The document provides guidelines for final presentations including: 1. The purpose is to show the work done this semester using the user-centered design process and present usability testing findings. 2. Presentations should tell the story of the work in an engaging way without getting lost in details, and persuade the audience the product is worth investing in. 3. Advice is given to use a problem-solution format, establish credibility, and end with a call to action.

1. Final presentation(s)
Guidelines – please customize them
to your needs.
Ask me questions anytime

2. Presentations purpose
1. To show and celebrate the work you have
done this semester
2. To show how you used the UCD process to
create a new product
3. To present usability testing findings (this is
part of #2 for groups that are continuing
work on their prototype)

3. General approach
1. Tell the story of your work
2. Do not get lost in details. Focus on the big,
important parts.
3. Persuade the audience that your
product/work is worth investing in/listening
to/implementing. Pitch.

4. Some advice about pitching
• Use a problem-solution format.
• First, establish that there is a problem that
needs solving.
• Then, present your solution.
• Establish credibility – your credentials, your
methods, your processes should give the
audience faith that your solution is worthy of
their attention and $$$.
• End with a call to action – for a real pitch, ask
for another meeting, or money.

5. Time guidelines
• About 10 minutes for each presentation (10
on UCD process and 10 on usability testing).
• Short presentations are HARD. Make careful
selections about what you include. Exclude
until you cannot exclude anymore!
Perfection is achieved, not when there
is nothing more to add, but when there
is nothing left to take away.
Antoine de Saint-Exupery
French writer (1900 - 1944)

6. Slides and visual aids
• Use them or not. Up to you.
• If you use them, they should not look like this
one!
• One idea per slide.
• Make it BIG.
• Make it VISUAL.
• Interpretive dance OK.
http://news.sciencemag.org/
biology/2013/11/dance-yourph.d.-finalists-announced

7. Grading
• No grading. Helpful feedback from everyone.
• Do it out of pride for your work.
• Do it well because good presentations are one
of the most important skills in life and they
are difficult – so use this opportunity to
practice.
• (and do it because you will lose APP points if
you don’t)
• Do you want to invite guests? You can do that,
too.