This document provides an overview of Flipkart, an Indian e-commerce company founded by Sachin and Binny Bansal. It discusses Flipkart's history, profile, mission, vision, competitors through a SWOT analysis and Porter's Five Forces model. Suggestions are provided to help Flipkart expand globally, offer more exciting deals, carefully analyze acquisitions, improve payments, and bring more transparency. The document contains information on Flipkart's founders, leadership team, acquisitions, awards, and rise to becoming a multi-billion dollar company despite early challenges.

1. A Project Report
On

2. INDEX
S.NO TOPIC SLIDE NO
1 About an Entrepreneur 3
2 Company Profile 4
3 Mission and Vision 6
4 Competitors 8
5 SWOT Analysis 9
6 Poster’s five focus model 11
7 Suggestion 13

3. Success story of Sachin & Binny Bansal
 Flipkart began with selling of books.
 They began with the thought that the internet shopping should
be better in India.
 Later it expand to all other sectors.
 Not easy, Flipkart faced a sharp dip in 2012 when assets
evaluated.
 Down round of funding.
 Entrepreneur décision not to go public.
 Now valued $15 billions.

4. Company Profile
INTRODUCTION:
 Founded by Sachin and Binny Bansal.
 Registered in Singapore, headquarter in Bangalore.
 Employing 33000 peoples.
 Successful giant.
ORGANISATION STRUCTURE:
Flexible organisation structure.
Rate of change is because of dynamic nature of company.
Change in technology also become one of the reason of rapid
change.

5. ON BOARD:
Founders are Sachin Bansal And Binny Bansal.
Sachin holding a Chairperson post while Binny holding a post of
chief executing officer CEO.
Sanjay Baweja joined Flipkart as its chief financial officer (CFO).
With nine senior vice-presidents and 14 vice-presidents in place.
ACQUISITIONS:
In 2014 flipkart acquired Myntra.com in an estimated ₹20 billion
(US$310 million) deal.
In the year 2016, Flipkart’s Myntra acquires rival fashion shopping
site Jabong for $70 million.
In the year 2016, April, Flipkart acquired payment start-up PhonePe.
In 2017, April, eBay agreed to make a $500 million.

6. MISSION AND VISION
The mission of Flipkart is to “provide their customers a
memorable online shopping experience”.
The Vision of Flipkart is to become “Amazon of India”.

7.  Entrepreneur of the year 2012-2013.
 Other Awards and Recognitions
 Customer Satisfaction is the biggest award.
AWARDS AND ACHIEVEMENTS

8. COMPETITORS
 Amazon
 Snapdeal

9. SWOT ANALYSIS
STRENGTS
Innovative advertisements
Exclusive tie-ups with brands
First billion dollar e-commerce company in India.
Product replacements and returns are easy.
WEAKNESS:
Huge investment leading to losses, spoiling brand image.
Acquisition of loss making firms.

10. OPPORTUNITIES:
 Business expansion in foreign companies.
 Best method of secure online payment.
THREATS:
 Global competitor like amazon.
 Flipkart business can affected by unfavourable market
condition and government policies.

11. POTER’S 5 FORCE MODEL
THREAT OF NEW ENTRY:
Cost and Time of entry
Specialist Knowledge
Technology protection
Barriers to entry
SUPPLIERS POWER:
Number of suppliers
Size of suppliers
Your ability to substitute
Cost of changing

12. COMPETITIVE RIVALRY:
Number of competitors
Quality differences
Customers loyalty
BUYER POWER:
Number of customers
Size of each order
Price sensitivity
Ability to Substitute
Cost of changing
THREAT OF SUBSTITUTION:
Substitute performance
Cost of change

13. SUGGESTIONS
1.Go global, expand your business.
2.More exciting offers.
3.Analysis business or other start-ups carefully before acquiring
them.
4.Improve payment gateway to best possible solution.
5.Bring transparency.

14. THANK YOU!
Presentation By:
Tanish Khandelwal
Law and Management Student