Digital Media's Evolution and Impact on Telling Agricultures StoryPaulsen
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Digital Media's Evolution and Impact on Telling Agricultures StoryPaulsen
Digital media has had a significant effect on how ag communicators deliver content to audiences. Paulsen public relations talked with prominent ag journalists and communicators about how digital media has transformed the way news is gathered and what marketers can do to make sure their message breaks through the digital deluge.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
The below slide show is a compendium to The Big Thaw. We pulled out the most thought-provoking information and implications for independent media, including:
* The four overarching questions that media orgs/journalists need to address in order to thrive in coming years.
* A breakdown of current industry changes, future realities and their implications for independent media.
* Graphs of journalism's old and new value chain.
* Four key recommendations for independent media outlets to explore as they plan for the future.
As technology changes, the way brands interact with social media changes too. Media relations has changed significantly in the past year because of the changing social media landscape and will continue to change as people get more familiar with the digital world. This change doesn’t have to be scary. After all, it is better to embrace change rather than fight it.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Forget Digital.. Future of media is in the "Internet of Things"Avinash Jhangiani
Today may be about Digital but tomorrow Brands will have an ever large force to reckon with -- The Internet of Things -- a world of interconnected things, devices, people and everything around us with be able to talk and learn from each other.. imagine with this means for the world of brands, media, marketing and communications... the opportunities are infinite!
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
The below slide show is a compendium to The Big Thaw. We pulled out the most thought-provoking information and implications for independent media, including:
* The four overarching questions that media orgs/journalists need to address in order to thrive in coming years.
* A breakdown of current industry changes, future realities and their implications for independent media.
* Graphs of journalism's old and new value chain.
* Four key recommendations for independent media outlets to explore as they plan for the future.
As technology changes, the way brands interact with social media changes too. Media relations has changed significantly in the past year because of the changing social media landscape and will continue to change as people get more familiar with the digital world. This change doesn’t have to be scary. After all, it is better to embrace change rather than fight it.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Forget Digital.. Future of media is in the "Internet of Things"Avinash Jhangiani
Today may be about Digital but tomorrow Brands will have an ever large force to reckon with -- The Internet of Things -- a world of interconnected things, devices, people and everything around us with be able to talk and learn from each other.. imagine with this means for the world of brands, media, marketing and communications... the opportunities are infinite!
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
This study was designed to investigate the infection rate of nosocomial Acinetobacter spp. in Khalifa hospital, Ajman. A retrospective study was carried out from 2005 to 2008. Bacteriological cultures were used to isolate the organisms by the DADE BEHRING Microscan® to identify the organisms and their antibiotic sensitivity.
The European technology media landscape has become increasingly complex, fragmented and diverse. So, what do brands need to know? Check out our latest European insights report with insights from Bob Safian.
The Evolution of Technology in Newspapers | Enterprise WiredEnterprise Wired
In this comprehensive analysis, we delve into the evolution of technology in newspapers, exploring how traditional print media has adapted to the challenges and opportunities presented by the digital revolution.
A Transformation Roadmap for Media and Entertainment RevitalizationCognizant
By following a five-step plan, media and entertainment companies can optimize human resources, standardize key business processes and revamp aging IT infrastructure to ensure viability over the long term.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
[Free Guide} How to Do Public Relations in 2016Business Wire
Business Wire's Complete Guide to Modern Public Relations was written for professors and students, features tactics, using multimedia and across multiple platforms, that today's PR students must know to reach modern audiences
“The interest in public relations by today's students is stronger than ever,” notes Scott Fedonchik, vice president of marketing. “With more than 11,000 students currently participating in educational associations such as Public Relations Student Society of America (PRSSA), we know there is a real desire to learn how to create effective communications for our fast-evolving industry. Our new guide provides students with real-world information that will help prepare them for a successful career in public relations.”
Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
Similar to Surviving the Disruptive Change in Media Industry (20)
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
PHP Frameworks: I want to break free (IPC Berlin 2024)
Surviving the Disruptive Change in Media Industry
1. Surviving the Disruptive Change
in Media Industry
The Impact of Digital Transformation on Media and Broadcasting
Whitepaper by
Chait Mudunuri, CEO
Ray Business Technologies Pvt Ltd
www.raybiztech.com
2. 2
Surviving the Disruptive Change in Media Industry
Digital technology is no longer the disruptive force in media—it is the driving force that
shapes content creation and distribution. The distinction between traditional and digital
is not relevant anymore: publishers have become, with varying degrees of success,
digital media companies. But the industry continues to evolve, pushed by changing
consumer behavior and business innovation.
Consumer Behavior and Technology are disrupting the Media
Industry
For a very long time, an average person used to wake up and see a newspaper or watch
a news bulletin to get a glimpse of the local and world news. With the proliferation of
the social and mobile media, the news is available to you round the clock and on
demand. You don’t wait for a newspaper or a television channel to give you the news.
You get news when you want it or in the case of push/alerts news, when you need it.
The business of newspaper and television is to create an audience based on great
content and brand loyalty and the commercial operation monetized that audience by
selling advertising. Advertisers were attracted to these media because they offered
large, homogenous and profiled audiences based on the positioning and reach of the
medium in question.
The internet has changed everything, almost. Audience became fragmented and the
competition for the news industry has changed beyond recognition. Now anyone with a
smartphone and an Internet connection can report news. So did the news consumption,
it moved to social and mobile channels that did not exist a decade ago. Based on the
survey conducted by the Pew Research Center in Feb 2016, Facebook led the pack of
social networks where most of the US adults get their news followed by Twitter and
YouTube9.
(Source: Moving with The Times: How News UK survived digital transformation10)
3. 3
Surviving the Disruptive Change in Media Industry
The digital transformation has changed the consumer behavior forever. We open news
apps on our devices than buying a newspaper, stream our favorite programs than
watching television and expect our smartphones to notify us of breaking news and
other interesting facts. This behavior will become pervasive as the global middle class
grows from 1.8 billion people in 2009 to an estimated 4.9 billion in 20304. The demand
for new media services focusing on convenience, education, premium content and
video-on-demand will grow.
Users appreciate having someone to curate content for
them, similar to what an editor would do with a
newspaper or a bulletin. Innovative reading experiences
and native advertising platforms are reaching new and
savvy audiences, enhancing the user experience and
allowing publishers to charge a premium to advertisers.
Technology now allows access to content anywhere, anytime. The increase in mobile
and Internet penetration has made being connected a way of life. Information collection
and data analytics enable companies to get customer insights across many channels and
devices, allowing them to deliver relevant and meaningful experiences. The power of
mobile and social is transforming how media is consumed and perceived. Technology is
changing how media is created, distributed and monetized. Traditionally, the media
industry focused on creating content and optimizing distribution, but today many
companies are automating this and finding new ways to monetize.
The changing consumer behavior and evolution of technology at an unprecedented
pace has left the media industry in an unenviable state. They are left with no choice but
to rethink and reevaluate their business models and transform themselves in this state
of flux. Established media companies are facing competition for viewership from new
content sites and social media services and the advertisers are offered new ways of
effectively targeting, reaching and measuring their audiences.
Global middle class grows from 1.8
billion people in 2009 to an
estimated 4.9 billion in 20304.
4. 4
Surviving the Disruptive Change in Media Industry
What is the Impact?
As the media consumption on all traditional
channels go down, it is imperative that the
business models have to be reimagined and
innovation is not optional anymore. The
newspaper industry is trending the wrong
way with both circulation and total ad spend
going down. Newspapers in 2015 had perhaps
their worst year since the Great Recession.
Daily circulation fell by 7 percent, the most
since 2010, while print ad revenues declined
another 8 percent20. Traditional brands have the advantage of credibility and heritage
but new brands have a vibrancy and responsiveness that is often leading the way in
innovation and new formats.
Three billion people are currently online, with another billion be added by 2020, most of
those in the developing world and almost exclusively on mobile devices. The new age
of interaction on social media platforms and more recently the surge of messaging
applications keeps adding to that growth while at the same time presenting very real
risks too. Broadcasters with websites used to have two separate newsrooms in the past,
driving costs, ensuring inefficiencies, guaranteeing duplication. Now most of them have
already merged into one combined newsroom, although other processes -
commissioning, news gathering and post-production - are still done very much
separately.
With proliferation of news sources, with the rise of social network-powered
aggregators, it’s clear that most news providers will find it harder and harder to get the
majority of their digital audience go directly to their platform. Users are more likely to
consume the provided content off platform, selecting from dozens of competing
sources.
Kevin Kelly, who is a co-founder and former executive editor of Wired magazine, says
we will have an ecosystem of filters, human and algorithmic, where personalization will
increasingly be part of the process of how we produce and consume news. Text and
images will come together to form a new kind of media. Technology is less about the
new than about recombining in new ways. The value in remixing is to create more
possibilities. With virtual reality, we’re moving from having information at any time to
the sharing of experiences.
There is some good news: news readers, whether in print, online or on tablet, are highly
engaged. They are engaged with the content longer – up to 40 minutes a session in the
5. 5
Surviving the Disruptive Change in Media Industry
case of The Times – and they have a longer term, more meaningful relationship with a
news brand in terms of trust and credibility than with other publishers.
In most countries, media companies continue to have commanding brands and strong
consumer relationships. In developing economies, they are still growing, as incomes
and education levels rise.
6. 6
Surviving the Disruptive Change in Media Industry
Survival of the Fittest, Be Digital Ready
According to Forrester, only 27% of today’s businesses have a coherent digital strategy
that sets out how the firm will create customer value as a digital business. IDC expects
that the percentage of enterprises creating advanced digital transformation initiatives
will more than double by 2020, from today’s 22% to almost 50%. Successful digital
transformation will be based on establishing data streams in and out of the enterprise
and finding new ways to monetize them25.
News organizations that are currently undergoing the transition from a legacy news
media model to a digital online reality face tremendous challenges. The speed of
information dissemination has changed the way that newsrooms have to operate in a
connected world and new multiplatform modes of news production.
The organizations that can evolve and implement integrated newsrooms will end up
winning the battle for consumer attention. Leveraging digital technologies is crucial to
staying relevant and profitable. Companies lagging in this area risk losing ground to
newer entrants and business models that are poised to disrupt markets with innovative
products and services.
One editorial production line, one digital newsroom,
where editors, reporters and producers can access a single
system to coordinate, approve and edit content for
multiple platforms will be the key to success in the new
reality. Reporters only knew a story had done well if a
colleague patted them on the shoulder, or if they got a
letter from a reader. The social engagement now provides
instant gratification. Reporters get real-time feedback to their stories together with
relevant metrics.
Transformation for media companies means a complete overhaul in how they think,
plan, operate, and define success in virtually every aspect of their business.
Organizations that are ready for digital transformation will be able to seize new
opportunities, while organizations that lag could become obsolete.
Critical capabilities for the transformation will be a) Transform business models, b)
Create new experiences for customers, employees, partners and other stakeholders and
c) Innovation and flexibility at core.
IDC expects that the percentage
of enterprises creating advanced
digital transformation initiatives
will more than double by 2020,
from today’s 22% to almost 50%.
7. 7
Surviving the Disruptive Change in Media Industry
To get your organization digital ready, start by identifying the business goals, build the
culture to be digital first, capture the data and analyze the same to feedback into the
whole process. For an organization to be ready to face the challenges of the current
marketplace, it is important to undertake a digital transformation initiative.
The organization will have a centralized, data-driven infrastructure and management
(cloud services, digitized catalog of content). Around this core, there will be
independent units that can move fast to create new products across different platforms
or apps.
Robust, cloud-based technologies are getting cheaper by the year, making content
creation, distribution, and presentation far easier. Brands can be created with far less
capital, as the social sphere rewards work that captures imaginations at marginal cost.
It’s social, mobile, infographic-loving, and sponsorship-friendly for starters.
Ecosystems are increasingly important in the digital economy. They are becoming
essential to creating new relationships and capabilities, leveraging new technologies,
and accelerating innovation. By collaborating across the ecosystem of partners and
institutions, companies can create new opportunities to address consumer needs in the
B2B and B2C spaces. Technical platforms that allow devices, applications, data,
products, and services to work together in new ways become a core part of the overall
business strategy.
El País, the highest-circulation daily newspaper in Spain, has also completely revamped its newsroom
structure and placed digital distribution at its core, literally. Editors have created a digital distribution
desk focused on audience measurement, social engagement and SEO and placed it in the physical
center of its newsroom, surrounded by the company’s other verticals and departments.
8. 8
Surviving the Disruptive Change in Media Industry
To thrive in the digital era, media companies will need to be leaner, nimbler and more
open to working with ecosystem partners. To engage new audiences, media businesses
will need to partner with consumers to co-create and crowdsource material. With
improved connectivity, data collection and analytics, content creators are now able to
take advantage of this to harness their audience’s ideas when creating shows. The
ubiquity of social media and smartphones now gives content creators far greater power
to create new storylines almost in real time. Enabling audiences to interact with content
creators has the potential to build more loyalty and engagement with the content,
particularly if seamless second-screen support for an interactive, community-based
experience can be designed.
The Process
Track and
Improve
Disrupt your
core
business
Test at
small scale
Create
Digital
Strategy
9. 9
Surviving the Disruptive Change in Media Industry
The Solution, Integrated Newsroom
Overall media consumption is on the rise driven by a rising amount of time spent on
digital consumption. With increased digital usage, more media companies will offer
digital alternatives, further propelling the overall shift to digital-media consumption.
To effectively serve the audience and keep them engaged, an integrated newsroom is
necessary.
In the traditional model (Newsroom 1.0), there were multiple media newsrooms with
dedicated editorial resources for each platform that is serviced by the publishing
houses. There were separate editorial units for the print edition and for the online site
and the content generation, editing and production is by and large divided between the
print and the online world. With the online revolution, there was need for a new model
for the newsroom (Newsroom 2.0), the content gatherers generate the content for all
channels served by the editorial department.
The pervasiveness of mobile and social made it necessary to change the model for the
newsroom to a more integrated once with integrations across various channels. An
Integrated Newsroom (Newsroom 3.0), provide content on multiple channels by
integrating the complete news flow across print and digital media from the planning to
the production.
10. 10
Surviving the Disruptive Change in Media Industry
The newsrooms that adapt and evolve have seen the greatest payoff, growth in
audience and engagement and in some cases growth in subscription revenue.
Digital Transformation Approach
RBT Digital Transformation approach starts
with identifying the digital transformation
strategy for the organization. We will partner
with you to define the strategy, implement
the strategy and assist you in monetizing the
same. We will be the partner throughout the
entire process to help you increase revenues
and enhance customer engagement.
MonetizeExecuteStrategize
11. 11
Surviving the Disruptive Change in Media Industry
Implementing an Integrated Newsroom
The following figure shows the various components of an integrated newsroom. RBT
can assist with implementing all or parts of the integrated newsroom.
Transformations are ultimately about establishing new sources of growth and profit, so
media companies need to demonstrate new digitally aligned business models that are
sustainable. RBT can help with establishing that.
Opportunities Ahead
Legacy media companies often lack the technology and the marketing capabilities, and
in some cases the digital audiences, to develop new businesses themselves. And they
can struggle to create effective new digital channels that will attract new customers.
Whether digital operations are acquired or built, they do best when they are grown and
managed outside the core business. Emerging businesses need dedicated resources and,
more often than not, new kinds of talent.
The potential growth opportunities for media companies can be found with the
following.
a. Branded content has emerged as an important growth engine not only for the
near term but for the longer term as well. Publishers such as The New York
Times and Condé Nast have aggressively entered the branded-content business.
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Surviving the Disruptive Change in Media Industry
And companies such as Unilever, GE, and Red Bull are actively building in-
house media capabilities, pulling editors and journalists from publishing
companies and working with agencies and publishers to develop content.
b. Events have become a big hit for advertisers, too. In addition to profitable events
for consumers, many publishers organize events for advertisers that make
money and contribute to brand building
c. Traditional print is far from dead—profitable business opportunities can still be
found. Publishers are offering new print products to drive incremental revenue,
especially in the premium segment.
d. Collecting and analyzing data have become the key to determining how to
acquire audiences and make money from them, but data and analytics have also
become critical to producing the insights that publishers need in order to
develop content.
Case Study - Telegraph to use digital content as backbone of paper
One integrated print/digital newsroom.
Two shifts worked each day, one from 6am and one ending at midnight.
Three speeds to work at, from fast for breaking news to slower for a feature.
Four key skills for each journalist: social, video, analytics and search engine optimization.
Five deliverable ideas required from each desk each day: including one video, one shareable
and one interactive.
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References
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digital/digital.aspx
2. Digital Disruption in India’s Media Industry: Seizing the Opportunities,
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11. At The Dallas Morning News, becoming truly digital means starting over,
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14. Finding your digital sweet spot, http://www.mckinsey.com/business-functions/business-
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startup/
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22. The newsonomics of the Quartz business launch, http://www.niemanlab.org/2012/09/the-
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23. The newsonomics of ads that go bump in the night, http://www.niemanlab.org/2012/02/the-
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