This presentation provides an overview of the e-commerce company Flipkart. It discusses how Flipkart was founded in 2007 with an initial investment of $8000 to sell books online. It grew rapidly through acquisitions and investments, expanding into additional product categories. Flipkart utilized effective marketing strategies like word of mouth, SEO, and television ads. It also focused heavily on logistics and distribution challenges in India to provide customers with a strong shopping experience. The presentation concludes that Flipkart has become the leading online retailer in India and the fast-growing e-commerce sector suggests more companies may find similar success in the future.

1. PRESENTED BY
KRUSHI KUMAR
KALYAN
PRAVEEN
SANTHOSH
RAVI TEJA

2. PRESENTATION ON FLIP KART
CASE STUDY

3. CONTENT
 Introduction
 Growth history
 Market strategy
 Logistics
 SWOT analysis
 PEST analysis
 Advertisement
 Marketing
 conclusion

4. INTRODUCTION
 Establishes in 2007 by sachin bansal and
binny bansal
 Investment of $8000.
 Their objective was making books available who had
internet access.
 Flip kart as a price comparison platform that
compared prices for a product across the spectrum

5. GROWTH STORY
 Flip kart being a service orientated organization it focus
towards customer centricity and satisfaction
 Owned five companies, acquisitions chakpak.com,
LetsBuy.com
 Received investment from tiger global and accel partners
around $200million.
 Used clever communication strategy to educate customer
about the benefits of online retail.
 They expended category was in 2010 like electronic goods.
 By 2013 stocked 15million titles and 80% market share in
country

6. • The first and foremost was that we Indians were
discarding our stone-age ways and beginning to shop
online.
• Another thing the two entrepreneurs, Sachin and
Binny Bansal, did right was that they started off with
books – a low capital investment and a fast turn-
around time.
• But the best thing they did was that they understood
that too be successful in India, you need to be the
God of Distribution.
• In India, it’s amazing Logistics that prove to be the
game-changer and that’s exactly what the folks at
Flipkart have done.

7. MARKETING STRATEGY
• Flip kart has been mostly marketed by word of mouth
advertising.
• Customer satisfaction has been their best marketing
medium.
• Flip kart very wisely used SEO (Search Engine
Optimization) and Google Ad-words as the marketing tools
to have a far reach in the online world.
• Flipkart.com official Face book page has close to 9 lac
'likes'. Flip kart recently launched a series of 3 ads with the
tag line - "No Kidding No worries"
• Kids were used to create the adverts to send out the
message - if a kid can do it, you can also do it.
• All in all to create a great customer experience.

8. LOGISTICS
 Flip kart have 5 warehouses across India.
 Most logistics providers were not adequately geared to manage
returns from customers
 The COD service posed more problems with the major issue
being a disturbance in the cash flow cycle
 Losses were estimated to be as high as $1.1million a month.
 More than 50% of customer Complaints against delivery
 Unnecessary operating cost through cost cutting measures and
layoffs

10. SWOT ANALYSIS

12. Advertisements By Flipkart

14. MARKETING MIX

16. CONCLUSION
• Flipkart, the first billion dollar Internet company from
India(going by 2015 estimates )is by far the leading
online store in the nation.
• Now that Amazon is reportedly entering India in early
2012, this news becomes even more significant,
considering that Amazon has previously, and
unsuccessfully, tried acquiring the company, with
Flipkart demanding a very high buyout price.
• With online retail industry in India pegged to reach
$1.5 billion (2015), sources suggest that e-commerce
is just hotting up in India and we may soon seen
many more Internet companies achieving similar
success

19. PRESENTED BY
T.KRUSHI KUMAR