The document discusses ideas for marketing Coffee Day Perfect, a new coffee product from Café Coffee Day. It proposes using current news headlines in advertisements to humorously highlight that "Life isn't perfect, at least your coffee will be." The campaign would include press, TV, and digital ads featuring real news headlines. This provides an amusing spin that benefits the average coffee by contrasting imperfect news with the promise of perfect coffee.

1. D I G I TA L & S U R R O U N D I D E A S

2. P R O D U C T: C O F F E E D AY P E R F E C T

3. For a new product by Café
Coffee Day, called
Coffee Day Perfect.
After struggling with what the
product offering of this rather
average coffee could be, we
decided to put a humorous spin
on it to bring out the benefit of
the product.
We used current news
headlines, knowing fully well
that most news in today's
newspapers, well, is bad news.
So if you see the ad in todays
paper, the headline you see in
the picture, would be the
headline on the actual paper it
is seen in. Kind of putting the
viewer in the spot of the person
he/she sees in the ad.
The line below reads
“Life isn’t perfect. At least your
coffee will be.”

4. The campaign featured press
ads, smartly placed TV Tickers,
web banners on financial sites
and just about any place that
featured news excerpts we cold
use to our advantage.
WEB BANNER ON A STOCK SITE

5. FLIPPING WEB BANNER
ON THE ECONOMIST

6. SCREEN DOCKS ON NEWS CHANNELS
AND SPORTS CHANNELS WHEN LIVE
FEEDS ARE BEING TELECAST.

7. PRODUC T: KORUM SHOPPING MALL
The mall, located in Thane, wanted online presence, primarily for B2B sales of commercial space.
Thane in the next four months will see the opening of two gigantic malls, incomparable to Korum
Mall in size and number of stores/brands they offer. It was critical, albeit an interim solution, for them
to come across as contemporary, dynamic, and chic, to retain branded stores in their mall.

8. OPTION 01

10. HOMEPAGE: The homepage will be dynamic, each tab
will highlight for 5 seconds with an appropriate visual
( Examples shown above of fashion shot for ‘Shopping’,
and food shot for ‘Dining).
As each tab highlights, a brief summary will be displayed
beneath the tab.
The twitter and facebook buttons are at the bottom
right, and we thought a ‘fact file’ would be an interesting
link for B2B visitors.

11. On clicking any one of the tabs, the directory
listing will appear with options of browsing by
category or by floor, and ‘a search within’ option.
Here the floor plans could also be a
downloadable pdf or opened in a new window
on clicking the link.

12. OPTION 02

14. Here the B2C tabs will be arranged on the right hand side of the page. On loading the site, the homepage could contain
a short writeup about the mall, with an image.

15. On clicking one of the B2C tabs on the right, the background visual becomes much brighter, and the information is
displayed on the plaque which can vary in length depending on the info. There is a scroll within the plaque for info that
is very lengthy. The advantage here is, that the visitor need not scroll the browser, instead can scroll within the browser
view itself.

16. PRODUCT: UBI Debit Card
instant PIN generation
The main advantage of the UBI debit card over others was that a new netbanking and debit card pin
could be generated instantly, without hassle. The objective was to communicate this.
We worked with the insight that these days, there’s simply so many things one has to remember, that
not having to bother with remembering your Debit Card Pin is a boon.
The campaign thought was to remind people, of things they tend to forget.

20. ONLINE REMINDERS

21. MOBILE REMINDER
IT’S YOUR WIFE’S BIRTHDAY!

22. OFFICE DESK REMINDERS:
DON’T FORGET TO SWITCH OFF YOUR MACHINE.

23. P R O D U C T: K A L PATA R U R E A L E S TAT E
Over the course of three years, we have given them many ideas to engage customers,
to enhance brand recall in the midst of the rest of the players, and to try and push Kalpataru,
as the brand that they think of first.

24. We suggested they built a
mobile application that details
out information about the
Company, key properties and
creates a new channel for
conversation.
We pretty much gave them the
entire information structure.
Alongside is a mock-up of how it
might have looked.
M O B I L E A P P L I C AT I O N

25. PRODUCT:AN EFFICIENT SYSTEM TO FIND
BLOOD DONORS

27. INFORMING PEOPLE OF THE SERVICE
– PRINT & WEB

28. TEXT MESSAGES TO UNINOR
AND NON-UNINOR SUBSCRIBERS

29. A WEB APP FOR EASY ACCESS TO
I N F O R M AT I O N , A N D T O B E A B L E T O S E N D I T
OUT TO THE NETWORK EVEN QUICKER.

30. P R O D U C T: A N O N L I N E K N O W L E D G E P O R TA L
FOR NEW ENTREPRENEURS.
A ONE-PLACE STOP FOR ALL THINGS REQUIRED TO START UP A BUSINESS,
BE IT ARTICLES, MENTORS, BUSINESS IDEAS, IDEAS TO BETTER
EFFICIENCY, GENERATE VENTURE CAPITAL, ETC.

31. EXPLORING THE
N AV I G AT I O N A N D S T R U C T U R E

32. EXPLORING THE
N AV I G AT I O N A N D S T R U C T U R E

33. EXPLORING THE
N AV I G AT I O N A N D S T R U C T U R E

34. T H E F I N A L PA G E

35. P RO DUC T: WE B S I T E FO R C HA I T I M E T EA S
www.chaitime.com

39. Thank you
paripurohit@gmail.com | +91 98193 43035