Ben Conway is pitching a new pop music magazine targeted at teens aged 14-19, with secondary targets of their pre-teen siblings and general music fans. The purpose is to make pop music trendy again and keep the target audience up to date, filling a gap in the market. It will be an online and printed glossy magazine featuring artist information, local venues, new music, and articles on venues, artists, reviews, competitions and tips. Marketing will include social media, billboards, bus and station ads. Ben's unique selling point is appealing to male audiences who are less interested in pop music than females.

1. Ben Conway
Practice pitch

2. Target
audience
• My primary target is teens aged 14-
19.
• My secondary target is the siblings of
the primary target and just pre Teens
aged 10-13.
• My Tertiary target is anyone who likes
music.

3. Purpose
Make pop music trendy again
Keeping my audience up to
date
Filling the gap in the market

4. Form
ONLINE PRINTED GLOSSY RECYCLABLE

5. Genre

6. Content
Artist information
North london based
venues
New and upcoming
music

7. Article
Ideas
• Venues
• Artists
• Q & As
• Reviews
• Competitions
• Tips

8. Equipment and personnel
• Computer
• Photoshop
• Camera
• tripod
• Model
• Camera operator
• Researcher
• Editor

9. Distribution
• Newsagents in North London
• Supermarkets
• Delivery to door
• Online subscriptions

10. Marketing
• Social media
• Billboards
• Bus adverts
• Bus station
adverts.

11. Competition

12. My Unique selling point (USP)
• My unique selling point will be boys as I feel
that mostly girls are interested in pop , so I
am going to change that with my magazine.

13. Fonts

14. Mood board

15. My sketches

16. Thanks for listening
Anyone got any questions?