The buyer persona overview for the Lady Gaga brand. The presentation includes goals and challenges in bringing Lady Gaga to the forefront of the pop culture postmodernism movement. #UFPUR4932

1. October, 2015
BUYER PERSONA:
LADY GAGA

2. Alex The Music Biz Junky
BACKGROUND:
• UF fourth year Public Relations major
• Director of Bells & Robes PR, Swamp
Records
• Music press writer and photographer,
GainesvilleScene
DEMOGRAPHICS:
• Female
• Age 18-25
• $30,000
• Urban
IDENTIFIERS:
• Live music fanatics
• Independent trendsetters
• Supporters of postmodernism

3. GOALS:
• Raise awareness of postmodernism in
music and Lady Gaga’s role in it
• Increase social media engagement by 20%
CHALLENGES:
• Morphing Lady Gaga’s already well-
established reputation
• A mass social media following that leaves
little room for target audiences
HOW WE HELP:
• Associate the Lady Gaga brand with
postmodernism on all platforms
• Synchronize new releases with ongoing
development
Alex The Music Biz Junky

4. REAL QUOTES:
• “Lady Gaga is probably the definition of a
pop music postmodernist.”
• “She’s just so out there. People love to hate
her for it… But everyone secretly loves it.”
• “Her music and her life outlook in general
are so inspiring. I try to keep up with
whatever she is doing next.”
COMMON OBJECTIONS:
• She tries to be weird on purpose and I think
it’s annoying.
• Her music is too mainstream.
• She doesn’t tour enough to establish a
better connection with fans.
Alex The Music Biz Junky

5. MARKETING MESSAGING:
• Social Media Management across all
platforms with an emphasis on
Twitter, Facebook and Instagram
• Synchronization of all posts
• #PostmodernGaga hashtag
ELEVATOR PITCH:
• Lady Gaga has already established
herself as a pop culture icon. We can
take that one step further by
establishing her as the central figure
for the breakthrough postmodernist
movement in pop culture today.
Alex The Music Biz Junky

6. Instagram: Post your own visual definition
of Pop Culture Postmodernism!
Twitter: “Describe #PostmodernGaga in
140 characters or less.”
SAMPLE SOCIAL
MEDIA