Flipkart is a successful Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It started with two employees selling books online from a warehouse in Bangalore. Over time, as more Indians adopted online shopping, Flipkart's revenue and product selection grew rapidly. It is now India's largest online retailer and one of the top 5 most valuable startups globally at $14 billion. The Bansals credit Flipkart's success to its focus on customer experience through an easy-to-use app and website, high customer retention rate, and continuous innovation.

1. Story Of a successful
Entrepreneur
- Sachin Bansal & Binny Bansal
1. Flipkart is a success story.
2. Flipkart is a market leader.
3. Flipkart started in 2007 with an initial investment of Rs. 4 lakhs.
4. There is a 100 % increase in revenue of Flipkart every 3 months.

2. 5. On 6th
october, Flipkart clocked in a record sales figure of $100 million
or 610 Crore in 10 hours.
6. Flipkart has its place in worlds top 5 private statups with a valuation of
$14 billion, others include (source 27th
july economic times)

3. 7. Other peers include;
-Uber with valuation of $41.2 billion,
- AirBnb with valuation of $13+ billion
-followed by Dropbox and SnapChat both valued at around $12 billion
approx.

4. The Story..
Initial phase
1. Founded in 2007 by the Bansals.
2. Bansals before 2007 used to work with largest E-Comm. Store, Amazon
in USA.
3. They took a calculated risk with flipkart as a startup in India.
4. Started with 2 employes.
5. It was difficult to find a market for such an idea as people in India were
conservative.
6. They started this venture by selling books online as there was a
potential scope with the higher middle class.
7. They bought a warehouse in Banglore on rent where they store the
books in most demand.
8. They used to procure other books which were available on their webpage
but were less in demand from the sellers and delivered to their buyers.
9. Slowly people started having faith in the E-Commerce, the market grew
& flipkart started diversifying its product range.

5. The Middle phase
1. Turnover of company started multiplying several folds.
2. They bought Warehouses in Different parts of India to ensure quicker
outreach.
3. Now, they sell products on consignment basis & employ 4000 people.
4. 2nd
largest online books seller in the world.
5. Largest online book seller in India
6. Even after such a large trade volume, it guarantees one day delivery in
some cities.

6. Flipkart’s marketing strategy
I. Uses SEO (Search Engine Optimization)
II. Google Ad-words
III. Flipkart.com official Facebook page has close to 9 lac 'likes'.
Why are they successful ?
I. Ease of surfing their application.
II. Great customer retention of 70 %.
III. Increase in mobile internet users in India.

7. IV. More satisfied customers as compared to its peer competitors.
V. Incentivized & friendly terms of employment as they offer
ESOP’s & better salaries.

8. VI. Brought the concept of exclusive product launch in India.
VII. Flipkart is not just buyer friendly; it also ensures ease of doing
business.

9. VIII. They come up with New schemes.
IX. They become the market trend, which its peer competitors
follow.

10. Flipkart CEO Sachin Bansal's
mantras to all the budding
entrepreneurs.
• 1) Be very focused on consumers.
• 2) Build amazing experiences for the customers.
• 3) Continuously innovate the product.
Thank you