The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
Continuing our series of reports on Digital, Social and Mobile use around the world, this report explores the connected landscape in India in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMIN15
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)We Are Social Singapore
This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg
Cultural Strategy: How to Target Millennials in Southeast AsiaMichelle Wonderland
With an estimated $6bn disposable income by 2020, Southeast Asia Millennials form the largest growing market for brands seeking growth opportunities. In this presentation, find hacks, tips for content strategy and marketing campaigns, and useful tools to help uncover data, behavior, and statistical analysis for ideation, create marketing campaigns and product prototypes with an emphasis on alcohol consumption in Southeast Asia, with Thailand-specific key points.
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Americas in 2014. Packed with more than 230 slides covering 30 key countries across North, Central, South America and The Caribbean, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)We Are Social Singapore
This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg
Cultural Strategy: How to Target Millennials in Southeast AsiaMichelle Wonderland
With an estimated $6bn disposable income by 2020, Southeast Asia Millennials form the largest growing market for brands seeking growth opportunities. In this presentation, find hacks, tips for content strategy and marketing campaigns, and useful tools to help uncover data, behavior, and statistical analysis for ideation, create marketing campaigns and product prototypes with an emphasis on alcohol consumption in Southeast Asia, with Thailand-specific key points.
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Americas in 2014. Packed with more than 230 slides covering 30 key countries across North, Central, South America and The Caribbean, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
We bring Fair Trade to our local community of Long Island, NY and support orphan food and education programs with the proceeds. All volunteer non-profit org.
Description how we have organised key technologies and methodologies at the Radboud university medical center in Nijmegen, underlying our ambition to have an impact in personalized Healthcare.
Como vender en Facebook
Nos especializamos en el desarrollo de soluciones de e-commerce, con alto valor agregado para nuestros clientes, y una marcada orientación a resultados mensurables.
Para obtener una implementación eficaz es fundamental conocer y entender el modelo de negocio de nuestros clientes. De esta manera podremos maximizar el ROI del canal y la experiencia online de compra. El canal E-commerce debe ser tratado como un punto de venta mas dentro de la organización.
Proveemos soluciones de negocio pensadas para cada necesidad
• Indumentaria
• Electro hogar
• Alimentos
• Telefonía
• Real Estate
• Agro
• Cosmetica
• Espectáculos y entretenimiento
• Venta mayorista
• Retail en general
2015 10-06 Building Bridges Biomarker symposium FIMM Helsinki, Alain van GoolAlain van Gool
A unique honour and opportunity to give a 1.5 hour lecture to young biomarker scientists to introduce biomarkers and their importance in translational medicine and personalized healthcare.
Instructions and advice on what investors should do after using advisor chat. This presentation includes evaluating your right advisor and whether or not to meet in person.
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
Digital 2016 Asia-Pacific (September 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Report từ tổ chức We Are Social đề cập đến các chủ đề internet, social media và số lượng sử dụng mobile trên khắp thế giới trong đó có số liệu của các nước Đông Nam Á, bao gồm Việt Nam. Các thông tin mặt bằng digital của khoảng 30 nước nổi bật (trong đó có Việt Nam). Các số liệu mang tính tổng quát, dễ tiếp thu, xem để nắm bắt xu hướng...
Có thể xem thêm 1 số tài liệu digital marketing trong 2 link sau:
urekamedia.com
mediaeyes.vn
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies.
Digital,Social & Mobile in 2016
Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of
up-to-date digital statistics and data you’ll find.
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
[We Are Social] Asia Pacific Digital Overview 2014HATCH! PROGRAM
Detailed look at the online landscape around the Asia-Pacific region from We Are Social.
Source: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
A shift in organizational approach to digital over the past five years indicates that companies have become increasingly aware that they must eliminate structural barriers to realize the opportunities
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
+ All For One And One For All Against Piracy
+ The Piracy Strategy That Will Leave Its Mark in the Year Ahead
+ OTT: A Hit with Consumers and A Hot Bed for Innovation
+ 4K UHD : Coming to a Home Near You
+ Consumers Have a Habit of Changing
are the trend of Media and entertainment that Irdeto has forecast in 2017
but what will be happened....
Global Cellular Market trends and insight Q3/2016Tuan Anh Nguyen
During Q3 2016, global connections grew by 3.2% year-on-year, and mobile operators generated $264 billion in total revenues. Data services now contribute more than 40% of service revenues globally, fuelled by 533 operators with live 4G LTE networks...
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
A quarterly report from Appota. In this report, some hot and new findings are:
+ The rising of video live-streaming
+ Evening is the download time
+ Game is the most popular type of apps
......
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
In 1000 U.S. consumers, two-thirds of adults
reported using an SVOD service. Of these, nearly half
use them as much as, or more than, their pay television
service. Considering the first SVOD service launched less
than a decade ago, this explosive adoption is a remarkable
achievement.
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
1. @wearesocial • 1
DIGITAL IN
APAC 2016
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE
DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016
we
are
social
5. @wearesocial • 7
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.448
SEP
2016
URBANISATION: 54%
3.630
PENETRATION: 49%
2.671
PENETRATION: 36%
4.779
PENETRATION: 64%
2.438
PENETRATION: 33%
6. @wearesocial • 8
SEP
2016 GLOBAL DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015
we
are
social
we
are
social
we
are
social
+19% +26% +30%* +39%*
8. @wearesocial • 10
ACTIVE USERS BY SOCIAL PLATFORM
SEP
2016 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
• Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016
1,712
1,000
1,000
899
806
652
555
500
313
300
300
282
218
200
122
106
100
100
100
100
100
FACEBOOK
WHATSAPP
FB MESSENGER
QQ
WECHAT
QZONE
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
SINA WEIBO
LINE
SNAPCHAT
YY
LINKEDIN
BBM
PINTEREST
TELEGRAM
VIBER
VKONTAKTE
9. @wearesocial • 11
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
• Sources: Worldometers; GSMA Intelligence
SEP
2016
we
are
social
we
are
social
we
are
social
4.78B 64% 7.82B 1.64
11. @wearesocial • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
BILLION BILLION BILLION BILLION BILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
4.116
URBANISATION: 47%
1.825
PENETRATION: 44%
1.428
PENETRATION: 35%
3.860
vs. POPULATION: 94%
1.358
PENETRATION: 33%
DIGITAL IN ASIA-PACIFIC
12. @wearesocial • 14
SEP
2016 APAC DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+27% +31% +4% +50%
GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION
14. @wearesocial • 16
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
APAC INTERNET USE
SEP
2016
49%
83%
93%90%
52%
34%
35%
74%
30%
18%
53%
60%
53%
71%
85%
88%33%
50%
44%
28%
88%
92%
46%
9%
NATIONAL INTERNET PENETRATION FIGURES
• Sources: UN; InternetWorldStats, ITU, CIA
15. @wearesocial • 17
APAC INTERNET USE
SEP
2016 NATIONAL INTERNET PENETRATION FIGURES
GLOBAL
AVERAGE
• Sources: UN; InternetWorldStats, ITU, CIA
93%
92%
90%
88%
88%
85%
83%
78%
75%
74%
71%
60%
53%
53%
52%
50%
46%
44%
41%
40%
35%
34%
33%
32%
30%
28%
22%
20%
18%
9%
0.01%
JAPAN
NEWZEALAND
SOUTHKOREA
TAIWAN
AUSTRALIA
HONGKONG
SINGAPORE
MACAU
BRUNEI
MALDIVES
MALAYSIA
THAILAND
PHILIPPINES
VIETNAM
CHINA
MONGOLIA
FIJI
APACAVERAGE
NEPAL
BHUTAN
INDIA
INDONESIA
BANGLADESH
CAMBODIA
SRILANKA
TIMOR-LESTE
MYANMAR
LAOS
PAKISTAN
PAPUANEWGUINEA
NORTHKOREA
16. @wearesocial • 18
GROWTH IN INTERNET USERS
SEP
2016
2,472%
354%
136%
90%
75%
70%
65%
56%
41%
33%
32%
32%
30%
27%
24%
22%
21%
21%
19%
18%
17%
11%
10%
8%
8%
8%
6%
0%
0%
0%
0%
TIMOR-LESTE
MYANMAR
MONGOLIA
INDIA
NORTHKOREA
PAPUANEWGUINEA
LAOS
MALDIVES
BHUTAN
NEPAL
BANGLADESH
CAMBODIA
SRILANKA
APACAVERAGE
FIJI
PHILIPPINES
INDONESIA
VIETNAM
MACAU
PAKISTAN
THAILAND
CHINA
TAIWAN
HONGKONG
MALAYSIA
JAPAN
SINGAPORE
AUSTRALIA
BRUNEI
SOUTHKOREA
NEWZEALAND
• Sources: UN; InternetWorldStats, ITU, CIA
GLOBAL
AVERAGE
19%
17. @wearesocial • 19
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
we
are
social
we
are
social
we
are
social
39% 58% 3% 0.02%
-17% +18% -14% -
SHARE OF WEB TRAFFIC: ASIA
• Source: StatCounter, Q3 2016
18. @wearesocial • 20
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
TABLETS
SHARE OF WEB
PAGES SERVED:
OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
we
are
social
we
are
social
we
are
social
58% 31% 11% 0.01%
-7% +22% -13% +40%
SHARE OF WEB TRAFFIC: OCEANIA
• Source: StatCounter, Q3 2016
20. @wearesocial • 22
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
SOCIAL MEDIA USE
SEP
2016
36%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
69%
43%82%
58%
34%
12%
71%
20%
14%
43%
59%
53%
62%
68%
72%14%
47%
35%
28%
62%
66%
42%
5%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
21. @wearesocial • 23
SEP
2016 APAC SOCIAL MEDIA USE
##
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM
we
are
social
we
are
social
we
are
social
1.428
BILLION
35% 1.358
BILLION
33%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
22. @wearesocial • 24
SOCIAL MEDIA USE
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
GLOBAL
AVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
71%
70%
69%
68%
66%
62%
62%
61%
59%
58%
53%
47%
43%
43%
42%
35%
34%
31%
28%
27%
23%
20%
20%
19%
14%
14%
12%
5%
<0.01%
SOUTHKOREA
TAIWAN
MALDIVES
BRUNEI
SINGAPORE
HONGKONG
NEWZEALAND
MALAYSIA
AUSTRALIA
MACAU
THAILAND
CHINA
PHILIPPINES
MONGOLIA
JAPAN
VIETNAM
FIJI
APACAVERAGE
INDONESIA
BHUTAN
TIMOR-LESTE
CAMBODIA
NEPAL
MYANMAR
SRILANKA
LAOS
PAKISTAN
BANGLADESH
INDIA
PAPUANEWGUINEA
NORTHKOREA
23. @wearesocial • 25
GROWTH IN SOCIAL MEDIA USE
SEP
2016
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
189%
91%
76%
75%
67%
50%
46%
38%
36%
35%
33%
31%
30%
29%
28%
27%
27%
23%
19%
18%
15%
15%
13%
12%
12%
9%
4%
2%
N/A
N/A
N/A
MYANMAR
LAOS
TIMOR-LESTE
CAMBODIA
BANGLADESH
NORTHKOREA
SRILANKA
PAKISTAN
BHUTAN
NEPAL
VIETNAM
PAPUANEWGUINEA
MALDIVES
PHILIPPINES
CHINA
MONGOLIA
APACAVERAGE
INDIA
INDONESIA
THAILAND
BRUNEI
NEWZEALAND
MACAU
FIJI
MALAYSIA
AUSTRALIA
HONGKONG
TAIWAN
JAPAN
SOUTHKOREA
SINGAPORE
GLOBAL
AVERAGE
26%
24. @wearesocial • 26
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
MOBILE SOCIAL USE
SEP
2016
33%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
65%
43%82%
58%
29%
10%
65%
16%
12%
36%
59%
46%
56%
61%
72%11%
44%
33%
23%
54%
57%
38%
4%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
25. @wearesocial • 27
MOBILE SOCIAL
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
GLOBAL
AVERAGE
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
82%
72%
66%
65%
65%
61%
59%
58%
57%
57%
56%
54%
46%
44%
43%
38%
36%
33%
29%
28%
23%
22%
20%
17%
16%
16%
12%
11%
10%
4%
<0.01%
SOUTHKOREA
TAIWAN
BRUNEI
SINGAPORE
MALDIVES
HONGKONG
THAILAND
CHINA
MACAU
NEWZEALAND
MALAYSIA
AUSTRALIA
PHILIPPINES
MONGOLIA
JAPAN
FIJI
VIETNAM
APACAVERAGE
INDONESIA
BHUTAN
TIMOR-LESTE
CAMBODIA
NEPAL
MYANMAR
LAOS
SRILANKA
PAKISTAN
BANGLADESH
INDIA
PAPUANEWGUINEA
NORTHKOREA
26. @wearesocial • 28
GROWTH IN MOBILE SOCIAL USE
SEP
2016
165%
90%
77%
59%
59%
55%
55%
50%
50%
43%
41%
36%
33%
32%
31%
31%
27%
20%
19%
18%
18%
17%
16%
13%
13%
10%
7%
5%
N/A
N/A
N/A
MYANMAR
NORTHKOREA
LAOS
CAMBODIA
CHINA
BANGLADESH
TIMOR-LESTE
SRILANKA
APACAVERAGE
BHUTAN
MONGOLIA
PAKISTAN
THAILAND
MALDIVES
VIETNAM
PHILIPPINES
NEPAL
INDIA
INDONESIA
NEWZEALAND
PAPUANEWGUINEA
BRUNEI
TAIWAN
FIJI
MACAU
MALAYSIA
HONGKONG
AUSTRALIA
JAPAN
SOUTHKOREA
SINGAPORE
GLOBAL
AVERAGE
39%
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
28. @wearesocial • 30
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
we
are
social
we
are
social
we
are
social
MOBILE USE
SEP
2016
105%
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
145%
137%113%
95%
126%
77%
198%
124%
66%
152%
122%
117%
142%
178%
139%83%
160%
94%
89%
127%
131%
124%
49%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
29. @wearesocial • 31
MOBILE CONNECTIONS
SEP
2016 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBAL
AVERAGE
313%
198%
178%
166%
160%
152%
145%
142%
139%
137%
131%
127%
126%
124%
124%
122%
122%
117%
113%
95%
94%
93%
89%
88%
83%
77%
73%
68%
66%
49%
13%
MACAU
MALDIVES
HONGKONG
CAMBODIA
MONGOLIA
VIETNAM
SINGAPORE
MALAYSIA
TAIWAN
JAPAN
NEWZEALAND
AUSTRALIA
INDONESIA
SRILANKA
FIJI
BRUNEI
THAILAND
PHILIPPINES
SOUTHKOREA
CHINA
APACAVERAGE
NEPAL
TIMOR-LESTE
BHUTAN
BANGLADESH
INDIA
LAOS
MYANMAR
PAKISTAN
PAPUANEWGUINEA
NORTHKOREA
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
30. @wearesocial • 32
GROWTH IN MOBILE CONNECTIONS
SEP
2016
175%
54%
23%
21%
18%
11%
11%
11%
11%
9%
8%
7%
7%
6%
6%
5%
5%
5%
4%
4%
4%
2%
2%
2%
1%
0%
-1%
-6%
-15%
-15%
-28%
MYANMAR
MONGOLIA
TIMOR-LESTE
BHUTAN
NORTHKOREA
VIETNAM
JAPAN
FIJI
BANGLADESH
MACAU
MALDIVES
CAMBODIA
INDIA
NEPAL
INDONESIA
PAPUANEWGUINEA
BRUNEI
NEWZEALAND
PHILIPPINES
MALAYSIA
APACAVERAGE
HONGKONG
AUSTRALIA
SOUTHKOREA
CHINA
TAIWAN
SINGAPORE
SRILANKA
THAILAND
PAKISTAN
LAOS
GLOBAL
AVERAGE
10%
• Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
33. @wearesocial • 35
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
15.0
PENETRATION: 62%
30.6
vs. POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA
34. @wearesocial • 36
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +9% +2% +5%
35. @wearesocial • 37
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.5
1.3
1.9
1.5
1.2
0.9
0.6
0.4
1.4
1.9
1.3
0.9
0.6
0.5
15,000,000 53% 47%
6% 3% 3%
18% 9% 9%
26% 13% 13%
19% 10% 9%
14% 8% 6%
10% 6% 4%
7% 4% 3%
37. @wearesocial • 39
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
162.0
URBANISATION: 35%
53.9
PENETRATION: 33%
22.0
PENETRATION: 14%
134.4
vs. POPULATION: 83%
18.0
PENETRATION: 11%
DIGITAL IN BANGLADESH
38. @wearesocial • 40
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+32% +67% +11% +55%
39. @wearesocial • 41
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.9
2.8
1.0 0.2 0.1 0.02 0.02
2.3
8.2
4.7
1.2 0.3 0.1 0.1
22,000,000 23% 77%
15% 4% 11%
50% 13% 37%
26% 5% 21%
6% 1% 5%
1.7% 0.4% 1.3%
0.5% 0.1% 0.4%
0.5% 0.1% 0.4%
41. @wearesocial • 43
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
779
URBANISATION: 39%
310
PENETRATION: 40%
240
PENETRATION: 31%
689
vs. POPULATION: 88%
220
PENETRATION: 28%
DIGITAL IN BHUTAN
42. @wearesocial • 44
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+41% +36% +21% +43%
43. @wearesocial • 45
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
17
39
29
8 2
1 2
20
51
47
17
6 1 2
240,000 40% 60%
15% 7% 8%
37% 16% 21%
31% 12% 19%
10% 3% 7%
4% 1.0% 2.6%
0.7% 0.2% 0.5%
1.7% 0.7% 1.0%
45. @wearesocial • 47
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
426
URBANISATION: 78%
319
PENETRATION: 75%
300
PENETRATION: 70%
521
vs. POPULATION: 122%
280
PENETRATION: 66%
DIGITAL IN BRUNEI DARUSSALAM
46. @wearesocial • 48
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +15% +5% +17%
47. @wearesocial • 49
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
6
32
47
29
13
5
3
6
40
63
34
15
5 5
300,000 44% 56%
4% 2% 2%
24% 11% 13%
37% 16% 21%
21% 10% 11%
9% 4% 5%
3% 2% 2%
2% 1% 2%
49. @wearesocial • 51
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
15.7
URBANISATION: 21%
5.0
PENETRATION: 32%
4.2
PENETRATION: 27%
26.0
vs. POPULATION: 166%
3.5
PENETRATION: 22%
DIGITAL IN CAMBODIA
50. @wearesocial • 52
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+32% +75% +7% +59%
51. @wearesocial • 53
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
230
787
492
84
28 13 7
270
1,078
895
206
69
23 16
4,200,000 39% 61%
12% 5% 6%
44% 19% 26%
33% 12% 21%
7% 2% 5%
2.3% 0.7% 1.6%
0.8% 0.3% 0.5%
0.5% 0.2% 0.4%
53. @wearesocial • 55
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1,379
URBANISATION: 57%
721
PENETRATION: 52%
806
PENETRATION: 58%
1,314
vs. POPULATION: 95%
806
PENETRATION: 58%
DIGITAL IN CHINA
54. @wearesocial • 56
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+11% +28% +1% +59%
56. @wearesocial • 58
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
895
URBANISATION: 54%
415
PENETRATION: 46%
380
PENETRATION: 42%
1,110
vs. POPULATION: 124%
340
PENETRATION: 38%
DIGITAL IN FIJI
57. @wearesocial • 59
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+24% +12% +11% +13%
58. @wearesocial • 60
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
20
59
57
29
13
5
2
21
63
62
30
12
5
4
380,000 48% 52%
11% 5% 6%
32% 15% 17%
31% 15% 16%
16% 8% 8%
6.6% 3.4% 3.2%
2.7% 1.3% 1.4%
1.4% 0.4% 0.9%
60. @wearesocial • 62
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.3
URBANISATION: 100%
6.2
PENETRATION: 85%
5.0
PENETRATION: 68%
13.0
vs. POPULATION: 178%
4.5
PENETRATION: 61%
DIGITAL IN HONG KONG
61. @wearesocial • 63
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% +4% +2% +7%
62. @wearesocial • 64
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
120
491
930
594
284
181
129
97
418
704
506
286
176
110
5,000,000 54% 46%
4% 2% 2%
18% 10% 8%
33% 19% 14%
22% 12% 10%
11% 6% 6%
7% 4% 4%
5% 3% 2%
64. @wearesocial • 66
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1,319
URBANISATION: 33%
462
PENETRATION: 35%
153
PENETRATION: 12%
1,012
vs. POPULATION: 77%
130
PENETRATION: 10%
DIGITAL IN INDIA
65. @wearesocial • 67
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+90% +23% +7% +20%
66. @wearesocial • 68
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4
16.5
10.6
3.6
1.7 0.7 0.3
12
49.1
35.5
12.5
4.2
2.1 0.9
153,000,000 24% 76%
10% 2% 8%
43% 11% 32%
30% 7% 23%
11% 2% 8%
3.8% 1.1% 2.7%
1.8% 0.4% 1.4%
0.8% 0.2% 0.6%
68. @wearesocial • 70
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
259.1
URBANISATION: 55%
88.1
PENETRATION: 34%
88.0
PENETRATION: 34%
326.3
vs. POPULATION: 126%
76.0
PENETRATION: 29%
DIGITAL IN INDONESIA
69. @wearesocial • 71
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+21% +19% +6% +19%
70. @wearesocial • 72
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
14.7
9.2
3.5
1.2
0.3 0.3
8
19.0
15.6
5.6
1.7
0.4
1.3
88,000,000 41% 59%
18% 9% 9%
38% 17% 21%
28% 10% 18%
10% 4% 6%
3.2% 1.3% 1.9%
0.8% 0.3% 0.5%
1.8% 0.3% 1.5%
72. @wearesocial • 74
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
126.4
URBANISATION: 94%
118.0
PENETRATION: 93%
54.5
PENETRATION: 43%
173.3
vs. POPULATION: 137%
54.5
PENETRATION: 43%
DIGITAL IN JAPAN
73. @wearesocial • 75
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% [N/A] +11% [N/A]
74. @wearesocial • 76
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
2.2
4.1
2.9
1.6
0.6 0.20.3
2.2
3.8
3.3
2.2
1.0
0.5
25,000,000 48% 52%
1% 1% 1%
18% 9% 9%
32% 16% 15%
25% 12% 13%
15% 7% 9%
6% 2% 4%
3% 1% 2%
76. @wearesocial • 78
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
6.86
URBANISATION: 40%
1.40
PENETRATION: 20%
1.30
PENETRATION: 19%
5.03
vs. POPULATION: 73%
1.10
PENETRATION: 16%
DIGITAL IN LAOS
77. @wearesocial • 79
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+65% +91% -28% +77%
78. @wearesocial • 80
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
227
154
50 18
5 2
110
282
213
81
38 13
6
1,300,000 43% 57%
17% 8% 8%
39% 17% 22%
28% 12% 16%
10% 4% 6%
4.3% 1.4% 2.9%
1.3% 0.3% 1.0%
0.6% 0.2% 0.4%
80. @wearesocial • 82
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
592
PENETRATION: 100%
460
PENETRATION: 78%
360
PENETRATION: 61%
1,851
vs. POPULATION: 313%
340
PENETRATION: 57%
DIGITAL IN MACAU
81. @wearesocial • 83
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+19% +13% +9% +13%
82. @wearesocial • 84
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
8
39
80
35
18
7
6
6
34
69
32
14
6
5
360,000 54% 46%
4% 2% 2%
20% 11% 9%
41% 22% 19%
19% 10% 9%
9% 5% 4%
4% 2% 2%
3% 2% 1%
84. @wearesocial • 86
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
30.5
URBANISATION: 75%
21.7
PENETRATION: 71%
19.0
PENETRATION: 62%
43.4
vs. POPULATION: 142%
17.0
PENETRATION: 56%
DIGITAL IN MALAYSIA
85. @wearesocial • 87
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+8% +12% +4% +10%
86. @wearesocial • 88
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
2.4
2.7
1.5
0.8
0.3 0.1
0.6
3.1
3.7
1.8
0.9
0.4
0.2
19,000,000 44% 56%
6% 3% 3%
29% 12% 16%
34% 14% 19%
17% 8% 9%
9% 4% 5%
4% 2% 2%
1.5% 0.4% 1.0%
88. @wearesocial • 90
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
367
URBANISATION: 47%
270
PENETRATION: 74%
260
PENETRATION: 71%
725
vs. POPULATION: 198%
240
PENETRATION: 65%
DIGITAL IN THE MALDIVES
89. @wearesocial • 91
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+56% +30% +8% +32%
90. @wearesocial • 92
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
7
25.7
35.3
12.8 4.8
1.6 0.7
10
48.8
73.3
27.7
9.8 3.3 1.6
260,000 34% 66%
6% 3% 4%
28% 10% 19%
41% 13% 28%
15% 5% 11%
6% 2% 4%
1.9% 0.6% 1.2%
0.9% 0.3% 0.6%
92. @wearesocial • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
2.98
URBANISATION: 73%
1.50
PENETRATION: 50%
1.40
PENETRATION: 47%
4.77
vs. POPULATION: 160%
1.30
PENETRATION: 44%
DIGITAL IN MONGOLIA
93. @wearesocial • 95
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+136% +27% +54% +41%
94. @wearesocial • 96
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
110
196
234
114
57
19
13
99
190
224
90
34 11 11
1,400,000 53% 47%
15% 8% 7%
28% 14% 14%
33% 17% 16%
15% 8% 6%
6% 4% 2%
2.2% 1.4% 0.8%
1.7% 0.9% 0.8%
96. @wearesocial • 98
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
54.1
URBANISATION: 35%
11.8
PENETRATION: 22%
11.0
PENETRATION: 20%
36.6
vs. POPULATION: 68%
9.0
PENETRATION: 17%
DIGITAL IN MYANMAR
97. @wearesocial • 99
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+354% +189% +175% +165%
98. @wearesocial • 100
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.4
1.9
1.1
0.3
0.1 0.1 0.03
0.7
3.4
2.0
0.6 0.2 0.1 0.1
11,000,000 36% 64%
9% 3% 6%
49% 17% 31%
28% 10% 18%
8% 3% 5%
3.1% 1.3% 1.7%
1.8% 0.7% 1.2%
0.8% 0.2% 0.6%
100. @wearesocial • 102
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
28.7
URBANISATION: 19%
11.7
PENETRATION: 41%
6.5
PENETRATION: 23%
26.7
vs. POPULATION: 93%
5.6
PENETRATION: 20%
DIGITAL IN NEPAL
101. @wearesocial • 103
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+33% +35% +6% +27%
102. @wearesocial • 104
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.3
1.0
0.6
0.1
0.0 0.02 0.04
0.6
1.7
1.5
0.3
0.1 0.1 0.1
6,500,000 33% 67%
13% 4% 8%
42% 16% 26%
33% 10% 23%
7% 2% 5%
2.3% 0.6% 1.8%
1.5% 0.3% 1.2%
1.7% 0.6% 1.2%
104. @wearesocial • 106
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
4.55
URBANISATION: 86%
4.16
PENETRATION: 92%
3.00
PENETRATION: 66%
5.98
vs. POPULATION: 131%
2.60
PENETRATION: 57%
DIGITAL IN NEW ZEALAND
105. @wearesocial • 107
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= +15% +5% +18%
106. @wearesocial • 108
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3,000,000 59% 41%
8% 4% 4%
20% 10% 10%
24% 12% 12%
17% 9% 8%
14% 8% 6%
10% 6% 4%
7% 4% 3%
120
296
356
282
252
178
133
110
309
361
232
180
116
90
108. @wearesocial • 110
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
25.22
URBANISATION: 61%
0.014
PENETRATION: <0.1%
0.012
PENETRATION: <0.1%
3.31
vs. POPULATION: 13%
0.010
PENETRATION: <0.1%
DIGITAL IN NORTH KOREA
109. @wearesocial • 111
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+75% +50% +18% +90%
111. @wearesocial • 113
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
190.9
URBANISATION: 39%
34.4
PENETRATION: 18%
27.0
PENETRATION: 14%
126.3
vs. POPULATION: 66%
22.0
PENETRATION: 12%
DIGITAL IN PAKISTAN
112. @wearesocial • 114
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+18% +38% -15% +36%
113. @wearesocial • 115
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.8
3.1
1.6
0.4 0.2 0.1 0.04
2.7
9.0
6.4
2.0
0.7
0.2 0.1
27,000,000 22% 78%
13% 3% 10%
44% 11% 33%
29% 6% 24%
9% 1% 7%
3.3% 0.6% 2.7%
0.9% 0.2% 0.7%
0.7% 0.2% 0.5%
115. @wearesocial • 117
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
7.70
URBANISATION: 13%
0.72
PENETRATION: 9%
0.42
PENETRATION: 5%
3.80
vs. POPULATION: 49%
0.33
PENETRATION: 4%
DIGITAL IN PAPUA NEW GUINEA
116. @wearesocial • 118
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+70% +31% +5% +18%
117. @wearesocial • 119
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
28
69
41
15 5
1
4
31
97
74
32
14 5 7
420,000 39% 61%
14% 7% 7%
39% 16% 23%
27% 10% 18%
11% 4% 7%
4.5% 1.3% 3.2%
1.4% 0.3% 1.1%
2.6% 1.0% 1.6%
119. @wearesocial • 121
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
101.5
URBANISATION: 44%
54.0
PENETRATION: 53%
54.0
PENETRATION: 53%
119.2
vs. POPULATION: 117%
47.0
PENETRATION: 46%
DIGITAL IN THE PHILIPPINES
120. @wearesocial • 122
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+22% +29% +4% +31%
121. @wearesocial • 123
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
4.5
9.5
7.6
3.6
1.9 1.0
0.5
3.8
9.0
7.5
3.3
1.3 0.7 0.4
54,000,000 52% 48%
13% 7% 6%
35% 18% 17%
28% 14% 14%
13% 7% 6%
6% 4% 2%
3% 2% 1%
2% 1% 1%
123. @wearesocial • 125
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
5.65
URBANISATION: 100%
4.70
PENETRATION: 83%
3.90
PENETRATION: 69%
8.22
vs. POPULATION: 145%
3.70
PENETRATION: 65%
DIGITAL IN SINGAPORE
124. @wearesocial • 126
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+6% [N/A] -1% [N/A]
125. @wearesocial • 127
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
57
338
623
409
231
142 5355
402
743
442
241
141 60
3,900,000 47% 53%
3% 1% 1%
19% 9% 10%
35% 16% 19%
22% 10% 11%
12% 6% 6%
7% 4% 4%
3% 1% 2%
127. @wearesocial • 129
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
50.4
URBANISATION: 83%
45.3
PENETRATION: 90%
41.5
PENETRATION: 82%
57.1
vs. POPULATION: 113%
41.5
PENETRATION: 82%
DIGITAL IN SOUTH KOREA
128. @wearesocial • 130
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
= [N/A] +2% [N/A]
129. @wearesocial • 131
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
1.2
2.3
2.1
1.1
0.6
0.2
0.04
1.1
2.7
2.8
1.6
0.9
0.3 0.1
17,000,000 44% 56%
13% 7% 6%
29% 13% 16%
29% 13% 16%
16% 6% 9%
9% 4% 5%
3.1% 1.1% 2.0%
0.7% 0.2% 0.5%
131. @wearesocial • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
20.76
URBANISATION: 18%
6.23
PENETRATION: 30%
4.10
PENETRATION: 20%
25.83
vs. POPULATION: 124%
3.30
PENETRATION: 16%
DIGITAL IN SRI LANKA
132. @wearesocial • 134
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+30% +46% -6% +50%
133. @wearesocial • 135
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
72
447 436
157 56
22 10
300
966
992
444
130 52
26
4,100,000 29% 71%
9% 2% 7%
34% 11% 23%
35% 11% 24%
15% 4% 11%
4.5% 1.4% 3.2%
1.8% 0.5% 1.3%
0.9% 0.2% 0.6%
135. @wearesocial • 137
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
23.5
URBANISATION: 78%
20.6
PENETRATION: 88%
17.0
PENETRATION: 72%
32.6
vs. POPULATION: 139%
17.0
PENETRATION: 72%
DIGITAL IN TAIWAN
136. @wearesocial • 138
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+10% +2% = +16%
137. @wearesocial • 139
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
0.6
1.6
2.4
1.9
1.2
0.6
0.2
0.5
1.6
2.3
1.9
1.1
0.5
0.2
17,000,000 51% 49%
6% 3% 3%
19% 10% 10%
28% 14% 14%
23% 12% 11%
14% 7% 6%
7% 4% 3%
3% 1% 1%
139. @wearesocial • 141
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
68.1
URBANISATION: 52%
41.0
PENETRATION: 60%
40.0
PENETRATION: 59%
82.8
vs. POPULATION: 122%
40.0
PENETRATION: 59%
DIGITAL IN THAILAND
140. @wearesocial • 142
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+17% +18% -15% +33%
141. @wearesocial • 143
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
2.3
5.9
5.7
3.1
1.6
0.7
0.3
2.2
6.3
6.2
3.1
1.4
0.7 0.5
40,000,000 49% 51%
10% 5% 5%
31% 15% 16%
30% 14% 16%
16% 8% 8%
8% 4% 4%
4% 2% 2%
2% 1% 1%
143. @wearesocial • 145
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
1.20
PENETRATION: 33%
0.34
PENETRATION: 28%
0.33
PENETRATION: 28%
1.06
vs. POPULATION: 89%
0.27
PENETRATION: 23%
DIGITAL IN TIMOR-LESTE
144. @wearesocial • 146
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+2,472% +76% +23% +55%
145. @wearesocial • 147
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
25
59
27
6
1.3 0.5 1.0
44
100
58
13 4
1.0
4
330,000 35% 65%
20% 7% 13%
46% 17% 29%
25% 8% 17%
5% 2% 4%
1.5% 0.4% 1.2%
0.4% 0.1% 0.3%
1.3% 0.3% 1.0%
147. @wearesocial • 149
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
we
are
social
93.9
URBANISATION: 34%
49.5
PENETRATION: 53%
40.0
PENETRATION: 43%
143.0
vs. POPULATION: 152%
34.0
PENETRATION: 36%
DIGITAL IN VIETNAM
148. @wearesocial • 150
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
we
are
social
we
are
social
we
are
social
+21% +33% +11% +31%
149. @wearesocial • 151
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3.3
6.5
5.6
2.0
0.8
0.3
0.1
3.5
7.2 7.1
2.4
0.9 0.4 0.2
40,000,000 46% 54%
17% 8% 9%
34% 16% 18%
32% 14% 18%
11% 5% 6%
4% 2% 2%
1.7% 0.8% 0.9%
0.7% 0.2% 0.5%
150. @wearesocial • 156
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO LEARN MORE ABOUT HOW WE
CAN HELP YOU TOO, VISIT WEARESOCIAL.COM.