The document discusses how to position a business by summarizing who they are, their customers' pains, how they solve problems, the sites customers frequent, describing the business in 5 words or less, detailing customers and why they matter, outlining competitors and their information, highlighting selling points above customers, acknowledging bigger competitors, and suggesting ways to help others, speak at conferences, blog regularly, and comment on influencers to establish expertise.

5. • Who they are?
• What are their pains?
• How do you solve their problem?
• What sites do they frequent online?

7. *Exclusive*
• What you do, who you are in 5 words or
less.
• Customers – How many and why they care.
• Competitors – Who they are and info about
them.
• Selling points above customer
• Bigger competitors are legit

10. • Help others
• Speak at
conferences
• Blog regularly
• Comment on influencers