Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
This document provides a summary of key findings from the U.S. Mobile App Report. It finds that total digital media time spent in the U.S. has increased 24% in the past year, driven by a 52% increase in mobile app usage. Mobile app usage now accounts for 52% of total digital media time spent, surpassing desktop usage. It also finds that the top mobile app categories like social networking, games, and radio account for nearly half of total mobile app time spent. Finally, it reports that the rankings of top apps are dominated by large digital brands like Facebook, Google, Apple, and Amazon.
This document provides a summary of key findings from "The U.S. Mobile App Report". It finds that mobile app usage has surged, driving a 24% increase in total digital media time spent in the U.S. in the past year. Apps now account for the majority (52%) of digital media time spent, surpassing both mobile web and desktop usage. Social networking, games and radio make up nearly half of total mobile app engagement. iPhone users spend more time and money on apps compared to Android users, though Android has a larger overall user base. The most popular apps across platforms and demographics are those from Facebook, Google, Apple and other major digital brands.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Mobile media usage increased dramatically in 2011 as smartphones gained widespread adoption among mainstream consumers in major markets like the US and EU countries. Nearly half of mobile users in these regions now own smartphones. This drove heavy usage of mobile apps and social networking on these devices. It also led retailers to see many shoppers researching products on their phones in stores. Tablet adoption grew rapidly as well, with people using various internet-connected devices together across platforms. These trends point to further growth in mobile media consumption and a shift to cross-device digital experiences.
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The document proposes a magazine called "Evolution of DBZ" targeted at Dragon Ball Z fans. The core audience would be any gender interested in Dragon Ball Z willing to spend £1 on the magazine. A secondary audience would include those interested in learning about anime or seeing Dragon Ball Z as an interest. The front cover would appeal to audiences with colorful images of a DBZ character and the creator portraying a fighting pose, along with a martial arts symbol relating to DBZ and the creator. The main article would provide bright, colorful information about the newest Dragon Ball franchise iteration in an engaging style. Advertisements would use big fonts to promote related anime games and cinema systems. The total proposed annual budget is £240,000,
The document provides an overview of CBIZ Women's Advantage (CWA) in their winter 2015 newsletter. It discusses CWA exceeding their goals of building a strong women's program since starting in 2007. It highlights some of CWA's successes in 2014, including sponsoring a Super Women in Business awards event in Memphis where 25 finalists were honored. It also recognizes some CWA members who have received awards and provides a profile interview of Roxann Kerr Lindsey from CBIZ Benefits & Insurance Services.
The document discusses the state of global connectivity. Some key points:
- At the end of 2015, 3.2 billion people were estimated to be internet users, up from 2.9 billion in 2014. However, over 4 billion remain unconnected, mostly in developing countries.
- Mobile devices have become the primary means of internet access globally, with 3.2 billion unique mobile internet subscribers in 2015. However, 2.7 billion people still do not own mobile phones.
- Current trends suggest international targets for universal connectivity by 2020 will not be achieved, with a projected shortfall of 500 million people remaining unconnected.
- Developing countries, rural areas, women and those with low incomes have the lowest rates
The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
50 aniversario colegio 28 junio 2016 presentación claustro parte mario profesjcmario
Este documento parece tratar sobre un posible reencuentro de viejas glorias de diferentes ámbitos como música, política, vida, televisión, ocio e internacional. También menciona a personajes y cómo era la ciudad en el pasado.
state_of_app_downloads_and_monetization_2015_globalTuan Anh Nguyen
The document discusses key metrics and trends related to global app installs and monetization based on data from InMobi's mobile advertising platform. Some of the main findings include:
- China remained the leading market for app installs globally. Shopping and lifestyle apps saw strong growth worldwide.
- The gap between Android and iOS installs narrowed in Asia Pacific as iOS gained popularity. Install costs were generally higher for iOS compared to Android.
- Mature markets like the US and South Korea had higher eCPMs, indicating users were more willing to spend via mobile. Education apps earned developers the highest eCPMs on average.
- Markets with higher smartphone penetration tended to have lower per capita installs but higher
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Mobile media usage increased dramatically in 2011 as smartphones gained widespread adoption among mainstream consumers in major markets like the US and EU countries. Nearly half of mobile users in these regions now own smartphones. This drove heavy usage of mobile apps and social networking on these devices. It also led retailers to see many shoppers researching products on their phones in stores. Tablet adoption grew rapidly as well, with people using various internet-connected devices together across platforms. These trends point to further growth in mobile media consumption and a shift to cross-device digital experiences.
Smartphones saw rapid adoption in 2011, driving increased mobile media usage which surpassed 50% in many markets. The rise of smartphones was fueled by the popularity of Android and iOS platforms in the US and EU5. This shift to smartphones changed consumers' mobile behaviors and expectations, with many using their devices for activities like mobile shopping and social networking on a daily basis.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
Dans son livre blanc «2015 U.S. Digital Future in Focus», comScore revient sur le bilan de l’année 2014, marquée par de grands changements dans le comportement du consommateur numérique dans différents secteurs : mobile, social media, vidéo, publicité, search et e-commerce. A travers 24 pages, l’institut tire des insights de l’année passée pour projeter les tendances majeures en 2015. Les principaux points abordés au sein du livre blanc sont :
- L’implication d’une population de plus en plus numérique et multiplateforme
- La croissance dynamique des médias numériques et des applications mobiles
- La rupture continue du mobile dans tout l’écosystème digital
- Comment les audiences des principaux réseaux sociaux vont s’accumuler
- La transition de la publicité numérique vers la visibilité des impressions
- La croissance continue de la vidéo en ligne et l’émergence de la vidéo mobile et OTT
- Comment les requêtes sur le web vont se répartir entre desktop, smartphone et tablette
- La croissance incessante de l’e-commerce et l’émergence du m-commerce
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors. We saw platforms collide in ways that upended existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look markedly different from its predecessor.
Consider some of the digital milestones of 2014 and what they suggest about the future. This was the year that:
Mobile app usage exploded on its way to becoming the majority of all digital media activity.
Leading publishers saw mobile revenues surpass desktop revenues, signaling a shift towards mobile as the primary digital media platform.
Traditional TV ratings saw pronounced declines as Americans’ viewing habits time-shifted and moved to emerging platforms.
Digital advertising went through a challenging but important transition to transacting on impressions that are actually seen by people.
In this report, we will examine some of the most important sectors of the digital media ecosystem to show how the landscape has changed, who is leading the way, and what it all means for the year ahead – and beyond. It is an exciting time in digital and we hope this exploration of today’s key issues helps put the Digital Future in Focus.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
GMEI 2017: Global Mobile Engagement IndexFilipp Paster
The document summarizes key findings from the GSMA Intelligence 2017 Global Mobile Engagement Index (GMEI). The GMEI measures consumer engagement with mobile services across 56 countries based on usage and frequency of 29 mobile use cases. South Korea ranks first in mobile engagement. Understanding differences in engagement levels and how consumer behavior will evolve over time is important for anticipating industry growth. Regional trends show engagement increasing the most in South Asia as consumers shift from basic voice/text use to utilizing mobile internet services.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
The document reports on a study of mobile app usage conducted by comScore using their proprietary measurement tools, finding that smartphone apps now account for over half of total digital media time spent and that app audiences and usage are growing rapidly, especially among millennials, with the majority of app usage concentrated on users' most frequently used apps.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
The document summarizes key findings from a survey of over 3,000 mobile internet users in Vietnam. It finds that Vietnam has the highest proportion of younger users under 18 compared to other Southeast Asian countries. Nearly 3/4 of users in Vietnam are male. Over half of users downloaded a video in the past month and 1/3 said mobile ads helped them find deals nearby. Vietnamese users also have higher rates of automobile, credit card ownership and dining out compared to other Southeast Asian countries. The report aims to help brands understand this growing mobile audience in Vietnam.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The document proposes a magazine called "Evolution of DBZ" targeted at Dragon Ball Z fans. The core audience would be any gender interested in Dragon Ball Z willing to spend £1 on the magazine. A secondary audience would include those interested in learning about anime or seeing Dragon Ball Z as an interest. The front cover would appeal to audiences with colorful images of a DBZ character and the creator portraying a fighting pose, along with a martial arts symbol relating to DBZ and the creator. The main article would provide bright, colorful information about the newest Dragon Ball franchise iteration in an engaging style. Advertisements would use big fonts to promote related anime games and cinema systems. The total proposed annual budget is £240,000,
The document provides an overview of CBIZ Women's Advantage (CWA) in their winter 2015 newsletter. It discusses CWA exceeding their goals of building a strong women's program since starting in 2007. It highlights some of CWA's successes in 2014, including sponsoring a Super Women in Business awards event in Memphis where 25 finalists were honored. It also recognizes some CWA members who have received awards and provides a profile interview of Roxann Kerr Lindsey from CBIZ Benefits & Insurance Services.
The document discusses the state of global connectivity. Some key points:
- At the end of 2015, 3.2 billion people were estimated to be internet users, up from 2.9 billion in 2014. However, over 4 billion remain unconnected, mostly in developing countries.
- Mobile devices have become the primary means of internet access globally, with 3.2 billion unique mobile internet subscribers in 2015. However, 2.7 billion people still do not own mobile phones.
- Current trends suggest international targets for universal connectivity by 2020 will not be achieved, with a projected shortfall of 500 million people remaining unconnected.
- Developing countries, rural areas, women and those with low incomes have the lowest rates
The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
50 aniversario colegio 28 junio 2016 presentación claustro parte mario profesjcmario
Este documento parece tratar sobre un posible reencuentro de viejas glorias de diferentes ámbitos como música, política, vida, televisión, ocio e internacional. También menciona a personajes y cómo era la ciudad en el pasado.
state_of_app_downloads_and_monetization_2015_globalTuan Anh Nguyen
The document discusses key metrics and trends related to global app installs and monetization based on data from InMobi's mobile advertising platform. Some of the main findings include:
- China remained the leading market for app installs globally. Shopping and lifestyle apps saw strong growth worldwide.
- The gap between Android and iOS installs narrowed in Asia Pacific as iOS gained popularity. Install costs were generally higher for iOS compared to Android.
- Mature markets like the US and South Korea had higher eCPMs, indicating users were more willing to spend via mobile. Education apps earned developers the highest eCPMs on average.
- Markets with higher smartphone penetration tended to have lower per capita installs but higher
The document provides guidance on creating challenges to solve problems through open innovation. It discusses why challenges are useful, what challenge design entails, and the basics of setting up a challenge, including: researching the problem space, providing background information, establishing judging criteria, securing funding, and running the challenge. The overall process involves diversifying input, letting others help find solutions, and amplifying creativity through open participation in challenges.
This document discusses bridging research and healthcare by translating biomarkers into patient treatment. It provides background on Prof. Alain van Gool and his roles at TNO, Radboud University Nijmegen Medical Centre, and Radboud University Nijmegen. It outlines the need for biomarkers in pharmaceutical drug development and personalized healthcare to address the biomarker innovation gap and develop personal profiles for conditions like oncology and diabetes. Progress may be made through open innovation networks.
Two-thirds of survey respondents reported using a subscription video on demand (SVOD) service. Nearly half use their SVOD service as much as or more than their pay TV service. Three-quarters of SVOD users experience buffering and slow stream starts, and nearly 20% consider technical problems serious enough to cancel their service. Password sharing is common, primarily between family members, though concerns about its impact are likely overblown according to the research. Consumers expect a high-quality, premium viewing experience from SVOD services.
This document discusses the Radboud University Medical Center (Radboudumc) in Nijmegen, Netherlands. It provides details about:
1. Radboudumc's mission to have a significant impact on healthcare through personalized healthcare and the patient as partner approach.
2. The core activities of patient care, research, and education conducted by 11,000 colleagues across 52 departments and serving 3,300 students.
3. The 18 Technology Centers at Radboudumc that provide technological expertise and resources to approximately 1,600 internal and external users across 140 consortia working in areas like genomics, imaging, and clinical trials.
Ascent Exports is a leading manufacturer and exporter of equestrian products based in Kanpur, India. They produce a wide range of products for horses, dogs, and their owners including rugs, saddles, bridles, blankets, boots, and more. The company was established in 2009 and employs between 26-50 people. They pride themselves on high quality craftsmanship and a commitment to meeting customer needs.
IoS-XR SW: partnering with Elastic: an overviewCisco DevNet
A session in the DevNet Zone at Cisco Live, Berlin. Monitoring network equipment is hard, too many protocols each with their own tools for monitoring, MIBs always delivered as an afterthought, SNMP falls over at scale. We’ll introduce IOS-XR Telemetry, a push based fire hose of data, and our integration with ELK, a stack of open source tools for collecting all that data, indexing it, and turning it into graphs that are actionable.
The document provides a micro-analysis of 5 scenes from a film through 25 snapshots. The first scene analyzed is a car crash scene shown through 5 snapshots from different camera angles capturing the buildup and impact of the crash. The second scene analyzed is a confrontation between Sarah and Juno, shown through 6 snapshots alternating between close-ups of their faces as Sarah attacks Juno with a hatchet and climbing pick. The third scene analyzed is Sarah's escape from the cave, shown through 5 snapshots from different camera angles and distances capturing her difficult climb through bones to freedom.
6 Important Questions To Ask Before Becoming An Events ManagerSkills Academy
Are you considering studying events management and becoming and events management professional?
There are certain questions you must ask yourself, and ask of events management, before making this all important decision.
Here you can find answers to 6 of the most important questions you can ask before becoming an events manager.
Fipp world media trends special report social mediaTuan Anh Nguyen
This document summarizes trends in social media and its opportunities for publishers. It finds that social media usage and accounts are growing rapidly worldwide, with over 2 billion active social media accounts. Publishers are seeing double-digit growth in social media referral traffic to their websites by optimizing their content for sharing across different social platforms like Facebook, Twitter, and Instagram. While search engine optimization remains important, social media optimization has become equally or more important for driving traffic as social referrals now exceed search referrals for many publishers. The report provides statistics and examples from various media companies on the growth in social media traffic.
Fipp world media trends special report big dataTuan Anh Nguyen
The document discusses big data trends in the media industry. It defines big data as large volumes of structured and unstructured data that require powerful computing to analyze. The proliferation of digital devices and online activities has led to an exponential growth in data. Media companies are exploring big data strategies like audience analytics and data mining to generate insights and revenue from the large amounts of customer data they collect.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Fipp world media trends special report video reportTuan Anh Nguyen
This document provides an overview of global video trends in 2015. It discusses the exponential growth in video consumption across digital devices and regions. Video is becoming one of the biggest drivers of increased data usage, especially on mobile devices. Younger audiences are spending more time watching online video compared to traditional TV. Publishers face challenges in developing video strategies and operations to produce and monetize video. The report explores optimal video lengths, case studies of video at magazine companies, and growth in the use of devices for accessing video. It finds that video presents massive opportunities for publishers but requires significant resources to implement successfully.
Fipp digital media factbook 2014 graphs from the executive summarymagazinemediaBE
This document summarizes key graphs from the World Digital Media Factbook 2014, which analyzes global digital media trends. It highlights opportunities for media companies in areas like big data, paid content, native advertising, and e-commerce on mobile devices and tablets. The factbook contains research from over 60 companies on topics such as digital advertising, mobile and online usage, demographics of internet and mobile users, and consumption of news, magazines, and entertainment across devices. The full 240-page report will be launched in September 2014.
Sample 2-p136-Digital case study-Global Digital Media Trendbook 2013Rachel Milton
This document summarizes key findings from the 2013 Global Digital Media Trendbook about trends in online video consumption and the rise of streaming video services. It finds that younger audiences ages 18-24 are driving the shift of video viewing from TV to digital platforms like smartphones and tablets. Streaming video services like Netflix, Amazon, Hulu and YouTube are producing original content and seeing significant subscriber growth. This points to a new economic model for video content delivery through on-demand streaming to various internet-connected devices.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Mobile devices now account for over a quarter of consumers' total daily media consumption time globally, outpacing time spent with television, personal computers, and other channels. The majority of mobile users now engage in multitasking between mobile devices and television, indicating new opportunities for advertisers to reach audiences across multiple screens. Marketers must understand evolving mobile behaviors to develop effective cross-channel strategies that leverage the personalized and contextual nature of mobile advertising.
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Fipp digital factbook_executivesummary_201415 (2)magazinemediaBE
This document provides an executive summary of key trends from the Global Digital Media Trendbook 2014. It finds that the biggest opportunities for media companies in 2014 are in big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce, and smartphones. Global internet and mobile advertising spending is increasing and projected to surpass television advertising spending before the end of the decade. Media companies are focusing growth strategies on new product development and expanding market share.
A Comprehensive Guide For News App Development in 2024.pdfJPLoft Solutions
This guide was designed to help those interested in the possibilities of news app development by 2024. Whether you're an entrepreneur scouting the market for news apps or just interested in how news apps will evolve shortly, we'll guide you through the intricate details of this field and shed some light on market trends, essential features, issues, and much more.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The document is the Asia Pacific Digital Marketing Yearbook 2010. It provides an overview of digital marketing trends in Asia Pacific in 2010. Some key points include:
- Asia Pacific has over 764 million internet users, the largest number in the world, which is growing rapidly especially in China, India, and Japan.
- Four of the top 10 countries globally for home broadband use are in Asia Pacific, with South Korea ranked first.
- Online shopping is popular across Asia, especially on mobile, and recommendations from friends strongly influence purchases for many Asians.
- Social media habits and usage vary significantly across different Asian countries and regions.
Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.
This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.
Do let us know your comments/feedback on this presentation!
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
White paper: How to be successful in Mobile AdvertisingMohamed Mahdy
This document provides an overview of mobile advertising and recommendations for running successful mobile campaigns. It discusses key mobile trends like the growth in smartphone users and time spent on mobile. The document also outlines different mobile advertising options like banners and video. Additionally, it debunks common myths about mobile advertising and provides a checklist for best practices, including developing mobile-optimized sites, apps, creative, and using data to target the right audiences.
The document discusses the state of mobile maturity ten years after the introduction of the iPhone. It summarizes the results of a survey of nearly 500 marketers and IT professionals about current mobile trends, priorities, and what advanced organizations are doing to create transformative mobile experiences. While most organizations feel they still have further to go to reach mobile maturity, the most advanced companies have made mobile a central part of their marketing strategy, put leadership teams in place, and invest heavily in mobile app and web development. The document outlines six steps organizations can take to move toward advanced mobile maturity, including strategizing with mobile in mind, building intuitive mobile experiences, acquiring customers via
A shift in organizational approach to digital over the past five years indicates that companies have become increasingly aware that they must eliminate structural barriers to realize the opportunities
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
The document discusses trends that will shape the media and entertainment industry in 2017, including continued growth in piracy, expansion of over-the-top (OTT) services, and increased availability of 4K ultra-high-definition (UHD) content. Piracy is expected to be addressed through greater industry cooperation and use of watermarking technology. OTT services will likely add new features like catch-up viewing and expand into linear content. 4K UHD will drive new revenue but also faces challenges around costs, compatibility and security that will require holistic solutions.
Global Cellular Market trends and insight Q3/2016Tuan Anh Nguyen
During Q3 2016, global connections grew by 3.2% year-on-year, and mobile operators generated $264 billion in total revenues. Data services now contribute more than 40% of service revenues globally, fuelled by 533 operators with live 4G LTE networks...
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
A quarterly report from Appota. In this report, some hot and new findings are:
+ The rising of video live-streaming
+ Evening is the download time
+ Game is the most popular type of apps
......
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
This document provides key digital statistics for Vietnam as of September 2016. It includes data on active internet users (93.9 million), active social media users (49.5 million), mobile connections (143 million), and active mobile social users (34 million). The document also shows growth trends between March 2015 and September 2016, with active internet users increasing 21%, active social media users increasing 33%, mobile subscriptions increasing 11%, and active mobile social users increasing 31%. Demographic data is also given for Facebook users in Vietnam.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
Brands, agencies, and media providers must evolve to engage audiences in new ways. Shortened attention spans, ad blocking, and shifting media consumption require more personalized, contextual, and collaborative marketing. Effective digital engagements adapt content to the specific context and community, inviting audiences to engage further rather than forcing exposure.
Vietnam has experienced rapid economic growth and changes in consumer behavior and priorities over the past decade. Household incomes have doubled while the economy has tripled in size. Younger consumers are prioritizing new experiences over material goods, driving expansion of industries like coffee, beer, and mobile and internet usage. Health consciousness has increased spending on healthcare, fitness, and organic/natural products. Mobile technology is a key enabler of self-expression through social media and easier access to information online. Consumer finance has grown to support discretionary spending on homes, cars, and other large purchases. Experiences through travel and activities are becoming more important for personal fulfillment compared to tangible possessions.
This document provides an overview of the fintech ecosystem in Vietnam. It includes statistics on Vietnam's population, internet penetration, and mobile usage. It also profiles several fintech startups in Vietnam focused on mobile payments, including 1Pay, MoMo, Payoo, Vimo, Moca, VNPay, Ononpay, Vinapay, Bao Kim, 123Pay, OnePay, and SenPay. Each startup description includes the company name, year founded, business focus, and website. The document is intended to help readers understand the key players and trends in Vietnam's growing fintech sector.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
3. GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
GLOBALMOBILE,APPSAND
WEARABLESTRENDS2015Mobile is the world’s fastest growing Internet usage device and the fastest growing advertising
spend category. For media companies, mobile presents challenges and opportunities in production,
consumer behaviour and consumption, competition, interaction, distribution, monetisation,
attention, advertising revenue, subscription revenue and product development.
WNMNWORLD NEWSMEDIA NETWORK
WNMNWORLD NEWSMEDIA NETWORK
3
GLOBAL MOBILE,APPS AND WEARABLES TRENDS 2015
Mobile is the world’s fastest growing Internet usage device and the fastest growing
advertising spend category. Smartphones are quickly replacing feature phones as the
device of choice worldwide, according to multiple digital media research companies.
The share of time spent on mobile Internet is quickly surpassing that of PC-based Internet.
Smartphone and tablet ownership is particularly high and
is growing fastest in emerging markets where desktops and
laptops are neither popular nor affordable. Some of the high-
growth markets include Africa, Latin America and parts of
Asia.
Wearables such as smartwatches, fitness bands and smart
glasses are beginning their ascent in popularity, especially with
the recent release of the much hyped Apple Watch, most spe-
cifically in Asia, the United Kingdom and the United States.
For media companies, mobile changes everything: Produc-
tion, consumer behaviour and consumption, competition,
interaction, distribution, monetisation, attention, advertising
revenue, subscription revenue and product development.
The proliferation of mobile technologies, such as smartphones,
tablets, apps and wearables, is driving magazine and news-
paper publishers to develop new products for users of these
platforms, and many are struggling to keep up with consumer
demand.
Eight in 10 Internet users worldwide own a smartphone and
almost half own a tablet, while the emerging smartwatch
market is niche, with only one in 10 Internet users owning a
smartphone, according to GlobalWebIndex, a worldwide digi-
tal media survey company based outside of London.
According to GWI’s “Device Report,” published in April
2015, Internet users spend an average of almost two hours
per day on mobile. The mobile Internet habit is particularly
pronounced in the Middle East and Northern Africa and
Latin America, the fastest growth markets, where an average
of 3.5 hours are spent on mobile. Youth ages 16-to 24-years-
old worldwide spend 43 percent of their total Internet time
on mobile devices, and mobile Internet access is expected
to exceed desktop access by youth in the foreseeable future,
according to GWI.
According to Forrester Research, time spent on mobile
Internet has surpassed that of PC-based Internet, especially
in emerging countries in Africa, Southeast Asia and Latin
America. Mobile innovation is predicted to accelerate in these
emerging markets, where many consumers will continue to
leapfrog the adoption of PCs with home broadband and go
directly online with mobile phones.
Countries including Kenya, Nigeria, Thailand, Indonesia,
Saudi Arabia, India, the Philippines, Mexico, Argentina,
Columbia, Turkey, the Czech Republic, South Africa, Viet-
nam and Brazil already passed the 50 percent mark for daily
distribution of time on mobiles vs. desktops in 2014, accord-
ing to Millward Brown AdReaction 2014, as reported in Mary
Meeker’s 2014 Internet Trends report.
In 2015, Forrester projects entrepreneurs in the developing
world will accelerate innovation in mobile payments, health
and education.
“For example, the total value of transactions made by mobile
phones in Kenya already represents more than 40 percent
of the country’s gross domestic product (GDP),” Forrester
reports.
6. 6
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
Steve Hills, president and general manager of The
Washington Post spoke about the company’s trans-
formation under its new owner, Amazon founder Jeff
Bezos, at INMA’s 2015 World Congress in New York in
May, 2015.
Among the many innovations since Bezos purchased
the Post in Oct. 2013 are a new set of core principles
and new set of goals going forward. The key change is
a transition from a traditional media company to a cul-
ture of an innovative technology company, with a focus
on new product development. The Post’s new goals
are transformation through technology, and continued
excellence in journalism.
Hills emphasised the Post’s commitment to mobile
first publishing and described the Post’s “Big Idea”
product as a national edition optimised for mobile
with compelling content and a simple user interface
designed for “stunning storytelling” that is less work
for the user to consume.
The results of these strategies have tremendously
grown usership across the Post’s digital platforms.
Total unique visitors grew from 29.8 million in Q1
2014 to 49.4 million in Q1 2015, a 66 percent growth.
The growth rate of mobile unique visits has outpaced
that of desktop uniques three to one, or 94 percent
for mobile and 34 percent for desktop. Mobile unique
visitors have grown from 16.7 million to 32.4 million,
year-over-year.
Total page views grew from 253.6 million page views
in Q1 2014 to 509.7 million page views in Q1 2015,
a 101 percent increase, according to Hills. The growth
rate for mobile page views are more than double that
of desktop page views, with an 80 percent year-over-
year growth for desktop page views, and a 178 percent
growth for year-over-year mobile page views.
The Millennials are the mobile generation. Millennials
are an important part of the Post’s growing audience:
37 percent of the Post’s total digital audience are
Millennials, including 37 percent of the smartphone
audience and 23 percent of the tablet audience.
Another key objective for The Post is to increase
discovery of the Washington Post brand and content
through partnerships. Among the partnerships struck
include a Kindle Fire partnership with Amazon, which
allows readers to buy a six-month Post subscription for
just US$1.
The Post has grown its national newspaper partner-
ships to 259 newsmedia partners across the United
States, which offers partner publications the Post’s
suite of digital products free as an added value for
their partners’ paid subscribers. The Post continues to
expand its digital content across desktop, mobile Web
and tablet apps.
The Post has also recently launched content partner-
ships with MSN and Flipboard.
The Washington Post’s hallmark of innovation: Mobile first
7. 7
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
The Post’s three key principles are:
• Put the customer first
• Invest and experiment
• Be patient
“In my experience, the way invention, innovation and
change happen is through team effort. There is no
lone genius who figures it out and sends down the
magic formula. You study, you debate, you brainstorm
and the answers start to emerge. It takes time,” Hills
quoted Washington Post and Amazon founder, Jeff
Bezos, as saying.
The approach:
1. Identify trends
2. Experiment
3. Measure and analyse
4. Experiment
5. Repeat
Regarding identifying trends, Hills used surging mobile
and Internet spending as an example of a trend ripe
for investment of experimentation. Likewise, video con-
tent with advertising, particularly targeted to Millenni-
als, is also a potentially powerful trend. Big Data also
represents a sizeable trend, as its output is increasing-
ly tied to the bottom line and customer service.
Product design and experimentation are high on the
list of priorities for the Washington Post, including
phones, tablets, smart watches, large-screen TVs,
virtual reality and gesture-controlled devices.
Speed of product development is a key component of
the experimentation process. Among the components
of the speed imperative is to embed engineers in the
product development process in self-sufficient pods,
where the engineers are “first-class citizens;” in other
words, they are an equal member of the team, and
not just on the periphery. In the embedded engineer
scenario, chaos and duplication are OK, Hills said.
In each product development operation, engineers are
empowered with little or no central services, and each
development group owns the product development
from end to end.
When faced with build or buy decisions, build wins.
Open source tools and partnerships with startups are
encouraged.
The Washington Post uses “lead” measures to de-
termine if the product is likely to succeed, including
asking customers if they are likely to read content
about certain themes, using analytics to determine
how stories on specific subjects are performing, and
customer complaint ratings.
The Post’s innovation strategy
Mexico, all of which have smartphone penetrations of more
than 80 percent.
Mobile phones’ share of Web traffic is rising dramatically as
more users are engaging with the Internet, particularly those
with smartphones. From 2009 to 2015, mobile-driven Web
traffic grew exponentially from 0.7 percent in 2009 to 33.4
percent in 2015, according to We Are Social and StatCounter
in Jan. 2015.
While one-third of all Web traffic happens on mobile phones,
it depends on the region as to how many hours of time are
spent online via the devices. The countries with the most
mobile-driven Internet traffic are Thailand, Saudi Arabia,
Malaysia, Brazil, the Philippines, Indonesia, South Africa, the
United Arab Emirates, Mexico, India and Argentina. Mobile
users in all of these countries spend more than two hours per
day online via their phones.
High-speed connectivity is one component that drives an
increased smartphone usage. According to We Are Social’s Jan.
2015 report, eight countries have high-speed broadband con-
nections that exceed the population, made possible by many
mobile users owning more than one phone.
The countries with the highest amount of 3G and 4G con-
nected phones including Hong Kong, Japan, Saudi Arabia,
Australia, Thailand, the United Arab Emirates, South Korea
and Singapore.
Other countries with high penetrations of 3G and 4G con-
nected phones include Italy, the United States, Germany, the
United Kingdom, Poland, Malaysia, Brazil, Spain, France,
Turkey and Canada.
Mobile’s share of Web traffic, measured by Web pages served
to mobile phones, is led by Nigeria, followed by India, South
Africa, Indonesia, the United Arab Emirates, Saudi Arabia,
Poland, Thailand, Malaysia, Singapore, Mexico, Japan, South
Korea, Spain, Turkey, the United Kingdom, Hong Kong,
Australia and the United States, all of which see three-quar-
ters or more of total Internet traffic served to mobile phones,
according to We Are Social’s annual report.
Meanwhile, GlobalWebIndex reports different findings:
The share of Internet time spent on mobile versus desktops,
laptops and tablets are led by Saudi Arabia with 45 percent of
Internet access time spent on mobile, followed by Thailand,
the United Arab Emirates, Hong Kong, Malaysia, Mexico, Ar-
gentina, South Korea, Indonesia, India, Taiwan, China, South
Africa, the Philippines, Brazil, Turkey and Singapore, all with
more than 30 percent of their Internet access time spent on
14. 14
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
Edward Roussel, chief innovation officer for Dow Jones
and The Wall Street Journal, spoke about its innovation
strategy at INMA’s World Congress in May 2015. Rous-
sel heads the company’s new innovation unit, focusing
its efforts on mobile, which will be “THE platform for the
next 10 years,” he said.
Part of the company’s objectives are to fan the flames
of innovation across Dow Jones, to move fast and learn
fast, and to “disrupt ourselves before others do it for
us,” he said.
Roussel showed off the key digital platforms launched
or refreshed since Jan. 2014, including the Apple Watch
app in April 2015, WSJ.com in April 2015, and WSJ’s
Android app in March 2015.
WSJ’s innovation lab is constantly updated and improv-
ing digital platforms, and has launched or refreshed the
following products since the lab’s 2014 January launch,
Roussel said:
• Apple Watch app, April 2015: The app includes
alerts on top stories, pushes to read other prod-
ucts and market data
• WSJ.D, Jan. 2014: A dedicated WSJ technology
section and related international technology con-
ference
• WSJ.com, April 2015: Added responsive website
and mobile ready functionality that is also faster
and more visual and sells more subscriptions
• iPad, Sept. 2014: Continuous improvements to
the WSJ’s iPad version, including being faster and
more stable crosswords, new templates, multime-
dia-rich, and magazine style
• Android, March 2015: Improved experience, com-
bines paper and 24/7 news in tablet and smart-
phone
• WSJ+, Sept. 2014: Invites, offers and inspiration,
and a complimentary addition to subscriptions
that gives access to curated events and offers
Through the process of innovation, Roussel’s team
learned lessons, including:
• Collaboration works
• Move faster
• Smaller bite-sized code releases are more man-
ageable than big overhauls. Obsess about page
speed and performance
• Planning, planning, planning
• How to innovate faster and smarter
For the future, the focus is “on the end game: three mil-
lion subscribers,” he said. Other key objectives include:
• Get to know our customers
• Obsess about competitors
• Empower the newsroom: Journalists, designers
and developers
• Fast-track early stage innovation
• Obsess about customers and new competitors
• Separate “business as usual” development from
early-stage innovation
Wall Street Journal and Dow Jones
15. 15
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
Refinery 29, the fastest growing and largest online
network targeting Millennial women, reports it publishes
1,600 articles, 25,000 photos and 40+ videos each
month. R29 reached 15.9 million unique visitors in Oct.
2014, compared to its closest competitor, Glam Media,
which drew 9 million uniques, according to comScore
Media Metrix data. R29’s Oct. 2014 traffic represented
a 163 percent increase from Oct. 2013, according to
comScore.
“2014 was an epic year for Refinery29. We surpassed
200 employees and well-exceeded our revenue goals,”
the company stated on its website.
“Amid our success and fast growth, R29 remains a
brand passionate about creating environments con-
ducive to connecting people both online and offline.
Thanks to a collaboration between our mobile, UX,
and marketing teams, this defining R29 trait has been
elevated even further through new social buttons on our
mobile site, making it easier for readers to share and
connect with each other. The placement, design, and
types of social buttons to include were all guided by our
analysis of user behaviour. Here’s what we did:
• Added a Pin It button to article opener images
• Added Twitter buttons to the byline and bottom of
each article
• Redesigned current share buttons at bottom of
the article
“The Pin It button on article opener images increased
total Pinterest shares by 25 percent. Adding [a]Twitter
link to the bottom of articles and changing the design of
buttons increased overall bottom of article shares by 20
percent,” according to Refinery29.
How adding mobile share buttons increased shares by 25 percent
18. 18
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
Joy Robins, SVP for Global Revenue and Strategy at
Quartz.com, spoke at INMA’s World Congress in May
2015, saying that building a mobile-first product has
been a labour of dedication to create the high-quali-
ty experience the audience demands.
“You can’t fake a high-quality experience: This is
expected from the audience. You can’t be rude; you
can’t have a bad ad experience. You can engage
people in a more powerful way,” Robins said.
However, she had some advice along the way:
• Don’t compromise quality
• Capitalise on the mobile mindset
• Believe in your product
• Create experiences that are native to their
environments
She added some sage advice from Quartz’s exec-
utive editor and vice president for product, Zach
Seward: “Our cardinal design principles have always
been to stay out of your way, let the stories shine
and make sure it all works well on your phone.”
Gerold Reidmann, CEO of Russmedia Digital, Vorarl-
berg, Austria, spoke at INMA’s World Congress about
product development at the innovative, regional
multimedia group.
Product development philosophy is based on a step-
by-step concept developed at the Hasso Plattner
Institute of Design at Stanford University: Empathise,
Define, Ideate, Prototype and Test.
• Empathise: Learn about the audience for whom
you are designing by observation and interview-
ing. They ask, “Who is my user?” and “What
matters to this person?”
• Define: Create a point of view that is based on
user needs and insights. They ask, “What are
their needs?”
• Ideate: Brainstorm and come up with as many
creative solutions as possible. Wild ideas are
encouraged.
• Prototype: Build a representation of one or
more of your ideas to show to others. They ask,
“How can I show my idea?” Remember, a proto-
type is just a rough draft.
• Test: Share your prototyped idea with your
original user for feedback. They ask, “What
worked?” and “What didn’t?”
At Russmedia, dedicated teams in print and digital
are separated. Print has 50 percent reach and digital
has 70 percent reach in the region.
When developing a product, they take a “Good
enough” approach. “If it’s good enough, publish it,”
Riedmann said. This applied specifically to the Apple
Watch app design, which provided headlines and ba-
sic information, which was “good enough” for launch.
Those at Russmedia
look to Facebook for
inspiration in mobile
because they believe
Facebook is a great
example of best prac-
tices. Facebook is the
No. 1 smartphone
app in the United
States. Russmdia is
working on a video
“autoplay” function-
ality for the newsfeed
on VOL.at, following
Facebook’s hugely
popular autoplay launch in 2014.
Quartz.com VOL.AT
31. 31
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
The atomisation of stories
Breaking stories into pieces and reassembling them in
innovative ways: Hello, FOLD
By Matt Carroll
Reprinted with permission by Matt Carroll, Future of News
Initiative, MIT Media Lab
@MattatMIT
Storytelling is evolving. It no longer has to follow the same ba-
sic, linear structure. Digital stories are going nonlinear. They
are being “atomised” — broken into component pieces and
then reassembled in new and interesting ways.
One only needs to look at the work done by Storify, Genius,
Circa, and Embed.ly, to name a few organisations that are
experimenting with new ways of telling stories or conveying
information.
And now here comes FOLD, which opened to the public in
April 2014. FOLD is a platform for telling stories. It makes it
simple to add multimedia background information or create
context. It’s easy and intuitive to use. Anyone can publish
stories on it; it’s free.
This is how FOLD is different: The main story reads as all
stories do, straight down vertically. But contextual information
is placed to the side of the main story, on a horizontal line.
That information can be video, photos, or links to other sites.
It sounds complicated, but when you see it, you realise how
simple and elegant it is.
In the initial video image, the main story is on the left; context
on the right. For more context, follow links in the story or
click on the arrows at the far right. The graphic in the lower
right is a story map; it shows you where you are.
The information is embedded online so you are not taken
away from the main story. This is a step past hyperlinks.
Where did FOLD come from?
FOLD was created by two MIT Media Lab students, Alexis
Hope and Kevin Hu, with developer Joe Goldbeck. It came
out of Ethan Zuckerman’s News and Participatory Media class.
(Transparency alert: I am one of Alexis’s academic advisers.)
It’s a smart design for dealing with context, and efficiently
deals with a problem that many readers must navigate when
reading long-running news stories or complicated issues
— what to do with all those paragraphs that deal with the
“backstory.”
For instance, think what happens while you read a recent trial
story about the Boston Marathon bomber. The top of the story
includes the latest developments. But much of the rest will
be information about what has happened previously at the
trial, as well as details of the bombing from 2013. That’s the
backstory.
The problem is this: not everyone wants to read the backstory,
maybe even a majority of people. Readers who have followed
the trial every day will read the first few paragraphs of new
information, and then ignore the many lines of ink devoted
to backstory. They don’t need it because they already know it.
Other readers, less up-to-date, may read all of it.
For the up-to-date reader, that backstory is an annoyance — it
interrupts the flow of the new information they want to read.
What the heck do I need all this backstory for, if I already
know it?, they think. And that’s what makes FOLD so interest-
ing. All the backstory is placed off to the side. If you need it,
it’s there to peruse. If you don’t need it, ignore it.
It looks different from many other storytelling platforms. For
one thing, it’s a “card”-based system. Information is contained
on small pieces of real estate that are the rough equivalent of
index cards.
32. 32
GLOBAL MOBILE, APPS AND WEARABLES TRENDS 2015
The main story is written on vertical cards, while contextual
information is added to the side. Aleszu Bajak, editor of Sto-
rybench, does a nice job explaining the mechanics of adding
information.
I’ll just add — it’s remarkably easy to use. The learning curve
is minimal.
For readers: Better, worse, or …?
FOLD also also makes for a different writing and reading ex-
perience. I didn’t fully understand how different it was until I
created my first story in FOLD. I imported a story into FOLD
that I had already written on Medium.com about my one
near-meeting with Leonard Nimoy, aka Mr. Spock.
The main stories are the same, almost word for word. But the
look and feel are totally different. The Medium.com story is
simple and elegant. It looks great and is an easy read.
The FOLD story on Spock includes video of the 1967 Red
Sox, pictures of a long-defunct department store, and music
from a Star Trek movie. It encourages meandering through the
pictures and other pieces of multimedia.
It also makes you think hard about how to write a story. Do
you want to include that little piece of background informa-
tion in the main story? Or should it be placed in a contextual
card? How much context is too much? Will people read the
context cards I’ve created, or will they see it as extra work to
avoid?
(As an extra comparison, I’ve done this story on both Medium
and FOLD. Which works better for you?)
bit.ly/1IhsXNx
It also makes for a very different reading experience.
How will readers react to all this context that’s been added?
Will they take the time to at least browse the context cards?
Will they engage with the extra material? I’ve heard the argu-
ment that people are more comfortable with linear writing in
relaxed settings, whether it’s books or news stories. Sit in the
easy chair, put your feet up, and read for awhile.
I was at SxSW and spoke about FOLD in the context of the
atomisation of news stories. The question was asked: Is this
better or worse for readers?
My answer: It’s different. Not better, not worse, just different.
To quote that well-known football philosopher, coach Bill
Belichick: It is what it is.
Like oral stories are different than books, like bound books are
different than scrolls, like the Kindle is different than a phys-
ical book. It’s just different. It’s definitely non-linear. Is that
better or worse? Some people have suggested that non-linear
learning is more natural. As one person put it, linear learning
doesn’t exist in nature. Linear learning is arbitrary.
Maybe. FOLD certainly creates a reading experience that’s
different than the linear writing experience people are used to.
Reading on the Internet supposedly results in more “solu-
tion-hunting behaviour.” That argument goes like this: The
Internet is not about a leisurely read. It’s about getting infor-
mation. Short, punchy reads are best.
I’m not sure I buy into that entirely, although there’s definitely
some truth there. Still, I’ve read enough investigative pieces
and novels on my phone to know that long-form reading
works OK, too.
Anyways, FOLD is definitely a storytelling tool worth trying.
It’s an attempt to add contextual information in a way that is
non-intrusive on the main story. I’ll be interested in hearing
what you think about it.
33. 39
GLOBAL SOCIAL MEDIA TRENDS 2015
the worldwide magazine media association
www.fipp.com/Insight