The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Learn more about Mobile Growth: http://mozza.io
These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Overview of the changing landscape and major trends impacting online advertising, including Case Studies examples to bring to life some of the exciting new opportunities.
The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
400 Million users - 52 Million out of Greater China -11 Languages available - 20 Countries. More than 85% of Chinese Smartphones go it installed.
Average user checks every 6 minutes. Why Wechat?
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Overview of the changing landscape and major trends impacting online advertising, including Case Studies examples to bring to life some of the exciting new opportunities.
The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%
Mutual Non Disclosure Agreement (South Africa)Endcode_org
This Mutual Non Disclosure Agreement template is available to all EndCode for Innovators members for use.
To join this group, please follow this link:
http://www.linkedin.com/groups/EndCode-Innovators-8158861/about
Description how we have organised key technologies and methodologies at the Radboud university medical center in Nijmegen, underlying our ambition to have an impact in personalized Healthcare.
As an owner and operator of urgent cares, Premier Health occupies a unique space because of it's joint venture business model. This electronic brochures gives readers insight into why Premier Health's motto "Your Business...Our Model" perfect describes what this company does and the competitive advantages for healthcare providers looking to get into urgent care.
Instructions on how to get matched to your right financial advisor. This presentation demonstrates the steps that you will take in order to get matched to the right advisor.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
As an entrepreneur or small business owner, have you ever dreamed of marrying an accountant just so they can do the bookkeeping while you focus on growing your business? Instead, consider how a stack of mobile or desktop technology applications (apps) can help you spend less time on all those tasks small business owners have to manage.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
There are a number of crucial factors to take into mind when creating a mobile app. To guarantee a successful finished result, every step of the app development process should be carefully thought out. The many considerations to be made when creating a mobile app will be covered in this blog post. The specialists at Career IT and Business Solutions Inc. can provide you with advice. Visit this page to learn more about them: https://itbs.ca/Services/MobileDevelopment
Limitations while upgrading to Latest Features: To stay in the competition it is essential for the apps to embed new features and upcoming software capabilities. But in hybrid mobile apps, this process is extremely difficult and troublesome.
With such disadvantages, it can become highly impossible to develop attractive, engaging, and robust apps while maintaining cost-effectiveness. At this time, React Native app development comes in picture.
Top-notch benefits that React Native app development offers
Native-like Functionality and Appearance
Similar platform components are used in React Native apps like native Android or iOS apps. So, these have native-like look and feel and have better performance. On the contrary, hybrid apps are like a web view with a native container wrapped around them. They are not smooth and fast. On any operative device, hybrid apps run and behave like web apps.
Code-reusability for Time and Cost-efficient Development
Since this framework allows the sharing of a single code-base across multiple platforms, it is possible to create top-grade apps in half the time when compared with native apps, thereby being more cost-effective. Hybrid apps, on the other hand, have age-old frameworks that require more time for development.
‘Ready-made’ Components and Third-party plugins
React Native has a reusable component-specific structure, so the developers do not need to write code for these components from scratch. Comparatively, hybrid apps have a WebView component that is getting out-dated gradually. Also, React Native has a host of amazing third-party libraries with pragmatic interfaces and flexible customization options.
ReactJS’s Programming Model
React Native is nothing but a JavaScript framework at its core and makes use of the programming model of ReactJS. As a result, the React Native developers utilize the same conceptual framework used in ReactJS apps.
Attractive and Efficient User Interface
React Native is much more exclusive and versatile as compared to other JavaScript frameworks like Angular and React. Due to the asynchronous JavaScript connections, the resulting user interface of React Native becomes highly responsive and native-like. It has a smooth feel with faster loading times and looks much better visually as compared to hybrid apps.
A rich Open-source Ecosystem and Vibrant Community Support
This framework is open-source and has a rich open-source ecosystem for knowledge sharing and external integration. It is backed by a strong community and talented developers worldwide contribute to its progress. Big players like Facebook, GitHub, Callstack, Software Mansion, Microsoft, Infinite Red, etc. support this framework.
Used by several Industry Giants
Above all, this cross-platform framework supports big leaders like Instagram, Facebook, Tesla, Walmart, Bloomberg, etc. It is being adopted for varied applications by diverse industries and this fact speaks for the popularity of React Native
https://apkji
A shift in organizational approach to digital over the past five years indicates that companies have become increasingly aware that they must eliminate structural barriers to realize the opportunities
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
+ All For One And One For All Against Piracy
+ The Piracy Strategy That Will Leave Its Mark in the Year Ahead
+ OTT: A Hit with Consumers and A Hot Bed for Innovation
+ 4K UHD : Coming to a Home Near You
+ Consumers Have a Habit of Changing
are the trend of Media and entertainment that Irdeto has forecast in 2017
but what will be happened....
Global Cellular Market trends and insight Q3/2016Tuan Anh Nguyen
During Q3 2016, global connections grew by 3.2% year-on-year, and mobile operators generated $264 billion in total revenues. Data services now contribute more than 40% of service revenues globally, fuelled by 533 operators with live 4G LTE networks...
Over 1 billion more people will use mobile phones by 2020 compared to 2015. Ten countries will account for 70% of this growth, with India leading an Asian charge that will account for 55% of global subscriber growth. This will rebalance the concentration of consumer purchasing power and technology innovation. The platform economy uses smartphones, software and open APIs to create and scale new digital marketplaces for a huge range of services and products
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
A quarterly report from Appota. In this report, some hot and new findings are:
+ The rising of video live-streaming
+ Evening is the download time
+ Game is the most popular type of apps
......
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
The social media landscape is evolving quickly too; Facebook still dominates - and continues to grow - but the remaining spots in the top 5 of our latest platform rankings are held by mobile messenger services.....
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
In 1000 U.S. consumers, two-thirds of adults
reported using an SVOD service. Of these, nearly half
use them as much as, or more than, their pay television
service. Considering the first SVOD service launched less
than a decade ago, this explosive adoption is a remarkable
achievement.
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
1. A revolution is changing the rules of ecommerce.
ARE YOU GETTING LEFT BEHIND?
BETTER RESULTS
FOR
MOBILE ECOMMERCE
Authors: Rishabh Gupta • Mada Seghete • Marketing@branch.io
The 2016
Mobile Growth Handbook
This book includes:
- 45 tips, real-life hacks, and best practices from top mobile growth experts
- Mobile Growth Chart with a list of metrics/analytics and tools available to measure them
- Graphs, numbers, and data to help you understand the mobile app ecosystem
- Links to the best blogs, sources, and community for Mobile Growth
2. Growing an App is More and More Challenging
Top 3
apps…
Others
20%
2M
Apps
2.2M
Apps
App Store PlayStore
Big apps
dominate traffic…. In a sea of apps…. And it’s getting worse….
3. Native Mobile is Taking Over + Drives More Revenue
Source: https://www.internetretailer.com/2014/08/13/jackthreads-proves-deep-linking-e-mail-apps-boosts-sales
http://www.businessinsider.com/time-spent-mobile-browsing-vs-apps-2015-9
http://colehaan.com
…Native app
converts
1.5x desktop
and
3x mobile
web
While
desktop
still converts
2x mobile
web...
http://colehaan.com
3.7 hours
per day in
app
20 mins
per day on
mobile web
4. 2015 Holiday Shopping Season Recap from the IBM Watson Trend Hub
Mobile is Only a Fraction of Growing Revenue
5. - 2 Million+ apps on Google Play and Apple App store
- Today, 50,000 apps are being launched every month
- 80% of the time-spent is captured by 3 Apps (Facebook, Chrome,
YouTube/ WhatsApp)
Given the odds, mobile growth
cannot be left to chance
6. Acquisition
Channels ASO
PR / Social
Media
Paid Marketing
Organic
Growth
Partnerships
Content
Marketing
Referrals
Mobile
Website/Website
Email Lists SEO
Metrics/
Analytics
App Store
Analytics
Campaign
Measurement
Install Attribution Event tracking
Attribution Linked
Cohorts
Content
Analytics
Attribution Linked
Cohorts
User Analytics
Email
Analytics
Keyword
performance
Activation
Channels
In App
Notifications
Push Email
On-Boarding
Tutorial
UI/UX Personalization
Community
Engagement
User Support Deep-Linking Retargeting
Metrics/
Analytics
User
segmentation
A/B Testing
Activation Email
Analytics
Heat Maps Event Tracking
Conversion
funnels
User Analytics Time to Resolve
Deep-link
Attribution &
Analytics
Campaign
Measurement
Retention
Channels Push
Drip Emails /
Newsletters
Personalization
Lifecycle
Marketing
Cross-Platform
Linkages
Marketing
Automation
App Performance Retargeting
Offers/
Discounts
Deep-Linking
Metrics/
Analytics
A/B Testing
Drip Campaign
Analytics
Event Tracking
Funnels/
Cohorts
Screen Flows Conversions
Performance
Analysis (Battery,
space, speed etc.)
Churn
Segment
LTVs
Deep-link
Attribution &
Analytics
Referral
Channels Text
Email Contact
List
Content Sharing Promo Codes Word of Mouth
Blogs /
Multimedia
Content
Widgets/Embeds
Metrics/
Analytics
Clicks and
Conversions
Invites sent &
accepted
Shares and
Conversions
Conversions Organic Growth Shares Clicks
What’s Inside
1. 45 tips, real-life hacks andbest practices from the topmobile growthexperts across top apps
2. Mobile GrowthChart with a list of metrics/analytics and tools available to measure them.
3. Graphs, numbers,data to helpyou understand the mobile appecosystem
4. Links to the best blogs,sources, andcommunity forMobile Growth.
Complete Chart Inside
7. We are a community of 16,000 of top mobile app developers and
marketers (iOS and Android) curated by Branch. This global community is
headquartered in Silicon Valley and spread across 40 cities around the
world. We have an online community at https://mobilegrowth.org/.
If you are passionate about the mobile ecosystem or mobile growth, join the
community (https://branch.app.link/kxw2vqgHav). You can also attend a
growth meet-up near you, check out our annual calendar here
(https://branch.app.link/dCTwYMDHav). Our Meet-ups are attended and hosted
by top apps like AirBnB, Pinterest, SoundCloud, Instagram, Medium, Flipboard,
LinkedIn, Intuit, PayTM, SnapDeal etc.
Who are the Mobile Growth Experts?
10. Join ourOnline
Community
Attend a Global Meetup Follow us onMedium
Join Mobile Growth Community
https://branch.app.link/dCTwYMDHavhttps://branch.app.link/kxw2vqgHav https://branch.app.link/pcEuz9FHav
11. Growth Framework: AARRR by Dave McClure
ACQUISITION
REFERRAL RETENTION
ACTIVATION
Note: We are leaving the 3rd R: Revenue, as this eBook’s scope is to discuss Mobile User Growth
12. ACQUISITION
“Most apps die within 6 months.”
“It’s too hard. I’m going back to web.”
--Anonymous mobile developer
13. The Acquisition Tool Kit
KEY PROBLEM
a. Most tools promise to do everything, but best suited for few things.
b. Interlinking data between tools is very difficult. The tools do not integrate well with each other.
Channels ASO PR / Social Media Paid Marketing Organic Growth Partnerships
Content
Marketing
Referrals
Mobile
Website/Website
Email Lists SEO
Metrics/
Analytics
App Store
Analytics
Campaign
Measurement
Install Attribution Event tracking
Attribution
Linked Cohorts
Content Analytics
Attribution
Linked Cohorts
User Analytics Email Analytics
Keyword
performance
Tools
Google Analytics (Premium) / Mixpanel / In-House / Kochava ($$)
SensorTower Mention Branch KISSMetrics Adjust Hubspot Branch Tune Mailchimp Moz
AppAnnie HootSuite AppsFlyer Apsalar KISSMetrics Marketo Tune Amplitude Responsys DeepCrawl
App Store
Dashboard
Keyhole Adjust Amplitude Tune Amplitude Adjust Appboy Marketo Kenshoo
Google Play
Dashboard
Nanigans Tune Mixpanel AppsFlyer Kochava Answers SendGrid Marin
14. "When we first started, we built hundreds of simple utility apps and all of
them cross-promoted and advertised to download Dolphin. We built
hundreds of utility apps. Once we reached 1M to 2M installs we went to
other developers with massive installs to promote our app. We realized
category to category user acquisition works; Games to games,
utilities to utilities etc. Once we reached 10M+, we got into big
partnerships with OEMs, mobile companies for preinstalls….”
Edith Yeung, Dolphin Browser, Partner
500 Start-ups Mobile Collective
TIP 1: Category Cross-Promotion
15. ”Very often, developers launch iOS first or Android first as they develop
apps for the other platform. We did one simple hack that worked really
well. When we launched our Android app, instead of ‘iOS coming soon’
logo, we asked people to submit their emails as a waitlist for iOS app. We
had thousands of emails by the time we launched our iOS app. We also
used this list for our iOS Beta users and all of this at no extra cost – just
replacing COMING SOON with JOIN THE WAITLIST turned out to be a
goldmine.”
TIP 2: Replace “Coming Soon” with “Join the Waitlist”
Alex Jubien, Start-up coach and mobile
strategy consultant
16. "One of the things to leverage early on is – PR. We figured out which
competitors were written about, and who were those reporters. We
compiled a list of all these reporters. Then, we made a list of how
interesting we were compared to competitors, and sent it to them. By
doing that we got picked up for a lot of press during our launch.”
Jean Luc David, Docler
TIP 3: Get Early PR by Doing a Competitor Comparison
17. "Hustle hard to get at least one coverage, and then leverage that to send
to others and get more free press. Once you get one coverage, email back
to all the relevant reporters with the link to that coverage. If one
legitimate site covers you, many smaller will cover you automatically.”
Tim Hsia, Workflow
TIP 4: Create a Press Domino Effect
18. "You need a minimum of five ratings for the
rating of the latest version of the app to
show up. Your cost of acquisition goes down
when you have good ratings on your app.
‘How to get these ratings? Call your Aunt’. No,
seriously call every friend or family member
to make sure you start every version with at
least five 5-star rating.”
Ethan Appleby, Vango
TIP 5: Get at Least 5 Reviews
19. "The best way to get [your] app featured is,
networking; both Apple and Google organize
meet-ups where you can talk to
representatives who can put you in touch
with the right people. Going on LinkedIn and
cold emailing people can work as well.”
Zaid Al-Husseini, Gogobot
TIP 6: Get Your App Featured
20. "Building a working relationship with your category manager at the
Apple and Google helps…They talk to us about their future plans and
technologies and we try to build features into our products that map
onto those, so we are more likely to be featured.”
Billy Shipp, Yoshirt
TIP 7: Use Latest Platform Features to Get ‘Featured’
21. "If you start from zero you just have to hustle – get very creative and
reach out to everyone you know. Figure out whether there is some sort of
barter system you can engage in – you promote someone’s app and in
turn they promote yours. Once you have a first user base, figure out what
it is they love about your app and then take those experiences and make
them even better.”
Deema Tamimi, Flipboard
TIP 8: Use Barter to Promote Your App
22. 1 2 3
Example: App to App Barter
Partner with adjacent businesses to drive mobile commerce
YUMMLY + INSTACART
Deep link to
ingredients
23. "If a problem exists and user exists, they already are talking about it
somewhere. For Branch, we found deep-linking problems being discussed
on Stack Overflow and Hacker-News. Also, if the right person hunts you
on Product Hunt, and you get early vote-ups, you can get a lot of eyeballs
and users. Find existing communities of your users and leverage those.
When we built the Kindred app our community was moms – so we
engaged them in mom forums and on mom blogs.”
Mada Seghete, Branch
TIP 9: Leverage Existing Communities like PH/HN
24. "If your app isn't geo specific, you can launch your
app in a smaller market, very often for American
startups its Australia or New Zealand. You can
test and beta release in that market. Apart from
learning from a test market, you can still get
Apple's support during US launch as they like to
support during launch, and your US launch will be
a with a more stable and better product.”
Michael Dawson, Pocket Games
TIP 10: Leverage Geo-Beta for Product Release
25. "Videos work extremelywell, the cost per install for static ads are
$3.75 and it is down to $1.75 for video ads on FB/Instagram. Videos
work.”
Kat Kitay, Buzzfeed
TIP 11: It is 2016: Use Video Ads
"Search engines are a big part of discovery, along with ASO you still
must consider SEO, for Grindr we don't have a web product, but we
do have a landing page and we optimize it.”
Quan Duong, Grindr
TIP 12: Don’t Forget SEO for Apps
28. "When we started out on mobile, we started web to mobile interstitials and
they didn't perform too well. We had very high bounce rates. We relaunched
them to come only during certain events that we identified as MOBILE
MOMENTS - actions or events that are better on mobile than web. We found
success, in fact our most successful interstitial was during the "listing"
experience, driving 30% of our web to mobile installs. We must find these
MOBILE MOMENTS while converting users from web to mobile.”
Sash CatanZarite, Tradesy
TIP 13: Define ‘Mobile Moments’ for Web to App
29. 1 2 3
Example: Web to App Conversions
Drive high quality installs and purchases from mobile web
JET
Deep link to same
content in app
30. "One of the main shifts we saw was - lets say you
search the restaurant Gary Danko on Google on
your mobile. First option for a mobile web banner
prompting to download the Yelp app was ‘Download
Yelp’ because mobile experience is better than web.
Second option we tried was ‘Download Yelp’
because we have so much info on Gary Danko, X no.
of reviews , Y no. of photo etc. That shift i.e.
providing more context lead to much higher
downloads.”
Sep Norouzi, Yelp
TIP 14: Provide Context to Drive Downloads
31. "Incentivized installs, lots of people have used it and spend millions
on it, but these users the worst and useless. You are just throwing
money away. And incentivized installs are dying.”
Philip La, Figure 1
TIP 15: Don’t Do Incentivized Installs
"The advice is to not pay for Installs, but buy active users and not
lose all the money. Unless you have metrics to define active users
and measure conversions, don't buy."
Edith Yeung, Dolphin Browser, Partner
500 Start-ups Mobile Collective
32. Andy Carvell’s Mobile Growth Stack Revised: https://mg.app.link/dSejkrrIav
Andrew Chen on Mobile Retention: https://mg.app.link/xrs1sjuIav
Rahul Vohra on App Virality: https://mg.app.link/TaEItvwIav
Localytics: 8 Mobile App Metrics that Matter: https://mg.app.link/9XdkelyIav
What User Retention Hides: https://mg.app.link/P8ecwUzIav
Round up of Mobile Analytics Tools: https://mg.app.link/mjbl2qBIav
Quora Discussion on best mobile tools: https://mg.app.link/pwaz2XCIav
Quora Discussion between founders of Segment.io and mParticle:
https://mg.app.link/iDj1qgEIav
Resource: 8 Must-Read List on Mobile Growth
34. Resource: 2016 Mobile Growth Stack
Acquisition
Channels ASO
PR / Social
Media
Paid Marketing
Organic
Growth
Partnerships
Content
Marketing
Referrals
Mobile
Website/Website
Email Lists SEO
Metrics/
Analytics
App Store
Analytics
Campaign
Measurement
Install
Attribution
Event tracking
Attribution Linked
Cohorts
Content
Analytics
Attribution Linked
Cohorts
User Analytics
Email
Analytics
Keyword
performance
Activation
Channels
In App
Notifications
Push Email
On-Boarding
Tutorial
UI/UX Personalization
Community
Engagement
User Support
Deep-
Linking
Retargeting
Metrics/
Analytics
User
segmentation
A/B Testing
Activation Email
Analytics
Heat Maps Event Tracking
Conversion
funnels
User Analytics Time to Resolve
Deep-link
Attribution
& Analytics
Campaign
Measurement
Retention
Channels Push
Drip Emails /
Newsletters
Personalization
Lifecycle
Marketing
Cross-Platform
Linkages
Marketing
Automation
App Performance Retargeting
Offers/
Discounts
Deep-Linking
Metrics/
Analytics
A/B Testing
Drip
Campaign
Analytics
Event Tracking
Funnels/
Cohorts
Screen Flows Conversions
Performance
Analysis (Battery,
space, speed etc.)
Churn
Segment
LTVs
Deep-link
Attribution &
Analytics
Referral
Channels Text
Email Contact
List
Content Sharing Promo Codes Word of Mouth
Blogs /
Multimedia
Content
Widgets/Embeds
Metrics/
Analytics
Clicks and
Conversions
Invites sent &
accepted
Shares and
Conversions
Conversions Organic Growth Shares Clicks
35. Join ourOnline
Community
Attend a Global Meetup Follow us onMedium
Join Mobile Growth Community
https://branch.app.link/dCTwYMDHavhttps://branch.app.link/kxw2vqgHav https://branch.app.link/pcEuz9FHav
37. The Activation Tool Kit
KEY PROBLEM
a. Defining an “Activated User” for an app requires a lot of data analysis and studying user behavior
Channels
In App
Notifications
Push Email
On-Boarding
Tutorial
UI/UX Personalization
Community
Engagement
User Support Deep-Linking Retargeting
Metrics/
Analytics
User
segmentation
A/B Testing
Activation
Email Analytics
Heat Maps
Event
Tracking
Conversion
funnels
User
Analytics
Time to Resolve
Deep-link
Attribution &
Analytics
Campaign
Measurement
Tools
Google Analytics (Premium) / Mixpanel / In-House / Kochava ($$)
Amplitude Loacalytics Appboy Appcues Amplitude LeanPlum Amplitude Freshdesk Branch AdRoll
Apptentative Mixpanel Mail clients Appsee Appboy Appsee Adjust HappyFox Tune AppAnnie
Adjust Apptimize Localytics UXCam Tune Localytics Apsalar Zendesk Appsflyer Adjust
Tune Appboy Mixpanel Appboy Apsalar Appboy Kochava Intercom.io Adjust Tune
38. "Most services try to make the signup flow as painless as possible.
That’s a terrible idea. You have more attention than you ever will have
again from that user. So teach them what your product is really about
– consider the onboard flow a ‘learn flow’. Slow down, it’s ok to
explain your product. But don’t just tell your users how your product
works, get them to engage with it right away.”
TIP 16: Take Time With Onboarding
Josh Elman, GreyLock Partners
39. "I think attention span is a huge thing with mobile, if it takes
a few seconds to load, people are on another app.”
TIP 17: Work on App Performance
Philip La, Figure 1
Metrics to track
a. App crashrate: keep it below 2% and lower it as app matures.
b. API latency: Approx. 1 second response time is a good standard to follow
c. End to end application latency: Again, approx. 1 second response time is a good standard to
follow
40. "From my twitter days, we found a 30%
increase in user conversion when we
prefilled a username or Twitter handle for
them.”
TIP 18: Pre-fill User Data
Justin Zhu, Iterable
30%+
41. "We think about onboarding as part of a larger user journey and we try to
have onboarding flow nicely from beginning, to after onboarding (we have
callouts walk you through different features post preference screens), to
what we refer to as your “first re-engagement”, we don’t immediately send
a welcome email since you’re necessarily already on our app, and instead
wait a few hours, so that we have a chance to get you to come back.”
TIP 19: Think About User Journey as a Whole
Ethan Smith, Yummly
42. "Creating the right onboarding flow is incredibly
important. If you don’t create the right first impression
and give the user what he’s looking for he will close the
app right away and never open it again. With deep links
you can personalize the first app experience and give
new users an individual welcome, automatically apply
any promotional offers and bring them to the content
they came for without any friction.”
Mike Molinet, Branch
TIP 20: Personalize Onboarding With Context
43. "The onboarding experience early on is really critical. Don’t think of all your
users in the same way, instead tailor their onboarding experience. Some
users will know your product fairly well, others don’t know what to expect
when they download your app. Maybe don’t ask these people right at front to
give you all their information. Let them experience your product first. Branch
Metrics for example gives you the possibility to contextualize the onboarding
experience based on where the users come from.”
Deema Tamimi, Flipboard
TIP 21: Customize User Onboarding
44. USED BY:
Example: Existing User Information for Onboarding
Engage new users with custom welcome
78%
conversion to signup
46. "We realized that users who have a ‘promo
code’ are three times more likelyto convert
into paying users. As a consequence, we were
giving out a promo code to every user who
installed the app, so they could try out all the
premium features and understand the value
we were creating before we even asked them
to pay.”
Bayram Annakov, App in the Air
TIP 22: Leverage Geo-Beta for Product Release
Source: andrewchen.co
65% users leave you on day 1
and 95% by Day 7
47. ” One of the things you overlook is the app is in your users pocket or hands. That
is a communication channel & you have an opportunity to talk to your users.
Especially in early days when 100 or 1000 users are using your app, you should
allow for users to talk to you & vice versa. That’s your easiest way to build a
community, its not going to happen on Twitter and Facebook, users are too lazy
to switch channels. But when they are in the app, make it easy for them to talk to
you. At the beginning, their community is YOU, bootstrap your community and as
you grow expand your strategy. Talk to your users before they land up on app
store with a bad review.”
Robi Ganguly, Apptentative
TIP 23: Talk to Users Within the App
48. ”We wanted to increase sign-ups, and our theory was instead of asking people for
email, password etc., we made a demo mode, where you can experience the app,
immerse yourself in the experience and feel the product. We thought this would
be really successful, but this killed conversion in a very bad way. We had graphs
going southwards. We nixed that idea, we learnt from that, that users are okay
giving some data and effort but want to use the app/product for real and see
real value.”
Lindsay Rothman, Freshbooks
TIP 24: Don’t Build a Generic demo Mode
49. Resource: Mobile Trends 2016
• 2.5 Billion smartphone users, grew 21% in 2015; China, India and USA are top 3 markets.
• Users spend 4-5 hours spent on mobile; 80% of time spent within 3 apps.
• Average user uses ~12 apps per day and ~33 apps in a month.
• 1 Billion+ android phones, 230 million iPhones. iOS users spend 7X more than android on
respective stores.
• Mobile Advertising is in its early days; only 12% of total ad spends goes to mobile, while 25%
of user time is spent on mobile. It is expected to be a $100 billion market in the next 5 years.
• Messenger apps are massive with Whatsapp (1B+), Facebook messenger (800M+), & WeChat
(~700M) being the biggest platforms.
• Mobile Drives 35% of all eCommerce Transactions.
• Mobile Deep Linking doubles user retention over 30 days.
Source: Mary Meeker Internet Report 2016, Branch Blogs, Criteo State of Mobile Commerce Report, Mobile Marketing Magazine
50. Mobile Marketing Statistics 2016: https://mg.app.link/ft5I4HHIav
Greylock Partners: Mobile Growth Stack: https://mg.app.link/ZEHOG7IIav
The Growth Story of Musical.ly: https://mg.app.link/69uHCAKIav
Mobile Growth Meet-up videos from SV & beyond: https://mg.app.link/6FabZPMIav
The Metrics a16z looks at for M-commerce: https://mg.app.link/ZYWwD8NIav
Mobile Cheat Sheet for Internet Report 2016: https://mg.app.link/orS1vfQIav
The 10 point ASO check-list: https://mg.app.link/TTjmEGRIav
16 Metrics that matter for Mobile Product Managers:
https://mg.app.link/06jzRgTIav
Resource: 8 More ‘Must-Reads’ on Mobile Growth
51. RETENTION
“After 3 months, I lose all my users.”
“Why are they not coming back?”
--Anonymous mobile developer
52. Retention is the Foundation of Mobile Growth
Source: andrewchen.co
Source: Appsflyer
Compounding effect of Retention is massive
a. Increasing retention from 5% to 20%, we can
see user growth jump by 10X
b. If we manage retention of 60% (up from 5%),
users grow by 350X
54. "The importance of first 3 days cannot be
overstated, apps win/lose the user retention
battle at this stage. We have gone through
tons of mobile growth charts, and time and
again the trend to notice is difference between
a successful and not a successful app comes
down to the first 3 days of the app usage.”
TIP 25: First 3 Days Retention is the Key
Everyone loses 4-5%.Difference b/w topapps
& others
Source: andrewchen.co
After the first 3 days, the top Apps and
the others follow the same trajectory.
But the first 3 days of higher retention,
leads to 131x growthMike Molinet, Branch
55. ”Retention is a big number for us and monitor our retention curve very closely,
after launching several apps, we found push notifications to be very effective and
first week after install is really key in educating users about your product.
Experimenting with handwritten notifications…as a content company we have
something new to talk about everyday.”
Kat Kitay, Buzzfeed
TIP 26: Educate Users About Your Product Week 1
56. ”Don’t aggressively acquire users if you can’t retain them. You are also potentially
burning some of the most enthusiastic people about your product. Someone sees
your ad and thinks that’s the product they have been waiting for, downloads it
and it’s not the experience they have been looking for…and then they just leave.
The chance that they come back is slim to none.”
Vanessa Larco, Box
TIP 27: Always Prioritize Retention Over Acquisition
57. “Email is great, just reminding customer what Jet.com stocks, or it is
football season, works really well and gets them back. Email is our
best engagement channel so far.”
Lauren Picasso, Jet.com
TIP 28: Emails Really Work
"Our best engagement channel is emails…every email is personalized.
Yummly is basically like Pandora or Netflix but for food. Taking through an
extensive set-up, we have a lot of information, we send them personalized
email. That's our biggest driver of retention."
Brian Witlin, Yummly
58. USED BY:
Example – Email to App
65%
sessions from email when deep linking
to app vs. sending to mobile web
Make app email marketing seamless
59. ”If your are not an ecommerce company which makes money on each
conversion, its difficult to justify costs of expensive tools. One of the easiest ways
to A/B test is to use your Email MVP, we use sendwithus, a service that is really
great. This helps us to split-test emails,and a lot of learning we learn from here
we apply to the product...We tested a weekly digest with playlists based on their
on-site listening habits, this weekly digest did 70% better than our previous
newsletters. This eventually led us to launch a feed in our 3.0 version, which was
super successful.”
Andrea Slobodien, 8Tracks
TIP 29: Emails Can be Used as an MVP Tool
60. ”The single most important thing for games early on is the quality of users &
building a density of quality users. After getting to a critical mass you can start to
focus on the drivers of virality and the target audiences.”
Josh Lu, Zynga
TIP 30: Get Quality Users, it Matters
61. ”We make every single notification personal, so they are either about content you
posted or it is recommended content based on the stuff you posted on Pinterest.
Be careful with general notifications that you send out to thousands of users and
make sure every notification is personal, based on the data you have about your
users. We treat every notification as an experiment and measure whether they
increase the retention of our users or just waste their attention.”
Casey Winters, Pinterest
TIP 31: Personalize Push Notifications
62. ”Email and push are the best engagement channels. Don’t
overuse push notifications, but also don’t be afraid to use it,
most users love it, some don’t and they will turn it off.”
April Alexander, Redfin
TIP 32: Don’t be Afraid to Use Push
63. ”When I was at Shopkick, we were a retail rewards app. Geo-fenced
notifications were a huge help in reminding users to open the app
when they were near the store. It improved our metrics by double
digits once we launched them. It took us time to fix GPS inaccuracies
and battery performance, but it was worth it.”
John Egan, Pinterest
TIP 33: Using Geo-Fenced Notifications
64. ”We switched CDN providers, and the benefit was reduced response time and this
improved user experience, we saw a lift in both retention and engagement.”
Quan Duong, Grindr
TIP 34: App Performance Matters
65. ”Users have to get addicted to your app – not to the entire
experience but to something in your app. Some feature, something
to hook on to that they do over and over again. When you don’t take
away every single barrier that lets them exactly do that, you will end
up chasing the next feature that is going to create growth – and that
never works. Having tons of features usually doesn’t create growth.”
Andrew Fernandez, Rent the Runway
TIP 35: Users Get Hooked on to Features, Not Apps
66. ”Balancing A/B testing with resources / time constraints, there are so many ways
to make A/B tests manageable. First of all, learn to validate ideas more quickly.
Live tests are just one means of validation. You can also test types of content,
types of personalization, and even layouts, through email or push, user
interviews, or by digging into past data around similar features you may have
built. None of these require dev time. I also like to spend a lot of time looking
through random metrics just to see if any gems jump out at me. SQL is really fast
to learn and you get a lot of bang for buck.”
Andrea Slobodien, 8Tracks
TIP 36: Keep A/B Testing Simple and Fast
67. “We are not looking at cost per install, but costper booking , and
we look at users who move the needle on our key metrics.”
Audrey Tsang, Hotel Tonight
TIP 37: Define Engagement Metrics
"Metrics, we have quite a few but on the listener side we have “listening time” as
a key metric – it is a compound metric that helps interpret (a) the quality of
content on the platform and (b) relevance to the user (related to discovery) and (c)
engagement. We arrived at it after countless debates."
Sridhar Ravichandran, SoundCloud
68. Resource: Growth Modeling Template
0
100000
200000
300000
400000
500000
600000
700000
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Growth Chart
0
10,000
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30,000
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50,000
60,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Growth Chart
<50,000 weekly users (@10%) ~ 1M+ weekly users (@40%)
Download the growth modeling excel
a. Run your own growth modeling experiments
b. Understand what metrics will contribute the biggest delta
https://mg.app.link/rW99c1VIavDOWNLOADNOW
What happens in 6 months, if you increase retention from 10% to 40%
69. REFERRAL
“If they ain’t talking, you ain’t growing.”
“How do you I make my app viral?”
--Anonymous mobile developer
70. App Virality
User A
engages in app
User A
shares app
User B
clicks on link
User B
downloads app
User B
engages in app
User B
shares app
Double viral loop
1
2
3
4
5
71. The Retention Tool Kit
KEY PROBLEM: A lot of referral events happen outside your app, making measurement difficult
Channels Text Email Contact List Content Sharing Promo Codes Word of Mouth
Blogs / Multimedia
Content
Widgets/Embeds
Metrics/
Analytics
Clicks and
Conversions
Invites sent &
accepted
Shares and
Conversions
Conversions Organic Growth Shares Clicks
Tools
Google Analytics (Premium) / Mixpanel / In-House / Kochava ($$)
Twilio MailChimp SumoMe
Branch
DeepLinks
Existing Tools HootSuite In-house
Branch DeepLinks SendGrid
Social Networks
Plugins
Referral
Saasquatch
Topsy
NexMo SendWithUs
Branch Content
Sharing
Extole Mentions
Salesforce
Marketing Cloud
Branch Email
Journey
Twitter Kit (Fabric) Friendbuy Nanigans
72. "Most companies get caught up in what I call ‘infectious virality’ – the kind of
virality where you encourage your users to bring their friends so the experience
is better for both. But there’s two other types of virality that let your core users
be your evangelists: 1. ‘Word-of-Mouth Virality’ – having your users describe
their great experience to their friends. Be careful which words you use in the
product or when talking to the press because these words will impact how your
users will describe it. 2. ‘Demonstration Virality’ – having your core users share
content from your product. These shares only happen if they are authentic and
naturally happen in your product.”
TIP 38: Different Types of Virality
Josh Elman, GreyLock Partners
73. k = p*i*c1*c2
Where,
p: percentage of users inviting others [How many users love your app enough to evangelize]
i: no. of invites sent by each sharing user [Proxy for ‘How much they love your product’]
c1: % of people who click on that link [Measures effectiveness of your marketing message; hint: A/B test]
c2: % of people who convert on that link [Effectiveness of your landing page; hint: always use Deep-links]
Resource: Measuring K-factor (detailed)
NOTE: One should multiply referred users with retention quotient to understand long term growth
74. “Content that users share out, deep-linked to our app, is the best
way to refer users in.”
TIP 39: Content Sharing is a Driver of Virality
"More than an Invite button, you gotta figure out the native ways users are
sharing. Conversion from image sharing by users, is much much more
popular than the invite button. If you can find any of those natural things
people want to share and discuss things, than that’s the best way to create
referrals for your app.”
Philip La, Figure 1
Kat Kitay, Buzzfeed
75. "It’s not only about sharing your app but more about letting users share what
content they like or have created inside the app. At Flipboard this could be an
interesting article they read or a magazine they have created. Think about
their motivations and tie it back to what makes your product unique. This is
where Branch can be really powerful by letting users share contextual links to
one specific piece of content they like inside your app.”
Deema Tamimi, Flipboard
TIP 40: Give Users Something They Love to Share
76. "Text messages have the highest conversion rate. While the volume of
shares on Facebook is higher, the eventual conversion of a text invitation
to install the app is much higher.”
Bayram Annakov, App in the Air
TIP 41: Text Messages Work Better Than FB Shares
Use Deep Linking and DeepViews to
maximize conversions from text
77. "Growing through inviting/sharing,
means we know who invited the new
user. If we personalize their landing
pages and in-app onboarding, we can
maximize conversions.”
Mada Seghete, Branch
TIP 42: Give Users Something They Love to Share
78. TIP 43: Create Shareable Content Outside Your App
Create a YouTube channel
with UGC
Creating shareable blog
content
Creating shareable video
content
Create Things People Love to Share
79. TIP 44: Create Viral Loops
"A lot of our growth is driven by our organic viral loops via creators as well as
listener/discovery based virality, so the channels that drive growth are the
same as where creators and listeners hang out, which is basically everywhere
on the internet (FB/Twitter/Embeds/SEO/Tumblr etc.). The variations between
the channels are quite drastic when an influential creator drops a track that
goes viral, which leads to interesting effects on acquisition/retention and
others, but largely speaking it is a game of optimizing for conversion and
reducing friction across all the channels that refer back to SC debates."
Sridhar Ravichandran, SoundCloud
80. TIP 45: Referral Best Practices
Mada Seghete, Branch
It’s better to get something than a discount on something.
Give an Incentive
If you can only reward one, reward the new user.
Two-sided are Best
Make it incredibly easy for users to share.
One-step Sharing is Easiest
People share when it makes them look good.
Appeal to Ego
Strong emotions like anger can drive a lot more clicks than happy emotions.
Negative emotions only drive clicks, not shares.
Use Emotion
81. Resource: Referral Modeling Template
<30,000 weekly users (@2 friends) ~ 6M+ weekly users (@8 friends)
Download the growth modeling excel
a. Run your own referral based growth modeling
b. Understand what metrics will contribute the biggest delta.
https://mg.app.link/rW99c1VIavDOWNLOADNOW
What happens in 6 months, if each user invites 8 instead of 2 friends
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Growth Chart
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Growth Chart
82. Resource: 2016 Mobile Growth Stack
Acquisition
Channels ASO
PR / Social
Media
Paid Marketing
Organic
Growth
Partnerships
Content
Marketing
Referrals
Mobile
Website/Websit
e
Email Lists SEO
Metrics/
Analytics
App Store
Analytics
Campaign
Measurement
Install
Attribution
Event tracking
Attribution Linked
Cohorts
Content
Analytics
Attribution
Linked Cohorts
User Analytics
Email
Analytics
Keyword
performance
Activation
Channels
In App
Notifications
Push Email
On-Boarding
Tutorial
UI/UX
Personalizatio
n
Community
Engagement
User Support
Deep-
Linking
Retargeting
Metrics/
Analytics
User
segmentation
A/B Testing
Activation Email
Analytics
Heat Maps Event Tracking
Conversion
funnels
User Analytics Time to Resolve
Deep-link
Attribution
& Analytics
Campaign
Measurement
Retention
Channels Push
Drip Emails /
Newsletters
Personalization
Lifecycle
Marketing
Cross-Platform
Linkages
Marketing
Automation
App Performance Retargeting
Offers/
Discounts
Deep-Linking
Metrics/
Analytics
A/B Testing
Drip
Campaign
Analytics
Event Tracking
Funnels/
Cohorts
Screen Flows Conversions
Performance
Analysis (Battery,
space, speed etc.)
Churn
Segment
LTVs
Deep-link
Attribution &
Analytics
Referral
Channels Text
Email Contact
List
Content Sharing Promo Codes Word of Mouth
Blogs /
Multimedia
Content
Widgets/Embeds
Metrics/
Analytics
Clicks and
Conversions
Invites sent &
accepted
Shares and
Conversions
Conversions Organic Growth Shares Clicks
83. Join ourOnline
Community
Attend a Global Meetup Follow us onMedium
Join Mobile Growth Community
https://branch.app.link/dCTwYMDHavhttps://branch.app.link/kxw2vqgHav https://branch.app.link/pcEuz9FHav
84. A revolution is changing the rules of ecommerce.
ARE YOU GETTING LEFT BEHIND?
BETTER RESULTS
FOR
MOBILE ECOMMERCE
Rishabh Gupta • Mada Seghete • Marketing@branch.io
The 2016
Mobile Growth Handbook
Thank you!