Flipkart is an Indian online shopping retailer established in 2007 and headquartered in Bangalore. It is a leading e-commerce company in India with a market share of 26.8% in 2013. In May 2014, Flipkart acquired Myntra, another Indian fashion e-commerce company, for $300 million. Some of Flipkart's strengths include strong funding, delivery and customer support capabilities, and a variety of product offerings. However, weaknesses include a lack of infrastructure and difficulties with inter-state movement of products. Opportunities exist through expanding into new market segments, growing internet usage in India, and new technologies. Threats include increasing competition and potential changes in government regulation.

1. By
NIVIN VINOI
P14199
PGDM-B

2. Started: February 2007.
Indian online shopping retailer of fashion
and casual lifestyle products.
Established by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena.
Headquarters in Bangalore.
On 22 May 2014 Flipkart acquired
Myntra for around $300Mn.

7. Order No : OD126547826
This contains all the information i.e.
product code, date of purchase ,
reference no, delivery area code.
Helpful in easy tracking of orders.

8. • More than 80-100 brands
• User Friendly Website
• Designs from the latest season
• Brand Exposition
• 24-hour call center
• Dedicated warehouses in Bangalore

9. 26.8%
5.1%
4.2%63.9%
Market Share of e-commerce websites in India(2013)
Flipkart
Myntra
Jabong
Others

12. • Strong funding
• Delivery And Support
• Variety of products
• Innovative Services
Strength
• Lack Of Infrastructure
• Inter State Movement of Products
• In-house logistics
Weakness
• Market Segment
• Growth in Internet Traffic
• New technologies
• Change in Mindset of the youth
Opportunity
• Competition in the market
• Successful competitors
• Consumer Mindset
• Government regulation
• Product Retailers
Threat

15. Manufacturing units will be allowed to sell
through e-commerce platforms without any
additional approval.
FDI in manufacturing sector.
More internet penetration and connection in
the rural areas.
Increase in logistics because of increase in
railway freight and decrease in excise duties on
shoes, apparel etc.
Increase in service tax on online advertising will
impact the sector.