The document summarizes the results of a survey about music magazine preferences. The key findings are: - 59% of respondents prefer weekly magazines to stay up-to-date on music. - Most respondents would spend £1-2 on a magazine and listen to indie, rock/metal, and dance music. - 42% said new artists make them want to buy a magazine. - 71% prefer mainstream magazines like NME and Q over specialist magazines.

1. Link to my survey: http://www.surveymonkey.com/s/JPPZKFX

2. From these results I can see that most people would prefer a weekly magazine. This suggests that the audience like to be up to date with the latest music. I’d also prefer a weekly magazine, although monthly magazines tend to have a larger content which I prefer. These results show that the majority of the music magazine buying participants buy up to two music magazines a month. I have created a survey to find out what an audience looks for in a music magazine. These are my results from 17 participants. Monthly: 41% Weekly: 59% Do you prefer monthly or weekly magazines?

3. This chart tells me that most people would spend £1-£2 on a music magazine, therefore I will aim to label my magazine at around this price. I think this is a reasonable price, and is the amount I would be willing to spend on a music magazine. I have found that indie music is the most listened to music, closely followed by rock/metal and dance music. I intend on basing my music magazine on these popular genres of music to appeal to a large audience. These results didn’t come as a surprise as most of my friends tend to listen to a variety of music based around these genres.

4. 30% of the participants find there music via friends/word of mouth, this suggests magazines could be a convocational topic between friends, and that I will need to advertise new bands in my magazine to give friends something to talk about. 24% of the participants also said they find their music through the internet and the radio. 42% of my participants say that new artists make them want to buy a music magazine. To appeal to my audience I will advertise a new and popular artist on my front cover.

5. 41% of my participants most commonly buy their music from music stores. I was surprised at this result and thought that downloads would have a much higher percentage. Discount vouchers could be used as a lure for my magazine. My results also show that more people (35%) download illegally than people who download off I-tunes (24%) This graph tells me that 71% of participants prefer mainstream music magazines such as NME and Q to specialist magazines. This suggests that most people are looking for a music magazine with a variety of different articles and band genres.

6. These results tell me that in my own magazine I should advertise both new artists and already established artists to appeal to what the audience wants. Most people who took my survey say they would prefer a cover with only a few or one image and coverline/s and a sophisticated use of colour to a cover with lots of colour, images and coverlines. From this response i now know in what way to present my front cover best, and appeal to the largest audience possible. 76% 24%