This document outlines a business plan for a proposed rap magazine based in North London that would reflect the local rap music scene. The magazine would be 50-100 pages and feature popular artists, top tracks, interviews, biographies, and Q&As. The primary target audience would be middle class 16-21 year old males. Unique aspects would include being the only UK rap magazine, a biannual female rap issue, and downloadable tracks. It would be marketed through social media, partnerships, music shops, and posters/billboards and sold for £5.99 per copy or through monthly/yearly subscriptions.

1. A North London Rap Based Magazine

2. Genre
• Rap magazine based in north London
• Reflects the vibrant music scene
• Lots of content to include about rap
within the area
• No direct competition

3. Content & article ideas
• 50 – 100 pages
• Popular rap Artists
• Top tracks
• Interviews from the artist
• Biographies
• Q&A

4. Target audience
• Primary target audience 16 – 21 year
old's
• Males
• Middle class due to the price
• Secondary target audience 16-21 year
old's females
• No heavy text as teenagers will be
reading and become disinterested
• Engaging activities & competitions
• Pictures through out

5. Unique Selling Point (USP)
• Only UK rap genre magazine
• Every six months female rap copy
released (secondary TA)
• Downloadable tracks
• Online focus (double page spread)

6. Colour scheme
• Red
• Black
• Grey
• white

7. Price & marketing methods
• £5.99 per copy
• £10.00 monthly
• £105.99 yearly
• 2 copies per month
• Social media
• Partnerships
• Music shop
• Posters/billboards

8. Resources & personal
• Computer
• Photoshop
• Camera
• Tripod
• Model
• Photographer
• Researcher
• Editor

9. Sketched layout

10. Digital mockups

11. Font styles

12. Mood board

13. Competition examples
XXL
• US based
• Hip-hop
magazine
• Stands for
biggest rap
magazine (xxl)
• 5.68£ per copy
• 4 issues per year
COMPLEX
• UK pop culture
and American
• 1.67£ per copy
• 6 issues per year
JUICE
• Punk rock
• 4.99£ per copy
• 19.95 for
subscription
• 4 issues per year