In this slideshare I will teach you how to start, build and grow your voice online through social media and blogging. Starting, growing, & connecting your business to a digital audience. After going through this you should understand how to do the following: 1. Build your online business and brand. 2. Grow your following and brand reputation. 3. Connect with your audience to create brand ambassadors. Learn more here: https://www.johnrampton.com

1. FINDING YOUR
VOICE ONLINE

2. JOHN RAMPTONPRESIDENT, CALENDAR

4. 4.2 BILLION ACTIVE INTERNET USERS
3.9 BILLION UNIQUE MOBILE USERS
3.4 SOCIAL MEDIA USERS
3.2 MOBILE SOCIAL MEDIA USERS
Consumers use the Internet to learn, research, buy, and connect with other people and
businesses.
https://www.statista.com/statistics/617136/digital-population-worldwide/

5. SEARCH ENGINE
SOCIAL MEDIA
VIDEOS
SHOPPING
https://www.smartinsights.com/social-media-marketing/social-media-
strategy/new-global-social-media-research/

6. USE OF AD BLOCKERS: NO SELLING
GLOBAL AND LOCAL CONNECTIVITY
DIGITAL ASSISTANTS: ALEXA/GOOGLE HOME
https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-
global-social-media-research/

7. GOOGLE
FACEBOOK
YOUTUBE
WHATSAPP
WECHAT
INSTAGRAM
SNAPCHAT
https://www.smartinsights.com/social-media-marketing/social-media-
strategy/new-global-social-media-research/

8. WHAT I’VE ACHIEVED

9. RESULTS

10. • BUILD YOUR ONLINE BUSINESS AND BRAND
• GROW YOUR FOLLOWING AND BRAND REPUTATION
• CONNECT WITH YOUR AUDIENCE TO CREATE BRAND
AMBASSADORS

11. CONSTANT PRESS RELEASES/PR PROGRAMS
OVERPRICED MARKETING
EXPENSIVE MARKETING AGENCY CONTRACTS
PAY FOR ALL YOUR TACTICS
INSTEAD, DO THIS……

12. BUILD

13. BRANDING
Company & Personal

14. • Define company values
• Create audience value
proposition
• Develop online presence across
channels and tactics

15. DEFINE

16. • What do you stand for?
• What do you value in other people?
• Why are you building a business?
• What businesses represent your values?

17. • Mind map
• Mission statement
• Competitor research

18. CREATE

19. • What does your audience look like as a whole and as
segments?
• What do they need?
• What are they searching for?
• What do they believe in?

20. • Persona development
• Industry research
• Surveys/focus groups

21. DEVELOP

22. • Where is your audience spending their time online?
• What can you offer your audience on these channels and
platforms?
• What type of content works on each channel and platform?
• How much money should I spend on my online presence?

23. • Social media research
• Competitor research
• Industry research

24. DESCRIBE

25. • What personality traits describe you and your company?
• What makes you and your company different compared
to what’s out there?
• What traits do you share with your audience?

26. • SWOT analysis
• Competitor research
• Mentor/advisor

27. ALIGN

28. • Where do you share values and traits with your
audience?
• How does this match with your product or service
offering?
• How can you visually represent these attributes?

29. • Website development
• Company name and logo
• Blog and thought leadership
articles

31. LEVERAGE

32. • What content formats can transmit brand offering?
• Is there a different approach to each channel?
• How do I know if it’s working?

33. • Blog and guest blogs
• Article syndication
• Repurpose content
• Video content
• Analytics

37. GROW

38. REPUTATION
Tactics

39. • Identify demographics/segments
• Determine needs/interests/values
• Start the conversation

40. • Search on Twitter for audience and study what they follow
• Add and invite followers through website social media buttons
• Employ automation tools like Buffer to schedule content across social
media channels
• Use tools like Dlvr.it to automate top articles (free for up to six weeks)

41. • Social media presence
• Thought leadership
• Online/offline persona

46. • Use reputation management tools to track what’s being said about you
• Respond quickly to negative and positive comments
• Share your expertise across multiple credible media sites (Entrepreneur, Inc., Forbes,
etc.)
• Create content that reflects your personal and company brands
• Employ video to put a face to the thought leadership voice
• Participate in offline events that put you in front of your audience

47. CONNECT

48. AMBASSADORS
Connection Tactics

49. • Speak to audience needs
• Leverage emotional
engagement
• Build trust/credibility through
conversations and value

50. • Ask the audience to submit content (videos, stories, etc.)
• Respond to all social media comments and feedback
• Personalize content; include storytelling
• Track analytics supplied by social media
• Use comments and feedback to direct future content

51. • Get brand lift through
ambassadors
• Enact influencer marketing
• Receive additional insights to
refine messaging and channel
position

52. • Leverage affiliate marketing
• Research social media influencers that speak to your audience
and engage with them to follow and support your company
• Reward and recognize those audience members that share
information about you as brand ambassadors

54. GET STARTED

56. • Research your audience, competition, and the online landscape to
inform your online marketing strategy
• Thoughtfully define your business and personal brands, looking for
ways to unite them under strong values relevant to your audience but
also creating two distinct brands
• Leverage as many free marketing, channel, and analytics tools possible,
looking to minimize the costs while maximizing your ROI

58. • Add freelance talent that helps craft your content and offers a unified
voice across all channels
• Regularly review results from online efforts, using analytic tools for
each channel to shape how you tweak your tactics and messaging
• Automate as much of the content delivery and management process as
possible
• Recycle content by repurposing it into different formats for other
channels

60. • Be patient
• Be alert to audience shifts
• Be flexible
• Be consistent and clear
• Be proactive
• Be positive