The document analyzes Flipkart, an Indian e-commerce company. It performs a SWOT analysis, finding strengths in Flipkart's growth and investments, and weaknesses in losses and low average transaction values. It also does a PEST analysis and finds opportunities in growing internet access but threats from competition and potential regulation changes. Overall, the document recommends Flipkart focus on profitability, logistics, mobile commerce, and expanding into new regions and customer demographics to maintain its leadership position amid intensifying competition.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
The document discusses Flipkart's customer-centric approach to management. It summarizes that Flipkart pioneered online retail in India by focusing on reliability, quickness, credibility, variety, and quality. Flipkart excels at customer relationship management through transparent communication, quick issue resolution, and easy return policies to ensure high customer satisfaction. The document also notes that senior management views customer satisfaction as a key driver of long-term business success.
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
Flipkart was founded in 2007 by former Amazon employees with an initial investment of $9000. It is headquartered in Bangalore and has over 4500 employees. Flipkart sells a wide range of products across multiple categories through its website and mobile apps. It has over 15 million products listed and serves over 30,000 orders per day through its 25 warehouses and 60 delivery centers across India. Flipkart aims to maximize its profits through strategies such as stocking popular mid-priced products and providing discounts on older inventory. It also plans to generate additional revenue streams by becoming a distributor and logistics provider for other companies.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
The document discusses Flipkart's customer-centric approach to management. It summarizes that Flipkart pioneered online retail in India by focusing on reliability, quickness, credibility, variety, and quality. Flipkart excels at customer relationship management through transparent communication, quick issue resolution, and easy return policies to ensure high customer satisfaction. The document also notes that senior management views customer satisfaction as a key driver of long-term business success.
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
Flipkart was founded in 2007 by former Amazon employees with an initial investment of $9000. It is headquartered in Bangalore and has over 4500 employees. Flipkart sells a wide range of products across multiple categories through its website and mobile apps. It has over 15 million products listed and serves over 30,000 orders per day through its 25 warehouses and 60 delivery centers across India. Flipkart aims to maximize its profits through strategies such as stocking popular mid-priced products and providing discounts on older inventory. It also plans to generate additional revenue streams by becoming a distributor and logistics provider for other companies.
Amazon launched in India in 2013 and has since established itself as the second largest online retailer in the country. It utilizes a hybrid logistics model, delivering some products itself while leveraging other logistics firms. Amazon's supply chain in India includes 21 fulfillment centers across 10 states that house over 1.3 million products. It aims to win in India by expanding to tier 2/3 cities, where 65% of orders originate, and developing innovative programs like mobile carts and studios to help small businesses sell online. To further penetrate the Indian market, experts suggest Amazon could adopt a multiple hub and spoke model and invest more in developing an in-house logistics arm.
Zara has pioneered the fast fashion market with a vertically integrated supply chain allowing new designs from conception to stores in just three weeks. It relies on an outdated DOS-based point-of-sale system with no network between stores. In 2003, the CEO must decide whether to upgrade the system and risk reliability issues or continue with the outdated system unable to support future growth. A cost-benefit analysis shows upgrading all 531 stores would cost over 8 million euros but still result in a net margin above industry average, so the CEO should approve the upgrade.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
Reliance Digital's CRM policy focuses on customer loyalty, retention, communication and gratification. It maintains customer records to categorize them and communicates through SMS, email, mobile vans and print media. It also surveys customers to measure satisfaction levels and handles complaints by logging them, acknowledging receipt, formulating solutions, responding to address issues, and following up.
This document discusses the logistics operations of Flipkart and Snapdeal, two major e-commerce players in India. It describes Flipkart's logistics arm called eKart, which handles over 5 million shipments per month across 150 cities in India. The document also outlines Snapdeal's logistics partnership with Bluedart and how Snapdeal serves as a technology platform while not maintaining any inventory. It provides a comparison of the delivery vehicle fleets, shipment volumes, warehouse sizes and workforce of eKart and Bluedart in Delhi.
- Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore (Paragraph 1)
- It has since grown to be one of the largest online retailers, selling over 20 million products globally through its various websites (Paragraph 5)
- Key to Amazon's success has been its focus on customer value, strong logistics network, and long term vision (Paragraph 4)
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Croma is a retail chain promoted by Tata Sons that sells consumer electronics and durables. It currently operates 50 stores across India selling over 6,000 products from 180 brands in 8 categories. Croma aims to expand further by opening 75 more stores by 2012 in both large and small cities. It faces major competition from other electronics retailers like eZone, Next, and Reliance Digital. Some of Croma's best selling products include color TVs, refrigerators, air conditioners, and washing machines. The document discusses Croma's strategies around products, pricing, placement, promotion and communication to help grow its market share.
The document discusses the e-commerce industry and Amazon. It notes that the global e-commerce transaction value in 2017 was $667 billion and the major players in India are Amazon, Flipkart, and Snapdeal. Amazon is highlighted as the largest online retailer in the US, with 2017 net revenue of $178 billion. Porter's 5 forces analysis finds competitive rivalry and bargaining power of customers/substitutes to be strong forces for Amazon. The document also outlines Amazon's strategies around cost leadership, customer differentiation, and focus areas.
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
See how Amazon leverages its supply chain as a critical flywheel in its success. Included in the report are value chain analysis, inventory, transportation and fulfillment, cash conversion cycle, and fulfillment space.
This is the English version of my original post in French. .ppt this time with links to the videos !
We can hear a lot currently about "New Retail" in China. It's the current favorite topic of Jack Ma !
During the recent "Single Day", ALIBABA smashed again all the records by achieving a GMV of 25 billion dollars ... According to the leaders of the group, this figure could be reached by bringing innovations and fluidity between offline and online purchases: This is what they call the "New Retail"
You will find in this presentation some concrete examples of retailers that exploit the convergence between offline and online and that propose new modes / types of distribution.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
The ppt/ presentation is about flipkart operation / value chain. The ppt gives you a glimpse on how one of India's biggest e-commerce company manage their WMS oi.e warehouse management system & if the product is unavailable in the warehousse how flipkart use Just-in - time (JIT) to to get the order done & fulfill customer requirement.
FlipkartFLIPKART USE IT AND INFORMATION SYSTEMtigerjayadev
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees. It has become India's largest online retailer and sells over 20 products per minute. Flipkart manages its information systems and supply chain effectively using technology to track inventory, orders, and shipments. It has built scalable systems and uses tools like Membase caching to handle high traffic volumes.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Amazon entered the Indian market facing several challenges, including low internet speeds, lack of credit card usage, and poor logistics networks. It first launched an online catalog called Junglee to test the market before fully launching Amazon.in. Due to regulations banning foreign ownership of inventory, Amazon adopted a marketplace model where third-party sellers list products and handle fulfillment. It has implemented strategies like mobile sales carts and pop-up shops to help small businesses sell online, and provides logistics support through its Fulfillment by Amazon program. These adaptations have helped Amazon grow its market share in India while navigating the country's unique business environment.
The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
1) The document discusses options for managing visual merchandising for Wipro Consumer Care, including having distributors, a manpower agency, or outsourcing to an end-to-end agency.
2) It recommends outsourcing to an end-to-end agency despite the higher costs, because the agency would take ownership and provide efficient operational support and real-time reporting.
3) Two agencies, MarginDize and VisuaLeverage, are considered based on costs, capabilities, experience and reporting. MarginDize is selected despite higher costs for some items, because it offers superior real-time reporting and data capture capabilities.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
Amazon launched in India in 2013 and has since established itself as the second largest online retailer in the country. It utilizes a hybrid logistics model, delivering some products itself while leveraging other logistics firms. Amazon's supply chain in India includes 21 fulfillment centers across 10 states that house over 1.3 million products. It aims to win in India by expanding to tier 2/3 cities, where 65% of orders originate, and developing innovative programs like mobile carts and studios to help small businesses sell online. To further penetrate the Indian market, experts suggest Amazon could adopt a multiple hub and spoke model and invest more in developing an in-house logistics arm.
Zara has pioneered the fast fashion market with a vertically integrated supply chain allowing new designs from conception to stores in just three weeks. It relies on an outdated DOS-based point-of-sale system with no network between stores. In 2003, the CEO must decide whether to upgrade the system and risk reliability issues or continue with the outdated system unable to support future growth. A cost-benefit analysis shows upgrading all 531 stores would cost over 8 million euros but still result in a net margin above industry average, so the CEO should approve the upgrade.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
Reliance Digital's CRM policy focuses on customer loyalty, retention, communication and gratification. It maintains customer records to categorize them and communicates through SMS, email, mobile vans and print media. It also surveys customers to measure satisfaction levels and handles complaints by logging them, acknowledging receipt, formulating solutions, responding to address issues, and following up.
This document discusses the logistics operations of Flipkart and Snapdeal, two major e-commerce players in India. It describes Flipkart's logistics arm called eKart, which handles over 5 million shipments per month across 150 cities in India. The document also outlines Snapdeal's logistics partnership with Bluedart and how Snapdeal serves as a technology platform while not maintaining any inventory. It provides a comparison of the delivery vehicle fleets, shipment volumes, warehouse sizes and workforce of eKart and Bluedart in Delhi.
- Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore (Paragraph 1)
- It has since grown to be one of the largest online retailers, selling over 20 million products globally through its various websites (Paragraph 5)
- Key to Amazon's success has been its focus on customer value, strong logistics network, and long term vision (Paragraph 4)
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Croma is a retail chain promoted by Tata Sons that sells consumer electronics and durables. It currently operates 50 stores across India selling over 6,000 products from 180 brands in 8 categories. Croma aims to expand further by opening 75 more stores by 2012 in both large and small cities. It faces major competition from other electronics retailers like eZone, Next, and Reliance Digital. Some of Croma's best selling products include color TVs, refrigerators, air conditioners, and washing machines. The document discusses Croma's strategies around products, pricing, placement, promotion and communication to help grow its market share.
The document discusses the e-commerce industry and Amazon. It notes that the global e-commerce transaction value in 2017 was $667 billion and the major players in India are Amazon, Flipkart, and Snapdeal. Amazon is highlighted as the largest online retailer in the US, with 2017 net revenue of $178 billion. Porter's 5 forces analysis finds competitive rivalry and bargaining power of customers/substitutes to be strong forces for Amazon. The document also outlines Amazon's strategies around cost leadership, customer differentiation, and focus areas.
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
See how Amazon leverages its supply chain as a critical flywheel in its success. Included in the report are value chain analysis, inventory, transportation and fulfillment, cash conversion cycle, and fulfillment space.
This is the English version of my original post in French. .ppt this time with links to the videos !
We can hear a lot currently about "New Retail" in China. It's the current favorite topic of Jack Ma !
During the recent "Single Day", ALIBABA smashed again all the records by achieving a GMV of 25 billion dollars ... According to the leaders of the group, this figure could be reached by bringing innovations and fluidity between offline and online purchases: This is what they call the "New Retail"
You will find in this presentation some concrete examples of retailers that exploit the convergence between offline and online and that propose new modes / types of distribution.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
The ppt/ presentation is about flipkart operation / value chain. The ppt gives you a glimpse on how one of India's biggest e-commerce company manage their WMS oi.e warehouse management system & if the product is unavailable in the warehousse how flipkart use Just-in - time (JIT) to to get the order done & fulfill customer requirement.
FlipkartFLIPKART USE IT AND INFORMATION SYSTEMtigerjayadev
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees. It has become India's largest online retailer and sells over 20 products per minute. Flipkart manages its information systems and supply chain effectively using technology to track inventory, orders, and shipments. It has built scalable systems and uses tools like Membase caching to handle high traffic volumes.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Amazon entered the Indian market facing several challenges, including low internet speeds, lack of credit card usage, and poor logistics networks. It first launched an online catalog called Junglee to test the market before fully launching Amazon.in. Due to regulations banning foreign ownership of inventory, Amazon adopted a marketplace model where third-party sellers list products and handle fulfillment. It has implemented strategies like mobile sales carts and pop-up shops to help small businesses sell online, and provides logistics support through its Fulfillment by Amazon program. These adaptations have helped Amazon grow its market share in India while navigating the country's unique business environment.
The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
1) The document discusses options for managing visual merchandising for Wipro Consumer Care, including having distributors, a manpower agency, or outsourcing to an end-to-end agency.
2) It recommends outsourcing to an end-to-end agency despite the higher costs, because the agency would take ownership and provide efficient operational support and real-time reporting.
3) Two agencies, MarginDize and VisuaLeverage, are considered based on costs, capabilities, experience and reporting. MarginDize is selected despite higher costs for some items, because it offers superior real-time reporting and data capture capabilities.
Michael Porter's 5 Forces in Online retail Store/Retailer FlipkartPreeti Acharya
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
- Flipkart was founded in 2007 by IIT Delhi alumni Sachin Bansal and Binny Bansal and is now India's largest online retailer.
- It initially focused on selling books but has expanded into various product categories. Flipkart is funded by venture capital and is profitable.
- Flipkart's success is attributed to its focus on strong customer service, an easy-to-use website and payment options, and robust logistics and supply chain management. It aims to continue its rapid growth and expand into new categories.
- While increased competition from Amazon poses a threat, the growing Indian ecommerce market is large enough for multiple players, and Flipkart's strong brand and customer base
This presentation takes account of exponential progress of Flipkart and identifies some of the weaknesses in its business model. Further it suggests some Strategic actions which could be taken in short term and in long term, to make itself profitable
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Process excellence being efficient & effectiveSumit K Jha
This document discusses process excellence and how it can be applied holistically across an organization's key processes to improve efficiency and effectiveness. It provides examples of how processes in areas like product development, marketing, sales, finance, HR, outsourcing, and innovation can impact business performance if not managed effectively and efficiently. The document also introduces two common frameworks used for process excellence - Lean and Six Sigma. It notes that while these frameworks overlap, they differ in their underlying philosophies and both have been adopted by many global and Indian companies to improve processes.
The document discusses recommendation systems at Flipkart. It explains that recommendation systems aim to predict what users are interested in and help connect them to relevant products. It describes different types of recommendations including similar products, products frequently bought together, and exciting new products. It discusses how recommendation systems work using data from user interactions and algorithms like collaborative filtering (item-item and user-user recommendations) and content-based filtering. It provides details on how item-item collaborative filtering specifically works through mapping user-item interactions and calculating recommendation scores between items. It also discusses scaling these systems using MapReduce on Hadoop and personalizing recommendations for each user.
Amazon was founded in 1994 and began as an online bookstore, later diversifying into other products and services. It remains the world's largest online retailer. While its businesses span online retail, internet services, and Kindle, its core values of low prices and customer convenience have endured. Amazon faces medium competition in e-retail due to low entry costs online but must contend with large incumbents like itself that have scale advantages. It has numerous suppliers but high bargaining power over them. Intense rivalry exists in e-retail due to easy entry and unpredictable demand. Amazon's largest competitor by market share is eBay but it has higher margins and revenues than eBay.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
The document discusses smart grids and the business case for them in India. It begins with defining smart grids and comparing them to traditional grids. It then discusses the market definition and overview, including the various components of a smart grid and their advantages over traditional systems. Following this, the document outlines the market size and trends in India, including growth forecasts and government investment plans. It also discusses the various players involved in the different areas of the smart grid ecosystem and potential partners for collaboration.
The document is a study report on customer expectations from online marketing with respect to Flipkart.com. It includes:
1. An acknowledgement section thanking the guiding professor and institution.
2. An executive summary briefly outlining that the study analyzes customer expectations from Flipkart's online marketing techniques and concludes they have made online shopping simple and attracted more customers.
3. An industry analysis section covering the history and development of e-commerce globally and in India, including statistics on market size and key players.
Service revamp lean six sigma black belt projectSumit K Jha
Project- Service revamp
Type- Lean Six Sigma Black Belt Project
Outline- To improve the entire process of getting purchase orders, purchasing, manufacturing, warehousing and installation
Tools/Framework- Six Sigma concepts such as SIPOC, fish bone analysis, control charts and hypothesis testing; statistical tools, Microsoft Dynamic AX
Role- Project manager
Outcome- The successful completion of the project yielded in cost savings of INR 1.61 crores
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It started with an initial investment of 4 lakh rupees and now has 4500 employees. Flipkart focused on books initially but now offers various products. It uses marketing strategies like advertisements, discounts, delivery policies, and after-sales services to promote sales. Flipkart aims to go public and expand globally in the future.
This report highlights the case study of jabong and what made it a successful online eCommerce portal. The report covers following information.
- Company's information
- SWOT Analysis
- Company's success factors
- Company's marketing strategy
Blue Dart is a leading logistics company in India. It has two main competitive advantages - its strong human resource practices and economic prospects within the growing logistics market. Blue Dart ranked 12th in India's best places to work in 2012. It has a large market share and focuses on customer service, availability, performance and reliability. Blue Dart owns aircraft and has a wide domestic network, technology investments, and financial credibility as core competencies. It faces competition from other domestic and global players but has achieved various awards for its innovative HR practices.
The document outlines the visions and missions of several companies:
- Flipkart aims to become the Amazon of India and provide delightful customer experiences.
- Hindustan Coca-Cola Beverages' vision is to make refreshments easily available to every Indian and their mission is to build a sustainable, socially responsible and profitable business in India.
- PricewaterhouseCoopers' mission is to be a leading global professional services firm solving complex business problems through integrity, intelligence and innovation.
- Caterpillar's vision is to be the global leader in construction and mining equipment while maximizing value for shareholders and customers. Their mission is to provide the best products and services for construction and transportation.
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Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The document provides an analysis of Flipkart.com, India's leading e-commerce platform. It discusses Flipkart's history and growth, from its founding in 2007 selling books to expanding product categories and sales. Key strategies that contributed to Flipkart's success include cash on delivery, easy return policies, and competitive pricing. Future opportunities discussed include expanding internationally, partnering with global brands, targeting newer Indian cities, and focusing on apparel.
Flipkart was founded in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It began as an online book retailer and has since expanded into other product categories. Flipkart has received multiple rounds of funding and acquired other companies to support its growth. It aims to provide customers with a best-in-class online shopping experience through features like cash-on-delivery, easy returns, and fast shipping.
Focus group industry challenges for prospective sellers (Repaired)Brett Watkins
The document discusses rapid changes happening in the focus group facility industry. Some key challenges include half of similar companies closing since 2007, increased competition, commoditization, and new technologies competing with traditional in-person qualitative research. The industry is consolidating, with larger networks offering discounts and administrative advantages. independently owned facilities struggle to keep up technologically and financially. The conclusions are that further industry consolidation is inevitable, the longevity of focus group facilities is uncertain, and independently owned facilities face declining profits and multiples too low for viable exits.
Intelligence 2.0 Keynote Presentation to the 1st China Competitive Intelligen...Arik Johnson
The document provides an overview of next generation priorities for competitive intelligence (CI) software. It discusses trends like increased organizational collaboration, corporate governance priorities around reliable earnings forecasts, and sustainable innovation. It outlines the traditional CI process and 12 key application areas. It also discusses tools for identifying strategic issues, key players, and early warnings through conducting interviews and developing integrated watch lists. The document emphasizes the importance of analysis in transforming data into useful intelligence to support better strategic, operational, and tactical decision-making.
Park City Group provides a unique supply chain solution called Consumer Driven Sales Optimization that uses scan-based trading and data synchronization between retailers and suppliers. This solution aims to help retailers increase sales and reduce costs while helping suppliers improve sales and gain better visibility into demand. The company has a recurring revenue business model and targets major retailers and consumer goods suppliers as customers.
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The document discusses value chain analysis as a valuable tool for gaining a competitive advantage. It explains that value chain analysis is based on the economic principle of comparative advantage, where companies focus on areas where they can produce goods or services more efficiently than competitors. Conducting a value chain analysis involves identifying each step of the production process and finding ways to eliminate unnecessary steps or make improvements. This allows companies to deliver the most value to customers at the lowest possible cost, improving profits over the long run. The assistant provides a concise 3 sentence summary of the key points made in the document about using value chain analysis as a strategic tool.
The project analyses the mergers and acquisitions that have happened in the e-commerce industry and tries to comment on whether the valuations are justified. It also discusses the sustainability of the current discount model the industry is following.
The document provides an overview of Telappliant, a UK-based IT company. It discusses conducting a digital audit and marketing strategies to enhance competitive advantage. It then analyzes Telappliant's external environment through digital Porter's Five Forces, PESTLE, market trends, and competitors. An internal analysis uses a digital SWOT and inventory analysis. Key points include assessing digital platforms' effectiveness, confronting trends like 5G and AI, top competitors like Voipfone, examining political, economic, social and technological factors, and identifying strengths in technology but also weaknesses in pricing and limited promotion.
Jai Saxena, from ERNST & YOUNG gives an analysts perspective on how to Build Businesses in a Meltdown.
Jai presents as part of the "Surviving and Winning in a Downturn" a one day conference by TiE Internet SiG, Delhi.
To catch all the action from the event, visit www.omshare.com (India's first Online Platform for taking Events and Conferences Global) - an Initiative by OMLogic
This document discusses how procurement must transform itself by 2020 to address changing business conditions. It notes that procurement will look very different in 2020 as it will require new skills, knowledge, and tools to address new challenges while solving current problems more creatively. It may also change how companies view procurement. The document outlines several forces that will impact procurement in 2020, such as increased risks, globalization, financial alignment, and regulatory complexity. It argues that procurement must build new capabilities to navigate these changes and avoid becoming obsolete.
This document discusses the disruption of retail trading by fintech startups. It identifies key drivers of this disruption as evolving customer needs, technological advances like artificial intelligence and blockchain, and the growing availability of data. The document outlines different types of retail traders and provides case studies of several fintech startups in areas like robo-advisors 1.0 and 2.0, robo-advisors as a service, and market intelligence tools. These startups are using technologies to provide more sophisticated trading tools and strategies to retail investors.
The document discusses SWOT analysis and provides information about Flipkart, an Indian e-commerce company. It summarizes Flipkart's business model, history, and performance. It also analyzes some of Flipkart's strengths like its large size and market leadership in India. Weaknesses discussed include limited delivery reach compared to Amazon. Opportunities mentioned are expanding to other markets and optimizing supply chain. Threats include competition from global players like Amazon and regulations affecting the e-commerce industry in India.
- The document analyzes the Indian e-tailing market, which is estimated to reach USD 45 billion by 2020 growing at a CAGR of 50%.
- It evaluates major players like Fashionara, FashionAndYou, LimeRoad, and Zovi on various metrics like social media presence, logistics capabilities, and key financials.
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eStoreBuilders aims to become the number 1 online sales and distribution company in India within 3 years. It will focus on selling online store builder services to fashion, furniture, handicrafts, and jewelry manufacturers. The business plan outlines strategies for customer acquisition, revenue generation, organizational structure, and financial projections. It forecasts rapid customer and revenue growth over 3 years under 3 options, with the potential to become profitable in the second year and achieve over 200% revenue growth in the third year. Challenges include reducing order cancellations and maintaining high resource utilization.
Running head YouCanDoItYouCanDoItYouCanDoItTeam Creative .docxtoltonkendal
Running head: YouCanDoIt
YouCanDoIt
YouCanDoIt
Team Creative Samurai
(Ade Adesida, Arturo White, Richard Williams, Ryan Pryor, Tamara Luckey)
Benedictine University
Table of Contents
3Section I – Executive Summary
3Section II – Mission, Goals and Objectives
3General Description of Business
4Mission Statement
4Goals and Objectives
4Section III – Background Information
4Industry Information
5Business History (if applicable)
5Section IV – Organizational Matters
5Business Structure
5Management Team
5Personnel
6Outside Advisors
6Risk Management
6Process
7Section V – Marketing Plan
7Products/Services
7Customer Analysis
8Competitive Analysis
8Market Potential
9Pricing
9Promotional Strategies
9Advertising
9Public Relations
10Personal Sales
10Section VI – Financial Plan
10Pre-Startup
10How much money will it cost to get ready to open
How do you propose to finance this?
11
12Appendix and Attachments
I. Executive Summary
A. Business Description
The name of our startup company is YouCanDoIt and is a mobility application based on do it yourself customers. The application is on smartphones and other mobility devices to allow users to search for how to repair products or project of home improvement. The search takes them to professional videos. The revenue generation comes from the advertisement from wholesale parts distributors and if needed local service companies that can complete the job when you are in over your head. The benefit is the ability to target advertisement to geographic users when needed. Additionally, the videos are professional quality and not uploaded by the public ensuring accuracy and quality.
B. Opportunity and Strategy
Most online activities are with computers, tablets and the cell phones. In this regard, our team proposes "YouCanDoIt." This app enables everybody to complete tasks using a mobile phone or the computer. This application assists individuals with the marketing and advertisement of the products they are pitching and allows online transactions. The project's primary focus is helping people complete tasks other people traditionally do for them.
The assumption is this application is useful and convenient and compatible with many computerized devices. In essence, since everyone likes to save time and money, this project offers them an economical solution. There are many opportunities, making this project a viable and profitable (Vanston & Technology Futures, Inc, 2010).
The strategy to win the market is emphasizing the innovation, ease of use and relevance to the target market. Methods include listening to customers and hearing what they want or how the existing products fall short. Moreover, asking them what they want assists with the modification and evolution of the products. In this regard, the team applied the strategy by looking at how of a majority of students wish they could save the money which they were paying
someone else to do it for them.
The approach uses the ideas of the customers by listening ...
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Just-Eat and Takeaway.com: Strategy For Business Anh Ho
Customers want the “eat out” experience of quality food but are saving money by dining at home with food being delivered. According to a study by NPD Group in 2009, the number of
restaurant meals eaten at home is expected to grow by 20% in the next 10 years. The increase in home leisure activities has been a key growth driver in the take-out and delivery franchise sector. Growth is also largely driven by the convenience offered as well as menu innovation and promotions. According to market intelligence provider Key Note, the industry rose in value by 2.5% in 2012.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
2. Published on 10th
Feb 2014
Contents
Introduction ...............................................................................................................2
Company analysis and Competitive positioning ...................................................................2
SWOT Analysis ..........................................................................................................2
Strengths ..............................................................................................................2
Weaknesses ...........................................................................................................2
Opportunities .........................................................................................................3
Threats.................................................................................................................3
Competitive positioning ..............................................................................................3
Industry analysis ..........................................................................................................4
Porter’s five forces model...........................................................................................5
Conclusion and recommendations ....................................................................................6
3. Published on 10th
Feb 2014
Introduction
FlipKart is one of the pioneers in the online retail (eCommerce) sector in India. According to its filing
at the registrar of the companies, it had a sales of INR 1,345 crores in fiscal year 2012-13, which is
approximately equal to USD 217.4 million. This is an increase of 2.7 times the revenue that it
generated previous year. According to even the conservative estimates, Flipakart is on its way to
achieve its coveted goal of reaching USD 1 billion in revenue by the end of fiscal year 2015.
Profitability, though is still not in sight and Flipkart had a loss of INR 192 crores or USD 31 million in the
fiscal year 2012-13, which is substantially higher than the previous fiscal year.
Company analysis and Competitive positioning
FlipKart has sailed ahead of other eCommerce players in India and has been quick to latch on to new
changes in the industry. It is one of the pioneers in the recent changes that have shaped the industry 1)
Cash on delivery to gain customer confidence, 2) creating marketplace to lure small and medium
businesses (SMBs) and 3) backward integration to own the logistics of delivery
SWOT Analysis
Strengths
Industry has shown tremendous growth (49% from 2007 to 2011) and continues to grow at high
rate. According to a Deutsche Bank report, the industry would grow at a CAGR of 10% to reach
US$111 billion by 2020
FlipKart itself has grown very fast increasing its revenue 2.7 times in fiscal year 2012-13
compared to previous year
Has confidence of the investors with recent investments of USD 200 million from a consortium
of investors
Not heavily dependent on courier services, have developed delivery network
Customer services and exception warehouse delivery system
Variety of payment options, making it convenient for customers to order
Strengthened CoD options through partnership with Ekart
Features among the top 30 websites
Concentration on customer satisfaction, logistics and distribution
Wallet (prepaid) feature is introduced to make online shopping easy and increase customer’s
switching cost
Weaknesses
It had losses of INR 192 crores or USD 31 million in the fiscal year 2012-13
CoD option is not as successful as anticipated
The size of business is still very small compared to foreign counterparts. This will create
problem if entry of foreign players is allowed in the Indian market
It takes time to build confidence among the customers in the internet business where feel of
the goods and exchange cash has been a norm in the market
Average transaction value is low as the customers still prefer traditional stores for expensive
purchases
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Feb 2014
Opportunities
M-commerce is the next development in the related market to reach higher customer base
Increasing internet penetration and high-speed mobile internet connection opens up interesting
opportunities for expansion
Spending behavior of the new generation is favorable
Demographic dividend of India can be tapped and younger customers of the internet era can be
accessed through social media advertisements and branding
High interest is shown by the Venture capitalist/private equity firms
Favorable regulations by government as the foreign players are still not allowed. No Foreign
Direct Investment (FDI) in B2C eCommerce market, so, sheltered from foreign competition
Threats
Indian customers are taking time to get comfortable with the concept of online payment
There is fierce competition in every product category by different set of players
Early starters in mCommerce can poach the customers
100% FDI in B2B eCommerce market and pressure on government to allow FDI in B2C market
Entry of Google in online e-books and movies market
Competitors capturing alternative market through innovative strategy (e.g. Buildbazar by
Infibeam)
Competitive positioning
Score out of 10 Weighted score
Parameters Weightage Traditional
stores
FlipKart Snapdeal Infibeam Traditional
stores
FlipKart Snapdeal Infibeam
Competitive
pricing
0.1 8 8 8 9 0.8 0.8 0.8 0.9
Quick Delivery 0.1 10 9 8 7 1 0.9 0.8 0.7
Safe payment 0.125 10 8 8 8 1.25 1 1 1
Payment
options
0.1 3 8 8 8 0.3 0.8 0.8 0.8
Customer
Service
0.125 7 9 7 7 0.875 1.125 0.875 0.875
Ease of
replacement
0.075 6 7 7 7 o.6 0.7 0.7 0.7
Variety 0.075 4 8 8 7 0.3 0.6 0.6 0.525
Quality 0.075 7 8 8 8 0.525 0.6 0.6 0.6
Convenience/
ease of use
0.075 9 8 8 8 0.675 0.6 0.6 0.6
Trustworthiness 0.125 9 8 7 9 1.125 1 0.875 1.125
Total 1 73 81 77 78 7.3 8.1 7.7 7.8
*0 is the least score and 10 is the highest score
* Competitors we selected based on their size, innovativeness and growth potential
FlipKart has scored well against its closest rivals. However, a new set of analysis will have to conducted
when more mature players such as Amazon and eBay enter into the market.
5. Published on 10th
Feb 2014
Company Revenue
(2012-13)
M&A partnerships People
Employed
Size of
operation
Started in Investors
FlipKart 1,345 WeRead (2010)
Mime360,
Chakpak.com
(2011)
Letsbuy (2012)
Partners with Ekart
Logistics to extend
CoD option
4500 Coverage: 95
Cities,
Warehouse in
10 Cities,
Registered
user base: 2
million
2007 Accel Partners,
Tiger Global,
MIH(Nasper
Group),
Iconiq Capital
Snapdeal 600 Grabbon.com
(2010)
Esportabuy.com
1500 Coverage 50
cities and
times
2010 Nexus Venture
partners, Indo-
US Venture
Partners,
Bessemer
Venture
Partners
Infinbean NA 2011- Launched
‘Buildbazzar’
600 NA 2007 NA
The competitive space is expected to undergo a major change with players like Amazon entering.
Amazon and eBay and other large e-retail players have a tried and tested business model that can bring
profitability to the Indian eCommerce industry that still alludes the Indian eCommerce industry.
FlipKart whose promoters started their careers with Amazon will have to get to profitability or at least
should be able to lay out a plan to get to profitable business structure soon.
Industry analysis
India’s consumer-facing e-Commerce market (B2C-C2C) grew at a whopping CAGR of 49.1% from 2007
to 2011 to reach a market size of US$9.9 billion. On the other hand, the B2B market is a small
contributor to the overall domestic e-Commerce market, and it was estimated at US$50.37 million in
2011.
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Feb 2014
The country’s B2C e-Commerce sector can be split into two broad categories — travel and non-travel.
Online travel is the largest domestic B2C e-Commerce segment, accounting for 81% revenues in 2011.
e-Commerce ecosystem Enablers falling in; Devices, Internet and payment landscape undergoing
change
Porter’s five forces model
Forces Parameters Grading
Supplier
Power
Supplier Switching costs Medium
Degree of differentiation of inputs Medium
Presence of substitute inputs High
Supplier concentration to firm concentration ratio Medium
Threat of forward integration High
Cost of inputs to selling price of the product Low
Customer
power
Buyer concentration to firm concentration ratio Low
Bargaining leverage Medium
Buyer volume Medium
Buyer switching costs relative to firm switching costs Low
Buyer information availability Medium
Ability to backward integrate Low
Availability of existing substitute costs High
Buyer price sensitivity High
Intensity of
competitive
rivalry
Number of competitors (Limited) High
Rate of industry growth High
Exit barriers (Cost involved) Medium
Diversity of competitors High
Informational complexity and asymmetry Medium
Level of advertising expenses (Print, media) High
Sustainable competitive advantage through improvisation Mediumm
Threat of
new entrants
Existence of barriers to entry (Regulations etc.) Medium
Brand equity High
Switching costs or sunk costs Medium
Capital requirements Medium
Learning curve advantages Medium
Expected retaliation by incumbents Low
Government policies High
Threat of
substitutes
Buyer propensity to substitute High
Relative performance of substitutes High
Buyer switching costs Low
Perceived level of product differentiation Medium
In totality, the industry is easy to enter but difficult to sustain. The high volume and low margin
business has to be carefully managed. This amply shown in the high churn rate in the industry where
many players have entered and then went bankrupt. With profitability still alluding the players the
industry entrants need to be careful.
In totality there are 5 themes in the industry that will pan out next fiscal year
Growth- Product portfolio expansion and geographical expansion will be the major growth
drivers
Profitability- As the industry becomes more acceptable, customer trust will become less of a
challenge. The questions of showing profitability or a plan to show profitability will become
more pertinent. Industry may see some consolidation this year but definitely next year
Platforms- mCommerce will make an impact and interfaces will become more interactive and
intuitive
7. Published on 10th
Feb 2014
Business models- Marketplace will be a key driver but many of the companies will start carrying
inventory
Backward/forward integration- Owning the supply chain including delivery logistics to take the
control from the unreliable courier company will be the key. Self-branded products will enter
the market
Conclusion and recommendations
In the broader context, FlipKart has to chalk out a plan to become profitable in the next five years by
squeezing the costs, expanding geographically and demographically and getting the business model
right.
Based on the analysis, FlipKart should take the following 10 steps:
Enhance mCommerce capabilities
o Build applications and/or website for mobile platform
o Develop and include mobile payment as one of the payment options
Increase market reach
o Target the young. Connect with the young generation through a robust social media
presence
o Enter the untapped market of tier II & III cities
Do away with 35% dependence on courier services and build an independent logistic/ delivery
network as it is one of Flipkart’s competitive advantages
Educate people to make a safe online payment. Tie up with banks to simplify the payment
procedures and make them more trustworthy
Price high value products more competitively to encourage its purchase, which would increase
the average transaction value
Acquire small players operating in niche areas
Treat suppliers as partners but make only short term contracts, as the customer behavior
towards a product can be very transitory
Use predictive analytics to predict a product’s demand in the future. This is important as
Flipkart follows an inventory-based business model and they need to keep their inventory in
line with the future demand
Increase the switching cost for the buyers by offering them heavy discounts and exclusive
offers through online wallet facilities
Tie up with traditional retail stores to leverage their trust and collective reach in the market
References
In new data, Flipkart sees slowing sales growth, still sells $217 million worth of stuff in 1 year
http://www.techinasia.com/data-flipkart-sees-slowing-sales-growth-sells-2174-million-worth-stuff-1-
year/
The Growing Pains of Indian E-Commerce: What You Need to Know
http://www.forbes.com/sites/morganhartley/2013/01/24/the-growing-pains-of-indian-e-commerce-
what-you-need-to-know/
How E-commerce Companies are losing Out in India?
http://thetechpanda.com/e-commerce-companies-losing-india/#.Uwlqmc46vak
8. Published on 10th
Feb 2014
What Indian E-Commerce Companies Plan To Do
http://www.medianama.com/2014/01/223-outlook14-what-indian-e-commerce-companies-plan-to-do/
Strategic Analysis: Flipkart Competitive Position and Analysis
http://geniicon.blogspot.in/2013/05/strategic-analysis-flipkart-competitive_27.html
Rebirth of e-Commerce in India (Ernst & young)