This document provides key digital statistics for Vietnam as of September 2016. It includes data on active internet users (93.9 million), active social media users (49.5 million), mobile connections (143 million), and active mobile social users (34 million). The document also shows growth trends between March 2015 and September 2016, with active internet users increasing 21%, active social media users increasing 33%, mobile subscriptions increasing 11%, and active mobile social users increasing 31%. Demographic data is also given for Facebook users in Vietnam.

1. @wearesocial • 148
VIETNAM

2. @wearesocial • 149
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN THE
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
SEP
2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
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social
93.9
URBANISATION: 34%
49.5
PENETRATION: 53%
40.0
PENETRATION: 43%
143.0
vs. POPULATION: 152%
34.0
PENETRATION: 36%
DIGITAL IN VIETNAM

3. @wearesocial • 150
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
• Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence
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social
+21% +33% +11% +31%

4. @wearesocial • 151
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
13 – 17
YEARS OLD
65+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
FEMALE
MALE
55 – 64
YEARS OLD
• Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.
3.3
6.5
5.6
2.0
0.8
0.3
0.1
3.5
7.2 7.1
2.4
0.9 0.4 0.2
40,000,000 46% 54%
17% 8% 9%
34% 16% 18%
32% 14% 18%
11% 5% 6%
4% 2% 2%
1.7% 0.8% 0.9%
0.7% 0.2% 0.5%

5. @wearesocial • 156
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