The document presents an overview of Starbucks, highlighting its growth from a small coffee retailer in 1971 to the world's largest coffee chain. It discusses customer engagement strategies, particularly through social media platforms like Facebook, and identifies key demographics that drive the company's revenue. The conclusion suggests that Starbucks could enhance customer interaction by introducing creative engagement activities and emphasizing cultural narratives in their products.

3. PRESENTATION BY-
KRUSHI KUMAR
KALYAN
SRIKANTH
VINOD
PRANEETH

4. • INTRODUCTION
• PROFILE
• CUSTOMER ENGAGEMENT
• TRAFFIC
• CROWD SOURCE
• CONCULSION

6. STARBUCKS
“ To inspire and nurture the human spirit”
• Starbucks is a coffee chain of U.S., established in 1971.
Now it is the world's largest coffee chain, whose
headquarters is located in Seattle, Washington, USA.
• Starbucks was a small coffee retailer until the current
chairman Howard Schultz purchased it in 1987, and
Schultz changed it to a dark green café. Since then he lead
the company across several milestones.
• •In June 1992, Starbucks was listed on the stock market
as the first professional coffee company, which rapidly
promote business growth and brand development.

7. • In addition to coffee, Starbucks also provide tea, cakes,
pies and other goods. The creative coffee cups of
Starbucks are as popular as coffee itself. There are nearly
12,000 Starbucks stores across the world, throughout
North America, South America, Europe, the Middle East
and the Pacific.
• •To some extent, coffee consumption is a cultural
consumption, for cultural communication is needed in an
environment created by cafe culture which can infect
customers, allowing them to enjoy and to form a good
interactive experience. Through coffee, Starbucks sends a
special taste to customers.

8. STARBUCKS
Facebook Fan Page
•Starbucks uses its Facebook Fanpage to interact with
its customers, promote their new products and raise
some events
Starbucks has 36,433,062 Likes. The Facebook page
updates frequently

9. • The content can be categorized by means of:
• Promotional - posts that advertise Starbucks goods and
services such as new products, important issues of
Starbucks like “Sustainable Store Design in Action” to
attract fans.
• Interactive - posts that require consumer responses like
the event discussing how to make iced coffee better with
experts, and funny creative pictures that cause resonate.
• Personal - posts that are made by starbucks, including
photos, restaurant pictures, and the like.
• Informative - posts that include recipes

12. Audience
• 49% of the revenue that Starbucks receives every year comes from customers in the
25-40 age demographic.
• This core age demographic grows economically at an average of 3% annually.
• Young adults in the 18-24 age demographic make up another 40% of the revenues
Starbucks receives every year.
• Young adults grow at 4.6% economically each year.
• Teenagers under the age of 18 make up just 2% of the revenues Starbucks receives
annually.
• Specialty coffee drinks make up 75% of the sales that Starbucks sees on any given
day.
• 4 out of 5 Starbucks customers have an active social networking presence on
Facebook, Twitter, Pinterest, or LinkedIn.
• 1 in 3 Starbucks customers spend at least 5 hours on their preferred social network
each week.

13. Types of messages

14. Love for Starbucks

15. Petitions to open a new Starbucks

16. Complaints / Suggestions to Starbucks

17. Company announcement

18. Complaints + conversations

19. Confessions to Starbucks

20. Ultra love for Starbucks ;)

21. Social Media Strategies
• Addressing/Engaging with Diverse Audiences:
• Maintain Customer Loyalty
• Increase Interactions

22. Timing and Key Dates
• March 4, 2016: Employee Appreciation Day
• March 30, 2016: Starbuck’s 45th Anniversary
• May 8, 2016: Mother’s Day
• May 21, 2016: Armed Forces Day
• June 19, 2016: Father’s Day
• July 4, 2016: Independence Day
• August 26, 2016: Women’s Equality Day
• September 11, 2016: National Grandparents Day
• October 31, 2016: Halloween
• November 8, 2016: Election Day
• November 24, 2016: Thanksgiving
• November 25, 2016: Black Friday
• November 28, 2016: Cyber Monday
• December 24, 2016: Christmas Eve
• December 25, 2016: Christmas Day
• December 31, 2016: New Year’s Eve

23. CONCLUSION
• Starbucks should pay more attention to
interaction. For example, to publish some
activities by this platform, like a “drawing
competition”. Consumers may get a free empty
cup when they buy Starbucks’ products, and they
can draw on the cup and then post the photo of
the cup on the page.
• Starbucks will choose some photos to post on its
fan page. The photo getting the most “Likes” will
be the winner.

24. • Add cultural code to new products and activities,
so that when clients enjoy the delicacy, they will
feel a sense of story and mood. The story can be
posted on the fan page.
• In some important days of Starbucks, editor of its
fan page can post the stories or events happened
on that day before. Visitors can know Starbucks
more and experience the growing of the brand.