This document summarizes key findings from the 2013 Global Digital Media Trendbook about trends in online video consumption and the rise of streaming video services. It finds that younger audiences ages 18-24 are driving the shift of video viewing from TV to digital platforms like smartphones and tablets. Streaming video services like Netflix, Amazon, Hulu and YouTube are producing original content and seeing significant subscriber growth. This points to a new economic model for video content delivery through on-demand streaming to various internet-connected devices.
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Fipp world media trends special report video reportTuan Anh Nguyen
This document provides an overview of global video trends in 2015. It discusses the exponential growth in video consumption across digital devices and regions. Video is becoming one of the biggest drivers of increased data usage, especially on mobile devices. Younger audiences are spending more time watching online video compared to traditional TV. Publishers face challenges in developing video strategies and operations to produce and monetize video. The report explores optimal video lengths, case studies of video at magazine companies, and growth in the use of devices for accessing video. It finds that video presents massive opportunities for publishers but requires significant resources to implement successfully.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
The document provides definitions and information about comScore's data sources and metrics for measuring digital media audiences across platforms. It defines key terms like desktop, mobile, apps, and various types of video on demand (VOD). The top 100 digital properties now see over 120% more unique visitors from mobile audiences compared to desktop alone, highlighting mobile's growing contribution to cross-platform reach.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Fipp world media trends special report video reportTuan Anh Nguyen
This document provides an overview of global video trends in 2015. It discusses the exponential growth in video consumption across digital devices and regions. Video is becoming one of the biggest drivers of increased data usage, especially on mobile devices. Younger audiences are spending more time watching online video compared to traditional TV. Publishers face challenges in developing video strategies and operations to produce and monetize video. The report explores optimal video lengths, case studies of video at magazine companies, and growth in the use of devices for accessing video. It finds that video presents massive opportunities for publishers but requires significant resources to implement successfully.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
This document analyzes ad blocking rates and the impact on video monetization globally based on a study of 1 billion devices from April to June 2015. Some key findings include: 62% of desktop video time in Germany is not monetized due to ad blocking, compared to 26% in the US and 43% in Canada. Time spent watching digital video is increasing rapidly across all ages and devices. The rise of ad blocking threatens significant lost revenue for publishers, estimated at 35% in Germany and 25% in the US. Ad blocking is highest in developed markets but is expected to grow substantially in emerging economies.
GroupM global TYNY forecast report december 2021Social Samosa
- Global GDP growth is forecast to be 9.4% in 2021 and 7.6% in 2022, providing a strong foundation for advertising growth.
- The global advertising industry is expected to grow 22.5% in 2021 and 9.7% in 2022, faster than earlier forecasts.
- Digital advertising will likely grow 30.5% in 2021 and account for 64.4% of total advertising, driven by growth at Alphabet, Meta, and Amazon. Television advertising is also recovering but expected to be flat going forward as budgets shift to digital.
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAMIAB Europe
Digital advertising in France grew 7% in 2016 to €3.5 billion, with display growing 14.5% to €1.2 billion and accounting for 35% of digital spending. Programmatic now dominates display, accounting for 53% of spending. Video format grew strongly at 35% while classic display declined. Mobile continued rising, reaching 41% of digital thanks to social and search growth. Programmatic and social networks were the primary drivers of display and mobile growth.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
146676513 e marketer-mobile-ad-trends-in-france-and-germany-pdfSumit Roy
Mobile advertising is growing quickly in France and Germany, though spending still lags behind the UK. Spending on mobile ads in France is projected to reach $198 million in 2013 and grow to $792 million by 2017, while in Germany spending will reach $349 million in 2013 and $1.8 billion by 2017. Large multinational companies are leading the growth of mobile advertising in both countries through innovative campaigns. As smartphone and tablet adoption increases, more consumers are seeing and engaging with mobile ads.
The full study (prototype available here) will be published regularly from 2015 and will contain all the qualified data which is already published within the AGOF studies “internet facts” and “mobile facts”, e.g. gross and net reach of websites, socio-demographic and psychographic target group descriptions (structural data), market data (consumer behaviour and household equipment) and also general data regarding online usage.
EY Report: Impact of COVID-19 on the M&E sectorSocial Samosa
The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. This report by EY traces these changes and the impact of the pandemic on the sector.
Millward Brown European Ad Reaction StudyIAB Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
This document provides an overview of internet marketing trends in the UK and Europe. It discusses internet usage statistics, online activities, advertising spending trends, and the growth of internet advertising, paid search, display advertising and social media. Specifically, it notes that internet advertising spending is increasing at a faster rate than traditional media like television and newspapers. It also summarizes statistics on popular social networks and online activities in the UK, and provides projections for future growth in internet users and advertising spending across Europe.
Member report: IAB Poland / PwC – Digital Ad Spend 2016IAB Europe
According to two charts showing data from 2015 and 2016:
1) Display advertising saw the largest growth rate at 17.5% and accounted for around 50% of total revenue in both 2015 and 2016.
2) Classifieds and directories saw the second highest growth rate at 17.9% and accounted for approximately 13% of revenue each year.
3) Search engine marketing (SEM) accounted for the largest portion of revenue at around 33-34% each year but saw the lowest growth rate of 8.9% between 2015 and 2016.
This document discusses the shift towards "tradigital" media consumption in Europe, where consumers engage with both traditional and digital media channels. It finds that while daily newspaper readership is down and daily internet usage is up, social media usage also grew substantially. The trends vary by market, showing the need for tailored engagement approaches. Traditional and digital media combined delivers the best engagement. The bottom line is that social media now influences major purchasing decisions for many consumers.
IAB Netherlands report - Online ad spend report 2016IAB Europe
The document is an IAB report on online advertising spend in the Netherlands in 2016. It provides the following key points:
- Online advertising spend increased 11% in 2016, totaling 1.683 billion Euros. Search advertising grew 12% and remained the largest category with 45% market share. Display advertising grew 11% and classifieds grew 9%.
- Mobile, online video, and social advertising grew the fastest at 34%, 25%, and 42% respectively, reflecting increasing time spent on digital platforms. Programmatic advertising grew 20% and now accounts for 33% of display revenues.
- Online advertising is on track to surpass traditional media and become the largest advertising category in the Netherlands as soon as 2017
The document summarizes key findings from the 2015 Ad Blocking Report by PageFair and Adobe. It finds that:
- Global ad blocking grew 41% year-over-year, reaching 198 million monthly active users in Q2 2015.
- Ad blocking rose 48% in the US over the past year to 45 million monthly active users in Q2 2015, and grew 35% in Europe to 77 million users.
- An estimated $21.8 billion of ad revenue was blocked globally in 2015, with the US projected to lose $10.7 billion and the global cost seen reaching $41.4 billion by 2016.
- Gaming websites saw higher ad blocking rates while health, charity
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
K.Anji Reddy is seeking a challenging career in quality assurance in the pharmaceutical sector. He currently works as an executive in quality assurance at Sri Krishna Pharmaceuticals and has over 3 years of previous experience as a senior officer in quality assurance at Hetero Labs Limited. Reddy has a Master's degree in chemistry and bachelor's degrees in math, physics, and chemistry. He is skilled in quality assurance activities like leading quality teams, participating in investigations, and supporting audits. Reddy also has experience in research and development and handling projects involving oncology drugs.
Inderjit Singh has over 15 years of experience in accounting and 6 years in project management. He currently works as a Project Controller at Magellan Aerospace, where he leads power generation projects, prepares financial reports, and analyzes project budgets and KPIs. Previously, he held several finance roles at Bombardier Aerospace and Unilever, improving inventory management, identifying cost savings, and implementing ERP systems. He has expertise in accounting, project management, analysis, budgeting, and process improvement.
This document analyzes ad blocking rates and the impact on video monetization globally based on a study of 1 billion devices from April to June 2015. Some key findings include: 62% of desktop video time in Germany is not monetized due to ad blocking, compared to 26% in the US and 43% in Canada. Time spent watching digital video is increasing rapidly across all ages and devices. The rise of ad blocking threatens significant lost revenue for publishers, estimated at 35% in Germany and 25% in the US. Ad blocking is highest in developed markets but is expected to grow substantially in emerging economies.
GroupM global TYNY forecast report december 2021Social Samosa
- Global GDP growth is forecast to be 9.4% in 2021 and 7.6% in 2022, providing a strong foundation for advertising growth.
- The global advertising industry is expected to grow 22.5% in 2021 and 9.7% in 2022, faster than earlier forecasts.
- Digital advertising will likely grow 30.5% in 2021 and account for 64.4% of total advertising, driven by growth at Alphabet, Meta, and Amazon. Television advertising is also recovering but expected to be flat going forward as budgets shift to digital.
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAMIAB Europe
Digital advertising in France grew 7% in 2016 to €3.5 billion, with display growing 14.5% to €1.2 billion and accounting for 35% of digital spending. Programmatic now dominates display, accounting for 53% of spending. Video format grew strongly at 35% while classic display declined. Mobile continued rising, reaching 41% of digital thanks to social and search growth. Programmatic and social networks were the primary drivers of display and mobile growth.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
146676513 e marketer-mobile-ad-trends-in-france-and-germany-pdfSumit Roy
Mobile advertising is growing quickly in France and Germany, though spending still lags behind the UK. Spending on mobile ads in France is projected to reach $198 million in 2013 and grow to $792 million by 2017, while in Germany spending will reach $349 million in 2013 and $1.8 billion by 2017. Large multinational companies are leading the growth of mobile advertising in both countries through innovative campaigns. As smartphone and tablet adoption increases, more consumers are seeing and engaging with mobile ads.
The full study (prototype available here) will be published regularly from 2015 and will contain all the qualified data which is already published within the AGOF studies “internet facts” and “mobile facts”, e.g. gross and net reach of websites, socio-demographic and psychographic target group descriptions (structural data), market data (consumer behaviour and household equipment) and also general data regarding online usage.
EY Report: Impact of COVID-19 on the M&E sectorSocial Samosa
The Media & Entertainment sector is facing unprecedented challenges from the spread of COVID-19. This report by EY traces these changes and the impact of the pandemic on the sector.
Millward Brown European Ad Reaction StudyIAB Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
The state of ad blocking - September 2015sourcepoint
Sourcepoint and comScore have worked together to research and measure the growing ad blocking trend. This document highlights some initial findings and is focused on the incidence of ad blocking from several perspectives.
This document provides an overview of internet marketing trends in the UK and Europe. It discusses internet usage statistics, online activities, advertising spending trends, and the growth of internet advertising, paid search, display advertising and social media. Specifically, it notes that internet advertising spending is increasing at a faster rate than traditional media like television and newspapers. It also summarizes statistics on popular social networks and online activities in the UK, and provides projections for future growth in internet users and advertising spending across Europe.
Member report: IAB Poland / PwC – Digital Ad Spend 2016IAB Europe
According to two charts showing data from 2015 and 2016:
1) Display advertising saw the largest growth rate at 17.5% and accounted for around 50% of total revenue in both 2015 and 2016.
2) Classifieds and directories saw the second highest growth rate at 17.9% and accounted for approximately 13% of revenue each year.
3) Search engine marketing (SEM) accounted for the largest portion of revenue at around 33-34% each year but saw the lowest growth rate of 8.9% between 2015 and 2016.
This document discusses the shift towards "tradigital" media consumption in Europe, where consumers engage with both traditional and digital media channels. It finds that while daily newspaper readership is down and daily internet usage is up, social media usage also grew substantially. The trends vary by market, showing the need for tailored engagement approaches. Traditional and digital media combined delivers the best engagement. The bottom line is that social media now influences major purchasing decisions for many consumers.
IAB Netherlands report - Online ad spend report 2016IAB Europe
The document is an IAB report on online advertising spend in the Netherlands in 2016. It provides the following key points:
- Online advertising spend increased 11% in 2016, totaling 1.683 billion Euros. Search advertising grew 12% and remained the largest category with 45% market share. Display advertising grew 11% and classifieds grew 9%.
- Mobile, online video, and social advertising grew the fastest at 34%, 25%, and 42% respectively, reflecting increasing time spent on digital platforms. Programmatic advertising grew 20% and now accounts for 33% of display revenues.
- Online advertising is on track to surpass traditional media and become the largest advertising category in the Netherlands as soon as 2017
The document summarizes key findings from the 2015 Ad Blocking Report by PageFair and Adobe. It finds that:
- Global ad blocking grew 41% year-over-year, reaching 198 million monthly active users in Q2 2015.
- Ad blocking rose 48% in the US over the past year to 45 million monthly active users in Q2 2015, and grew 35% in Europe to 77 million users.
- An estimated $21.8 billion of ad revenue was blocked globally in 2015, with the US projected to lose $10.7 billion and the global cost seen reaching $41.4 billion by 2016.
- Gaming websites saw higher ad blocking rates while health, charity
Dados ComScore 2013 sobre o comportamento digital no BrasilIsrael Degasperi
Material da Comscore sobre o comportamento digital, com estudos sobre mobile, midias sociais e também de varejo dos brasileiros. Quem trabalha com comunicação DEVE ler e ter acesso fácil a este material :-)
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
K.Anji Reddy is seeking a challenging career in quality assurance in the pharmaceutical sector. He currently works as an executive in quality assurance at Sri Krishna Pharmaceuticals and has over 3 years of previous experience as a senior officer in quality assurance at Hetero Labs Limited. Reddy has a Master's degree in chemistry and bachelor's degrees in math, physics, and chemistry. He is skilled in quality assurance activities like leading quality teams, participating in investigations, and supporting audits. Reddy also has experience in research and development and handling projects involving oncology drugs.
Inderjit Singh has over 15 years of experience in accounting and 6 years in project management. He currently works as a Project Controller at Magellan Aerospace, where he leads power generation projects, prepares financial reports, and analyzes project budgets and KPIs. Previously, he held several finance roles at Bombardier Aerospace and Unilever, improving inventory management, identifying cost savings, and implementing ERP systems. He has expertise in accounting, project management, analysis, budgeting, and process improvement.
El documento contiene dos líneas de texto. La primera línea presenta un nombre propio "isabel blas moreno" y la segunda línea contiene una palabra "biónica".
The document provides a summary of an individual's resume. It outlines George Ezzat Zohny's personal details including his date of birth, place of birth, nationality, and contact information. It then lists his education history, including graduating from The Higher Institute of Cooperative & Managerial Studies in 2006. It details his work experience including positions as a 3D designer, video editor, and trainer in video editing software. His skills include proficiency with software such as Final Cut Pro, Photoshop, and AutoCAD.
Sisanda Mkiva has over 10 years of experience as a Stock Reconciliation Accountant and Accounts Payable Analyst at Shell South Africa, with responsibilities including performing daily stock reconciliations, ensuring financial controls are followed, and processing invoices. She holds an MBA and has skills in SAP modules including materials management, accounts payable, and hydrocarbon stock. Sisanda is seeking a new opportunity with increased responsibilities and compensation.
Este documento describe los diferentes tipos de triángulos y sus elementos. Explica que un triángulo está formado por tres rectas que forman tres ángulos, y define triángulos rectángulos, agudángulos, obtusángulos, equiláteros, isósceles y escalenos. También describe elementos secundarios como las alturas, ortocentro, bisectrices e incentro de un triángulo.
La historia cuenta que una princesa perdió apresuradamente un zapato o su cabeza en el salón de Ceferino. El príncipe empezó a buscar a la dueña del zapato perdido. Sin embargo, resulta que la princesa y el príncipe eran hermanos, y los zapatos blancos no le pertenecían realmente a la princesa. El autor pide a sus compañeros TIC que adivinen quién realmente perdió el zapato o la cabeza en el salón.
Smb group top 10 smb tech trends 2015-final-1SMB Group
The document outlines the top 10 technology trends for small and medium-sized businesses (SMBs) in 2015 according to SMB Group. These trends include: 1) Cloud becoming the new IT infrastructure; 2) IT staff and partners evolving into cloud managers; 3) SMBs recalibrating strategies and spending for mobile; 4) The Internet of Things coming into focus; 5) SMBs reinventing marketing for the digital buyer journey; 6) Key performance indicators becoming more important metrics than ROI; 7) Analytics becoming more accessible; 8) The need to reimagine work; 9) SMBs prioritizing security; and 10) SMBs taking an incremental approach to integrated solutions.
Dokumen tersebut membahas tentang teori kinetik gas dan model gas ideal dari perspektif mikroskopis. Secara ringkas, gas dianggap terdiri atas partikel-partikel yang bergerak secara acak dalam ruang yang luas dengan jarak antar partikel jauh lebih besar dari ukuran partikelnya. Tumbukan antar partikel bersifat lentur sempurna dan hukum Newton berlaku. Persamaan keadaan gas ideal menggambarkan hubungan antara
Acute left ventricular failure secondary to Ischemic heart disease and Acute...Bashar alshoaibi
The patient, a 56-year-old male, was admitted to the CCU for acute left ventricular failure secondary to ischemic heart disease and acute kidney injury. Over five days of treatment including diuretics, ACE inhibitors, beta blockers, antibiotics and other medications, his symptoms improved, renal function returned to normal, and he was discharged on medications to manage his heart failure and prevent future exacerbations.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Com score how_multi-screen_consumers_are_changing_media_dynamics中文互联网数据研究资讯中心--199it
This study examined how consumers are using television, the internet, and mobile devices together. It found that:
1) Major media brands are making their content available across multiple platforms, and consumers are accessing it that way. On average, 26% of audiences for media brands used their online content, and 12% used online videos.
2) There are three groups of consumers: TV-only, digital-only, and multi-screen consumers who use two or more platforms. Multi-screen consumers make up 17% of audiences on average and are very engaged.
3) Consumers who use online videos and multi-screen consumers tend to be the most loyal to media brands, spending more total time with
Fipp digital factbook_executivesummary_201415 (2)magazinemediaBE
This document provides an executive summary of key trends from the Global Digital Media Trendbook 2014. It finds that the biggest opportunities for media companies in 2014 are in big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce, and smartphones. Global internet and mobile advertising spending is increasing and projected to surpass television advertising spending before the end of the decade. Media companies are focusing growth strategies on new product development and expanding market share.
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
Fipp world media trends special report big dataTuan Anh Nguyen
The document discusses big data trends in the media industry. It defines big data as large volumes of structured and unstructured data that require powerful computing to analyze. The proliferation of digital devices and online activities has led to an exponential growth in data. Media companies are exploring big data strategies like audience analytics and data mining to generate insights and revenue from the large amounts of customer data they collect.
Fipp world media trends special report social mediaTuan Anh Nguyen
This document summarizes trends in social media and its opportunities for publishers. It finds that social media usage and accounts are growing rapidly worldwide, with over 2 billion active social media accounts. Publishers are seeing double-digit growth in social media referral traffic to their websites by optimizing their content for sharing across different social platforms like Facebook, Twitter, and Instagram. While search engine optimization remains important, social media optimization has become equally or more important for driving traffic as social referrals now exceed search referrals for many publishers. The report provides statistics and examples from various media companies on the growth in social media traffic.
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
This document discusses research on consumers' use of multiple screens while watching television. It finds that as consumers add more devices, they are more likely to use other devices while watching TV. Over half of consumers with two screens and over 60% with three or more screens report multi-tasking in this way. Tablet owners are even more likely to take actions like making purchases in response to what they're watching. However, many consumers find that mobile apps and sites from media companies and businesses are unsatisfactory. As device ownership continues to grow, multi-screen behavior will likely increase as well. The study concludes that while TV remains the primary device for viewing, consumers are increasingly using other devices simultaneously in complementary ways.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
The document summarizes key insights from Turn's Global Digital Audience Report for the third quarter of 2013. It finds that the number of brands using cross-channel advertising strategies increased 137% in 2013, with some brands increasing their ROI up to 3 times by adopting multi-channel campaigns. Data shows 60% of impressions for display, mobile, and video are in specific price ranges. The report provides insights for marketers on audience trends, advertising formats and spending across regions.
Multi-écrans : 10 conseils pour les marqueteursPhilippe Dumont
This document discusses the growth of multi-screen viewing, where consumers watch TV and engage with a second screen like a smartphone or tablet simultaneously. It outlines three key reasons for this growth: the rise of mobile device usage, increased multi-tasking, and comfort with mobile advertising. The document also explores how marketers are leveraging multi-screen opportunities, such as driving engagement during live events, incentivizing ad interactions, and syncing TV content with mobile purchases. To succeed, marketers must understand audiences, create intuitive multi-screen experiences, maintain relevant content, and constantly engage users across devices.
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
The Digital Consumer Guide to Online ShoppingSumit Roy
Consumers are increasingly using digital devices and online channels to research and purchase products. Over 60% of consumers research electronics and mobile products online before purchasing, and nearly half make over 25% of purchases online. Mobile devices are also becoming a major shopping tool, with over 20% of consumers using phones for product research in stores. To succeed, companies must understand these digital consumer journeys and align their digital marketing strategies across websites, mobile apps, social media, and other online touchpoints. Those that invest in digital and offer personalized promotions on owned channels will be best positioned to capture the growing online retail opportunity.
Nick North - Convergence – the impact of the internet on televisionTVbusinessconference
This document discusses the convergence of television and digital media. It notes the proliferation of screens and platforms to access TV content, and the socialization of TV through interactions on social media. New data sources are outlined that provide insights into viewing behaviors across devices. The strategies proposed focus on exploiting this convergence by developing new revenue streams, targeted advertising, improving content discovery, and amplifying consumer engagement. Measurement of cross-platform viewing is positioned as key to meeting evolving business needs.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
Similar to Sample 2-p136-Digital case study-Global Digital Media Trendbook 2013 (20)
Digital News Report 2016, THOMSON REUTERS Institute
Sample 2-p136-Digital case study-Global Digital Media Trendbook 2013
1. Newsmedia publishers and broadcasters are
leveraging the hottest trends in multimedia
publishing, including video, social media,
targeted advertising and e-commerce
on multiple digital platforms including
smartphones, tablets and PCs.
WNMNWORLD NEWSMEDIA NETWORK
WNMNORLD NEWSMEDIA NETWORK WORLD NEWSMEDIA NETWORK
3. 3
Table of Contents
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Introduction
Chapter 1: Global Media Landscape. . . . . . . . . . . . . 19
Global entertainment and media market
Global advertising by category
Global advertising by region
Chapter 2: Digital Media Advertising Landscape. . 35
Global media revenues subject to digital competition
Migration from traditional media to digital
Digital hot spots
Online media
· Online media market
· Online media advertising
· Internet
· Broadband
· Dial-up
· Facebook
· Video
Mobile media
· Mobile media revenue
· Mobile media advertising
Tablet and e-reader media
· Tablet media revenue
· Tablet/e-reader trends
Digital TV market
Video game market
Social media market
Geo-location trends in hyperlocal online and mobile
Chapter 3: Media Usage Trends. . . . . . . . . . . . . . . . . 63
General media usage trends
Advertising perception
Online usage and user profiles
Blog usage
Video games
Social networking
Mobile usage and user profiles
Mobile TV
Mobile social networking
Chapter 4: Mobile, tablets and Apps. . . . . . . . . . . . 93
Tablets
Tablet content
Apps
Paid app trends
Mobile
Chapter 5: Impact on Magazine Industry . . . . . . . 111
Magazine industry overview
Growth of digital media and projections in revenue,
readership change
Magazine websites
Revenue trends including advertising and paywalls vs.
free sites recap
Mobile device usage/revenue
· E-readers
· Smartphones
iPhone app comparisons and insights
Mobile case studies from magazines
E-reader overview, including trends in penetration, sales
growth, apps, features, pay plans
Emerging digital media in magazines
Case Studies...companies and countries
FIPP digital trend data
Chapter 6: Impact on Newspaper Industry . . . . . 123
Newspaper industry overview
Growth of digital media and projections in revenue,
readership change
Newspaper websites
Revenue trends including advertising and paywalls vs.
free sites recap
Mobile device usage/revenue
· E-readers
· Smartphones
iPhone app comparisons and insights
Mobile case studies from newspapers
E-reader overview, including trends in penetration, sales
growth, apps, features, pay plans
Emerging digital media
Case Studies...companies and countries
Other digital trend data for newspapers
Chapter 7: Impact on Broadcast Industry. . . . . . . 135
TV, radio and cable industry overview
Growth of digital media and projections in revenue,
readership change
Broadcast website examples
Revenue trends including advertising and paywalls vs.
free sites recap
Mobile device usage/revenue
· E-readers
· Smartphones
iPhone app comparisons and insights
Mobile case studies from broadcast companies
E-reader overview, including trends in penetration, sales
growth, apps, features, pay plans
Emerging digital media in broadcast
Case Studies...companies and countries
Other digital trend data for broadcast companies
Chapter 8: World Newsmedia
Innovation Study 2013 . . . . . . . . . . . . . . . . . . . . . . . 147
The survey respondents
Responding companies’ reach
Efficiencies and cost savings
Improvements through investments
Platforms
Revenues
Cost reductions
Change management
Chapter 9: Big Data for Media Strategies. . . . . . . . 161
Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
4. 4
the publisher
World Newsmedia Network
Chicago, Illinois
United States of America
Tel: +1 847.778.9806
www.wnmn.org
ISBN: 978-0-9895207-0-6
WNMN CEO - Martha L. Stone, mstone@wnmn.org
Editorial Director - Rachel Milton, rmilton@wnmn.org
WNMN Designer - Jeff McMillen