The document summarizes the results of a survey conducted using Survey Monkey and questionnaires to determine what consumers look for in a music magazine. The survey found that: - The majority of respondents were between ages 15-24, which is the target audience. - The main image on the front cover and masthead are the most noticeable elements. Pop music was the most popular genre. - Most respondents would pay £2-3 and prefer the magazine to be monthly. Freebies and posters were the most desired extras.

1. SURVEY MONKEY
RESULTS
I asked a range of people of different ages
(mainly students and young adults) questions
that will help me identify what consumers look
for in a music magazine

2. Survey Monkey Questionnaire Results
Just under 25% of the people who answered my Survey Monkey
Questionnaire were male, with the remaining % being female

3. Survey Monkey Questionnaire Results
The majority of the
people who
answered my
Survey Monkey
questionnaire were
of the age 15-24.
The results of the
questionnaire
should be quite
relevant to me as
my target audience
is consumers of the
ages 15-24

4. Survey Monkey Questionnaire Results
The results indicate that most
people are intrigued by the Main
Image of the front cover. The
Masthead and Colour are the next
most visible things, followed lastly
by the Stories and the Logo. To
me, it is a surprise that the Logo
didn’t get more votes, as it is the
brand of the magazine. It is no
surprise that the Main Image got the
most votes, as it is usually the
biggest convention on the page.

5. Survey Monkey Questionnaire Results
It’s no surprise that Pop music is
the most popular, as the majority
of the people who answered the
questionnaire are between ages
15-24. It’s a surprise that Dubstep
isn’t popular at all, with it being
really popular in the charts at the
moment.

6. Survey Monkey Questionnaire Results
Most people would most
like to have a Freebee
with the magazine, then
other extras. It seems
that consumers wouldn’t
like downloads, which is
a surprise considering
people aren’t buying CDs
and downloading more.

7. Survey Monkey Questionnaire Results
Over 50% of people
would pay £2-£3 for a
good quality music
magazine. A low amount
of people would pay £5+
but as my magazine is a
brand new one, I won’t
be pricing the magazine
this high

8. Survey Monkey Questionnaire Results
The majority of people who
answered the questionnaire
would prefer magazines to
come out Monthly. This is
usually the most popular
choice by current successful
music magazines competing
in the market, so I will most
likely choose to issue my
magazine every month

9. Survey Monkey Questionnaire Results
Yet again, people would like
to see a Freebee with a
magazine. Having a certain
celebrity on a magazine also
influences people to buy a
magazine. It seems no one
that answered the
questionnaire would buy it for
the competition

10. QUESTIONNAIRE
RESULTS
I specifically asked my target audience
(students and young adults) questions that
will help me identify what consumers look for
in a music magazine

11. Music Magazine Questionnaire Results
Gender?
6
5
4
3
2
1
0
Male
Female
I got 50% of Males and 50% to answer my
questionnaire, so that I could have a balanced result

12. Music Magazine Questionnaire Results
Age?
7
6
5
4
3
2
1
0
15-24
25-34
35-44
45+
My main target audience is going to be people of the ages 15-24 so the majority of the people I asked was of that age. I
asked a few people of other ages just so that I could potentially see if anyone else outside my target market would
purchase my magazine and how their results would differ from other results

13. Music Magazine Questionnaire Results
What Makes A Magazine Stand Out?
4
3.5
3
2.5
2
1.5
1
0.5
0
Name
(Masthead)
Colour
Main Image
Stories
The Main Image and Stories are what stands out the most on a magazine for the people
who answered my questionnaire. A few people said the Masthead made the magazine
stand out, which is understandable as Brand Image is unique

14. Music Magazine Questionnaire Results
What Music Would You Most Like To
Read About?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
RnB
Rap
Dubstep
Pop
Most people would like to read about RnB. The least genre people would like to read
about is pop. This set of results differs hugely to the results I got by using Survey
Monkey as Pop was the most popular result and RnB was the least popular

15. Music Magazine Questionnaire Results
What Would You Like To Be Included
In Magazines?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Freebee
Posters
Competition Downloads
Posters are the most popular result, followed by downloads. Again in comparison to the
Survey Monkey questionnaire I undertook, the results are different. Freebees aren’t as
popular as they were in the Survey Monkey questionnaire

16. Music Magazine Questionnaire Results
How Much Would You Pay For A
Magazine?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
£1-£2
£2-£3
£3-£4
£4-5
£5
The majority of people would spend £3-£4 on a music magazine. At first I thought this
price range was to high for a new music magazine, but I might reconsider it after
gathering these results

17. Music Magazine Questionnaire Results
What Do You Prefer?
7
6
5
4
3
2
1
0
Weekly
Monthly
Quarterly
Annually
Like the Survey Monkey results, the majority of people prefer music magazines to come out every
month. 40% of people wouldn’t mind the magazine coming out every week. No one who answered
the questionnaire would like the magazine to come out every 3 months or every year

18. Music Magazine Questionnaire Results
Why Would You Buy A Magazine?
7
6
5
4
3
2
1
0
Celebrity
Competition
Gossip
Freebee
The main reason why people answering the questionnaire would purchase my magazine would be
for the latest gossip. It seems certain types of celebrities featuring in the magazine would also be a
big pulling factor for getting consumers to purchase my magazine