Flipkart big billion day
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Flipkart held its Big Billion Day sale on October 6th, 2014 with the objectives of getting 1 billion hits and earning $100 million. Through heavy advertising, Flipkart raised expectations of special deals like a Rs. 1 pen drive. However, on sale day there were out of stock items, cancelled orders, website crashes, and revoked prices. Despite getting 1.5 million hits, Flipkart lost credibility due to frustrated customers. The next day, Flipkart founders Sachin and Binny apologized but it was too late. The sale failed due to Flipkart being unprepared, inadequate planning, neglecting customer satisfaction, and acting in bad faith.
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Flipkart and Amazon are the two largest e-commerce companies in India. While Flipkart leads in net revenue and total sales, it also has significantly higher losses than Amazon, with losses of Rs. 400 crore compared to Amazon's Rs. 321.3 crore. Both companies are still unprofitable as they pursue an aggressive growth strategy funded by venture capital. Going forward, investors will focus more on profitability than metrics like GMV or revenue as the companies look to demonstrate real value and return on investments.
Amazon and Flipkart; The two Biggies
Let us have a look at their journey till now and where will they head to after the investment of billions in the very recent funding round.
flipkart
This document analyzes the growing e-commerce retail space in India, using Flipkart as a case study. It summarizes Flipkart's business model, objectives, and competitive analysis using Porter's Five Forces and the VRIO framework. It then outlines Flipkart's strengths around discoverability, no used books policy, and customer-first approach. Finally, it discusses Flipkart's funding, acquisitions, wallet feature, the growing Indian e-commerce market, and its future focus on customer segments, revenue streams and the nine building blocks of a successful company.
logistic of flipkart & snapdeal
This document discusses the logistics operations of Flipkart and Snapdeal, two major e-commerce players in India. It describes Flipkart's logistics arm called eKart, which handles over 5 million shipments per month across 150 cities in India. The document also outlines Snapdeal's logistics partnership with Bluedart and how Snapdeal serves as a technology platform while not maintaining any inventory. It provides a comparison of the delivery vehicle fleets, shipment volumes, warehouse sizes and workforce of eKart and Bluedart in Delhi.
Rivalry between Amazon and Flipkart
This document provides an overview and comparison of the e-commerce companies Flipkart and Amazon in India. It discusses the history and growth of both companies, including Flipkart being founded in India in 2007 and Amazon launching its India site in 2013. The business models of Flipkart using an inventory-led model and Amazon using a marketplace model are also examined. Key metrics on the size of the Indian e-commerce market and the market share and revenues of Flipkart and Amazon are presented.
Vision and Mission statements
The document outlines the visions and missions of several companies:
- Flipkart aims to become the Amazon of India and provide delightful customer experiences.
- Hindustan Coca-Cola Beverages' vision is to make refreshments easily available to every Indian and their mission is to build a sustainable, socially responsible and profitable business in India.
- PricewaterhouseCoopers' mission is to be a leading global professional services firm solving complex business problems through integrity, intelligence and innovation.
- Caterpillar's vision is to be the global leader in construction and mining equipment while maximizing value for shareholders and customers. Their mission is to provide the best products and services for construction and transportation.
-
Chp2 retailing in e commerce 2009
The document discusses various topics related to electronic retailing and business models. It describes retailers as intermediaries between manufacturers and customers. Amazon is discussed as the biggest online retailer with low prices, easy browsing, product information, and order features. Direct marketing is described where manufacturers sell directly to customers without intermediaries. Dell is used as an example of a direct marketer that sells computers through its website. The document also discusses electronic intermediaries like online stores and malls, as well as different business models for electronic markets including direct vs indirect marketing and global vs regional approaches.
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Flipkart big billion day
- 1. ANALYSIS OF FLIPKART BIG BILLION DAY
- 2. FLIPKART’s-BIG BILLION DAY DATE : 6 October 2014 OBJECTIVE : To get 1 Billon hits and to earn 100 million dollars
- 3. Raising the expectation Videos ruling the television Ads on Youtube Ads on Facebook Trending on Twitter Ads on newspaper The entire social media was dominated by flipkart
- 4. Promised Special offers 16GB pen drive for Rs 1 Samsung galaxy tab for RS 1200 Lenovo tab for Rs 99 JBL headphones for Rs 99 Karbonn mobile for RS 99
- 5. Surprises on the big day Out of Stocks offer Cancellation of Orders Crash of website Revoked prices
- 6. Irony of big billion day Flipkart achieved what it desired for, 1.5 million hits; yet the success story couldn't be formed due to highly frustrated customers and loosing all its credibility.
- 7. Apology from sachin and binny The very next day there was an open apology to all its customers from Sachin and Binny Bansal; too late for apologies to be accepted.
- 8. Reason for failure Unpreparedness Inadequate planning Negligence of customer satisfaction Bad faith
- 9. Thoughts to ponder Was it just another Indian way of cheating customers Did Flipkart perform unethically Why Govt kept mute on cost relaxation on Flipkart’s big billion day Is this a start of another trend to cheat customers via E-commerce
- 10. Thank you By Sunandan kumar das Ajai Jacob Rahul Prakash tejo Gowtham Zeba quaiser Pinky singha