Social media Marketing Training - Facebook / YouTube Training at BIMTech - Guest lecture by Ajay Chhabra

2. Social Media
Marketing
• Time spent on Social Media has been increasing a lot
• Users are divided amongst a specific platform heavy
based on their age and profession
• As brand marketers we need to create, own run and
optimize our content for social media
• It's a good way to get recommendations and brand
preferences
….
Social media marketing is the use of social media
platforms and websites to promote a product or
service
Marketing

3. 59 Million plus
Indian Users
-101 Millions than US
265-400 million
plus Users
India
1200 Creators with 1
Million plus mark
270 million
active users
India -
+80 Millions than US
For any brand to grow they have to be proactive and aggressive on Social Media channels
310 million
DAU globally
320 million
monthly active
Users
globally - India 34 m

7. Facebook is the most powerful social tool invented so far which keeps on innovating
http://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet
Link Ads Carousal
Mobile
Newsfeed

8. Facebook is the most powerful social tool invented so far which keeps on innovating
http://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet
Like page App Install Event

9. Facebook is the most powerful social tool invented so far which keeps on innovating
http://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet
Canvas Product Set

10. 6 seconds for pictures & 15 seconds for Video with swipe up for CTA
http://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet
Story Ads

11. Instagram is a favorite choice amongst youth and celebrities
Photo
Advert
Video
Advert
Carousel
Advert
Stories
Advert

12. YouTube offers innovations, True View and display advertising options
True
View
Target
Audience
Masthead
Ad
Display
Ads
Bumper
Ads

13. YouTube Analytics help you determine secrets of your Video ads
YouTube
Analytics

14. Twitter has introduced a number of formats and even brands are tweet to unlock campaigns
Advertising on
Twitter
https://ads.twitter.com/campaign

15. https://forbusiness.snapchat.com/ad-products
Ads
Filters
Lenses

16. Sponsored
Content
Sponsored
InMail
Text Ads
Display
Advertising

17. https://sproutsocial.com/insights/social-media-best-practices/
Step 1:
Define your network or themes
• Focus on user Generated Content via contest or
engagements
• Users love Humor/Lighthearted Content and based
on your brand personality use content themes
• Ask a lot of engagement driven questions
• Share a lot of Behind the Scenes Content
• Use Highly Visual and creative Images or Videos
• Use unique product shots or customer testimonials
to showcase your brand
.

18. https://sproutsocial.com/insights/social-media-best-practices/
Step 2:
Keeping your brand personality consistent
Keep a Close watch on the followings
Replies
Call to Action Phrases
Captions
Social Media Bios
Direct Messages
Visuals (Text on Visuals)
Ads & Promotions
Hashtags

19. https://sproutsocial.com/insights/social-media-best-practices/
Step 3:
Research Competition Regularly
Brands have to be concerned with:
Who’s Talking About You?
Industry & Breaking News - Are you or competition
covered?
Monitor Content Driving Engagement
Identify Leaders in the Shared Voice
Have social tools and have social listening
command centres

20. https://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/
● Identify Optimal Times for Engagement
● Track Likes and Reactions for Your Posts
● Monitor Mentions
● Delve Into Audience Demographics
● Determine Reach
● Review Replies and Comments for Your
Posts
● Find Out What Content Is Being Shared
● Track Referral Traffic From Social Media
● Examine Click Rates

22. 1.56+ =
Billions daily
active users
it has become a global phenomenon and even about to launch cryptocurrency

23. source: hubspot
it has become a global phenomenon and even about to launch cryptocurrency

24. 1. Create a Facebook Page
2. Add photos
3. Add a short description
4. Create a username for your
Page
5. Add your Page to Shortcuts
6. Set up Page roles
7. Customize your notifications
8. Add a Page CTA
9. Organize your Page tabs
10. Verify your Page Cristiano Ronaldo - 122 million fans on Fb

25. Content is the king.
https://www.youtube.com/watch?time_continue=5&v=eb6v2Ktdn8s

26. https://www.wirebuzz.com/youtube-facebook/
use both judiciously

27. Step 1

28. Step 2

29. Step 3

30. this is the future
https://www.youtube.com/watch?v=hPIs-h9uevM