacturers and thirdparty sellers- enable offering wide
inventories.
•
Retail Link System- Retail suppliers can monitor
the sales of their products and can replenish
•
variety, reduces dependence on
Collaborative Planning, Forecasting and
distributors and increases the markup.
Replenishment with key suppliers-share forecasts
•
3-ecehlon inventory management
17. Fulfilment and Customer Service
Fulfilment
Fulfilment
•
•
Big Data to optimize fulfilment networks,
to create powerful pricing tools and to
build the right product assortment
•
of orders with no minimum requirement
•
Customer trends analysed via social
media to optimise the fulfilment centre's
•
If not adequately predict customer demand
–lead to excess or insufficient inventory or
Customer Service
Walmart has a 90-day return policy for
Defects eliminated by Kaizen and
streamlining
inventory
•
Fulfilment centres can handle any number
fulfilment capacity
•
Failure to optimize inventory will increase
most of the goods sold with few
exceptions
•
the net shipping cost by requiring longzone or partial shipments
Customer Service
be a market leader in Canada
•
Customer centric policies designed to
•
Customer service centres operated globally
Tracking orders, placing return requests
•
Customers can track orders, shipment
made easy by One-touch facility at
details and also make changes to open
stores and also reduced costs
orders
•
Free super saver shipping and prime
shipping
18. E-RETAILING & FLIPKART
Demographic
• Large internet usage
• High mobile penetration
• Young population
Technological
• More secure online monetary
transaction
• Broadband connection
• Advancements in logistics
Macro-economic
Global
• Rise in disposable income
• Govt. committed to ease FDI norms
• Successful amazon model
• Rise in e-purchase
among customers
19. PRODUCT CATEGORIES
The matrix help in identification of product categories that are
more profitable based on industry & competitor analysis
20. PRODUCT CATEGORIES
Leather Goods and
travel accessories
Books & General
Merchandise
Camera and camera
accessories
CCC
Lifestyle
21 different categories, 4 million+ registered users , 45000 shipments
21. VENDOR SELECTION
A robust selection mechanism is put in place to ensure seamless backend supply chain
Vendor Management
•
•
•
Benefits
Price pass-through
Demand
responsiveness
Defect
Replacement
•
•
Challenges
Channel conflict
Distributor vs manufacturer
22. WAREHOUSE LOCATIONS
Hub & Spoke
Model
Delhi, Noida
Kolkata
Mumbai, Bhiwandi
Bangalore
Coimbatore
Flipkart operates 5 mother hubs that are geographically dispersed . It helps
in optimization of logistical expenses when demand arises from different
23. OVERALL SUPPLY CHAIN
1.
2.
Stock Liquidation
Negotiation with
supplier/bland/reseller
Internal liquidation
The flow-chart depicts the manner in which a customer order
is processed after the booking is made at the online portal
25. JUST IN TIME MODEL
In previous model, Flipkart supplemented its own inventory from JIT vendors.
This helped in meeting unexpected customer demands during potential stockouts at WS retail
27. MARKETPLACE MODEL
Flipkart launched this platform on April 6th,2013
Salient Points
Product delivery and
shipping done by Flipkart
Flipkart now have large
assortment of products
Flipkart now act as a platform between buyers and sellers
Guiding Logic
After building a critical mass of
online shoppers, Flipkart
opened the platform for other
vendors to leverage its
customer base and brand
28. Marketplace model
Operational flow in Market Place model
Vendor Management
Vendors apply for listing and Flipkart sends out invitation after verification
All new sellers are categorized as Tier-2 sellers
A Tier-2 Seller can become Tier-1 seller after completion of one month on Marketplace
and has a settlement defect rate of less than 5%
Trusted Seller- Defect rate < 5%
Preferred Seller- Considered best for particular product and is shown on the top of the
seller’s list
Flipkart has its internal seller known as WS retail which supplies majority of the items
Seller Support: Dedicated team at Flipkart Marketplace to support sellers
Account Manager: Relationship manager for specific group of sellers
29. SELL OR RETURN
New policy being offered by Flipkart
Chance for new vendors to showcase their capability
Inventory in Flipkart’s warehouse with the pre-condition of buyback
free of cost.
Logistics and Inventory holding costs borne by Flipkart itself.
30. Comparative analysis
Parameters
Market Place
Sell-or-Return
Product Assortment
High
Moderate
Inventory Holding Cost
Incurred by Vendor
Incurred by Flipkart
Stock-out
Fewer due to pool of
vendor available
Same as WS retail products
as Flipkart holds inventory
Delivery Time
More because Flipkart
depend on vendor shipping
from its own warehouse
Less as Flipkart ships from
warehouse
Vendor Relationship
Stringent vendor selection
Lesser stringent compared to
MP
Inference
1. Market Place has an inherent advantage in meeting high uncertainties in
customer demand & competitive prices
2. Sell-or-Return mitigates the risk of Flipkart when introducing products with low
brand awareness
31. Web 1.0
Static Web Pages
Read Only
One Way Communication
Individual Participants
Eg Encyclopedia Britannica
33. SCOR Model
Supply Chain Operations Reference Model
Advocated by American Supply Chain Council
Plan
Source
Make
Deliver
Return
34. Plan
Product Purchasing Plan
Capacity Plan
Dynamic
Marketplace
Location and
Context Based
Services
• ShopSavvy
• Purchase at least price
• Delta Airlines
• Reverse auction to control overbooking
36. Make
Contract Research
3D Printing
User generated
content
• Google Sketchup
• 3D Modelling blueprinting and sharing
User generated
content
• InnoCentive
• Crowdsourcing
37. Deliver
GPS Tracking
Content Delivery
Location and
context based
services
• Cemex
• GPS to schedule and alter deliveries
Social
Networking
• NowPublic
• Local news uploaded at real time on
Facebook profile
38. Return
Airline Ticket Cancellation
Opinion Mining
Smartphone
User generated
content
• Airline Industry
• Apps used to cancel reservation at real
time
• Customer centric firms
• Polling generates data on customer
satisfaction