The document provides guidance on marketing strategies for scaling a business online. It discusses understanding customers, competitors, and unique selling points. It emphasizes helping others in the industry through blogging, speaking, and collaborating. Content marketing strategies like SEO, social media, affiliates, and press are outlined for two case studies of scaling businesses. Specific recommendations are given around affiliate programs and optimizing websites for SEO.

5. • Who they are?
• What are their pains?
• How do you solve their problem?
• What sites do they frequent online?

7. *Exclusive*
• What you do, who you are in 5 words or
less.
• Customers – How many and why they care.
• Competitors – Who they are and info about
them.
• Selling points above customer
• Bigger competitors are legit

10. • Help others
• Speak at
conferences
• Blog regularly
• Comment on influencers

12. • Skilled and Talented
• Experience
• Collaborative
• Problem Solvers
• Understand The
Market
• Intuitive
• Communicative
• Discipline
• Part of the culture

14. • Press
• Affiliates
• Guest Posts
• Word of Mouth

16. How We Scaled Organize.com
• Affiliates
• PPC
• Pinterest
• SEO

18. How We Are Scaling Hostt.com
• Guest Posting
• Press
• SEO
• Affiliate

20. Affiliates
• Shareasale.com ($550 setup
and $25/month)
• Cj.com ($6000 setup and
$500/month)
• Pepperjam.com ($3000 setup
and $250/month)

22. Social Media
• Pinterest
• Facebook
• Twitter
• Google+

24. SEO • Fresh content is king, links are
queen
• Focus on phrases, not single
keywords
• Design IS important, factor in SEO
• Don’t buy links
• Think quality over quantity for blog
posts
• .edu links are gold

25. SEO
• Seo takes time
• Hosting is important, fast sites
= better customers
• Title tags, descriptions and
headers are important