This document discusses user experience (UX) and provides 5 key things to know about UX. It notes that UX involves strategy and planning at an organizational level using tools like personas and benchmarking. UX also involves testing and evaluation to keep designs honest using usability testing. Additionally, UX relies on iteration to refine designs through tradeoffs. Finally, it states that good UX becomes invisible when done well, focusing on the user experience.

1. Let’s talk about UX
let’s talk about you and me
by Izwan Ismail
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2. UX Practice Lead & VLT Labs
Founder, Secretary, do-er, whiner. . .
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3. I Love UX
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4. UI≠UX
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7. 5 things we should know
about User Experience.
*the longer version has 10, but Wu Han says 15 to 20 mins. So you get 5 okay.
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8. 1
UX ≠ Wireframes
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9. There is no right way to wireframe... it is simply a
tool in the design process that you can utilize to
quickly get feedback, prove out your design
decisions and help you make a better product.
“ 52weeksofux.com
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10. ! It’s a tool!
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11. UX is Strategy &
Planning
2
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12. UX strategy is therefore about the big picture. The
ability to deliver a compelling, engaging and
successful user experience is directly impacted by
your organization's ability to orchestrate
marketing, engineering, IT, product development,
sales, and operational efforts. To that end, it must
be approached from a higher vantage point – at
the organizational level – not from a project level.
“ Johnnyholland.com
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13. ! here are some tools to help:
Personas
Life Cycle
Benchmarking
http://www.petemachine.co.uk/benchmarking/
http://www.servicedesigntools.org/tools/40
http://www.adlininc.com/what_i_do/analysis_evaluation/
2007/03/persona_lifecycle.php
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14. UX is Testing &
Evaluation
5
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15. Usability testing will keep you honest...Usability
testing gets your project out of the realm of
opinion-based design, or 'I'm more important
than you'-based design, and elevates it to
empirical, verifiable, user-based design."
“ Jim Ross
http://www.uxmatters.com/mt/archives/2011/08/client-reactions-to-user-research-findings.php#sthash.y41dlcnL.dpuf
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16. ! Here’s something useful
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17. UX is Iteration
4
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18. Great design strategy is as much about saying
“no” as it is about trying to be all things to all
people. To achieve a unique and valuable market
position, tradeoffs need to be made.
“ Paul Noble-Campbell
http://uxmag.com/articles/an-iterative-approach-to-innovation-strategy
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19. ! That one company that iterates.
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20. Good UX is Invisible
5
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21. “Good design, when it’s done well, becomes
invisible. It’s only when it’s done poorly that we
notice it.”
“ Jared Spool
http://www.inspireux.com/2009/01/21/good-design-when-done-well-becomes-invisible/
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22. ! It truly is the experience
https://spotify.com/uk/video-splash/
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25. Alvin Chai Jonathan Hirsch
Information Architect & UX ConsultantFounder & CEO
July 2013 September 2013
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26. =X
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29. izwan@uxmalaysia.com
uxmalaysia.com
kl.sicampasia.com
izwan.ismail@vltkl.com
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