The document provides style guidelines for a music publication called "U", including the meaning and purpose behind the brand colors of dark red, silver, and blue; the masthead font of Copperplate Gothic Light; the slogans and their aims to appeal to readers; and headers and cover lines to be set in fonts like Aharoni, Bernard MT Condensed, and Britannic Bold. The style sheet is intended to establish a consistent visual identity and voice for the publication that builds trust, connection, and delivers high quality, credible content to readers.

1. DRAFT SHEETS By Daniel Clipperton

9. STYLE SHEETS By Daniel Clipperton

10. Dark Red- Represents the energy and
determination, U have in order to provide
the best content for their readers.
Silver- Represents emotion and sensitivity,
relating towards U’s ability to build a connection
with both the reader and the artists. It also shows
how U are able to speak to the artists on a
personal level, touching on the most intimate
topics.
Blue- Represents trust and loyalty,
relating to U’s mission to provide
credible information with an agenda.
Masthead- The Masthead is
Copperplate Gothic Light a serif font.
Which is related to quality and
comprehensive information that U
provide. Its 150pt.
Slogan- This relates to how
U’s aim is to appeal to the
reader by only giving them
the information, they want
to know.
Bernard MT Condensed
20pt
Cover Lines
Aharoni 28pt Italics
Lorde’s
New Album
Straps and Crossheads
Estrangelo Edess 20pt Bold and Italics
This Years Top Selling Young Artist
UYour Music
Your Way
U- Magneto, 120 Point
Slogan- Magneto, 18 Point
Headers
Britannic Bold 40pt Shadow
World
Exclusive